A garden festival is characterized by its nature as a garden exhibition event. The Seoul Garden Festival was held to expand garden culture, increasing citizens’ quality of life, and also to achieve urban regeneration through discovery and development of features of various gardens in Seoul. Mother’s Garden of Memory is based on the motif of the gardens tended by mothers in the past, and inspires recollection of related memories and stories. Gardens tended by mothers in the past can be encountered today in everyday life as practical living gardens. Facilities and suitable space sizes for a living garden were selected based on previous research results. The exhibition garden was designed to include a fruit tree hill, medicinal plant/herb garden, and butterfly garden in its planting space; a vegetable garden in its multi-purpose space and production space; a pond in its waterscape space; and a seating wall in its resting space. Additionally, the garden’s plants consisted primarily of species that were suitable for the characteristics of each space, could be tended practically, and could be accessed easily. Finally, a garden management plan was established to provide a model for living gardens, ensuring that these gardens could be continuously sustained.

This study aims to arouse the people clearly to the differences of Danoje Festival in Korea from Danoje Festival in China for which it was designated as a world heritage. This study investigates the overview of the contents of Danoje Festival in Korea and China, and the differences of Danoje Festival in Korea from that in China can be summarized as follows: First, there is a difference in the origin/purpose of Danoje Festival between Korea and China. Danoje Festival in Korea is a kind of harvest ceremony celebrating the creation of life and praying for safety by the Yin-Yang harmony through sacred marriage of Cheonbusin (Heavenly father god) with Jimosin (Earth mother goddess) (or Sumosin (Water Mother Goddess)) in the myths of Dangun, Jumong, Park Hyeokgeose and Kim Su-ro. Yongseon (Dragon ship) game of Danoje Festival in China is a prayer for the safety of Qu Yuan’s corpse or a Yongmuje event for calming the appearance Sea god (God of water) by the battle under the water. Second, there are differences in the process of the development of Danoje Festival between Korea and China. In Danoje Festival in Korea, primarily, Summer Solstice Festival or May Festival was combined with secondary god of nature and thirdly, it was replaced by human gods, Gongeophyeong (General Han and His Sister, State Master Beomil and Kim Yu-Sin). In Danoje Festival in China, first, the summer solstice system was combined with the sea god festival, and second, the sea god was replaced by a human god in a kind of revengeful spirit (Qu Yuan). Third, there are differences in the process of the succession of Danoje Festival between Korea and China. Danoje Festival in Korea focuses on the rites, so entertaining group play Hwaetbul Nori (Torch play), Seokjeon (Mock fight with stone missiles) or horse race were included as part of Danoje Festival. Danoje Festival in China focuses on the games/plays instead of the rites, so ritualistic elements are diminished. In other words, Korea focuses on the rites while China focuses on games. Although Danoje Festival in Korea and China was developed in similar religious activities because of the regional background of high temperature and humidity and the industrial background of agriculture, it was found that Danoje Festival in Korea had different cultural styles with that in China, in terms of the origin/purpose and the processes of development and succession. The succession and development are most important parts of cultural heritages. In this sense, it is judged that it would be necessary to have a broad mind of understanding and respecting the country’s culture, rather than establishing the rights and wrongs based on the similarity of name or origin.

This study aims to introduce the local festival sponsored by KOTRA (Korea Trade- Investment Promotion Agency) in Banteay Meanchey Province in Cambodia, find that the vitalization strategies that allow the local festival concept to be used as a new rural development strategy alternative, and share those strategies with other donor countries and agencies that may want to implement something similar. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was utilized to derive the internal and external factors found in the process of planning and promoting a local festival. Analytical Hierarchy Process (AHP) analysis was employed to prioritize the factors derived from SWOT analysis. These results would lead to the establishment of applicable vitalization strategies. The vitalized local festival can be a tremendous resource for rural regions in Cambodia by helping maintain the rural societies, support the inheritance of their cultural legacies, and provide additional outlets to sustain local development. Acting as sponsors of these strategies will help donors strengthen the ties and construct international cooperation partnerships with Cambodia.

본 연구의 목적은 계획행동이론을 적용하여 양양송이축제 방문객들의 축제 방문 의사결과정을 알아보기 위한 것이다. 이를 위하여 구조방정식 모형을 이용하여 방문동기의 구조적 관계를 알아보고자 하였다. 계획행동이론에 대한 분석 결과 지각된 행동통제감은 행동의도에 가장 큰 영향을 미치는 것으로 나타났고, 태도 또한 행동의도에 영향을 미치는 것으로 나타났다. 하지만 주관적 규범은 행동의도에 유의미한 영향을 미치지 못하는 것으로 나타났다. 이러한 결과는 행동의도와 관련된 축제 방문객들의 의사결정 과정과 연구와 양양송이 축제의 지속가능한 발전에 의미 있는 시사점을 제시할 것으로 기대된다.

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluatedoperation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processedproducts at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic(20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) forChangyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations wereeffective for sale at this festival, and evaluation of the operation program for the festival was 3.51±0.74 (total score 5 points).Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereasparticipants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education(14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations,although purchase effects were not significant. This result suggests that the festival is necessary for planning a program toincrease purchasing.

The purpose of this study was to investigate the relationships among recognition, preference, and purchasing characteristics for Changnyeong onions and garlic as well as festival satisfaction among participants at agricultural product festivals in the Changnyeong region. Results showed that festival satisfaction of ‘place of festival’ was highest while ‘convenience facility & event contents’ earned the lowest scores. Most subjects (90.5%) had purchased Changnyeong agricultural and processed products. A major purchasing type was fresh agricultural products (66.7%). The pathways to recognize Changnyeong agricultural products were mostly ‘promotion by related institutions’ (22.0%), ‘family · relatives’ (20.8%), ‘mass media’ (16.6%), and ‘festivals and events’ (16.1%). The most considered factors for purchasing regional products were ‘geographical origin’ and ‘ingredients’. Changnyeong onion showed higher scores for recognition and preference and rate of purchase experience and intention than for garlic. The correlation coefficients of recognition and preference for onion and galic were 0.603 (p<0.001) and 0.598 (p<0.001), respectively. The explanation power (R2) of related variables for purchase of Changnyeong onions was 0.258. The regression coefficients (β) for ‘recognition’, ‘preference’ and ‘convenient facility & event contents’ were positive, whereas the regression coefficient for ‘price’ was negative. Recognition, preference, and convenient facility & event contents with garlic purchase showed a positive relationship (R2=0.253). The most effective promotion method to increase sales of Changnyeong agricultural products was ‘local festivals and events’ (27.8%).

To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisition was also analyzed. Most participants had prior experience eating Korean food. As for information, participants responded that they were affected by public media such as dramas, and the most effective way of getting information was participating in lectures. This study also investigated intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands can contribute to Korean tourism.

지방자치단체들은 지역축제를 통한 새로운 수익창출 모델 및 홍보를 위하여 자체적인 전담기구 및 추진위원회, 조직위원회 등 많은 기구를 두고 운영 하고 있으며 전문성을 갖춘 이벤트사 및 기획사가 행사를 대행하고 있는 실정이다. 따라서, 많은 축제들이 관주도형으로 이루어지고 있어 지방자치단체장들의 선심성 및 선전용으로만 전락되어 축제의 본질을 벗어나는 경우도 있으며 특히 전문가를 확보하지 않는 상태에서 관 주도형 및 일부 몰지각한 회사들의 이익을 위한 축제들도 많이 등장하여 주민들의 혈세로 진행되는 축제의 예산의 낭비를 초래하는 일도 많아지고 있다. 이러한 문제는 기초가 없는 상태에서이루어지는 일이기 때문에 당연한 결과라고 할 수 있다. 그럼 이 시점에서 제기하고 싶은 것 은 열악한 교육환경이다. 현재 대부분의 4년제 대학교와 일부 전문대학에서는 광고홍보학과에서 축제 이벤트 관련 교육을 일부 다루기는 하나 이벤트 기획을 체계적으로 교육하는 학교가 희박하며, 교육을 할 전문 인력 또한 부재하다. 이벤트 기획 및 실무 교육위주의 교육 프로그램이 절실하며, 대학교와 대학원외 현 이벤트업계 종사자들을 재교육할 전문기관의 설치가 필요한 시점이다. 21세기 첨단 문화산업의 선구자로 우뚝 선 지역축제를 잘 선도하여 전문성 및 독창성을 갖고 각 지자체들의 특색을 잘 살려 관광객들을 많이끌어들여 지방 자립도 확립 및 살기 좋은 고장으로서의 면모를 확실히 갖추어야 할 문제를 전문 교육에서 부터 출발을 해야 할 것이다.

This study was investigated for the local festival's educational impact. And take advantage of local festivals and educational effectiveness of the educational factors that affects, local festivals, depending on the type, application factors and intention to revisit whether there are differences in educational projects have identified the effect. So take advantage of the educational needs of local festivals for the purpose is to recognize that. To this end, 2010 Cheongdo persimmon festival's visitors were surveyed. How to analyze the descriptive statistics and factor analysis, reliability analysis, multiple regression analysis, ANOVA was used. The results of multiple regression analysis, community education of local festivals, discretionary activities, and agricultural education in educational projects in local festivals factor effects showed positive effects. The results of ANOVA, type programs and performances of the factors exhibition programs, experiential programs were no significant differences between groups. Of intention to revisit, "will revisit" and "I do not know", "will not visit" and "I do not know" and "will not visit" was no significant difference between the groups. These results, focusing on the needs of local festivals take advantage of the educational implications for the proposed recognition.

삼척의 이사부 축제는 지역적 연고가 있던 이사부라는 역사인물을 현대의 축제의 소재로 활용함으로써 대내적으로는 지역을 대표하는 인물임을 부각시켰으며, 대외적으로는 독도를 비롯한 영토수호의 역사인물임을 드러냄으로써 범지역적 축제로 확산시키는 효과를 창출해 내었다. 이 연구의 결과 다음과 같은 결과를 도출할 수 있었다. 첫째, 우륵의 12기에 나타난 사자연행과 이사부의 목사자 전투는 진흥왕 이전 신라사회에 사자문화의 유입으로 볼 수 있다. 또한 신라의 통용된 사자연행예술은 전쟁에서 강력한 무기로 존재했다. 따라서 이사부가 우산국 정벌에서 사용한 목사자는 당대에 신라에 유통된 외래문화였으며, 이후 사자는 여러 연행예술로 발전된 것이다. 둘째, 이사부의 우산국 정벌에서는 사자탈과 같은 이동형 목각양식이 이용되었다. 이것은 이사부의 해군부대가 우산국 전투에서 목사자의 전술을 추구하기 위해서는 근거리에 접근하여야 했기 때문에, 고정형 목각양식으로는 우산국 사람들을 속일 수 없었기 때문이다. 따라서 이사부의 목사자는 고정형 목각양식이 아니라, 탈과 같은 이동형 목각양식을 추구했음을 알 수 있다. 셋째, 이사부는 삼척 강릉지방의 지역사와 밀접한 관계를 맺고 있는 인물이다. 그는 과거 강릉단오제에 모셔졌을 뿐만 아니라 현재 삼척 오분동 마을에서도 모셔지고 있다. 이렇듯 1500년 전 역사인물 이사부는 지금까지 삼척 지역에서 신격화 되어 숭앙받는 역사적 인물인 것이다. 따라서 이사부 축제는 삼척 지역의 지역사를 기반으로 하고 있으며, 이는 축제의 이념적기반 위에서 형성되었음을 알 수 있다. 넷째, 삼척시는 이사부 축제를 국가의 외교문제와 연관시킴으로써 국가와 연계할 수 있는 계기가 마련하였다. 이사부의 우산국 정벌은 울릉도를 생활권으로 하고 있는 독도를 포함하는 것으로서 2005년 일본의 다케시마(독도)의 날 재정으로 고조된 한일 외교문제와 연관된다. 따라서 삼척시는 축제에서 이사부의 소재를 독도 및 해양에 확장시킴으로써 축제향유 계층을 국민으로 확장시켰으며, 더불어 국가차원의 지원 계기를 마련함으로써 축제의 경제적 기반을 구축하고자 하였다. 이렇듯 삼척시의 이사부 축제는 기존의 지역 역사인물을 발굴하여 연결시킨 결과물이다. 이 과정에서 투영된 자치단체의 축제화는 이사부를 포장하는 데 그친 것이 아니라, 지역 경제 활성화라는 취지 아래 다양한 국가사업과 연계함으로써 지역의 문화기반을 마련하게 된 모범 사례라 할 수 있다.

본 연구는 축제만족도 및 이용행태를 분석함으로써 향후 허브축제의 계획 및 프로그램 구상을 위한 기초자료를 제공하기 위하여 2010년 허브축제 방문객을 대상으로 진행되었다.2010년 남원허브축제는 운봉읍 용산리 일원에서 개최되었으며 허브홍보, 판매, 전시관 및 체험프로그램이 운영되었으며인근의 경관농업지구와 연계하여 다양한 볼거리를 제공하였다.지인을 통한 홍보효과가 높게 나타났으며 연령별로 축제개최 인지방법이 달랐다. 방문객의 절반가량이 축제를 목적으로방문하였으며 바래봉 철쭉 감상을 목적으로 방문한 경우도 상당한 비율을 차지하였다.방문객은 축제 전반에 대하여 보통보다 약간 높은 만족도로 평가하였다. 행사내용, 서비스, 안내팜플렛, 볼거리,체험거리, 안내시설을 독립변수로 하는 다중회귀분석을 실시하여 방문객의 만족도에 영향을 미치는 효과적인

매년 개최되는 '과학 축전'에서는 부스 운영 학생들의 안내 하에 다양한 과학 및 기술관련 워크숍, 시범 실험등의 활동이 제공된다. 본 연구는 과학축전에 참여한 부스 운영 학생들과 참여 관람 학생들의 인식을 탐색한 것이다. 연구대상은 6일 동안 축전에 참여한 부스 운영 학생 323명과 참여 관람 학생 495명이다. 본 연구에서 사용한 설문지는 안광호와 박일우(2009) 및 이선경 외(2010)의 설문 문항을 수정 보완하여 완성되었다. 연구 결과로서, 학생들의 참여 배경, 참여 유형별 및 학교급별 교육적 경험에 대한 인식, 부스 운영 학생들의 과학탐구 경험에 대한 인식 등을 살펴보았다. 연구 결과는 과학축전을 준비하는 과정에서 부스 운영 학생들이 문제를 제기하고 해결하는 탐구 과정에 참여한 것을 의미 있는 경험으로 인식했다는 것을 보여주었다. 연구의 결과를 토대로, 비형식 과학교육으로서 공동체 기반 프로그램에 대한 의미와 시사점을 제시하였다.

Gangreung Dano festival which both an important intangible cultural property No.13, and the mankind tradition and intangible property that UNISCO selected is a festival the world joins, beyond a Korea's festival. This study tried to retrace the sport cult

The purpose of this study was to analyze food behavior of tourists to develop consumer-oriented local cuisines for the Goseong dinosaur festival. A random sample of 518 tourists took part in one-on-one interviews which were conducted between May 7 and May 28, 2006. The highest percentage of people were in the 30-39 age group, and the over 60 years were the second highest. The participants resided mainly in urban areas of Gyeongnam province and other large Korean cities. Most of the tourists had breakfast at home before leaving for the festival, 27.8% skipped breakfast or bought and ate various food s as a breakfast on the way to the main venue. The proportion of the tourists who wanted to eat lunch at outlets in the main venue was 39.8%, while 34.6% of the tourists brought their lunch boxes. Only 14.5% had a desire to eat lunch at restaurants in Goseong. 33.8% of the tourists were willing to pay 5,000-6,000 Won per capita for the lunch, 15.6% wanted to pay 7,000-10,000 Won per capita. Noodles and Gimbab were chosen as favorite dishes for lunch by 15.4% of tourist while Bibimbab was selected by 12.0%. Various aspects of food behavior were different between the two predominant age groups. For example, the prices and the kinds of meals they wanted, and the places they preferred to eat meals. Therefore, it is suggested that more than 2 kinds of local cuisines have to be developed for the predominant age groups. The price of the local cuisine for the 30s age group should not exceed 5,000-6,000Won, whereas less than 10,000Won is an appropriate price for the over 60s. Menus for children also need to be developed, along with breakfast menus specifically for the 30s age group.

The purpose of this study was to delve into the sport culture of the Naadam Festival, a world-renowned sport festival, in an effort to shed light on the realities of sport festivals in our country. And it's also intended to lay the groundwork for creating