최근 한국의 가족구조는 대가족구조에서 핵가족구조로 변화하면서 핵가족화가 보편화되고 이혼이 증가하고 있다. 본 연구에서는 이혼이 증가함에 따라서 한 부모 가정의 빈곤이 아동의 우울감과 자아존중감에 미치는 영향을 알아보고, 그에 대한 빈곤 이혼 한 부모 가정에 지원하는 프로그램을 개발하고 실천하기 위한 정책과제를 제시하고자 하였다. 본 연구에서는 첫째, 여성 한부모 가정에 현황과 문제점을 검토해 보았고 둘째, 빈곤이 자녀의 우울감과 자아존중감에 미치는 영향을 알아보았으며 셋째, 빈곤가정에 대한 지원의 경우 정책이나 현장 활동 모두 단순한 경제적 지원으로 끝나는 것을 확인하여 끝으로 빈곤한 가정을 지원하는 프로그램을 개발하고 실천하는 정책과제로서 첫째, 프로그 램의 빈곤한 가정을 통합적으로 지원하는 형태로 변화 둘째, 빈곤가정에 대한 지원서비스의 변화 등을 통한 빈곤 한부모 가정에 대한 경제적 이외의 지원을 제시하였다.

본 연구는 장애여성의 차별경험이 생활만족도에 어떠한 영향을 미치는지 살펴보기 위해 자아존중감을 매개변수로 검증하는 것을 목적으로 한다. 이를 위해 한국장애인고용공단에서 조사한 장애인고용패널 5차년도 자료를 활용하였으며, 장애여성 1,620명 중 결측 치를 제외한 1,612명을 대상으로 SPSS 19.0을 수행하였다. 분석결과, 차별경험과 생활만 족도 간 자아존중감의 매개효과 검증에서 1, 2, 3단계에서 모두 통계적으로 유의미하게 나타났으며, 일상생활에서의 차별경험과 생활만족도 간에 매개효과가 있는 것을 확인하였다. 이와 같은 연구결과를 토대로, 일상생활의 차별경험이 높을수록 생활만족도가 낮게 나타나지만, 장애여성들 스스로가 장애를 인식하고 극복하기 위한 역량강화 프로그램 등의 다양한 교육프로그램을 통해 자아존중감을 높이고 장애여성을 임파워먼트할 수 있도록 실천적 개입방안과 정책적 함의를 제시하였다.

Given the strategic importance of firm reputation due to its potential for value creation, extant reputation research focuses on favorable customer outcomes. Building on an established conceptualization of customer-based corporate reputation, this study proposes and tests a model that relates the reputation of fashion retailers to customer-perceived risk and two relational outcomes—trust and commitment. Using a sample of more than 300 German fashion shoppers, the study finds support for the hypothesized linkages. Furthermore, not all linkages are equally strong between women and men. Implications for marketing theory and practice conclude.

Agriculture is classified as a hazardous industry worldwide according to NIOSH and ILO. However, farmers are vulnerable compared to people working in fields (such as mining and construction) that have a greater attention on safety and health. One of the hazardous factors in agriculture would be injury mortality related to extreme environmental conditions. Wearable items in agriculture (including clothing) are the nearest environment of the human body; subsequently, to understand the current state can be a way to establish an active prevention strategy against heat stress health risks from summertime agriculture work. This study investigates agricultural work wear and accessories that elderly farmers use. This study enrolled 120farmers (49males and 71 females) working in nine separate sites on different days. The average age of subjects was 61 years-old. Investigators examined the types of working posture, clothing, and items that the farmers used and/or wore. They also interviewed farmers to understand why they used such items when working. Nine surveys were conducted in 6 regions of South Korea from July 2012 to September, 2012. Environmental conditions were measured at 1.2 m heights above the ground at each site. The types of footwear (in order of foot wrapped area and thermal insulation) farmers wore were slippers, rubber shoes, loafers, running shoes, and boots. For example, the smallest area of the foot was wrapped by slippers while boots wrapped the largest area of the foot. This footwear also had different sole thickness. Loafers were used by the largest number of farmers. The second largest number of farmers used rubber shoes and boots. A total of 77.5% of farmers put on socks, and 85.9% of females and 65.3% of males put on socks. The types of hats which farmers wore were a baseball cap, a bucket hat, a sun cap, a hat for farmers, a towel, and a straw hat. The percentage of farmers wearing no hat during work was 39.2%. Baseball caps were worn by large number of male farmers but the largest percentage of female farmers wore ‘hat for farm work’. More than 50% of farmers working in PVC greenhouses did not wear hats and 25.0% of the farmers working in the fields did not wear hats. Accessories consisted of a belt, a scarf/towel, arm sleeves, gloves, a waist bag, a mask, and tools (weed whacker, scissors, hoe, foam seat pad, pick, rice-planting machine, ice-pack, sickle, shovel, lumbar pad, and integrated umbrella chair). Farmers wore lighter footwear as the weather condition was hotter. Footwear showed a difference with facility (ᵪ2=15.117, df=5, p=0.010) and had a relationship with facility. Lighter footwear was used in the PVC greenhouses rather than fields. The large number of the farmers wore loafers or boots in the fields, but the largest number of farmers in PVC greenhouses wore rubber shoes. A hat showed a difference with facility (ᵪ2=8.844, df=1, p=0.003) Hats had a significant relationship with facilities with more used in the fields rather than in PVC greenhouses. Elderly farmers wore a hat with shorter brim in the PVC greenhouse than in the fields. The type of footwear seemed related with facilities as well as weather. Farmers tended to wear lighter footwear when the weather is hotter or they work in PVC greenhouse. The majority of elderly farmers wore loafers and rubber shoes which had indistinguishable thin soles. The type of hats showed a difference between facilities (as well as gender) and only 31.7% of all participants used long brims.

In the fashion industry, designers and researchers have proposed various sustainable fashion products (i.e., sustainability in product development), and retailers have also created many sustainable business practices (i.e., sustainability in distribution). However, according to the previous researches, even though the industry have offered a variety of sustainable designs and retail offers, consumers did not show a positive purchase behavior on the sustainable products. Currently, the gap exists between industry offers for sustainability and consumers’ expectation/acceptance of those offers. This result supports that there are other aspects than environmental protection aspect of the sustainable fashion products that need to be improved and/or be emphasized on to make consumers feel confident in purchasing. To examine consumers’ purchase behavior changes on sustainable fashion products, this study will measure consumers’ equity of sustainability on existing sustainable fashion products with three criteria of sustainable designs proposed by Day and Townsend (1993), which are socially equitable, economically viable, and environmentally benign. Then, consumers’ purchase intention for sustainable fashion products will be measured. The result will show the sustainable fashion product types that currently satisfy consumers so that the industry can concentrate on and develop the types further. In addition, this study will explore the impact of well-known brand names and cause-related marketing whether they would improve consumers’ purchase intention towards sustainable fashion products. No research has studied these two variables for sustainable fashion products as well as the equity of sustainability. Finally, different benefit sought groups will be tested whether they show different acceptance/preference and impact of brand names and cause-related marketing on the sustainable fashion products so that companies can set the appropriate strategies based on their target market’s benefit sought. PROPOSED MODEL AND HYPOTHESES Based on previous researches, the authors propose a new model shown in the figure 1, and the hypotheses are developed based on the model. H1. Significant differences in equity of sustainability, purchase intention before and after cause-related marketing and the relationships in the model. H1-1. Consumers will differently evaluate equity of sustainability of each sustainable fashion product type. H1-2. Consumers will have different purchase intention on each sustainable fashion product type. H1-3. Consumers will have different purchase intention on each sustainable fashion product type after cause-related marketing. H1-4. Equity of sustainability will significantly influence on purchase intention in all sustainable fashion product types. H1-5. Cause-related marketing will significantly improve purchase intention in all sustainable fashion product types. H2. Significantly different results in H1 between benefit sought groups. H2-1. Benefit sought groups will have significantly different equity of sustainability on all sustainable fashion product types. H2-2. Benefit sought groups will have significantly different purchase intention on all sustainable fashion product types. H2-3. Benefit sought groups will have significantly different purchase intention on all sustainable fashion product types after cause-related marketing. H2-4. Benefit sought groups will show a different relationship between equity of sustainability and purchase intention in all sustainable fashion product types. H2-5. Benefit sought groups will show a different influence of cause-related marketing on purchase intention in all sustainable fashion product types. H3. Significantly different results in H1 after adding well-known brand names on sustainable fashion product types. H3-1. Equity of sustainability will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-2. Purchase intention will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-3. Purchase intention after cause-related marketing will be significantly different for all sustainable fashion product types after adding well-known brand names. H3-4. The relationship between equity of sustainability and purchase intention will be different after adding well-known brand names in all sustainable fashion product types. H3-5. The influence of cause-related marketing on purchase intention will be different after adding well-known brand names in all sustainable fashion product types. H4. Different results from H2 after adding well-known brand names. H4-1. The significant difference of equity of sustainability between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-2. The significant difference of purchase intention between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-3. The significant difference of purchase intention after cause-related marketing between benefit sought groups will be different after adding well-known brand names in all sustainable fashion product types. H4-4. After adding well-known brand names, the result of the relationship between equity of sustainability and purchase intention in each benefit group will be different in all sustainable fashion product types. H4-5. After adding well-known brand names, the result of the relationship between cause-related marketing and purchase intention in each benefit sought group will be different in all sustainable fashion product types. RESEARCH METHOD A simple black dress which is the product silhouette consistently shown through all sustainable fashion product types and relatively low involved when purchasing was selected to minimize the cognitive effort to process/judge the product attributes (Tucker, Rifon, Lee & Reece, 2012). The equity of sustainability is determined as an average score of economic viability, social equity, and environmental responsibility of each sustainable fashion product type. Benefit segments most commonly studied in the previous researches are selected for this study which are price-conscious, fashion-conscious, brand-conscious, convenience-conscious, quality-conscious, self-express, and self-confidence groups. Brand name is a moderator variable to test the brand name effect on participants’ response. Two different versions of questionnaires were distributed. One version shows brand names on the product types, which are selected as reliable brand names from a pretest in terms of quality and credibility, and the other version does not show any brand names on the product types. The reliable brand names are luxury brands such as Ralph Lauren rather than middle to low-priced brands. Both versions include the question for purchase intention before and after cause-related marketing (e.g., “If 10% of this sales is donated to a non-profit organization to preserve our environment, I would buy this item.”). Only female consumers are allowed to participate in the survey because the stimuli are dresses. Surveys were distributed by a commercial survey data collection company. Total 399 surveys were usable (non-brand version, n=190; brand name version, n= 209). The majority of participants are between 25 to 44 years old (22-34 years 49.1%, 35-44 years 16.8%) and has a college degree (college degree 52.6%, graduate school degree 25.8%). RESULTS & CONCLUSIONS From the data analysis (see table 1), non-brand companies would have a benefit by offering transformable products in which consumers feel more value than other sustainable fashion product types. When showing luxury brand names, participants evaluated upcycling products as the highest equity of sustainability and purchase intention after cause-related marketing. The zero waste luxury brand product received the highest purchase intention before cause-related marketing and also received a significantly higher equity of sustainability than the non-brand zero waste product. Therefore, it is recommended for luxury brands to show their sustainability practice on the product through labels, especially showing a zero waste production label. The result in all sustainable fashion product types regardless of brand names showed that the higher sustainability, the higher purchase intention. Thus, again, it is important for companies to educate their sustainability practices (e.g., economic, social and environmental values) to consumers through either promotions or labels on the products. For both non-brand and luxury brand products, promoting a donation or support for community/society (i.e., cause-related marketing) on the product would influence consumers' purchase decision when selling the upcycling, recycling and promotion on fashion products. For example, companies could create/include a symbol of their cause-related marketing or include a symbol of a non-profit organization on the sustainable fashion products. Considering different benefit sought groups, the high fashion involved group scored the variables higher in most sustainable fashion product types in the model than the low fashion involved group did. When companies plan to offer sustainable fashion products, they need to target the high fashion involved group for a better sales outcome. Even though participants perceived that the upcycled product was highly sustainable, they purchased different product types. The high fashion involved group highly intended to purchase the transformable product in the non-brand product types and the animal-free product in luxury brand product types in both before and after cause-related marketing. Luxury brands are the ones typically consume most real animal furs and skins, and this might influenced the participants’ purchase intention. The low fashion involved group were willing to purchase the product with organic materials in both non-brand and luxury brands, but cause-related marketing increased the purchase intention on the most of product types. Companies targeting a low fashion conscious group are suggested developing/promoting organic fashion products and actively promote their community/society involvement. Regardless of benefit sought groups, higher equity of sustainability generated higher purchase intention. Again, companies need to inform/promote their sustainability practices to consumers through products or media to improve sales. The impact of cause-related marketing on the purchase intention was significant for the low fashion involved group in the upcycling, recycling, promotion on the product, zero waste and transformable products regardless of brand names. Therefore, when companies cannot appeal consumers with their brand names, the cause-related marketing plays an important role. The low fashion involved consumers seem to consider the after-purchase impact on the society than product itself when purchasing sustainable fashion products. The cause-related marketing had less impact for the high fashion involved group on their purchase intention than the low fashion involved group; however, the purchase intention of non-brand upcycling and the upcycling, recycling and promotion on the product for luxury brands have significantly improved after cause-related marketing. Companies, especially luxury brand names, need to include cause-related marketing when selling those product targeting the high fashion involved group.

Prior research considers culture to be a prime determinant of consumers’ attitudes and behaviors. However, little is known about how different cultural environments shape consumption behavior of consumers from the same heritage culture. The present research addresses this knowledge gap by examining cultural orientation and relevant consumer outcomes of immigrants from the former Soviet Union (FSU) in Israel and Germany—desire for unique products and fashion consciousness. The results reveal differences in the cultural orientations of those immigrants in Israel and Germany as well as different relational patterns between cultural orientation and the proposed consumer outcomes. Theoretical and managerial implications are discussed.

Peer pressure and popularity have always been important issues for teenagers, potentially impacting on teenagers’ attitudes towards luxury, social consumption motivation and their self-concept clarity (how clearly teens view themselves). We empirically investigate these relationships using data from a sample of Brazilian teens and find that self-concept clarity has a significant effect on peer pressure, popularity and social consumption motivation, which itself directly impacts attitudes towards luxury items. The total sample consisted of 558 teenagers between the ages of 12 and 19 (grades 7 through 12). Hypotheses were tested using structural equation modeling.

This research is underpinned by the theory of planned behaviour to examine how past experience impacts on intention to engage in cosmetic procedures. Findings are expected to help researchers understand decision-making related to cosmetic procedures and assist industry practitioners to identify factors that drive consumers to repeat a cosmetic procedure.

Anna Dello Russo has worked with H&M, the Sartorialist's Scott Schuman has written his second book and home-grown Susie Bubble has consulted for Gap, Armani and Selfridges to name a few. There is no doubt that these figures are key influencers in the world of fashion and they are turning their efforts and knowledge into fiscal benefits. Fashion blogs have become not only a form of user-generated content, a medium for communicating to the masses without any prior training or knowledge, but have also evolved to become a new marketing communications channel in their own right. Fashion writers are not only dictating content to esteemed fashion titles that were once only contributed to by the fashion journalist elite, but they are engaged as brand consultants with the aim of shaping the future direction of brands in terms of content, style and scope. When did all this power and influence happen and how can we measure it? This is the central question inherent to this study’s focus. The dynamic nature of digital, online and social media activities means that most research is out of date or getting closer to ‘expiry’ even as the ink dries on the page. To exemplify: research dated just three years ago still includes MySpace in a comprehensive list of online networks and social media sites (e.g. Mir and Zaheer, 2012) and ‘second life’ as an innovation [albeit this has been experiencing somewhat of a renaissance within certain consumer sectors in recent times]. This aside, the point is thus: academic scholarship cannot keep up with the rapid rate of digital change in the landscape, but it continues to try, as does this humble study. A volume of research has recently contributed to the understanding of the influence of social media in the fashion sphere, predominately from an electronic word-of-mouth (e-wom) perspective, for example (Bronner and Hoog, 2013; Fang, 2014; Hennig-Thurau, 2004; Kulmala et al., 2013; Liu, 2006; Trusov et al., 2009) engagement with social media (e.g. Campbell et al, 2012; Dhaoui, 2014). This body of literature has supplied a solid foundation for understanding why user-generated content may be shared and under what circumstances and to whom. However, a limitation of these significant contributions are reasons for propensity to influence, that is, once it has been shared, distributed and circulated, how do we measure the impact of this influence? Yes we can use analytics to quickly demonstrate quantitative and numerical impact in terms of followers, traffic, interaction, sales and (not so quickly) the wider reach of blogs on PR for brands, brand-metrics and customer engagement. But what about the wider influential impact of key social media writers and opinion leaders, or those that follow and listen to them: how can we evaluate this impact of influence? How does it work? Why does it work with some over others? We seek to find answers around this notion of social influence and ask: why do people listen to bloggers? Do consumers of this information distinguish between platforms: do they prefer blogs? Twitter? Picture-content through Instagram or Pinterest? Is there a gender difference? Considering also the rise in ‘erasable’ social media in the form of SnapChat, which lasts ten seconds before ‘self destructing’: what impact are these having in terms of influence in particular sectors like fashion, how can brands harness this power and use it to build equity, target new consumers, increase sales and revenue? In other geographical domains, such as China, where social media constraints and censorship are notable, emerging applications like WeChat are increasing in popularity, first with consumers, but retail and fashion brands are also beginning to endorse them to facilitate a meaningful conversation with their customers through these innovations. We also aim to explore the current state of play regarding terminology for social media contributors – are they still bloggers even though they create content across-platform? (It would be unusual for example, for a popular and credible blogger to only have a blog and no twitter or Instagram activity). Is the term blogger naturally all-encompassing or is it a misnomer that we need to create new terminology to explain these phenomena? Cullen (2014) the fashion magazine editor of Elle Australia created a blogger award ceremony to honour the contribution of these fashion influencers and comments that: “We picked the ones that we felt have the most traction with our readers. It is very clear we are in a blogger boom right now and everyone wants to jump on the bandwagon and [the nominees] gave fashion this new relevance. They took fashion and democratized it, so rather than have to see what the designer wanted you to see [on the catwalk], they took the runway fashion and put it together in their own ways. They made it wearable, as they mixed it with other labels and all those things that make an outfit work for real life.” This quote serves to illuminate an example of the commercial impact of fashion bloggers in the fashion sector and the relevance that influential opinion leaders believe they can have on their readership. Thus, we seek, through our research, to interrogate existing literature on social media, marketing, consumption and consumer psychological theories in the context of fashion influence with the aim of contributing to understanding in this fast-evolving transformative sector. Social media has been defined as: ‘A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content. (Kaplan and Haenlein, 2010, .61). Within this context, social media applications exist to facilitate user interaction, and include blogs, content communities, discussion boards and chat rooms, product and/or service review sites, virtual worlds, and social networking sites (Kaplan and Haenlein, 2010; Mangold and Faulds, 2009). In this paper we focus on social networking, which refers to applications, such as Facebook and Twitter, Instagram/Pinterest and more disposable aps like Snapchat. Essentially, we take an all-embracing approach to understanding social media, as this is simply how it is used by consumers, in the virtual landscape (for example, users do not distinguish between platforms, they simply use the most appropriate means to communicate their content at that time). We aim to contribute a perspective that is original by investigating existing literature in two territories: social media influence and Social Impact Theory, which we will use as a theoretical perspective to explore the influence of social media on fashion. A Theoretical Lens: Social Influence Theory (SIT) After dismissing other theoretical frameworks for our study’s focus including: Uses and Gratifications theory; Involvement and Motivation, the choice to focus on Social Impact Theory (SIT) (Latane, 1981) was rationalized by the centrality of influence as a construct, to the characteristics of the theory. SIT (Latane, 1981) maintains, “as the number of people increases the impact on the target individual’s attitude and behavior enhances”. As influence is inherent to our aim, this theory, albeit being created almost two decades before the concept of social media, may have transferable qualities that may aid comprehension of understanding into the complexities associated with understanding the influence of social media in the fashion sector. This seemingly large leap from a traditional application of the theory to the virtual world is made more plausible by at least one previous study, that has started to also recognize the value of this framework for understanding online activity for example, Mir and Zaheer (2012) who use SIT in the contexts of social media and banking. The theory has not however, been used thus far in the realm of fashion and social media, thus, a study of this kind aims to contribute to knowledge in this field. Social impact has been defined by the founding father of the theory as: ‘Any of the great variety of changes in physiological states and subjective feelings, motives and emotions, cognitions and beliefs, values and behavior, that occur in an individual, human, or animal, as a result of the real, implied or imagined presence or actions of other individuals’. (Latané, 1981, p. 343) Latané (1981) created social impact theory to validate his hypothesis about how influence works, which led to the identification of three factors that make up social impact theory: 1) Strength: How important is the influencing group to the target of the influence; 2) Immediacy: How close in proximity and in time is the influencing group to the target of the influence; 3) Number: How many people are in the influencing group. Taking each one of these in turn, the leverage of these variables to a social media context seems obvious. Social media by its very nature encourages a ‘pull’ approach to groups or communities (hence the ‘strength’ variable); the ‘immediacy’ of social media in the sense that messages can be communicated and responded to in real time, have been facilitated by social media capabilities. Finally, the third variable of SIT is ‘number’; in a virtual world, there is a real sense that there is no limit to the amount of people you can communicate with. To exemplify, we refer to Facebook with its 9 Billion plus users as an example of this reach, or Lady GaGa with her 44 Million plus followers on Twitter. This succinct insight into SIT theory provides a short rationale as to its applicability to a social media context, specifically the fashion sector. A more in-depth analysis of its use and application to this study will be developed for the final paper following data collection.

In 2010, there were approximately 38.9 million Black Americans residing in the U.S. (Waters, Kasinitz, & Asad, 2014). Caribbean and African-Americans do engage in luxury shopping (Forbes, 2013). A three part theoretical framework has been developed to present this research, including spatial diffusion theory, conspicuous consumption theory, and the Value Chain model. Although there is a vast amount of information on luxury attributes, there is a gap in research surrounding this topic in relation to ethnic groups such as Caribbean and African-American consumers. Hence, the purpose of the study is to examine the impact of luxury brand attributes on Caribbean and African-American consumers. The specific objectives of this study were to identify the main attributes of luxury goods and services; to examine these main attributes and compare Caribbean and African-American consumers; and to study the impact of those attributes on purchase intentions and word-of-mouth on purchase decisions. The study surveyed 440 consumers and interviewed 8 individuals. Participants were West Indians residing in the U.S. and in the Caribbean, and African-Americans residing in the U.S. between the ages of 18 and 64. The data was then analyzed using SPSS. A total of eight (8) interviews were conducted (7 females and 1 male). The consumers ranged from ages 20 to 33. Questions covered the following topics: demographics, lifestyle, sources of appearance, shopping patterns and preferences, and dress and appearance preferences. Texts within the interviews were coded and Cohen’s kappa was also conducted to establish reliability. The main criterion when shopping was style. There were significant differences between Ethnicity and the following: having favorite brands while shopping (Χ2 = 37.741, p = .000); whether or not the respondents’ favorite brands were high fashion (Χ2 = 19.123, p = .000); whether or not respondents liked wearing expensive clothing and/or accessories (Χ2 = 21.200, p = .000); feeling the need to invest in luxury apparel (Χ2 = 20.836, p = .000); respondents thinking that wearing luxury products convey success or accomplishment (Χ2 = 40.936, p = .000); and imitating the way celebrities dress (Χ2 = 37.006, p = .000). The survey revealed that respondents consulted family members, friends, and co-workers for fashion advice. The findings of this study support previous literature in relation to the main attributes of luxury goods. Conspicuous consumption theory explains the behavior of these consumers who may be trying to display their wealth by purchasing expensive items. Word-of-mouth played a significant role in the purchase decisions of both consumer groups. For Caribbean consumers, the main criteria were style and quality, whereas for African-Americans, the main criteria were style and price. Limitations and implications of the study are discussed.

The purpose of this research is to investigate the relationship that exists between salesperson appearance and consumer behavior in the context of in-home product demonstration parties. Researchers (Kim, Ju, & Johnson, 2009; Klassen, Clayson, & Jasper, 1996) have found that the way in which a salesperson dresses has an impact on consumers’ perceptions of the store’s image. Furthermore, consumers intend to purchase more from salespeople who are dressed formally than those dressed informally (Shao, Baker, and Wagner, 2004). Additionally, Cho (2001) suggested that consumers tend to be more satisfied with salespeople who are dressed in a manner (i.e., formal, informal) that is comparable to the way they would dress. Extrapolating from research based in bricks-and-mortar stores, it seems likely that in-home product demonstrators’ appearance would have a similar impact on both consumers’ perceptions of their companies’ image and purchase intentions. To examine these relationships, 155 U.S. female consumers completed an online survey. Participants were first asked to look at one of four randomly assigned photographs of an in-home product demonstrator who was dressed either formally or informally and respond to items designed to measure their perceptions of the business’ image and their purchase intentions (Klassen, Clayson, & Jasper, 1996). Then participants viewed all four photographs and were asked to indicate which of these outfits looked the most similar to one that they would wear if they were going to host a party at their home and attend a party at someone else’s home. A series of t-tests revealed that consumers perceive the in-home product demonstrator’s business’ image to be more positive and express greater purchase intentions when the salesperson is dressed more formally than when she is dressed less formally. Additionally, when similarity exists between the way in which the in-home product demonstrator is dressed and the way in which consumers would dress to host or attend a party, both impressions of the business and purchase intentions are greater than when dissimilarity exists. The results of this investigation may assist non-store retail salespeople. Information gleaned from this study could help these entrepreneurs achieve their goals by using appearance management techniques. By presenting an appropriate, formal, professional appearance to new customers whose individual style they do not know and/or matching their appearance to that of the host and party attendees, the salespeople could increase sales during in-home product demonstration parties.

This study was carried out to find out the effect of water stress (RDI) on multiplication of plant parasitic nematodes on grapevines. The responses to irrigation treatments were not significantly different in relation to new root growth, root dry weight and total number of parasitic nematodes, however significant differences in the density of Meloidogyne javanica in the soil between daily irrigation and the treatment with water stress (RDI). The main effect of inoculum type was significant, and the water treatments significantly affected total root growth between the nematode treatments, as well as M. javanica density in the soil in the nematode treatments. The daily irrigation treatment with Pratylenchus spp. had the least root growth but was not significantly different to root growth in the RDI treatment with Pratylenchus spp. Similarly with RDI, there was no significant difference in root growth in treatments receiving combined nematode inoculum between daily irrigation and RDI. However, root growth in treatments receiving M. javanica in RDI was significantly greater than those receiving M. javanica with daily irrigation. Under RDI treatment, the number of M. javanica recovered from soil receiving M. javanica inoculum was significantly greater than under daily irrigation. However, there was no significant difference between daily irrigation and RDI in the number of M. javanica or Pratylenchus recovered from soil receiving the combined treatment or in Pratylenchus recovered from soil in the Pratylenchus treatment.

본 연구는 GWP 조직문화가 조직구성원들의 긍정심리자본(Positive Psychology Capital)과 조직몰입(Organizational Commitment), 조직시민행동(Organizational behavior Citizenship)에 미치는 영향을 분석한 실증연구이다. 이를 위해, 본 연구는 제조/서비스/금융업 종사자를 대상으로, 설문조사를 실시하여 산업별 변수 간의 관계를 비교분석하였다. GWP 조직문화는 조직구성원들이 자신의 상사와 경영진을 신뢰(Trust)하고, 자기 일에 자부심(Pride)을 느끼며, 함께 일하는 동료 간에 일하는 재미(Fun)를 느끼는 곳으로, 약 10년 전부터 국내에 소개되어 제조, 서비스, 금융업 등 민간 기업은 물론, 공공기관의 조직문화 개선 활동으로 많은 관심을 받고 있다. 본 연구 결과, 첫째, 제조/서비스/금융업에서 GWP 조직문화는 긍정심리자본과 조직몰입에 유의한 영향(+)을 미치는 것으로 나타났으나, 조직시민행동에는 유의한 영향을 미치지 못하는 것으로 분석되었다. 또한, 조직몰입도 제조/서비스/금융업에서 조직시민행동에 유의한 영향을 미치지 못하는 것으로 나타났다. 둘째, 제조와 서비스업에서 긍정심리자본은 조직몰입과 조직시민행동에 유의한 영향(+)을 미치는 것으로 나타났으나, 금융업에서는 유의한 영향을 미치지 못하는 것으로 분석되었다. 본 연구는 이와 같은 분석결과를 토대로, GWP 조직문화가 산업별 종사자들에게 미치는 공통점과 차이점을 중심으로 그 의미와 시사점을 제시하였다.

Animation industry is one of several sections of cultural industry, the major growth industry in china. This study is to analyze the characteristics of development of Chinese animation industry in two categories of governmental policy and economy. First, development of animation industry is characterized by the governmental policy. Chinese animation industry is currently experiencing a rapid developmentbased on the various policies and support. On the statement of ‘Plans for Promotion of Chinese Film & Animation Industry’ by State Administration of Radio, Film, and Television (SARFT) in 2004, governmental support on the section has begun. Starting in 2006, China’s 11th five-Year Plan for National Economic and Social Development (FYP) has enhanced the development of the animation industry. With governmental support, Chinese animation industry has been broadening its boundaries through development of new cultural contents. Second, in economic aspect, derivative products have been developed by the progress ofthe animation industry. Governmental support has brought an industrial conversion focused on Research & Development and Creation, and income increase has resulted in an increased spending on culture. Those changes have led to the development of derivative industries such as animated film, accessory, animated publication industries. Success of the animations has promoted development of the derivative products and enlarged the market size. As a higher value-added business with these huge economic impacts, Chinese animation industry will continue its growth.

본 연구는 IT 영업 인력의 성공적인 영업 활동을 위해 이들의 영업 역량이 영업성과에 미치는 영향을 살펴보고 일터학습 유형에 따른 조절효과를 검증하고자 국내 IT 기업 영업 인력 237명을 연구대상으로 삼아 자료를 수집한 후 위계적 회귀분석을 실시하였다. 실증분석 결과는 다음과 같다. 첫째, 영업 역량 및 그 하위 요인은 영업성과에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 영업 역량 및 그 하위 요인과 영업성과의 관계에서 일터학습 전체는 조절효과가 없었다. 영업 역량 및 그 하위 요인과 영업성과의 관계에서 일터학습의 형식 학습은 조절효과가 없었지만 무형식 학습은 조절효과가 확인되었다. 우연 학습의 경우 영업 역량의 영향력 역량군만 영업성과의 관계에서 조절효과가 있음이 나타났다. 연구는 영업 역량을 대인 서비스 역량군, 성취와 행동 역량군, 영향력 역량군으로 나누고, 일터학습의 형식 학습, 무형식 학습, 우연 학습에 대해 그 효과를 나누어 상호 검증하여 각 역량군별 학습의 조절효과를 확인하였다는 데 의의가 있다. 영업 역량과 하위 요인이 성과에 영향을 주고, 무형식 학습 및 우연 학습의 조절효과가 확인된 결과에 따라 IT 기업에서 영업교육을 담당하는 실무자는 영업 인력의 역량 및 성과향상을 위해 형식 학습에 대한 고민도 필요하겠지만, 학습의 일상화를 위한 무형식 학습과 우연 학습 기회 증진을 위한 노력을 고민해야 할 것이라는 시사를 준다.

This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.

The study aims at quantifying the effect of nano technology in the fields of economics and social aspects by using the methodology of system dynamics. A case study which using selenium oxide nanoparticles as additive agent in order to enhance fuel efficiency was selected as an example of nano technology in economic and societal benefits. Additionally, models for exhaust gas from combustion of fuel (diesel) and related issues are developed to evaluate real-time assessment of the effect of nano technology. It was found that the selenium oxide nanoparticles increase fuel efficiency, and it also affects on the amount of exhaust gas and the respiratory disease related issues. The results of this study which give quantitative value for the effect of nano technology can be used as objective references in development of national policy.