This study examined how perceived scarcity influences consumer purchase decisions in the context of preorder fashion, with a focus on the mediating role of purchase pressure and the moderating role of hedonic shopping value. A survey was conducted with 300 consumers who had previously purchased fashion products through preorder platforms in Korea. The key constructs –limited time/quantity scarcity, product scarcity, time pressure, financial pressure, purchase delay, purchase intention, and compulsive buying– were validated using exploratory and confirmatory factor analysis. Structural equation modeling showed that perceived scarcity significantly increased purchase pressure. Specifically, limited time/quantity scarcity heightened time pressure, while product scarcity heightened both time and financial pressure. In turn, time pressure positively influenced both purchase intention and compulsive buying, whereas financial pressure led to increased purchase delay. Mediation analysis confirmed that time pressure fully mediated the relationship between limited time/quantity scarcity and both purchase intention and compulsive buying, while product scarcity exerted both direct and indirect effects, particularly on compulsive buying. A multigroup analysis further revealed that hedonic shopping value did not moderate the overall structural model but had significant effects on specific paths. Consumers with high hedonic shopping value were more sensitive to product scarcity and experienced greater purchase pressure than those with low hedonic shopping value. These findings offer valuable insights for marketers who employ scarcity tactics in preorder strategies and highlight the importance of psychological mechanisms in shaping consumer behavior. Theoretical implications and future research directions are also discussed.

본 연구는 중국 현대미술이 단순한 미적 표현을 넘어, 정서적 치유와 공동체 연대라는 사회적 실천의 장으로 확장될 수 있는 가 능성을 고찰한다. 특히 급속한 상업화 속에서 예술가들이 어떻게 사 회적 메시지와 치유적 가치를 구현해 왔는지를 문헌 연구와 사례분 석을 통해 조명하였다. 대표적 현대미술가인 쉬빙과 차오페이의 작 품을 중심으로, 공공예술과 참여예술이 어떻게 관객과의 상호작용, 상징적 서사, 감정적 몰입을 통해 정서적 회복과 사회적 공감을 유도하는지를 분석하였다. 그 결과, 중국 현대미술은 제도적 통제와 상업적 압력 속에서도 예술가 개인의 창의성과 사회적 감수성을 통 해 사회적 통합과 문화적 치유의 가능성을 실현하고 있음을 확인하 였다. 본 연구는 현대미술의 다층적 가치 이해를 심화시키고, 문화 복지 및 예술치유의 실천적 함의를 제시하고자 한다.

본 연구에서는 최근 항공사의 기술기반 셀프서비스 확장에 따른 고객 경험의 중요성을 인식하여 기술기반 셀프서비스 이용에 따른 서비스 편 익이 브랜드 가치, 브랜드 신뢰, 브랜드 태도에 미치는 영향관계를 확인 하고자 하였다. 분석을 위해 항공사의 기술기반 서비스를 경험한 이용객 을 대상으로 설문을 실시하였으며, 총 267부를 최종분석에 사용하였다. 분석결과, 첫째, 항공사 기술기반 서비스 이용에 대한 서비스 편익의 하 위요인인 사회적 편익을 제외한 기능적 편익, 심리적 편익은 브랜드 가 치에 긍정적인 영향관계를 나타냈다. 둘째, 기능적 편익을 제외한 심리적 편익, 사회적 편익은 브랜드 신뢰에 긍정적인 영향을 나타냈다. 셋째, 브 랜드 가치는 브랜드 태도에 긍정적인 영향을 나타내는 것으로 분석되었 다. 마지막으로 브랜드 신뢰는 브랜드 태도에 긍정적인 영향이 있음을 확인하였다. 이러한 연구결과를 통해 차별화된 고객 서비스와 항공사 브랜드 경쟁력을 확보하기 위한 근거자료가 되길 기대한다.

Li Shan’s Wenxuan Annotations is regarded as a masterpiece of “Studies of Wenxuan”, which implies Li Shan’s unique ideas that are different from those of the previous phonosemanticans of Wenxuan. He fully inherited and developed the tradition of phonosemantics from the Han Wei (漢魏) to Sui Tang (隋唐) Dynasty. Under the influence and inspiration of the comprehensive and erudite style of learning at that time and the prologue of Jingdianshiwen (經典釋文), he opened up a precedent of large-scale citation-based annotating by adopting the sounds and meanings of various phonosemanticans, avoiding the shortcomings of the “one sect’s learning”. At the same time, he has chosen the sounds that he recognized, and achieved the right degree of simplicity. His demand for the unity of form, sound and meaning has been very close to the modern idea of “matching sound and meaning”, which can be regarded as an extremely important stroke in the history of the development of Chinese phonosemantics.

This study analyzes the comparative value chains of domestically caught coastal mackerel and Norwegian mackerel within the Korean market, across six stages: global supply and demand, domestic production and imports from Norway, distribution of raw mackerel, processing into semi-processed or final products, distribution of final products, and consumption. The research methodology combined qualitative and quantitative approaches, including in-depth interviews with 32 industry stakeholders (from fishing companies to government agencies) and an online survey of 400 Seoul consumers, utilizing conjoint analysis. Norway maintains market dominance through a demand-driven value chain, characterized by quality-focused production, efficient overseas processing networks in Southeast Asia and China, and aggressive marketing by the Norwegian Seafood Council. In contrast, Korea's coastal mackerel industry follows a supplier-driven value chain, facing challenges such as inconsistent quality due to year-round non-selective fishing, limited processing capabilities due to high labor costs and aging workforce, and lack of direct consumer marketing channels. The study identifies structural differences in the Korean market's value chain and suggests strategic improvements for the domestic mackerel industry while highlighting the need for a shift toward a more demand-oriented approach.

Waxy corn (Zea mays L.) is mainly consumed fresh, resulting in a significant amount of stover being left behind, including stalks, leaves, and tassels. Since approximately 1 kg of stover is produced for every 1 kg of corn grain, the potential to utilize stover as a valuable resource is substantial. This study aimed to evaluate the agronomic characteristics and feed value of major variety of waxy corn. Each waxy corn variety showed notable differences in traits like days to silking, plant height, and leaf characteristics, some varieties were found to be more suitable for silage production. Chalok 5 and Suwon 97, in particular, were found to be well-suited for silage due to their high dry matter yield and relative feed value, while Heukjinjuchal had a lower feed value, making it less suitable. Multivariate analysis showed that important feed value indicators, such as relative feed value and total digestible nutrients, were inversely related to neutral detergent fiber and acid detergent fiber. This relationship helped to clearly differentiate the characteristics of each waxy corn variety. Therefore, selecting waxy corn varieties with high dry matter yield and feed value, such as Chalok 5 and Suwon 97, can enhance farm income through both the sale of ears and the use of residual stover as a valuable resource, supporting sustainable agriculture.

본 연구는 가치기반수용모델을 바탕으로 AI 기반 맞춤형 화장품 추천 서비스의 지각된 가치와 이용의도에 미치는 영향 요인을 규명하고자 하였다. 이를 위해 설문지 241부를 수집하여 SPSS 27.0으로 빈도분석, 요인분석, 신뢰도 분석, 상관관계분석, 회귀분석을 실시하였다. 첫째, 유용성과 즐거움은 지각된 가치에 정(+)적 영향을 미치는 것으로 나타났다. 둘째, 복잡성은 지각된 가치에 부(-)적 영향을 미치는 것 으로 나타났으나, 위험성은 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 지각된 가치는 이용의도에 정(+)적 영향을 미치는 것으로 나타났다. 그러므로 지각적 가치와 이용의도를 증진시키기 위해서는 유용한 정보롸 흥미를 유발할 수 있는 재미 요소를 제공하고, 복잡한 과정을 간단하게 축소할 필요가 있다.

본 연구는 기업 ESG경영이 소비자의 행동의도에 미치는 영향을 알아보고 가치소비의 매개효과를 검증하 고자 하였다. 이를 위해 기성세대와 다른 그들만의 독특한 특성에 따른 소비성향으로 소비시장의 주축으로 등장하고 있는 MZ세대 소비자와 이들과 밀접한 소비연관성을 가진 뷰티기업을 대상으로 연구를 진행하였 다. 전국에 거주하는 1988년생부터 2006년생까지 250명의 MZ세대를 표본으로 추출하여 설문조사 후 빈도분석, 기술통계, 상관관계분석, 탐색적 요인분석, 단일회귀분석 및 Bootstrapping 분석 등을 수행하였 다. 분석결과, 뷰티기업의 ESG경영은 MZ세대 소비자의 행동의도에 영향을 미치고 가치소비는 매개효과 가 있는 것으로 나타났다. 특히 뷰티기업 ESG경영의 하위변수 중 거버넌스 수준이 높을수록 가치소비가 증가하며 행동의도가 높아지는‘상승’의 매개효과가 있음을 알 수 있었다. 이러한 결과를 바탕으로 기업 ESG경영의 촉진을 위한 MZ세대 소비자 중심 가치소비의 전 사회적 확산을 위한 정책적 함의를 제시하 였다.

This study was conducted to investigate changes in immunoglobulin G (IgG) concentration, nutrient content, and microbial communities of fresh and heat-treated Holstein colostrum collected from a colostrum bank operated by a local agricultural technology center in Gyeongsangbuk-do, South Korea. Of the 16 colostrum samples, 8 were heated at 60℃ for 30 min under a pressure of 0.9–1 bar. The colostrum samples were stored at −70℃ until use, at which time they were thawed at 50–55℃ in a water bath to analyze IgG levels, chemical composition, and microbiome, which was identified by 16S rRNA gene sequencing using the Illumina MiSeq-PE250 platform. The IgG concentrations were similar in fresh and heat-treated colostrum. The fat, protein, and lactose contents also did not differ in these samples. However, somatic cell count (SCC) was lower in heat-treated colostrum than those in fresh colostrum (p<0.05). At the phylum level for the microbiome of fresh colostrum, Proteobacteria (44.16%) was the most abundant taxa, followed by Bacteroidota (33.26%), Firmicutes (10.04%), Actinobacteriota (7.14%), and a marginal difference in the order of abundance was observed in heat-treated colostrum. At the genus level, bacteria belonging to Sphingomonas, Delftia, Ochrobactrum, Simplicispira, and Lactobacillus were more abundant (p<0.05) in the heat-treated colostrum, while the abundance of Acinetobacter in the fresh colostrum was four times more (p<0.05) than that in the heat-treated colostrum. Our results demonstrated that heating does not affect IgG level and colostrum composition but reduces SCC (p<0.05), suggesting that heat-treated colostrum can potentially be put to further use (e.g., feeding Hanwoo calves) without compromising its quality. Differences in the microbiome between the fresh and heat-treated colostrum were limited. Further studies are required to extensively investigate the quality and safety of colostrum collected from dairy farms to ensure better utilization and processing at a local agricultural technology center.

This study explores the utilization level of smart manufacturing systems in the value chain processes of manufacturing and empirically examines the effect of the utilization level of these systems on manufacturing competitiveness in SMEs. Smart manufacturing systems in the value chain processes are categorized into Sales, Purchasing, Production & Logistics, and Support systems. By analyzing the research model using structural equation modeling, this study identifies that Sales systems, Purchasing systems, Production & Logistics systems, and Support systems have a significant impact on manufacturing process efficiency. Additionally, Production & Logistics systems and manufacturing process efficiency positively and significantly influence manufacturing competitiveness. The findings suggest that the utilization of information is directly and positively related to manufacturing process efficiency, including reducing lead-time, decreasing work performance man-hours (M/H), and improving work accuracy. These improvements ultimately have a significant impact on manufacturing competitiveness. In conclusion, the use of smart manufacturing systems is becoming an integral part of the manufacturing industry. To gain a competitive edge, it will be necessary to introduce and utilize optimal smart manufacturing systems, taking into account the size of manufacturing firms.

본 연구는 공연예술축제에 참여한 관람객이 원하는 다양한 체험과 주 관적인 견해인 지각된 가치가 관람만족에 어떠한 영향을 미치는지 확인 하고 지각된 가치의 매개효과를 규명하는 데 목적이 있다. 연구결과 첫 째, 체험요소는 지각된 가치에 정적 영향을 미치는 것으로 나타났다. 둘 째, 지각된 가치는 관람만족에 정적 영향을 미치는 것으로 나타났다. 셋 째, 체험요소와 관람만족의 관계에서 지각된 가치는 정적 영향을 미치는 것으로 나타났으며, 부분 매개효과가 있었다. 이러한 결과는 체험요소가 지각된 가치를 증가시켜 관람만족을 증가시키는 것으로 볼 수 있다. 따 라서 다채로운 체험을 통해 받게 되는 자극이 관람객에게 강한 영향을 주고 매력적으로 판단하여 공연 관람만족으로 이어지는 것으로 볼 수 있 다. 이를 통해 축제 운영자들에게 관람객 만족도를 높일 수 있는 전략적 시사점을 제공하고 축제의 효과적인 운영과 성장을 위한 전략을 제안하 였다.