◉ 목적 : 본 연구의 목적은 동화를 활용한 시-지각 프로그램을 개발을 통해서 지적장애 아동의 작업수행과 시-지각 기능이 향상되는지 알아보고자 하였다. ◉ 연구방법 : 시-지각 기능에 문제를 보이는 지적장애 만 10세 남자 아동 대상으로 부모님의 동의를 얻어 총 15회기, 주3회, 30분, 1：1 동화를 활용한 시－지각 훈련을 하였다. 프로그램을 위해 사전 사후 평가로 운동 시-지각 검사－3(Motor visual perception test-3 ; MVPT-3)을 사용하였고, 작업수행 평가를 위해서는 캐나다 작업수행 측정(Canadian Occupational Performance Measure : COPM)을 사용하였다. ◉ 결과 : 대상아동은 동화를 통한 시-지각 훈련을 통해서 원점수 28점에서 33점으로 만 6세 6개월에서 만 9세 6개월로 향상되었다. ◉ 결론 : 동화를 활용한 시-지각 훈련을 통해서 지적장애 아동의 시-지각 기능을 촉진시키는데 효과가 있음을 알 수 있었다. 대조군이 있는 집단연구를 통해서 프로그램의 일반화를 검증하는 것이 필요하다고 사료된다.

The objectives of this study were to analyze the design elements of hairstyles, wedding headdresses, and necklines in wedding magazine pictures by using content analysis method and to investigate the differences in image perception according to hairstyle, wedding headdress, and neckline. A quasi-experimental method by questionnaire was used. The experimental design was a 2×5×4(hairstyles×wedding headdresses×necklines) factorial design by 3 independent variables. The subjects consisted of 378 female college students. The results are as follow. First, the most popular among hairstyles, headdresses, and neckline forms were the updo hairstyle, dark brown hair color, the crown headdress, white flowers, and the horizontal bared top. Second, the elements determined to be most elegant and attractive were the medium-up hairstyle and the crown with a veil. However the wedding hat was perceived to be high in individuality and tenderness, while the flower and the wedding hat were perceived to be very pretty. The halter neckline was perceived to be higher in individuality and attractiveness than the other neckline types. Third, the medium-up hairstyle when wearing a crown with veil was perceived to be the most elegant. Placing a flower in the long-wave hairstyle was evaluated as looking most pretty. Fourth, the medium-up hairstyle was higher in preference than the long-wave style. Among wedding headdresses, there was greatest preference for a crown.

목적 : 자세조절과 시지각 능력은 일상생활 및 학습을 하는 데 있어 기초가 되고 이러 한 요소는 뇌성마비 아동을 치 료하는데 주된 목표가 된다. 따라서 본 연구를 통해 경직형 뇌성마비 아동에서 안구운동프로그램이 자세조절과 시 지각 능력에 미치는 영향을 알아보고자 한다. 연구방법 : 2010년 5월 1일부터 2010년 8월 31일까지 부산에 위치한 P복지관에 내원하는 만4세~8세 경직형 뇌 성마비 아동을 대상으로 하였다. 10명의 경직형 뇌성마비 아동을 무작위로 실험군과 대조군으로 각각 5명씩 배정 하였다. 실험군에게는 안구운동프로그램과 함께 일반적 작업치료를 제공하고 대조군에게는 일반적 작업치료를 시 행하였다. 안구운동 프로그램은 단속성안구운동, 이접안구운동, 추적안구운동, 전정안구운동 4가지로 구성되어 있 다. 활동 중재는 1회 40분씩 주 3회로 8주 동안 제공되었다. 중재 전∙후에 대한 평가는 대동작기능평가(GMFM), 소아균형척도(PBS), 소아뻗기검사(PRT)와 한국판시지각발달검사(K-DTVP)를 사용하였다. 결과 : 안구운동프로그램을 수행한 실험군에서는 GMFM, PBS, PRT와 시각통합을 제외한 K-DTVP 모든 하위평 가항목에서 중재 전과 후의 점수가 통계적으로 유의한 차이가 있는 것으로 나타났으나(p<.05), 대조군에서는 PRT와 K-DTVP의 눈손협응과 공간위치를 제외하고는 통계적으로 유의한 차이를 보이지 않았다. 또한 두 집단 의 평가 점수의 변화량을 비교하였을 때 모든 평가항목에서 실험군이 대조군에 비해 유의한 차이를 보여 자세조절 과 시지각 기능 향상이 대조군보다 더 좋음을 나타냈다(p<.05). 결론 : 본 연구는 경직형 뇌성마비 아동에서 안구운동프로그램 중재가 자세조절 및 시지각능력 향상에 효과적임을 시사한다.

목적 : 본 연구는 MVPT-3(Motor Free Visual Perception Test-3)을 사용하여 나이, 성별, 교육 수준이 노인의 시지각 능력에 영향을 주는 요인을 알아보고, MVPT-3의 한국형 표준화작업을 위한 기초자료를 제공하기 위해 시행되었다. 연구방법 : 연구 대상은 G시에서 실시한 건강 검진을 위해 보건소에 방문한 뇌손상 경험이 없거나 치매 진단을 받지 않은 60 세 이상 노인 72명이였으며, 자료 수집은 면접조사와 MVPT-3을 사용하여 대상자의 시지각 능력을 평가하였다. 결과 : 연구결과 MVPT-3의 평균값은 남자가 28.74±7.79, 여자가 26.18±6.99로 남자가 여자보다 높았으나 통계적으로 유의하지는 않았다. 연령 간 차이를 보면 MVPT-3의 총점은 65세 미만이 29.54±7.94, 65세 이상은 26.32±7.01로 65세 미만에서 높은 점수를 보였고, MVPT-3의 기타 항목별 점수는 65세 미만에서 모두 높은 점수를 보였다. 항목별 점수는 시각적 완성(visual closure1)에서만 통계적으로 유의한 차이를 보였다. 교육 수준별로 살펴보면 초졸인 경우 MVPT-3의 평균값이 23.91±6.31이었으며, 중졸이상에서는 평균이 30.84±7.01이었다. 학력이 높을수록 점수가 높았으며 통계적으로 유의한 값을 보였다(p<.05). MVPT-3의 총점과 하위항목 간 점수별 상관관계 분석 결과 전정배경(figure ground)을 제외하고 모든 항목에서 통계적으로 유의한 상관관계가 나타났다. 결론 : MVPT-3을 이용하여 노인의 시-지각 능력에 영향을 주는 요인을 알아본 결과 성별에 따라서는 차이가 없고 연령과 교육수준에 따라 차이가 있었다. 이는 시지각 관련 평가를 수행하는데 있어 성별, 나이, 교육의 영향을 이해하고, MVPT-3의 표준화 작업 이전의 기초자료를 제공하는데 의미가 있을 것이다. 앞으로의 연구에서는 연령 범위를 좀 더 세분화하고 연구 대상자수를 확대하며 정상 노인과 환자군으로 나누어 비교해야 할 것이다.

◉ 목적 : 본 연구에서는 초등학교 저학년의 시지각 능력이 글쓰기 능력에 미치는 영향을 알아보고자 한다. ◉ 연구방법: 대전지역 초등학교에 재학 중인 저학년(평균연령= 89개월, SD= 7.49) 55명을 대상으로 하였다. 글쓰기 능력은 글쓰기 숙달도 선별 질문지(HPSQ), 시지각 능력은 한국판 시지각 발달 검사(K-DTVP 2)를 사용하여 측정하였다. ◉ 결과: 연구 결과 글쓰기 능력에서 성별에 따른 집단 간 비교에서 명료도는 여학생이 통계적으로 유의미하게 높았고 속도에서는 남학생이 높았다. 시지각 능력에서 성별에 따른 집단 간 비교에서 비운동성 시지각과 시각-운동 통합 시지각에서 여학생이 통계적으로 유의미하게 높았다. 학년에 따른 비교에서는 1학년이 2학년 보다 통계적으로 유의미하게 글쓰기 능력과 비운동성 시지각이 모두 낮은 결과를 보였다. 상관관계를 분석한 결과 명료도는 전반적인 시지각 능력과 정적인 상관관계를 나타냈다. 회귀분석에서는 글쓰기 명료도는 시각운동통합에서 가장 큰 영향을 받았고 수행시간과 속도에 영향을 주는 요인으로는 학년이었다. 하지만 안정감은 유의미한 관계가 나타나지 않았다. ◉ 결론: 초등학교 저학년의 글쓰기 능력 훈련에서 시각운동통합능력을 향상시키는 것이 중요하다.

The purpose of this study was to examine effects of perceived cosmetic brand personality on the preference of women consumer in 20～30's who started applying adult makeup and were sensitive to cosmetics and makeup techniques to provide domestic cosmetic brands with unique personality marketing resources. A questionnaire developed by researchers was used and 538 questionnaires were used for data analysis. Data was analyzed by SPSS PC(Ver. 16.0). Factor analysis, one-way ANOVA, and muliti regression analysis were done. The findings of this study were; Domestic cosmetic brands’ personality factors were aesthetics, performance, interest, competency, and boldness. In case of Isaknox, women consumers in 20-30's preferred it when they perceived its aesthetics, performance, and competency. They preferred Lacvert when they perceived its aesthetics and interest, while they preferred The Face Shop when they perceived its aesthetics, performance, and competency. They preferred domestic cosmetic brand was Hera most, followed by Laneige, Isaknox, Lacvert, and The Face Shop in a descending order. Also they preferred Laneige when they perceived its competency and Hera when they perceived its aesthetics and interest.

목적 : 뇌병변 환자에게 집단 작업치료프로그램을 실시하여 개별 작업치료만 받는 환자와 집단 작업치료프로그램을 병행하여 받는 환자들의 상지기능, 인지∙지각기능 및 일상생활동작에 미치는 영향을 비교, 분석하여 집단 작업치료프로그램 적용 효과를 규명하고 효과적인 프로그램을 위한 기초자료를 제공하기 위함이다. 연구방법 : 2008년 5월부터 10월까지 전통적 치료방법인 개별작업치료만 받는 뇌병변 환자 70명을 대상으로 8주 동안 주 5회 60분씩 총 40회의 치료를 실시하였으며, 치료적 활동프로그램이 포함된 집단작업치료프로그램에 참여하기를 동의한 환자 30명을 대상으로 8주동안 주4회 개별치료와 주1회 60분씩 집단치료를 실시하였다. 결과 : 개별작업치료만 받는 환자군에 비하여 집단작업치료프로그램을 병행하여 받은 환자군이 상지기능, 인지∙지각기능과 일상생활 수행기능이 통계적으로 유의하게 높아졌다. 결론 : 전통적 치료방법인 개별작업치료만 받는 환자군에 비하여 치료적 활동프로그램이 포함된 집단작업치료프로그램을 병행하여 받은 환자들의 치료 효과가 더 높았음을 나타내고 있다. 앞으로 보다 많은 대상으로 집단 작업치료프로그램 개발 및 치료효과를 입증할 수 있는 연구가 이루어지기를 바란다.

The purpose of this study examines women in 20s∼30s who start applying adult makeup and are sensitive to cosmetics and makeup techniques to understand the influence of overseas cosmetic brands’ personality on their preference to provide overseas cosmetic brands with unique personality marketing resources. The following summarize the findings of this study: first, overseas cosmetic brands’ personality factors were aesthetics, performance, interest, competency, and boldness. Second, among imported brands, the most preferred brand was Christian Dior, followed by Bobbi Brown, Chanel, SK-Ⅱ, and Estee Lauder. Third, the subjects preferred Chanel when they perceived its aesthetics, performance, and competency and Christian Dior when they perceived its aesthetics and performance and did not perceive its boldness as much. They preferred Estee Lauder when they perceived its aesthetics and competency and Bobbi Brown when they perceived its aesthetics, performance, and competency and did not perceive its boldness as much. In case of SK-Ⅱ, they preferred it when they perceived its aesthetics, performance, interest, and competency.

This research is to understand luxury consumption values for luxury consumers. The aims of this study is to identify their luxury consumption values and the effects of the values on the perceived acquisition value. This study also divided data into two groups according to the difference between reservation price and actual price; positive reservation price group, negative reservation price group, and analyzed the effects of the values on the perceived acquisition value between two groups. In this study, we used structural models equation and results presented that the conceptual model was a good fit to the data. The empirical results suggested four dimensions of luxury consumption values; symbolic value, innovative design value, quality value and origin value. There were positively significant effects of symbolic value and quality value on the perceived acquisition value. The effects of innovative design value on the acquisition value was significantly negative. Two groups categorized by reservation price depicted the differences on effect levels of symbolic value, innovative design value, and quality value on the acquisition value perception.

This study focused on examining methods for the favorable relationship between internet shopping mall and customers from a point of view that it was necessary for internet fashion market getting faced with keen competition to change its marketing focus from securing new customers to customer retention strategies. Measurement instruments were selected to measure these variables and a questionnaire was made. Data was collected in 491 men and women in their twenties residing in Gwangju city using the questionnaire. The analysis results were summarized as follows: First, in the failure to purchase fashion products in internet shopping mall, as consumer's favorable internet shopping attributes, their possibility of complaining and repurchase intentions became higher, and had negative effect on regret and dissatisfaction. Second, attributions of the result of a failure to purchase fashion products in internet shopping mall were found to increase regret and dissatisfaction. Third, customers experiencing regret and dissatisfaction showed a very high possibility of complaining but their possibility of repurchase intentions had negative affect.

Due to fierce competition, many domestic fashion businesses are suffering difficulty in securing and maintaining customers. Accordingly, fashion companies are devoting all their energy to secure customers by using high quality and diverse strategies for distribution and promotion, and to secure loyalty by satisfying customers with the offer of excellent service. Thus, it is very important to provide systematic service recovery strategy available for handling service failure effectively. Therefore, the purpose of this study is comprehensively analyzing influences of expectation dis-confirmation and perceived justice for service recovery upon consumers' satisfaction and loyalty. The findings are as follows. First, as for the service failure that customers experienced, the more consumers who expect it to be recovered led to the higher formation of expectation-compensation dis-confirmation. Second, it was indicated that the higher seriousness in service failure that customers experienced led to the lower satisfaction and loyalty to service recovery. Third, as a result of examining influence of expectation-compensation dis-confirmation for servicefailure recovery upon consumer satisfaction and loyalty, the customers who showed more positive dis-confirmation to expectation-compensation were indicated to form the more satisfaction and loyalty. Fourth, as a result of examining the influence of the perceived justice in the process of service-failure recovery upon customer satisfaction, all in 3 dimensions of justice had effect on customer satisfaction.

게임 활동 중에 많은 게임 유저들이 게임 플레이 시간에 대한 왜곡을 경험한다. 이러한 현상에 대해 주로 몰입 또는 중독의 관점에서 연구되었는데, 이러한 연구들도 이러한 현상이 일어나는 이유나 이와 관련된 게임 유저들의 심리적 경험이 무엇인지를 밝히는 데는 많은 한계가 있었다. 이에 본 연구에서는 게임의 재미 요소가 게임 시간 에 대한 왜곡과 어떠한 관련이 있는지를 탐색해 보았다. 그 결과, 게임의 물리적 재미 요소와 하루 평균 게임 플레이 시간은 시간 왜곡과 크게 관련이 없는 것으로 나타났다. 반면 게임을 통한 심리적 재미 경험과 게임 경력은 시간 왜곡 현상을 설명하는 주요 요소인 것으로 확인되었다. 즉 게임 경력이 오래될수록, 게임을 통해 얻는 심리 적 재미 경험이 클수록 실제 게임 플레이 시간에 비해 게임 유저들이 느끼는 주관적인 체감 시간이 짧아지는 것으로 나타났다. 본 연구는 게임 유저들이 게임 활동 중 흔히 경험하는 게임 플레이 시간에 대한 왜곡 현상의 원 인을 탐색하였다는데 그 의의가 있다. 추후 연구에서는 게임 유저들의 물리적, 심리적 재미 경험의 속성을 보다 구체적으로 탐색하여 연구가 이루어질 필요성이 있다.

This study purposed to analyze difference in the perception of service quality between physical therapy patients and physical therapists and to provide basic materials for maintaining high service quality that meets patients' expectation in each service area. For this study, we conducted a questionnaire survey with physical therapy patients and physical therapists in Jeju from the 6 to 30 of January, 2010. In the survey, we received 133 questionnaires from patients and 125 from physical therapists, and used them in analysis. The instrument used in this study to measure service quality was prepared by the researcher through adapting and supplementing the SERVQUAL model developed by Parasuraman et al (1991). For our physical therapy environment, and it consisted of a total of 23 questions in five areas, namely, tangibility, reliability, responsiveness, assurance, and empathy. Patients' perception of service quality was high in order of reliability, assurance, empathy, responsiveness, and tangibility. In four areas with exception of reliability, quality perceived by patients was lower than that perceived by physical therapists, and particularly in responsiveness(t=2.82, p=.00) and empathy(t=2.02, p=.04), the difference between patients and physical therapists was statistically significant. In order to reduce the difference in the perception of service quality between patients and physical therapists, it is considered necessary to enhance physical therapists' perception of service quality and to prepare measures for improving service equality so that services would be provided through respectful communication with maintaining the dignity of patients, rather than focusing on disease.

This study focuses on testing the validity of dimensions of restaurants’ menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers’ perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers’ perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

The purpose of this study is to understand factors of risk perception and purchase obstruction by consumer characteristics and purchase experience of clothing in online. The collection of the research materials was progressed by online and offline. Out of 374 usable questionnaires used for examining this study, 278 questionnaires were collected from offline and 107 questionnaires were collected from online. Frequency analysis, factor analysis, reliability analysis, t-test, One-way ANOVA and multiple regression analysis using SPSS WIN 12.0 were conducted. Three factors of perceived risk were extracted: harmonic/image, quality/shopping process, payments. Based on these dimensions, ANOVA was conducted. The results indicated that the more purchasing experience people had, the less the extent of perceived risk they got, and quality/shopping process risk mostly among them. As the factors which obstruct purchasing decision, a security obstruction, a reliability obstruction, a convenient obstruction and an information insufficient obstruction are extracted. Also, the factors have got the result of same aspects as the perceived risk recognized by the Internet shopping experience. Meaningful differences between groups appear at security obstruction, reliability obstruction, and convenient obstruction. Perceived risk almost influenced on purchase obstruction when purchasing clothes in Internet shopping mall. When consumers perceiving harmony/image risk highly make decisions, they usually hesitate or abandon due to reliability obstruction, convenient obstruction. All the factors: including security obstruction, reliability obstruction, convenient obstruction and information insufficient obstruction made consumers perceiving quality/shopping process risk highly obstruct purchase decision.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

오늘날 가상 세계에서 인간과 인간, 컴퓨터와 인간의 상호작용을 좀 더 효율적으로 도와줄 수 있는 매개체로서 에이전트에 대한 관심이 증대되고 있다. 특히 에이전트의 정서표현도 인간의 정서 표현처럼 해석할 수 있고 그에 대해 인간의 정서표현에 반응하는 것과 마찬가지의 방식으로 반응한다는 연구들이 있어왔다. 그렇다면 에이전트의 정서표현이 표정과 목소리에서 서로 불일치한다면 어떤 쪽에 더 치중해서 에이전트의 정서를 해석할지 또는 어느 한 쪽에 치중하는 것이 아니라 두 정서 모두 조합해서 받아들일지 알아보고자 했다. 또한 만약 표정과 목소리의 두 가지 정서를 조합해서 인지한다면 표정이나 목소리에서는 표현되지 않은 제 3의 정서를 느끼지는 않는 것인지 알아보았다. 실험은 표정(4) × 목소리(4)로 이루어졌다. 실험 결과 사람들은 에이전트의 한 가지 채널에 지배받아서 정서를 인지하는 것이 아니라 표정(시각)과 목소리(청각) 두 채널 모두를 조합해서 정서를 인지하는 것으로 나타났다. 또한 두 채널의 정서가 불일치할 때에는 혼란에 빠져 무슨 정서인지 모르게 되는 것이 아니라 또 다른 실망, 지루함, 지친, 반가운 등의 제 3의 정서를 느끼는 것으로 나타났다.

Recently the information system introduction and the application which use the computer are increasing. The efficient operation of information system helps corporations to improve productivity, customer service and corporate competitive power. SaaS(Software as a Service), which is the developed type of outsourcing in the area of information technology, is to use standardized and packaged application by hosting from the outside of enterprise. SaaS is not developed yet as much as people's interest about that in the initial stage, but its related technology and service capacity are accumulated after repeated trial and error, and it's ready to activate the industry. In the area of information system, studies on the measurement of service quality were followed. But there is little study on service quality measurement in the field of SaaS(Software as a Service). The purpose of this study was to divides the SaaS with e-SERVQUAL and it consider the relationship with the perceived recognition and the usage intention. According to this, variables of traditional research were rejected because SaaS is not developed yet in Korea. But information had a strong effect on perceived recognition. Therefore, business related with in SaaS must have provided a correct information about various applications.