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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

301.
2025.07 구독 인증기관·개인회원 무료
RESEARCH ON THE INFLUENCING FACTORS AND MECHANISM OF USER STICKINESS IN THE METAVERSE
Xiaolei Yu, Jiangying Fu, Kyunghoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.682 글로벌지식마케팅경영학회
302.
2025.07 구독 인증기관 무료, 개인회원 유료
ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS
Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.683-687 글로벌지식마케팅경영학회
4,000원
303.
2025.07 구독 인증기관·개인회원 무료
A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION
Feng Li, Sitong Liu, Huanzhang Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.688 글로벌지식마케팅경영학회
304.
2025.07 구독 인증기관·개인회원 무료
A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE
Feng Li, Rong Bu, Huanzhang Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.689 글로벌지식마케팅경영학회
305.
2025.07 구독 인증기관·개인회원 무료
GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING
Ser Zian Tan, Lin Yang, Wee Hong Loo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.690 글로벌지식마케팅경영학회
306.
2025.07 구독 인증기관·개인회원 무료
SUSTAINABLE FASHION IN ACTION: EXPLORING GEN Z AND MILLENNIALS’ PERCEPTIONS OF COLLABORATIVE CLOTHING CONSUMPTION IN CANADA
Eric Li, Asfiya Taji
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.691 글로벌지식마케팅경영학회
307.
2025.07 구독 인증기관·개인회원 무료
EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM
Kyeongwon Kwon, Jaejin Lee, Cen Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.692 글로벌지식마케팅경영학회
308.
2025.07 구독 인증기관 무료, 개인회원 유료
THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION
Sumin Kim, Hongwei He, Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.693-698 글로벌지식마케팅경영학회
4,000원
309.
2025.07 구독 인증기관·개인회원 무료
MARKETING CHALLENGES IN PROMOTING GARMENT WASTE RECYCLING: LESSONS LEARNT FROM NGOS IN HONG KONG
Magnum M. L. Lam, Zeyu Liu, Christina W. Y. Wong
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.699 글로벌지식마케팅경영학회
310.
2025.07 구독 인증기관·개인회원 무료
THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY
Jian Gao, Zhen Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.700 글로벌지식마케팅경영학회
311.
2025.07 구독 인증기관 무료, 개인회원 유료
FOOD BANKS AND SOCIETY: A PSYCHOLOGICAL ANALYSIS OF MONETARY DONATIONS TO FOOD BANKS IN JAPAN
Tomio Kobayashi, Soniya Billore
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.701-703 글로벌지식마케팅경영학회
3,000원
312.
2025.07 구독 인증기관·개인회원 무료
EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION
Shinya Nakami, Changju Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.704 글로벌지식마케팅경영학회
313.
2025.07 구독 인증기관 무료, 개인회원 유료
NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR
Tilen Pigac, Ada Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.705-709 글로벌지식마케팅경영학회
4,000원
314.
2025.07 구독 인증기관·개인회원 무료
EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE
Jennifer Yee-Shan Chang, Jun-Hwa Cheah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.710-711 글로벌지식마케팅경영학회
315.
2025.07 구독 인증기관·개인회원 무료
IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE
Jin-A Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.712-713 글로벌지식마케팅경영학회
316.
2025.07 구독 인증기관·개인회원 무료
A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION
Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.714 글로벌지식마케팅경영학회
317.
2025.07 구독 인증기관·개인회원 무료
GIFT OCCASIONS AND MEDIA RICHNESS ON PERCEIVED THOUGHTFULNESS: A RECIPIENT PERSPECTIVE
Phoebe Wong, Calvin Wan, Markus Vanharanta
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.715 글로벌지식마케팅경영학회
318.
2025.07 구독 인증기관·개인회원 무료
SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES
Akinori Ono, Chihiro Masuyama, Kano Toyoda, Rinko Igimi, Soma Taira, Hinata Tateno, Nanaka Watanabe
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.716 글로벌지식마케팅경영학회
319.
2025.07 구독 인증기관·개인회원 무료
INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS
Wooyang Kim, Howook (Sean) Chang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.717 글로벌지식마케팅경영학회
320.
2025.07 구독 인증기관·개인회원 무료
STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS
Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan, Matthew J. Robson, Mark Toon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.718-719 글로벌지식마케팅경영학회
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