Consumer studies on millennials have focused on shopper behavioural differences with their old baby boomer generation. A significant distinction between these two groups have been their relationship and interaction with technology across all facets of life, including shopping. Millennials are generally regarded as early adopters of digital technology and its use in daily activities, hence their reference to digital natives. Compared to the baby boomers, who are late adopters and are called digital immigrants. Africa's millennials constitute at least 30% of Africa's population, making them a key attraction for marketers, yet their interests are often treated as a homogenous segment similar to global millennials from advanced economies.

Factory outlet stores represent an integral part of a dual distribution channel strategy, in which products are sold through two different channels: (1) factory outlets and (2) traditional store formats. However, there are potential risks, including cannibalization and brand dilution. Our research considers perceived quality of the item from each channel. Through two experimental studies, our findings suggest that without any pricing information, consumers spontaneously assign products from outlet channels to be of lower subjective quality than those from the traditional channel. However, when both products in each channel are discounted, then this reduction in quality perception is attenuated, following the belief in the price-quality relationship.

Previous studies do not provide information on which channel governance exporters should use in combination. Moreover, they neglect the role of multiple channel system and psychic distance in the implementation of channel governance. Accordingly, this study investigates the combined effects of channel governance, multiple channels, and psychic distance on export performance. The methodology used in this study is a fuzzy set qualitative comparative analysis (fsQCA), which is a powerful method for analyzing whether combinations of conditions (i.e., configurations) lead to certain outcomes. The results show that which channel governance combination leads to higher export performance depends on multichannel use and on psychic distance. This study contributes to the advancement of international marketing channel research by identifying patterns in superior combinations of governance mechanisms.

This research not only determined the preference of fashion brand distribution channels of active Korean and Chinese seniors who became major consumers in the fashion industry, but also analyzed the effect on these preferences and choices of distribution channels depending on personal consumption characteristics and differences between the two groups. Data was collected by a professional survey firm. SPSS 24.0 and AMOS 24.0 were used for empirical analysis, and frequency analysis, multiple response analysis, EFA, reliability analysis, CFA, SEM, and multiple-group comparison analysis were performed. As a result of multiple response analysis, the offline channel was revealed as the preferred fashion distribution channel for active Korean and Chinese seniors; the second most popular was the online channel. The results of multiple-group comparison analysis reveal differences between two groups in seeking emotional consumption via the offline channel; the effect was only evident for active Korean seniors. A difference in seeking emotional consumption via preference for online channel also existed, but only for active Chinese seniors. For these reasons, marketers targeting active Korean seniors will be effective to not only offer brand information by fashion display to let seniors understand the fashion brand, but also to have brand events to form positive emotions toward the fashion brand. Moreover, targeting active Chinese seniors will be necessary to transmit brand sensibility by utilizing metaverse marketing comprising various factors, so that consumers can enjoy the fashion brand.

Recently in Korea, YouTube stock channels increased rapidly due to the high social interest in the stock market during the COVID-19 period. Accordingly, the role of new media channels such as YouTube is attracting attention in the process of generating and disseminating market information. Nevertheless, prior studies on the market forecasting power of YouTube stock channels remain insignificant. In this study, the market forecasting power of the information from the YouTube stock channel was examined and compared with traditional news media. To measure information from each YouTube stock channel and news media, positive and negative opinions were extracted. As a result of the analysis, opinion in channels operated by media outlets were found to be leading indicators of KOSPI market returns among YouTube stock channels. The prediction accuracy by using logistic regression model show 74%. On the other hand, Sampro TV, a popular YouTube stock channel, and the traditional news media simply reported the market situation of the day or instead showed a tendency to lag behind the market. This study is differentiated from previous studies in that it verified the market predictive power of the information provided by the YouTube stock channel, which has recently shown a growing trend in Korea. In the future, the results of advanced analysis can be confirmed by expanding the research results for individual stocks.

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

The purpose of this study is to analyze information about dietary information presented in the television broadcast media in order to determine the optimal communication method that will provide desirable information to the general public. To that end, stakeholders were recruited and trained before and during the study. Three airwaves broadcasters and four comprehensive programming channels were monitored for Three months. The results are as follows. In total 172 food and nutrition programs are reported on. As information from the monitored programs was investigated, results showed a frequency of 136 separate informative programs (79.1%) and 36 entertainment programs (20.9%). Second, the broadcasters included are KBS, MBC, SBS, while the channels are TV Chosun, JTBC, Channel A, and MBN. Third, 109 reports (63.3%) were about ingredients & cuisine, followed by 63 reports (36.7%) on health and diet. This research provides transitional knowledge regarding the correlation between dietary information and the media. Moreover, this research contributes to advocating public health by enhancing the quality from broadcast media about dietary information.

항로표지는 항행하는 선박에 대하여 가항수역의 위치·방향 및 장애물의 위치 등을 알려주는 항행보조시설이다. 항로표지가 가 항수역의 한계를 표시할 때에는 해당 수역을 처음 이용하는 항해자의 입장에서 편리하게 이용할 수 있도록 배치되어야 한다. 우리나라의 서남해안에는 지형적인 영향으로 많은 수의 좁은 수로가 형성되어 있으며, 좁은 수로를 따라 IALA 해상부표식에 따른 측방표지 및 방위 표지 등이 배치되어 있다. 본 연구는 우리나라 서남해안 좁은 수로에 배치된 항로표지가 양식장 개발 등의 해상교통 환경 변화 이후, 선 박운항 안전에 대한 역할을 제대로 수행하고 있는지 검토한 실증 사례 연구이다. 서남해안의 5가지 좁은 수로에 대한 사례 검토 결과, 항 로표지가 표시하는 가항수역 상에 양식장이 분포하여 항로표지로서의 역할을 제대로 수행하지 못하는 것으로 나타났다. 본 연구의 결과 로, 해당 항로표지의 종별 혹은 위치 변경, 양식장 표지의 설치, 해도상 양식장 위치 표기 등의 개선방안을 제시하였다.

This study empirically verified the effect of the characteristics of live commerce on consumer trust and purchase intention. An online survey was conducted targeting adult women in their 20s and 30s who watched videos relating to fashion products on the NAVER shopping live channel; 281 questionnaires were analyzed using the IBM SPSS statistics 23 and AMOS 21 software packages. Consequently, the four factors of interactivity, attractiveness, price discount, and playfulness were identified from the data as characteristics of live commerce. Whereas interactivity and playfulness positively affected trust in both the seller and the product, attractiveness did nor significantly affect trust in the seller and the product. Furthermore, price discount had a significant positive effect only on trust in the seller and had no significant effect on trust in the product. In addition, trust in both the seller and the product had a significant positive effect on consumers’ purchase intention; in particular, trust in the seller had a greater influence on consumers’ purchase intention than trust in the product did. Research on the characteristics of live commerce can contribute to extend the theorical framework of live commerce research. Finally, fashion companies using live commerce channels will be able to develop live commerce channels that can elicit positive consumer perceptions based on the results of this study.

The purpose of this study is to examine children's YouTube contents that intensively show the characteristics of a promotional society from the perspective of critical discourse studies. This starts to view of the concept of discourse as ‘use of language in a social context’. Discourse can be approached in terms of texts, discourse practices, and sociocultural practices. And the analysis was carried out within the dialectical relationship of these three dimensions. Children's YouTube discourse superficially pursues an entertainment genre, but has the characteristics of an advertising genre. The discourse practice of YouTube text makes it natural to watch a commercial presented before watching main contents. In addition, it commercializes play activities between parents and children in the home domain. Representing ‘play’ and ‘home’ at the text level as excessively abundant goods is related to ‘discourse on happiness through material’. In terms of discourse practices, the value of the play activities of parents and children as media products, and the guarantee of (advertising) viewing act for consumption of these texts, is based on the characteristics of the promotion and consumption society. Capturing the ideology of fetishism that penetrates these three dimensions contributes to the recognition of the act of watching as labor.

The longest process in the injection molding process is the cooling process of the molded product. Therefore, shortening the cooling time is key to reducing the injection molding cycle time. For fast cooling time, the production of conformal cooling channels using metal 3D printing instead of the conventional linear cooling channels is continuously increasing. In this study, the cooling effect of the conventional linear cooling channel application and the conformal cooling channel application using metal 3D printing was compared in the design of the back cover molding mold of the circulator that has been widely used recently. The comparison of the cooling effect was based on the mold temperature and the molded product temperature for a certain period of time after completion of molding. It was confirmed that the time required to eject from the mold with the conformal cooling channel to the ejecting temperature of the molded product was reduced by 28.7%, and the maximum temperature of the mold was also reduced by 40%.

본 연구는 국내 유튜브 채널에 업로드된 실용음악 미디 작·편곡 강의 콘텐츠의 전체적인 흐름 및 구성요소를 파악하여 발전방안을 제시했다. 연구 방법은 실용음악 미디 작·편곡 강의 콘텐츠를 제공하는 국내 유튜브 채널 중 여섯 개를 선정하여, 916개의 실용음악 미디 작·편곡 강의 콘텐츠를 비교·분석하였다. 분석 기준은 교수자의 출연 여부, 학습 목표 제시 여부, 강의 영상의 길이, 자막 활용 여부, 기타 미디어 자료 활용 여부, 보충자료 제공 여부, 상호작용의 여부, 관리의 여부 총 여덟 가지이다. 이를 통해 실용음악 미디 작·편곡 강의 콘텐츠를 제공하는 국내 유튜브 채널의 현황 연구 자료를 제시했고, 그로부터 시사점을 도출하여 향후 제작될 유튜브 실용음악 미디 작·편곡 강의 콘텐츠의 발전방안을 다음과 같이 제시하였다. 첫째, ‘강의 콘텐츠 내 교수자의 출연 여부와 상관없이 질적인 강의 콘텐츠 제공이 필요하다.’ 둘째, ‘함축적 주제어를 통한 명확한 학습 목표 및 주제 제시가 필요하다.’ 셋째, ‘학습자의 학습 효율성 및 집중도를 고려한 강의 콘텐츠 길이가 중요한 요소가 될 수 있다.’ 넷째, ‘교수 내용을 시각적으로 보충하기 위해 적극적인 자막 활용이 필요하다.’ 다섯째, ‘학습자의 학습 효율을 높이기 위해 다양한 미디어 자료의 활용이 필요하다.’ 여섯째, ‘교수자와 학습자 사이의 거리를 가깝게 하기 위한 적극적인 상호작용이 필요하다.’ 일곱째, ‘학습자의 학습성과를 높이기 위한 보충자료의 제공이 필요하다.’ 마지막으로 여덟째, ‘채널에 대한 지속적인 콘텐츠 업로드 및 관리가 중요하다.’ 유튜브 기반 실용음악 미디 작·편곡 강의 콘텐츠에 관한 연구가 부족한 상황에서, 본 연구에서 도출된 결과를 참고하고 적용한다면 추후 제작될 콘텐츠의 개선에 도움이 될 수 있으며 더욱 유용한 학습 자료로 활용될 수 있다는 가능성을 제시하였다.