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        검색결과 877건

        201.
        2019.07 구독 인증기관·개인회원 무료
        EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP
        Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.534-535 글로벌지식마케팅경영학회
        202.
        2019.07 구독 인증기관 무료, 개인회원 유료
        BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY
        Marijke De Veirman, Ineke Tack, Liselot Hudders
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.494-498 글로벌지식마케팅경영학회
        4,000원
        203.
        2019.07 구독 인증기관 무료, 개인회원 유료
        THE EFFECT OF FASHION CONSCIOUSNESS AND STATUS CONSUMPTION IN SOCIAL MEDIA: FOCUSING ON THE LUXURY BRAND
        Min-Sook Park, MinKyung Moon, Jong-Kuk Shin, JaeHun Kim
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.475-477 글로벌지식마케팅경영학회
        3,000원
        204.
        2019.07 구독 인증기관·개인회원 무료
        OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?
        Hyeasinn Song, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, Moo Jeon Kim
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.472-473 글로벌지식마케팅경영학회
        205.
        2019.07 구독 인증기관 무료, 개인회원 유료
        ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE
        Jie Meng, Jiaying Wang
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.457-462 글로벌지식마케팅경영학회
        4,000원
        206.
        2019.07 구독 인증기관·개인회원 무료
        PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT
        Billy Sung, Luke Butcher
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.446 글로벌지식마케팅경영학회
        207.
        2019.07 구독 인증기관·개인회원 무료
        RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?
        Siham Mourad, Pierre Valette-Florence
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.434 글로벌지식마케팅경영학회
        208.
        2019.07 구독 인증기관·개인회원 무료
        THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE
        Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan, Jenny Weichen Ma
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.427 글로벌지식마케팅경영학회
        209.
        2019.07 구독 인증기관 무료, 개인회원 유료
        CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY
        Hailin Zhang, Leping Li, Xina Yuan
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.400-406 글로벌지식마케팅경영학회
        4,000원
        210.
        2019.07 구독 인증기관·개인회원 무료
        THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE
        Taeyeon Kim, Yongjun Sung, Jang Ho Moon
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.399 글로벌지식마케팅경영학회
        211.
        2019.07 구독 인증기관 무료, 개인회원 유료
        A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND
        Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.396-398 글로벌지식마케팅경영학회
        3,000원
        212.
        2019.07 구독 인증기관·개인회원 무료
        BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION
        Joelle Majdalani, Mona Mrad, Zeinab El Khansa
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.375-376 글로벌지식마케팅경영학회
        213.
        2019.07 구독 인증기관·개인회원 무료
        SEX SELLS….OR DOES IT? HOW LGBT SEXUAL IMAGERY INFLUENCES THE EFFECTIVENESS OF LUXURY BRAND ADVERTISEMENTS
        Gavin Northey, Rebecca Dolan, Felix Septianto, Patrick van Esch, Michael Barbera
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.374 글로벌지식마케팅경영학회
        214.
        2019.07 구독 인증기관·개인회원 무료
        EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION
        Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.372-373 글로벌지식마케팅경영학회
        215.
        2019.07 구독 인증기관 무료, 개인회원 유료
        AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM
        Juan Mundel, Tao Deng, Claire Hope
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.358-365 글로벌지식마케팅경영학회
        4,000원
        216.
        2019.07 구독 인증기관·개인회원 무료
        STUDY ON THE INFLUENCING OF PARASOCIAL RELATIONSHIP ON BRAND EQUITY IN THE VR SHOPPING ENVIRONMENT: THE MODERATING EFFECT OF ACTIVITY OF FASHION WEB CELEBRITY ENDORSER
        Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.325 글로벌지식마케팅경영학회
        217.
        2019.07 구독 인증기관·개인회원 무료
        STUDY ON THE INFLUENCING OF WEB CELEBRITY ENDORSER ON BRAND EQUITY: RESEARCH BASED ON FASHION BRANDS
        Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.323 글로벌지식마케팅경영학회
        218.
        2019.07 구독 인증기관·개인회원 무료
        THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION
        Jianping Liang, Rajeev Batra, Zhuomin Shi
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.266 글로벌지식마케팅경영학회
        219.
        2019.07 구독 인증기관·개인회원 무료
        CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON
        Eirini Bazaki, Jia Ren
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris pp.213-214 글로벌지식마케팅경영학회
        220.
        2019.07 구독 인증기관·개인회원 무료
        SUSTAINABLE BRAND EXPLOITATION: A VALUE-BASED APPROACH FOR STRATEGY EVALUATION
        Marc Fischer, Max Backhaus, Tobias Hornig
        Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris p.138 글로벌지식마케팅경영학회
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