Food tourism is recognized as a unique form of tourism product that combines traditions and regional characteristics and has become an international trend. However, research on food tourism in Korea is limited. Thus, this study investigated the selection attributes of food tourism in Italy, France and Japan. A qualitative study was conducted among 34 foreign food tourism experts on food tourism in their respective countries to find possible directions for Korean food tourism. As a result of this study, ‘Food attraction’, ‘Traditionality’, ‘Locality’, ‘Convenience’, ‘Cultural Characteristics’, and ‘Appropriateness of price’ were the attributes identified from the expert’s comments. Marketing strategies such as improving quality of service and food itself, quality of service, developing diverse food tourism product, and building marketing channel will improve the status of food tourism in Korea.

본 연구는 프로야구 소비자를 대상으로 프로야구 PPL광고속성이 브랜드인지, 브랜드태도 및 행동의도에 미치는 영향을 분석하였다. 프로야구 구단과 모기업의 다양한 마케팅 활용 전략으로 활용될 수 있는 방안을 제시하는데 본 연구의 목적이 있다. 본 연구는 프로야구 소비자 411명을 대상으로 실시되었다. 자료처리는 SPSS 25.0 Window Version을 활용하여 빈도분석(frequency analysis), 신뢰도 분석 (correlation analysis), 상관관계 분석(reliability analysis), 다중회귀분석(multiple regression analysis)을 실시하였다. 그리고 평균분산추출지수(AVE: Confirmatory Factor Analysis)와 개념신뢰도(CR: Construct Validity)를 산출하여 집중타당도(Convergent Validity) 및 판별타당도(Discriminant Validity)를 검증하였다. 또한, AMOS 25.0을 활용하여 확인적 요인분석(Confirmatory Factor Analysis: CFA)을 실시하였다. 그 결과 첫째, PPL광고속성의 하위요인인 오락성, 정보성, 불편성은 브랜드인지에 유의한 영향을 미치는 것으로 나타났다. 둘째, PPL광고속성의의 하위요인인 오락성, 정보성, 불편성은 브랜드태도에 유의한 영향 을 미치는 것으로 나타났다. 셋째, PPL광고속성의의 하위요인인 오락성, 정보성, 불편성은 행동의도에 유의 한 영향을 미치는 것으로 나타났다. 넷째, 브랜드인지, 브랜드태도는 행동의도에 유의한 영향을 미치는 것으로 나타났다.

뱀 탐지 이론은 영장류가 천적인 뱀과 경쟁하면서 뱀을 효과적으로 탐지할 수 있는 시각 체계를 갖추게 되었다고 설명한다. 구체적인 가설 중 하나는 먼지세포 중심의 피질하 시각 경로가 사람으로 하여금 심적 자원을 사용하지 않고 서도 자동적으로 뱀의 위협을 탐지할 수 있게 한다는 것이다. 이에 본 연구는 뱀 영상에 대한 인간 참가자의 반응을 공포 표정의 얼굴 및 꽃에 대한 반응과 비교함으로써 뱀 탐지 이론의 가정들을 검토하였다. 참가자들은 원본 영상을 관찰하거나, 원본 영상에서 색상, 밝기와 대비, 공간주파수 에너지 차이를 제거한 변환 영상을 관찰하였다. 실험 1의 참가자들은 각 영상에 대한 정서가와 각성 유발 정도를 평정하였고, 실험 2의 참가자들은 연속점멸억제 절차에서 표적 자극을 탐지하였다. 그 결과, 뱀에 대한 반응은 시각 요인의 영향을 가장 크게 받았다. 영상들의 시각적 차이를 제거했 을 때, 뱀 영상은 덜 부정적이고 각성을 덜 유발하며 연속점멸억제에서 느리게 탈출하였다. 그에 비해, 다른 범주에 대한 반응은 영상 변환의 영향을 덜 받았다. 특히, 공포 표정의 얼굴은 일관적으로 영상 조건에 상관없이 위협적인 대상으로 평정되었으며 빠르게 탐지되었다. 또한, 실험 1에서 측정한 각성 평정의 변화량과 실험 2에서 측정한 연속점 멸억제 탈출 시간의 변화량이 부적 상관을 보였다. 영상 변환 후 각성 평정 점수가 많이 감소한 뱀 영상일수록 탐지 반응시간이 증가하였다. 이러한 결과는 뱀이 인간 관찰자의 위협 탐지 반응에 미치는 영향이 공포 표정의 얼굴에 비해 제한적이며, 연속점멸억제 탈출 반응과 의식적 평정 반응이 처리 기제를 공유할 가능성을 시사한다. 결론적으로 본 연구는 인간의 뱀 탐지가 무의식적 피질하 시각 경로의 산물이라는 가정에 의문을 제기한다.

최근 인공 지능이 발달하면서 인간이 외부 환경이나 사건에 어떻게 반응하고 인식하는지에 대한 연구는 끊임없이 지속되고 있다. 이는 독자적인 학문 분야만의 연구로는 인간의 인지 구조를 밝히기는 쉽지 않고, 공학이나 인문학 등 다양한 학문 분야가 융합하여 꾸준한 연구가 필요한 부분이라 하겠다. 이 연구에서는 인간의 인지 구조를 탐구하기 위한 방안의 일환으로 인간의 자연언어를 지식베이스화 하여 하나의 망으로 구조화한 어휘의미망 구축에 기여할 수 있는 언어 요소의 속성 체계화에 초점이 있다. 이를 위해서 동사 ‘지나다’를 대상으로 개념명을 설정하고 각 개념명에 소속(mapping)될 수 있는 다의(多義) 속성을 체계화 해야 할 것이다. 또한 동사 ‘지나다’의 각 개념명별로 기본 의미, 격틀 정보, 논항구조, 의미역, 공기하는 명사, 상적 속성, 상황유형 등의 요소를 살펴서 어휘의미망 구축에 기여할 수 있도록 하고자 한다.

Sticky mouse-ear chickweed (Cerastium glomeratum Thuill.) is a dominant annual weed of Korea. Control management of such an exotic weed is a challenging task for agronomist and researcher over the years. We evaluated the effect of elevated pH levels on the germination, growth, chlorophyll content, nutrients and hormonal regulation of sticky mouse-ear chickweed under green-house conditions. Our results showed that pH have no significant effect on seed germination except pH3, which reduced germination rate by 10%. Maximum hypocotyl and radicle growth was observed at pH5 and pH7, while hypocotyl failed to emerge at pH 3. Plant growth attributes showed that plant height, fresh biomass, number of leaves and chlorophyll content were higher at pH7 and pH9; while lowest number of leaves (24.8 ± 2.8) and chlorophyll content (313.2 ± 11.2 SPAD) were recorded for pH3. The endogenous ABA levels were significantly higher at pH3 (71.22±5.4ng/g) but lowered at pH7 and pH9 (6.6±0.8 ng/g). The weed nutrients uptake result showed higher Fe (858.47 mg/kg) and Al (835.05 mg/kg) at pH 3 and pH 5; while higher Ca content (4887.2 mg/kg) was observed at pH 5. It was concluded that use of varying pH can play a vital role in the weed management, although its possible adverse impact on endemic flora and fauna needs to be assessed.

This study on the importance and satisfaction of selection attributes for customers using Michelin restaurants. The survey was conducted on 309 respondents who had visited and used restaurants by classifying the Michelin restaurants into starred restaurants and Bib Gourmand restaurants. The data was collected and the frequency analysis, t-test verification, and IPA analysis were performed using the SPSS 25.0 statistical program. The results of the study examined the difference between the importance and satisfaction of the choice of starred restaurants. Overall, the importance was higher than satisfaction. The importance of hygiene and cleanliness was recognized by many customers that the expectation for the overall Starred restaurants was very high. Bib Gourmand, showed that the importance was higher than satisfaction. In terms of importance and satisfaction, the taste of food is the most important and the satisfaction is high. Comparing the IPA analysis of the attributes of 1) hygiene and cleanliness, food quality, convenience, and facade of food, 2) service professionalism and variety of menus, 3) food price, atmosphere and amount, and 4) the attitude and kindness of the employees were shown. This study has great significance in providing practical basic data for the management of domestic Michelin restaurants.

Prevalent usage of mobile devices among consumers has been well recognized and this is especially imperative among young adult consumers. The mobile phone became the gateway of their communication, media consumption, retail transaction, education, and (virtual) social life. However, there is little empirical research explaining the dynamics behind the psychological underpinning of young adult consumers, specifically Generation Y, to understand their usages and dependency on mobile phones. This study, therefore, aims to unveil antecedents and consequences of Gen Y consumers’ mobile phone dependency from a media psychological perspective. We developed a conceptual model based on theory of self-monitoring (Snyder 1974, 1987), extended self-concept (Belk, 1988), and media dependency theory (Ball-Rokeach & Defluer, 1976). Four hundred ninety-eight students in the U.S. provided usable responses to our pencil-and-paper survey. Causal modeling analysis results demonstrated that both ability to modify one’s behavior and sensitivity to cues for social appropriate behavior dimensions of the self-monitoring tendency positively predicted one’s level of fashion involvement, which in turn positively predicted his/her mobile phone dependency. Individual’s mobile phone dependency, fashion involvement and self-monitoring’s ability dimension exhibited positive and direct impact on one’s perception of the salience of mobile phone case product attributes. Based on the findings, we provided pragmatic and theoretical implications for the industry and academia.

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

The study was conducted to evaluate the seminal attributes and cryo-banking of Achhami (Bos indicus) bull semen. Of two Achhami bulls, 8 ejaculates from each bull were evaluated for seminal attributes. For semen freezing and cryo-banking, 4 ejaculates (having ≥2 mL semen volume, ≥75% of sperm motility and ≥1,000 × 106 cells/mL of sperm concentration) from each bull were used. Semen samples were diluted in egg-yolk-tris-citrate extender using a two-step dilution protocol, and were frozen in liquid nitrogen (LN2) vapour in a styrofoam box. The mean semen volume, colour, sperm mass activity, motility, viability, concentration, abnormal acrosome, midpiece and tail and, abnormal head of two Achhami bulls were 4.4 ± 0.5 mL vs. 2.5 ± 0.2 mL, 2.5 ± 0.1 vs. 2.4 ± 0.1, 3.5 ± 0.1 vs. 3.5 ± 0.1, 77.0 ± 1.1% vs. 78.3 ± 1.3%, 94.4 ± 0.5% vs. 91.0 ± 0.6%, 1137.7 ± 73.7 × 106 cells/mL vs. 1060.0 ± 44.3 × 106 cells/mL, 10.2 ± 0.5% vs. 10.3 ± 0.5% and 6.7 ± 0.5% vs. 8.2 ± 0.3%, respectively. The post-thawed sperm motility and viability were 53.0 ± 2.0% vs. 50.0 ± 0.0% and 80.2 ± 0.4% vs. 73.2 ± 0.7%, while evaluating by computer-assisted sperm analysis (CASA) system, the percentage of the progressive motility, fast motility, slow motility, local motility and immotile sperm were 75%, 68%, 7.4%, 16.6% and 8.6%, respectively. A total number of 620 doses semen straw were cryo-banked. Due to the acceptable post-thawed sperm motility and viability recorded, cryopreservation of Achhami semen is hereby recommended so as to preserve the Achhami breed. For further validation, the fertility will be observed from the produced frozen semen.

Since the appearance of smartphones, the smartphone market has been in fierce completion by new technologies and marketing trends. The smartphone market is now somewhat saturated, and the manufacturers are trying to improve their position in the market through the repurchase of existing customers and the influx of competitors. At the same time, customers have their own purchasing criteria for smartphones. Therefore, manufacturers need to determine new technology and marketing trends based on customer purchasing trends and usage characteristics. The aim of this study is to analyze the quality attributes of smartphones. We conducted a survey on 220 respondents, and divided the respondents into several groups by purchasing trends and usage characteristic through cluster analysis. The groups are analyzed and compared based on the Kano model for the quality attributes of smartphone. The analysis result are as follows. Firstly, purchasing trends divide responders into groups that prefers high-end premium smartphones and those that take into account practicality in terms of purchasing trends. Secondly, usage characteristic divide responders into three groups: those with clear usage pattern, those who prefer ease of use, and the rest, and we find out that those with clear usage pattern are important customer in viral marketing. Lastly, Kano analysis is revealed the ‘Slow/ hi-speed camera’, ‘Private mode’, ‘Widget’, ‘Health care’ are attractive quality attributes.

This study examined the relative importance and the effective utility of fermented milk by consumers. The questionnaire was developed by an in-depth interview and literature review and was surveyed on-line. Statistical analysis was carried out descriptive analysis, ANOVA, paired t-test, and conjoint analysis using the SPSS package. First, an analysis of the consumption status of fermented milk found that the consumption frequency was 1-2 times/week (36.2%), 3-4 times/week (26.5%). The product choice attributes of fermented milk were found to be the same with ‘taste’ (3.93) and ‘manufacturing date/expired date’ (3.92), rated the highest, followed in order by, ‘sanitary quality’ (3.82), ‘origin of ingredient’ (3.81). Comparative analysis of the importance and satisfaction level of the choice attributes of fermented milk showed that the choice attributes with lower satisfaction compared to importance were ‘taste’, ‘nutrients’, ‘manufacturing data/expired date’, ‘sanitation quality’, ‘price’, ‘manufacturing method’ and ‘certification of quality’ (p<0.001, p<0.01). ‘Price’ and ‘certification of quality’ were the choice attributes of fermented milk classified as ‘Focus Here’ because of its high importance and low satisfaction. The preferred combination of relative importance in choice attributes of the fermented milk was ‘domestic resource’, ‘Eat with spoon’, and ‘none additives’. Therefore, it is believed that sales will increase if dairy companies can improve the ‘price’ and ‘certification of quality’. In addition, the use of domestic ingredients in the development of new fermented milk products in the future could be an important marketing factor in consumer choice.

The purpose of this study was to investigate and compare the consumption behaviors for purchase of Home Meal Replacement (HMR) products and importance and satisfaction on selective attributes of HMR in middle-aged adults by gender. The subjects were 919 middle-aged adults (400 males and 519 females; 40 to 64 years) residing in Seoul and its metropolitan area, who have HMR purchasing experience. The survey was conducted from January to August 2018. Statistical analysis was performed using SPSS 23.0 program. Consumption frequency of HMR products in male and female subjects was 1-2 times a month by 42.3% and 40.8% and 4-6 times a month by 26.8% and 19.8%, respectively (p<0.05). Reasons for purchasing HMR in male and female subjects were shown significantly different from saving time by 44.8% and 50.5% and easy cooking by 25.8% and 16.6%, respectively (p<0.01). HMR products with high preference and satisfaction for the subjects included Gimbap, precooked dried rice, and frozen food. According to the Importance-Performance Analysis (IPA), selective attributes of HMR with high importance and low satisfaction in the second quadrant were food additives, origin, nutrient content, and price, for both male and female subjects; additionally, hygiene was a factor included only by female subjects. Therefore, these results suggest that it is needed to consider to produce HMR products with improved qualities using reliable food materials and ingredients and to maintain competitive pricing for the expansion of HMR products consumption of middle-aged adults.

This paper provides data for product development and improvement of grape varieties by analyzing the satisfactionimportance of the grape selection attributes from a consumer's perspective. A survey was conducted on consumers aged 19- 59 living in Seoul, Gyeonggi and Incheon on their fruit consumption level, preferences according to the grape quality characteristics, importance, and satisfaction with the grape selection attributes. Three hundred and eighty two valid samples were collected and analyzed statistically using SPSS 23. In the preference according to the grape quality characteristics, consumers tended to prefer a sweet taste, black color, and seedless grapes. Regarding the importance of the grape selection attributes according to the level of grape consumption, the high consumption group considers texture, size, shape, color, ease of removing seeds, country of origin, area of production, certification, and brand to be more important. In satisfaction, the high consumption group rated satisfaction highly in texture, odor, size, shape, color, ease of removing peelings, ease of removing seeds, price, country of origin, area of production, certification, and brand. An analysis of the IPA of the grape selection attributes showed that improvement of price and shape attributes will be prioritized, and the development and management of properties, such as seeds, peelings, certification, and brand will be required. These results can be used to help improve the grape varieties and develop products that meet the consumer needs, secure the competitiveness of grape farmers, and revitalize the local economy.

생물의 특징적인 서식공간을 나타내는 비오톱은 도시생 태계의 효율적 조성 및 지속가능한 관리를 위해 필수적으로 파악되어야 한다. 본 연구는 우리나라의 대표적 공업도시인 포항시 전역에 성립한 비오톱 유형과 그 속성을 분석 하여 이 도시를 생태적으로 관리하기 위한 기초자료를 제공하고자 수행하였다. 포항시에 성립한 비오톱 유형은 삼림 (침엽수림, 활엽수림 및 침·활 혼합림), 경작지 (논과 밭), 시설녹지 (조경수목식재지), 하천, 저수지, 나지, 주거지역, 공공시설, 상업지역, 공업지역, 도로 및 학교의 12개 유형 으로 구분되었다. 비오톱 유형에 따른 속성을 분석한 결과, 도시지역을 대표하는 공업지역, 주거지역 및 상업지역에는 제한된 공간에 주로 도입된 식생이 존재하였다. 더구나 그 식생은 지역과 지소의 특성을 반영하는 자생종 보다는 조경 및 원예용으로 개발된 식물들 중심으로 이루어져 있다. 생산녹지는 도심으로부터 거리에 따라 먼 곳에는 전형적인 농경지의 형태를 나타내었지만, 인접한 곳에서 는 시설농업의 형태를 나타내었다. 자연녹지는 하천을 따라 성립한 수변식생과 산림식생으로 구분되었다. 그 중 산 림식생은 이차림 (7개 군락)과 조림지 (3개 군락)로 이루어졌다. 포항시의 도시생태계는 공업지역이 차지하는 면적이 넓고, 그 중 열오염과 이산화탄소 발생량이 높은 철강산업이 주를 이루고 있다. 반면에 녹지는 양과 질 양면에서 모두 매우 부족하다. 본 연구에서는 이러한 문제를 종합적으로 검토한 후 이 지역의 생태적 질을 높이기 위한 방안으로 녹지의 양과 질을 개선할 수 있는 식생 복원방안 및 기존 녹지와 복원 예정 녹지를 묶어내는 녹지축 네트워크화 방안을 제시하였다.

본 연구는 대구광역시를 대상으로 하여 도시림의 방문특성을 분석하고, 도시림의 양적 수준, 접근성, 관리수준, 도시림의 기능 등이 도시림의 방문의사에 미치는 영향을 구명하는 것을 목적으로 하였다. 이를 위해 대구시민을 대상으로 한 설문조사를 통해 실증적 자료를 수집하였으며, 빈도분석, 상관분석, 요인분석, 다중회귀분석 등을 통해 분석하였다. 분석결과, 대구시민들은 1년에 한 번 이상(30.8%)이상 가족(41.4%)이나 친구/동료(39.4%)와 함께 주로 자동차(50.7%)를 이용해 도시림을 방문하며, 체재시간은 2-6시간 정도(52.8%)인 것으로 나타났다. 도시림이 대부분 도시외곽지역에 분포하기 때문에 자동차를 통해 방문하며, 체재시간이 다소 긴 것으로 해석된다. 도시림 방문의사에 영향을 미치는 요인 중 도시림의 기능(건강증진)에 대한 평가값(3.91)이 높게 나타났으며, 전반적으로 도시림이 가지는 물리적·환경적·휴양적 기능에 대해 긍정적으로 평가하고 있는 것으로 나타났다. 두 변수들 간의 관계에서는 방문의사는 도시림의 관리수준(0.463), 건강증진 기능(0.416), 정서적 안정감(0.414), 도시림의 양적수준(0.407)과 비교적 높은 상관관계를 가지는 것으로 나타났다. 도시림 방문의사에 영향을 미치는 요인에 대한 분석 결과, 접근성(0.322), 도시림의 관리수준(0.188), 양적 수준(0.124) 순으로 방문의사에 유의한 영향을 미치는 것으로 나타났다. 도시림의 기능에 대한 요인분석 결과 환경적 기능(0.324), 조절적 기능(0.246), 휴양적 기능(0.199)의 순으로 방문의사에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 생활권 내 쉽게 접근할 수 있는 도시림의 확보와 유지관리가 중요함을 확인 할 수 있었으며, 최근 도시 환경문제의 악화와 함께 도시림의 환경적 기능이 도시림 방문의사에 미치는 영향이 크다는 점을 알 수 있었다. 본 연구는 도시민 전체를 대상으로 하여 일반적인 도시림의 방문특성과 방문의사에 미치는 영향요인을 구명하고, 도시림이 가지는 환경적 기능, 휴양적 기능, 조절적 기능을 수요자 측면에서 평가했다는 점에서 의의가 있다. 또한 기존 연구와 달리, 도시림 방문의사를 통해 도시림을 평가했으며, 도시림의 방문의사와 도시림의 양적 수준, 접근성, 관리수준, 도시림의 기능 간의 관계를 구명했다는 점에서 차별성이 있다.

The purpose of this study is to measure the effect of customers’ waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers’ revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach’s alpha, correlation, ttests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers’ revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.

This study examined the service quality attributes of the CVS (Convenient Store) packed meal products by applying the Kano model. The main survey was conducted by a research company using an online survey in the form of a selfadministered questionnaire. The 499 samples were limited to customers who had experienced CVS packed meal products within the last months. A total of 14 service quality attributes of the CVS premium packed meal products were categorized as four attractive qualities, one must-be quality, three one-dimensional qualities and six indifferent qualities. According to the Better and Worse quotient designed by Timko, ‘coupon and sales promotion event’, ‘healthy menu configuration’, and ‘balanced nutrition’ had higher levels of the Better coefficient. On the other hand, ‘hygiene and cleanliness’, ‘the delicious food’, and ‘fresh ingredients’ showed a higher Worse coefficient. The results also suggest that each service quality attribute is not a single dimension but a complex attribute. As a result, this research suggests that marketing practitioners should immediately identify consumer’s changing perception of quality to attract new customers and prevent existing customers from leaving in the CVS premium packed meal products segment.