This study examined the influence of social responsibility awareness (economic and social-environmental responsibility) and trust in corporate social responsibility on sustainable diets. The subjects of the study were 468 university students. The main research results were as follows. First, the social responsibility awareness of the study subjects was 4.03±0.72 points for economic responsibility and 3.48±0.81 points for social-environmental responsibility. An awareness of economic responsibility showed differences according to gender. Trust in corporate social responsibility was 3.62±0.61 points, and there was no statistical significance based on gender. Second, the level of a sustainable diet was food safety and consideration (4.06±0.63), knowledge of the environment and diet (3.94±0.68), understanding of the food circulation system (3.45±0.77), and healthy diet (3.26±0.89). Among the factors influencing a sustainable diet, female students had higher attitudes toward food safety and consideration and understanding of the food circulation system than male students. Third, the social responsibility awareness (economic responsibility and social-environmental responsibility) and corporate social responsibility trust variables influenced university students’ sustainable diet. Among these, social-environmental responsibility awareness had the highest influence.

본 연구는 상사의 윤리적 리더십이 비서의 창의성에 영향을 미치는 과정에 대한 메커니즘을 이해하기 위한 목적에서 시작되었다. 구체적으로는 윤리적 리더십과 창의성의 관계에서 상사 신뢰의 매개역할을 검증하고자 하는 것이다. 특히 조직에서 비서는 상사의 업무 수행에 직·간접적으로 영향을 미치기 때문에 상사의 리더십은 비서의 창의성에 큰 영향을 미칠 수 있다. 또한 직종의 특수성으로 인해 업무 상 많은 정보를 상사와 공유하기 때문에, 비서가 창의성을 발휘하는 메커니즘에 대해 알아보는 것은 다른 어떤 직종에 대한 연구보다도 의미가 있다. 따라서 본 연구는 수도권 지역에 근무하는 비서직 종사자를 대상으 로 하여 설문조사를 진행하였고, 수집된 자료는 SPSS 21.0 및 Hayes(2018)의 SPSS PROCESS Macro 4.2를 활용하여 분석하였다. 연구의 결과는 첫째, 상사의 윤리적 리더십은 비서의 창의성인 영역관련 전문 지식, 창의적 사고기술, 내재적 직무동기 모두에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 상사의 윤리적 리더십은 비서의 상사 신뢰에 유의한 정(+)의 영향을 미치는 것이 검증되었다. 셋째, 비서 의 상사 신뢰는 비서의 창의성인 영역관련 전문지식, 창의적 사고기술, 내재적 직무동기 모두에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 비서의 상사 신뢰는 상사의 윤리적 리더십과 비서의 창의성인 영역관련 전문지식, 창의적 사고기술, 내재적 직무동기 모두와의 관계에서 매개 역할을 하는 것 으로 밝혀졌다. 이를 통해 비서가 창의성을 발휘하기 위해서는 상사의 윤리적 리더십과 상사에 대한 신뢰 가 중요한 역할을 한다는 것이 검증되었고, 이 결과는 인적자원관리를 담당하는 실무자들이 참고할 수 있는 의미 있는 시사점을 제공하였다.

최근 연구들은 그동안 한국 유권자들의 정치적 양극화가 심화했다는 것을 시사한다. 그리고 이러한 변화는 유권자들의 정부에 대한 신뢰에도 영향을 미쳤을 가능성이 크다. 이 연구의 목적은 21세기 이후 한국 유권 자들의 정부에 대한 신뢰가 양극화되었는지 살펴보고, 효과적인 거버넌 스의 측면에서 이러한 변화가 갖는 함의를 분석하는 것이다. 분석 결과, 21세기 이후 한국 유권자들의 정부에 대한 신뢰는 당파적으로 양극화된 것으로 나타났다. 즉, 양당 지지자들의 역대 정부에 대한 신뢰와 평가의 차이가 그동안 확대된 것이다. 또한 이러한 정부 신뢰의 당파적 양극화 는 효과적인 거버넌스를 어렵게 만들 가능성이 크다. 구체적으로, 유권자 들의 정부에 대한 신뢰가 높을수록 이들의 정당일체감이 주요 정책에 대 한 선호에 미치는 영향은 약해졌다. 즉, 정부에 대한 신뢰가 정책 선호의 당파적 편향을 감소시킴으로써 정책 이슈에 대한 정치적, 사회적 합의의 형성 가능성을 높이는 것이다. 종합적으로, 이 연구는 21세기 들어 한국 유권자들의 정부에 대한 신뢰가 양극화되었으며, 이러한 변화가 주요 정 책에 대한 사회적 합의의 형성 가능성을 낮춤으로써 효과적인 거버넌스 를 어렵게 만들 수 있다는 것을 시사한다.

본 연구는 탈진실 시대에 한국의 공영방송이 추구해야 할 디지털 미디 어 리터러시의 개념과 능력은 무엇이며 시민의 미디어 리터러시 역량 증 진을 위해 우선순위에 두어야 할 핵심 가치가 무엇인지 고찰했다. 이를 위해 대표적인 공영방송의 준거점으로 손꼽히는 영국 BBC와 국내 교육 공영방송 EBS가 제공하는 미디어 리터러시에 관한 콘텐츠를 비교했다. 연구 결과, BBC와 EBS는 공통으로 비판적 이해(critical thinking)를 미 디어 리터러시의 핵심 가치로 보았다. 특히, BBC는 신뢰할 수 있는 뉴스 와 오정보나 허위 정보를 판단할 수 있는 능력, 소셜미디어의 알고리즘 과 에코 체임버(echo chamber)가 사람들의 편향성에 미치는 영향을 이 해하는 능력과 비대면 커뮤니케이션에서 혐오나 증오 표현 등의 부적절 한 언어적 비언어적 행동이 타인에게 미치는 영향에 대해 인지하는 능력 을 미디어 리터러시의 핵심 역량으로 보았다. 결론적으로, ‘탈진실’ 시대 에 학자, 교육자, 전문가가 협력해 국내 교육 현실과 미디어 환경에 맞는 미디어 리터러시 개념을 정립하고, 이에 따라 청소년과 시민의 미디어 리터러시 역량 증진과 디지털 웰니스(Wellness)를 위한 공영방송의 콘텐 츠 개발이 필요할 것으로 보인다.

This study examines the effect of cosmetic certification marks on consumer behavior. The underlying objectives of this study are threefold. First, it explores whether the certification mark inserted into the cosmetic package—such as marks denoting quality assurances, ethical practices (specifically, pertaining to animal testing), and recycling packaging—affects consumer responses. Second, it investigates whether a higher number of certification marks leads to heightened positive consumer responses. Third, it analyzes the potential moderating effect of consumers’ certification mark knowledge on the relationship between certification marks and consumer responses. In the pretest, certification marks with higher recognition were selected as stimuli, and a survey involving a total of 550 male and female consumers was conducted. The collected data were analyzed through ANOVA and post-hoc tests. The findings of this study confirm a significant difference in consumer responses to products based on the certification marks inserted in the cosmetic packaging. Compared to clusters without a certification mark, groups with two or more certifications (recycling certification + ethics certification, recycling certification + quality certification, recycling certification + ethics certification + quality certification) exhibit significant consumer responses. Second, more certification marks did not result in an increase in positive consumer responses. Third, a moderating effect of consumers’ cosmetic certification knowledge on the certification mark-consumer response relationship was not found. The findings of this study have implications for developing product promotion strategies that leverage cosmetic certification marks as a marketing tool.

Trust is well recognized as a critical component of effective health system processes, as patient trust is known to influence satisfaction and other health-related behaviors. The COVID-19 pandemic has strongly affected healthcare organizations, leading to the need for reorganizing services, practices, interactions. Particularly, because of COVID-19 pandemic, patient/doctor exchanges have increasingly been mediated by digital technologies, thus leading to potential devaluation of patients trust toward the healthcare system.

This research investigated how residential mobility affects consumers' trust in digital consumption environments (e.g., online shopping). Due to today's digitalization, consumers' trust in digital environments is treated as important. However, work has yet to be explored that the trust of digital environments can differ depending on residential mobility. This article highlights key findings from the relationship between residential mobility and trust in digital environments. Trust in digital environments may vary depending on residential mobility. As a result of the data analysis, the lower the residential mobility, the lower the trust in digital environments, while the higher the residential mobility, the higher the trust in digital environments.

Insurance and unit trust (also known as mutual funds) are high-involvement financial products that require investors to hold for long term to gain desired returns. These financial products are also considered unsought products, which require salespeople’s personal touch with their potential customers to make sales. Therefore, the relationship between salespeople and their potential or existing customers becomes crucial in the sales of insurance and unit trust. In theoretical terms, this relationship represents business ties. A strong business ties between the salespeople and the customers enable them to exchange resources and knowledge, and co-create values in their business relationships. Such exchange and co-creation of values are desirable in a business network. Weak ties are irregular and infrequent exchanges, creating structural holes that bring about an opportunity for bridging but have not yet been capitalized.

As the use of artificial intelligence (AI) grows, so do the questions regarding this new technology and its potential uses. Among the various possibilities and employment that could be offered by AI is personalized news technology. Nowadays, it is already possible to produce journalistic content through AI (Carlson, 2014; Graefe & Haim, 2018). Digital storytelling has become a reality through automated journalism powered by AI (Caswell & Dörr, 2018; Galily, 2018; Linden, 2017; Thorne, 2020). “Artificial intelligence applies advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions” (Gartner Group, 2019). In personalized news technology, algorithms are responsible for selecting content and sorting it according to the personalization criteria (Powers, 2017). So far, AI has been studied in different fields with distinct research focuses (Loureiro et al., 2021). Studies of news-personalization technologies have mainly focused on research engines and filtering mechanisms (Darvishy et al., 2020; Haim et al., 2017; Manoharan & Senthilkumar, 2020). Few studies examine news aggregators (Haim et al., 2018; Kwak et al., 2021) and the effects of news personalization on audiences (Merten, 2021; Swart, 2021; Thurman et al., 2019), thus demanding further research. AI is an imminent reality for the future, reshaping the news media (Brennen et al., 2022; Linden, 2017; Thorne, 2020). Hence, it is still necessary to investigate the impacts that this technology potentially offers to users. Therefore, the current study seeks to respond to this need to deepen research into the area of news personalization through AI, by analyzing the response of audiences toward current and future technological tendencies. The main aim of this research is to investigate the levels of trust that users have in AI-generated personalized video news.

Webpage cookies collect and authorize access to users’ online footprints and regulate the data authorization for access, sharing, and usage. Data authorization, which is built based on, but exceeding cookies protocol, enables personalized recommendations under the framework of data-driven content-user matching in a way against customer privacy invasiveness and data breaches. However, gaps exist in how users’ desire for a personalized experience and the site’s perceived ethics contribute to the site-trust and cookies acceptance of categories at each type of site and how businesses’ reward incentives and cookie-based controls may intensify the willingness to contribute to the user data donation continuously.

The hospitality, tourism, and travel (HTT) industry has a significant environmental impact due to its water, energy, and waste production. One of the main challenges faced by the HTT industry is the reduction of the negative environmental impact of hotel businesses. Recent studies have shown that consumers are willing to pay a premium for green hotels that adopt environmentally friendly practices to minimize their impact on the environment. While interest in these practices has been increasing, not all consumers are familiar with actual benefits of green hotels. Therefore, it is necessary to employ strategies to increase consumers’ awareness and encourage positive pre-purchasing decisions when selecting a green hotel.

As digital technology becomes more prevalent in today’s business environment and interest in digital trust rises, restaurants need to identify whether and how their mobile apps enhance the customer experience, and what features of the apps can strengthen customers’ attachment to them. However, few studies have examined the role of restaurant mobile apps as a catalyst for building customer loyalty. Considering restaurant mobile apps as a means to build a trustworthy relationship between customers and restaurants, this study develops and validates a research framework to measure digital trust between restaurants and customers through restaurant mobile apps. Specifically, due to the lack of measurement constructs for digital trust, a reliable and valid set of measurements that can explain digital trust in relation to restaurant mobile apps is developed and the effects of mobile apps’ digital trust on customers’ trust in a restaurant brand, overall experience, and their continued use intention are assessed.

This study aims to understand the influence of authentic marketing on the formation of trust between brands and customers and consumers’ purchase intentions and to analyze the role that brand trust has in this process. In doing so, it examines the specific aspects of authentic marketing that increase brand trust and contribute to the formation of purchase intentions, which could then be leveraged as key elements of a company’s marketing strategy. Data in this study was used frequency analysis and factor analysis through SPSS 26.0, and reliability analysis using Cronbach’s alpha coefficient. Subsequently, confirmatory factor analysis, path model analysis, and mediated effect analysis were performed using AMOS. Finding indicate that, identity and truth in authentic marketing had a positive effect on brand trust but heritage and reality did not affect brand trust. It was also found that the factors of identity, heritage, reality, and trust did not significantly affect purchase intention. Additionally, brand trust was found to have a positive effect on purchase intention. Finally, the analysis indicates that brand trust plays a mediating role in the process of forming purchase intention through the factors of identity and truth in authentic marketing. Therefore, the core of authentic marketing is the sincere relationship between companies and consumers obtained from the clarity and integrity of messages, and in this process, mutual trust is built, which leads to product purchases. It can be surmised that the purpose of authentic marketing is to build relationships with consumers based on brand trust.

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers’ trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn’t have affect consumer trust and consumers’ reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

In the recent era of the fourth industrial revolution, many industries aim to maximize the efficiency of products and services by introducing cutting-edge technologies such as artificial intelligence and big data. In this situation, organizational culture is changing a lot due to the influx of the MZ generation with strong individualistic tendencies and the decreased face-to-face communication between members. However, active communication with colleagues is still essential to maximize performance, and the margins created by simplifying work processes and automating processes must be used for creating work performance. This requires cooperation and commitment through the job immersion of members who have an active attitude. This study analyzed how the organization's autonomous work environment and trust among members, which are creative work performance conditions, affect job immersion using raw data from the Occupational Safety and Health Research Institute. As a result, it was found that both the organization's autonomous working environment and trust among members significantly effected the members' job immersion. in order to achieve productivity and value improvement in companies, efforts are needed to increase workers' job immersion by building an autonomous working environment and trust among members. The results of this study are expected to contribute significantly to the search for ways to increase workers’ job commitment to improve organizational productivity.