The global diffusions of free trade agreements have encouraged an increasing number of companies to participate in foreign markets. However, export firms fall behind big data-based customers in international export markets. The gap between the needs of export markets and the capabilities of export companies is broadening. Marketing capabilities are export firms’ ability to understand what target customers want and develop tactical marketing actions and allocate available resources, and achieve export performance (Day 1994; Vorhies and Morgan, 2003). Export firms have to enhance marketing capabilities to narrow the gap (Day, 2011). This study investigates marketing capabilities, export marketing strategies, and their relationships with export performance of the export companies in an industrial complex in South Korea. This study tries to find how marketing variables impact the performance of export firms through the relationships among them. Marketing literature examined that the suitability between marketing capabilities and export marketing strategy is important because of its impact on export performance. Export marketing literature reviewed that export firms’ characteristics such as international experience, firm size, firm age, and export intensity, firm level of market orientation are considered positively related to export performance. Especially for inexperienced and small and medium-sized firms, which have limited marketing resources to achieve successful export performance, the right choice of export marketing, export marketing strategy, and export performance is indispensable. The purpose of this paper is to investigate the moderating effects of export firms’ characteristics on the interactive linkages within marketing capability, export marketing strategy, and export performance. Our first focus in this study is the relationships between marketing capabilities and export strategies and both export marketing strategy and export performance. We discuss their relationships with each other and with export firms’ performance. We develop testable hypotheses as shown in Fig.1. The final samples we used are 104 manufactured export firms in S. Korea. Next, as a result of testing, based on the relationships of having positive effects, we identify the moderating effects of export firms’ characteristics. Our research model proposes that marketing capabilities affect export marketing strategies and ‘specialized marketing capabilities’. These affect the overall export performance. We therefore hypothesize that H1: Marketing organizational capability is positively related to (a) export marketing strategy and (b) specialized export marketing capability. H2: Marketing human resource capability is positively related to (a) export marketing strategy and (b) specialized export marketing capability. H3: Marketing financial capability is positively related to (a) export marketing strategy and (b) specialized export marketing capability. H4: Marketing infrastructure is positively related to (a) export marketing strategy and (b) specialized export marketing capability. H5: Export marketing strategy is positively related to (a) specialized export marketing capability and (b) export performance. H6: Specialized export marketing capability is positively related to export performance. The results of our PLS-SEM analyses are as follows. Our results support H1b, linking marketing organizational capability and specialized export marketing capability. Marketing infrastructure was found to be positively related to both export marketing strategy and specialized export marketing capability, supporting H4a and H4b, respectively. We also observed that export marketing strategy a positive link with specialized export marketing capability and export performance, supporting H5a and H5b, respectively. However, no support is found for H2, H3, and H6. Moderating Effects of Export firms’ Characteristic Factors We tested how export firms’ characteristics moderate the relationships described in our research model (Hypotheses1-6) We used the moderate factors such as export product (final product vs. parts), customer (domestic vs. overseas, company (manufacturer vs. vendor), employment size (less than 100 person, 100 to300, more than 300), sales(less than $46 million, $46 million to $182 million, more than $182 million), export intensity (less than 50% vs. more than 50%) The moderating effects of export firms’ characteristics on the relationships within our research model are discussed (see Figure 1). Four of 30 moderating hypotheses for export firms’ characteristics were supported. The more number of employees and Greater sales volume strengthened the relationships between marketing infrastructures and export marketing strategies. Higher foreign customer strengthened the relationships between marketing infrastructure and specialized export marketing capability. Greater final products strengthened the relationships between export marketing strategies and export performance. However, the relationships between marketing organizational capability and specialized export marketing capability and between export marketing strategy and specialized export marketing capability were not significantly changed with export firms’ characteristic factors. There are no moderating effects on the types of firm and the types of export intensity. The results of this research suggest that the export companies should consider the choice of export marketing strategies the most important factor to achieve high export performance. This study indicates that policy makers for export companies in S. Korea should develop export assistant programs based on export firms’ characteristic factors such as the number of employee, sales volume, the type of customer, and the type of export product. Following limitations of this research should be noted. First, in addition to the manufacturing industry, more researches should be done in other industries. The findings of this study will ensure more validation. Second, to assess the export performance of export firms, this study uses the subjective opinion of respondent about the degree of export performance because of the difficulties of obtaining financial data. The objective financial data should be used to ensure more objectiveness for this research. Third, this study relies on survey data related to the export companies within an industrial complex area in S. Korea. It should be extended to other regions.

This study examined relationships among healthy food awareness, behavioral intention toward healthy foods, and actual behavior of Generation Y consumers. This study hypothesized that Generation Y consumers are aware of healthy foods and more likely to eat healthy foods while avoiding junk foods. According to structural equation modeling, all hypothesized paths were statistically significant, meaning that the three constructs in the model showed positive relationships with each other. Results showed that this group of college students is generally aware of healthy foods and have positive intentions toward healthy food choices. Therefore, university foodservice management needs to continue to improve their menus in order to attract this new generation of college student consumers.

The experimental work was conducted to investigate the effects of the application level of composted cattle manure (CCM) on forage productivity using whole crop barely (WCB)-whole crop rice (WCR) double cropping system for 3 years. Main plot was consisted of application level of CCM such as 150%, 200% and control plot. The total DMY of forages under WCB and WCR in treatment of CF significantly decreased as compared with that of treatment of CCM 150%. However, NDF, ADF and CP content of WCB and WCR were hardly influenced by CCM application.

Effector-triggered immunity (ETI) is an active immune response triggered by interactions between host resistance proteins and their cognate effectors. Although ETI is often associated with the hypersensitive response (HR), various R genes mediate an HR-independent process known as extreme resistance (ER). In the soybean-Soybean mosaic virus (SMV) pathosystem, the strain-specific CI protein of SMV functions as an effector of Rsv3-mediated ER. In this study, we used the soybean (Rsv3)-SMV (CI) pathosystem to gain insight into the molecular signaling pathway involved in ER. We used genome-wide transcriptome analysis to identify a subset of the type 2C protein phophatase (PP2C) genes that are specifically up-regulated in Rsv3-mediated ER. Gain-of-function analysis of the most significantly expressed soybean PP2C gene, GmPP2C3a, showed that ABA-induced GmPP2C3a functions as a key regulator of Rsv3-mediated ER. Our results further suggest that the primary mechanism of ER against viruses is the inhibition of viral cell-to-cell movement by callose deposition in an ABA signaling-dependent manner.

Current consumers have interest in nutrition and health. So, the interest in barley for other food and industrial applications is increasing. Noodles, which have been consumed largely in korea, are usually made from wheat flour, salt and appropriate amount of water. A New Six-rowed Naked Barley Cultivar “Dahan” was developed in 2012, have high winter hardness, lodging tolerance and good noodle property. It was crossed in 2001, and an elit line was selected in 2010 and designated as ‘Iksan 106’. It showed good agronomic performance in the regional yield trials (RYT) from 2010 to 2012. The average heading and maturing dates of “Dahan” were April 29 and June 3 in paddy field, which were two day earlier than those of the check cultivar ‘Saessalbori’ respectively. The new cultivar, “Dahan”, had 92cm of culm length and 3.9cm of spike length. It showed 625 spikes per m2, 54 grains per spike, 31.3 g of 1,000-grain weight, and 815 g of test weight. “Dahan” showed better resistance to BaYMV (Barley yellow mosaic virus) than those of the check cultivar. Its average yield of the pearled grain in the regional yield trial was 4.32 MT/ha in paddy field, which were 16% higher than those of the check cultivar. It showed higher breakdown and setback than those of the check cultivar. Texture properties of noodle was better in hardness, adhesiveness, chewiness. This cultivar would be suitable for the industrial application as noodle and bread.

Anthocyanins are the primary pigments in black, blue, and purple cereal grains. Recently, anthocyanins have been recognized as health-enhancing substances due to their antioxidant activity. Anthocyanin-pigmented barley grains can be a stable source of anthocyanins as well as β-glucan. Cloered barley as purple, blue and black barley consumptions are rapidlly growing presently due to their healthy functional food ingredients in Korea. Color barley cultivars accumulate purple pigments in the stem, awn, lemma, palea, and pericarp during seed maturation. The large consumption of barley in human foods is almost pearled products. Here we investigated composition of pearled barley and pearling by-products of korean colored barley varieties by degree of pearling. Barley grains from four hull-less colored barley varieties, Zasoojeongchal, Boseokchal Ganghochung and Huknarae were pearled to various degrees(5-50%). The composition (β -glucan, total phenol, proanthocyanidin and total anthocyanin) of pearled barley fractions flour and pearled barley grain was determined. β-glucan content was not changed seriously in pearled barley grain according to increasing pearling degree. Total phenol and proanthocyanidin content was decreased. β-glucan content was increased in pearling by-products according to increasing pearling degree and total phenol and proanthocyanidin content was decreased. Total anthocyanin content also was decreased in pearled barley fractions flour by the degree of pearling.

Riptortus clavatus, one of the many insects in major crops, damages pods and seeds, which reduces seed vigor and viability in soybeans. This study was conducted to examine the effect of diversely damaged seeds by R. clavatus on seed germination and seedling emergence and to determine the association of damaged seed with quality and yield of soybean sprouts. All seeds damaged by R. clavatus significantly (P<0.05) reduced seed vigor as measured by the rates of seed germination, germination speed, and seedling emergence. Mean seed germination rate of non-damaged seeds in sprout-soybean varieties was 97.8%, whereas the rates of seeds damaged at different levels, 31-50% and 51-80%, were 23.0 and 5.4%, respectively. The rates of seedling rot and abnormal, incomplete germination significantly (P<0.05) increased as the amount of seeds damaged by R. clavatus increased to 5, 10 and 15% against the total seeds for sprout production. Yield of soybean sprouts from seeds damaged at different levels decreased up to 13% as compared to that in normal seeds. In customer preferences on soybean sprout produce, 84% of customers participated in survey preferred to purchase sprouts from seeds with 5% of damaged seeds, but sprouts produced from seeds with 15% of damaged seeds were intended to purchase only by 22% of the customers. Areas of the seed damaged by R. clavatus were readily infected by pathogens as the seed germinated, resulted in deteriorated quality and reduced yield of sprout produce.

"소황"은 양질 내재해 다수성 나물콩 신품종 육성을 목표로 농촌진흥청 국립식량과학원에서 육성한 나물콩 품종으로 주요특성을 요약하면 다음과 같다. 1. "소황"의 신육형은 유한형, 꽂색은 자색, 엽형은 피침형이며 모용색은 회색이며, 성숙기 꼬투리색은 담갈색이고, 종피색 및 배꼽색은 황색이며, 립형은 구형으로, 꼬투리는 성숙 후에도 잘 터지지 않는다. 2. "소황"의 성숙기는 9월 29일로 대비품종인 풍산나물콩 보다 10일 빠른 중생종이며, 100립중은 8

자연발생포장 및 톱다리개미허리노린재 접종구에서 협 피해 및 수량 감소가 적었던 품종은 풍산나물콩, 소백나물콩, 두유콩, 신팔달콩 2호로 다른 품종에 비해 노린재 선호도가 낮은 품종으로 생각되었고, 명주나물콩, 만리콩, 황금콩은 피해가 심한 품종으로 분류되었다. 콩 품종간 톱다리개미허리노린재 선호성으로 모용색이 회백색인 품종군의 피해율이 13.0%인데 비해 갈색모용의 품종군은 8.2%로 피해율이 낮았으며, 제색도 황색에 비해 담갈색>갈색>회갈색 순으로 제

"갈채"는 유색 고수율 나물콩 신품종 육성을 목표로 농촌진흥청 국립식량과학원에서 육성한 나물콩 품종으로 주요특성을 요약하면 다음과 같다. 1. "갈채"의 신육형은 유한형, 꽂색은 자색, 엽형은 타원형이며, 모용색 및 성숙기 꼬투리색은 갈색이고, 종피색 및 배꼽색은 갈색으로 립형은 구형이다. 2. "갈채"의 성숙기는 10월 2일로 다원콩보다 6일 늦은 중생종이며, 100립중이 8.4 g으로 소립종이다. 3. "갈채"는 콩 모자이크병 중 괴저병에 강하며,

"원광"은 농촌진흥청 국립식량과학원에서 양질 다수성을 목표로 2007년에 육성한 나물콩 품종으로 주요특성을 요약하면 다음과 같다. 1. "원광"의 신육형은 유한형으로 꽂색은 자색, 엽형은 피침형이며, 모용색은 회색이고, 종피색은 황색이며, 성숙기 꼬투리색 및 배꼽색은 담갈색으로 입형은 구형이다. 2. 성숙기는 10월 12일로 표준품종인 풍산나물콩에 비해 3일 늦은 중만생종이며, 100립중은 10.9 g으로 소립으로 도복에 강하고, 괴저바이러스병, 세균성

녹두 신품종 "다현"은 전남11호와 AV-1-3-34-2를 작물과 학원에서 인공교배하고 전라남도농업기술원에서 2006년에 육성되었다. "다현"의 생육습성은 직립, 잎 모양은 심장형, 백축색은 녹색, 성숙기에 꼬투리는 검고 곧으며, 종피는 광택이 없는 녹색이다. 개체당협수는 21.0개로 표준품종인 "어울녹두"보다 4.0개 많고, 경장은 57 cm, 천립중은 48 g, 나물수율은 표준품종보다 5% 많다. "다현"의 바이러스, 갈색무늬병, 흰가루병 및 도복에

A new sprout-soybean cultivar, "Pungwon" was developed at the Honam Agricultural Research Institute (HARI), and National Institute of Crop Science (NICS) in 2006. "Pungwon" was selected from a cross between S193001 and Suwon 164. The preliminary, advanced, and regional yield trials for evaluation and selection of this line (Iksan 52) were carried out from 2002 to 2006. This cultivar has a determinate growth habit, white flower, grayish brown pubescence, yellow seed coat, yellow hilum, lanceolate leaflet shape and small seed size (10.9 grams per 100 seeds). The maturity date of "Pungwon" is seven days earlier than that of the check variety, "Pungsan". It has a good seed quality for soybean-sprout. The soybean-sprouts grown from "Pungwon" have high isoflavone (5,935 μg/g) and amino acid (160 mg/g) contents. This cultivar has resistance to soybean mosaic virus (SMV), necrotic symptom (SMV-N), and other most troublesome soybean diseases which are bacterial pustule and black root rot. Especially, "Pungwon" has useful characteristics, such as lodging and shattering resistance. The average yield of "Pungwon" was 3.04 ton per hectare, about 7 % higher than the check variety, "Pungsan" at the regional yield trials (RYT) for double cropping.

A new sprout-soybean cultivar, "Jonam" was developed at the Honam Agricultural Research Institute (HARI) in 2006. Jonam was selected from a cross between Eunhakong and Jeonju-I1. The preliminary, advanced, and regional yield trials for evaluation and selection of this line (Iksan 48) were carried out from 2002 to 2006. This cultivar has a determinate growth habit with purple flower, grayish brown pubescence, grayish brown hilum, lanceolate leaflet shape and small seed size (9.6 grams per 100 seeds). The maturity date of "Jonam" is 18 days earlier than that of the check variety, "Pungsan". It has good seed quality for soybean-sprout and resistance to lodging. This cultivar has resistance to soybean mosaic virus (SMV) and necrotic symptom(SMV-N). The average yield of "Jonam" was 2.57 ton per hectare in the regional yield trials for double cropping carried out for three years from 2004 to 2006.

A new sprout-soybean cultivar, “Wonhwang” was developed at the Honam Agricultural Research Institute (HARI) in 2005. Wonhwang was selected from a cross between Camp and Myeongjunamulkong. The preliminary, advanced, and regional yield trials for evaluation and selection of Iksan45 were carried out from 2001 to 2005. This cultivar has a determinate growth habit with purple flower, grayish brown pubescence, grayish brow hilum, lanceolate leaflet shape and small seed size (10.0 grams per 100 seeds). The maturity date of Wonhwang is 7 days earlier than that of the check variety, Pungsan. It has good seed quality for soybean-sprout, and resistance to lodging. It has also been identified to have resistance to soybean mosaic virus (SMV) and necrotic symptom(SMV-N). The average yield of “Wonhwang” was 2.80MT/ha, which was higher by 4% than “Pungsannamulkong” at the regional yield trials.

A new sprout-soybean cultivar, “Jangki” was developed at the Honam Agricultural Research Institute (HARI) and National Institute of Crop Science (NICS) in 2005. Jangki was selected from a cross between Eunhakong and MS91088. The preliminary, advanced, and