Influencers have become a critical component of marketing strategy to increase awareness, encourage consideration, and drive purchases. A new type of influencer, computer-generated and artificial intelligence-powered avatars, has emerged amid this boom. Despite the mixed marketing results virtual influencers deliver, they are generally thought to create similar engagement as human influencers. Consumers appear capable of developing complex psychological processes when engaging with virtual influencers. Even though the positive impact of influencers is evident, there is a growing concern about how they can affect consumers' well-being. The feeling of envy is a significant well-being concern in the social media world. Assuming virtual influencers can deliver similar emotional effects as human influencers, can we feel envy towards virtual influencers?

본 논문은 바이런(Byron)이 쓴 ｢돈 주안｣(Don Juan)에 나타난 주인공의 종 교적인 감수성을 사원 내의 갤러리, 런던, 그리고 자연배경과 같은 장소에 대한 인식을 토대로 고찰한다. 작가의 다양한 장소와 주안의 심오한 영적 내면과의 관계를 통한 종교적인 접근은 ｢돈 주안｣이라는 인간과 문명에 대한 현실적이고 풍자적인 대서사시에 영적인 진지함을 더함으로써 작품을 좀 더 다채롭게 만들 어 주고 있음을 역설하고 있다. 아울러, 본 논문은 장소에 대한 주인공의 종교적 명상을 살펴봄에 있어서, 이러한 주제가 바이런의 초기 작품부터 어떻게 태동하 고 있으며, 전개되어 왔는지도 연구함으로써 바이런의 일관되고도 역동적인 시 상을 보여준다. 이 논문은 주안이 여러 장소를 경험하며 느낀 내면의 생각과 느 낌을 다루면서, 주인공이 삶의 변화무쌍함을 인식하고 궁극적으로는 영원성과 절대적 존재를 지향하고 있음을 보여주고 있다.

대승불교에 돈오가 경전을 통하여 최초등장한 시기는 대당 신룡 원년 (705) 반라밀제가 한역한 『대불정여래밀인수증요의제보살만행수능엄경』 이다. 그러나 『경전전등록』에 의하면 이보다 약300년 앞서 위진 시기 도 생에 의해 돈오가 주창되었다고 한다. 본고에서는 이러한 돈오에 대한 주장이 역사적으로는 어떠한 준거들을 사실로 받아들이고 있는지 찾아서 재조명해 보았다. 그리고 달마에서 육 조에 이르기까지 중국선종사의 흐름을 살펴보았다. 또한 선불교의 핵심으 로 자리 잡게 된 돈오사상을 대주혜해의 『돈오입도요문론』을 중심으로 전승과정의 문제점은 없는지 살펴보았다. 그 결과 『돈오입도요문론』에는 최초 역주되거나 주장된 돈오의 본질 적인 의미는 사라지고 수행법의 한 형태인 것처럼 왜곡되어 전승되고 있 음을 발견할 수 있었다. 즉 최초의 번역이 이루어졌던 초기에 돈오의 의 미는 수행 중에 나타나는 깨달음의 현상을 표현하였던 것이었다. 예컨대 본고에서 이론적 근거로 삼고 있는 구차제정이나 칠각지의 기록유산에 따르면 “깨달음은 순간이며 희열을 동반한다”라고 전하고 있다. 실제로 중국어 사전의 기록을 보면 “돈오(頓悟:dùnwù)”를 “불교의 참뜻을 문득 깨닫다”로 표기함을 알 수 있다. 이러한 사실들은 『능엄경』과 『대승본생심지관경』과 『대승이취육바라밀 다경』 등에서도 그 준거를 찾아볼 수 있었다. 그러나 시간적 흐름이 경료되면서 이러한 돈오 본연의 의미가 변형되 어 수행법의 한 형태로 자리매김하게 되었다는 사실을 확인할 수 있었다. 이러한 기조 아래서 성립된 혜해선사의 『돈오입도요문론』은 결국 허상 과 실상이라는 양면성을 갖고 있다고 보인다. 따라서 본고의 연구는 돈오를 수행기전으로 삼고 있는 수행자들에게 그 돈오의 본질을 다시금 뒤돌아보게 할 것이다. 또 붓다의 올바른 가르 침을 실천하는 계기가 될 수 있을 것이라고 할 수 있겠다.

The Don-am district is a residential area that was supplied in 1936 as a land readjustment project(Tojiguhoekjeongri). The Don-am district was newly supplied with residential areas and urban hanoks were built in large numbers. The Don-am district was influenced by urban planning and legislation at that time. These affected in the layout and plan of urban hanok. Residential block in the Don-am district were developed sequentially from the late 1930s to the 1960s. Residential block were divided by modern construction company and sold by individual lots. The blocks supplied to the Don-am district made uniformly the corner out-off(Ga gak) for creating a vehicle-centered road. So urban hanoks located in the corner plot was transformed in response to the road. Residential blocks in Don-am district was divided into three to four rows. Therefore, alleys were created inside the block. Newly made alleys consist of a privately owned road(Sa-do), a public road(Gong-Do), and open space in the site. And the alleys were used as an entry space for sharing with neighboring. Urban hanoks of Don-am district have had changed and adapted to the formation of these alleys.

실러의 드라마 『돈 카를로스』와 『오를레앙의 처녀』는 모두 가톨릭 교회와 관련된 역사적 사실에서 소재를 취하여 만들어진 작품이다. 시간적, 공간적 배경이 다른 두 작품에서 공통적으로 드러나는 것은 가톨릭 교회에 대한 비판적 성찰이다. 『돈 카를로스』에서는 권력에 대한 욕망 속에서 도덕적으로 타락한 성직자의 모습과 개신교도들을 폭력적으로 박해하는 종교재판을 통해 가톨릭 교회에 대한 비판이 직접적으로 행해진다. 『오를레앙의 처녀』에서 교회 비판은 기독교 이념에 부합하지 않는 가톨릭 교회의 중심 교리를 거부하는 형태로 나 타난다. 드라마에서는 무엇보다 성례와 종교재판을 실행하지 않음으로써, 신과 인간 사이에 성직자의 개입을 허용하지 않는다. 신의 표상 또한 인간을 심판하고 처벌하는 두려운 존재가 아니라, 인간에게 구원의 은총을 베푸는 존재로 나타난다. 두 작품에 대한 고찰을 통해 인간의 죄에 대한 용서와 처벌의 권리를 성직자들에게 부여하는 가톨릭 교회의 교리에 반대하며 신 앞에서 모든 신자의 동등함을 선언하는 실러의 개혁주의적 교회관이 인식된다.

백합은 항산화, 항균효능 및 만성폐쇄성폐질환에도 효능이 있고, 비수리는 항균, 항산화, 항노화, 피부 미백, 피부 광노화 개선 효과 등의 다양한 약리적 효능이 있다고 보고되고 있다. 본 연구에서는 백합 및 비수리를 열수와 20- 80% 주정으로 추출한 추출물을 대상으로 총 폴리페놀, 총 플라보노이드, 항산화 소거능을 조사하여 백합 추출물과 비수리 추출물의 혼합 비율을 선정하였으며, 혼합한 추출물을 이용하여 음료를 제조한 후 10, 25, 35oC에서 6개월 동안 저장하면서 조사포닌 및 총 플라보노이드 함량 변화 및 이화학적 특성을 조사하였다. 백합·비수리를 함유하는 음료를 각 온도별로 6개월 동안 저장한 후에 pH는 약간 감소하였으며, 산도는 약간 증가하였다. 저장 기간 중 당도와 고형분 함량은 크게 변화하지 않았다. DPPH 라디칼 소거능은 2개월 동안 저장하는 동안에는 초기의 활성과 유의적인 차이를 보이지 않았으나, 온도에 따라 4개월 후와 6개월 후에는 다소 감소하였다. 6개월 동안 저장하는 동안에 명도(L값)와 적색도(a값)는 큰 변화가 없었으나, 황색도(b값) 35oC에서 6개월 저장한 후에 약간 감소하였다. 조사포닌 함량은 저장 2개월까지는 큰 함량의 변화를 나타내지 않았으나, 저장 4개월과 6개월 후에는 감소하는 것으로 나타났다. 총 플라보노이드 함량은 저장 1개월이 지났을 때 저장온도에 상관없이 약 1/2로 감소하였으며, 그 후 6개월까지 일정하게 유지되었다. 백합구근 추출물과 비수리 추출물을 함유한 음료는 6개월 동안 저장하는 동안에 일반세균과 대장균군은 검출되지 않았다.

Relationship between consumers and brands has become an important issue both for managers and marketing scholars (Fournier 1998, Fournier et al 2012,Alba and Lutz 2013, Loureiro 2015). This becomes even more important when brands misbehave. This paper studies the situation in which consumers are disappointed with the brand and feel hate toward it. Building on the Triangular Theory of Hate (Stenberg 2003), a qualitative and quantitative content analysis of 349 posts written on a facebook public group, is performed. The goal of the analysis is twofold: i) understanding which are the more recurrent types of hate for consumers and its causes; ii) testing, in light of the expressing writing theory, whether writing and sharing their brand hate online is a way for consumers to vent away their feelings and hence to restore their wellbeing. Results show that consumers mainly experience burning hate that is composed by anger, disgust and devaluation and wish the brand death. Also, given the specific relationship consumers have with the brand, the catharsis effect does not take place for them.

Digitalization has generated massive amounts of available data sources (Wedel and Kannan 2016). Consequently, firms aim to exploit this additional value – particularly in decision-making (Barton and Court 2012). However, potential misleading consequences of Big Data for companies have not been examined yet – neither in practice nor in research. Addressing this research gap, the current investigation first uncovers questionable managerial outcomes and behaviours generated by Big Data. The results of a first paper-and-pencil experiment show that executives tend to rely on Big Data even in a domain where this may be misleading (i.e., innovation) (Martin and Golsby-Smith 2017). Interestingly, this relationship is found to be particularly evident for top-managers. A second online study does not only replicate the findings in a correlational setting but beyond sheds light on its mechanism. We show that Big Data activates top-executives’ promotion focus leading them to become more risk seeking and egocentric. In study 3, we replicate these findings through experimentation and moderation underlining its robustness. Finally, we detect a lever to avoid that Big Data leads to less defensive decision behaviour (study 4).

Theming has become a powerful strategy in hospitality industry to enhance customer engagement and to serve as a competitive advantage in a saturated market. Based on the resource-based theory (RBT) of sustained competitive advantage (SCA), this qualitative study is an exploratory attempt to investigate 10 hotels in Mainland China and Taiwan that have adopted the theming strategy. Introduction As hospitality industry is facing the increasingly intense competition and saturated markets, theming is continuously gaining importance of hotels strategy to survival and growth. In addition, strategy planning determines the future of firms and discover the method to achieve success (Yong & Oh, 2004). Holjevac (2003) predicted that at the beginning of the 21st century, hotels with themed strategy which characterized by a synthesis of esthetics, quality and functionality would become the future trend. Theming has created the differentiation in hospitality market, using the creation of experience-centric service. Pine & Gilmore (1999) once pointed out that the shaping of experience stems from simple and powerful thematic transmission. Moreover, experience marketing can bring preference to the product and service of the enterprise, which in turn leads to a positive value experience (Milman, 2013). The results of theming strategy will positively influence the satisfaction and return rate (Wu, M. Li, & T. Li, 2018). Theming strategy with the advantage of pursuing innovation and uniqueness was extensively used to firms in the competitive hospitality market, like hotels in Las Vegas and Macao. However, some scholars concerned about the sustainability for the strategy due to the high-capitalized cost and the customers sensitive taste (Wassler, Li, & Hung, 2015). Although hotels with themed strategy has flourished in Chinese market more than decade, market research has lagged behind to support the industry’s growth. Researchers still adopted a rather normative paradigm by either identifying the superficial issue focused on experiential market concept or pointing out problems without providing more sustainability related solutions (Zou & Peng, 2008; Xiao, Zhang, & Huang, 2013). Barney (2007) indicated that internal resources could lead to the competitive. Therefore, this study aims at understanding the factors that lead theming strategy to be sustainable in hotels, based on the resource-based theory of sustained competitive advantage. The article has the following structure. The first section establishes a theoretical foundation through a review of strategy literature on theming. The second section proposes a conceptualization of theming strategy’s sustained competitive advantage (SCA) consisting of firms intrinsic resources based on resource-based theory (RBT), also, describe the assessment of key sustainable factors of theming strategy through interview the superior manager of 10 hotels in Mainland China and Taiwan that have adopted the theming strategy. The final section discusses the study’s findings, implication, and suggests directions for future research. As this research is one of the first studies in the hospitality field that identifies the resources and capabilities of the hotels’ theming strategy from the inside viewpoint, the contribution of this study will, and can conceptualize and discover the key factors to sustain the competitive advantage of themed hotel managing strategy Literature review Theming strategy for hotels Theming is a complete and ubiquitous way of impressing consumers and improving brand awareness (Olson, 2004). From theme parks, casinos, department stores, aviation, restaurants to hotels, thematic construction has the dominant influence on most customer engagement (Muñoz, Wood, & Solomon, 2006). Hotel theming strategy, based on the theme of cultural material (history, city story, etc.) either from surrounding area or develop within hotel, display the core value of theme from physical resources, as buildings and facilities, to invisible resources, as atmosphere and service, which would, in the end, create a valuable and unforgettable customer stay experience(Zins, 1998). Xiao, Zhang, & Huang (2013) noted that the distinctive consumer experience at the theme hotel can impress customers, and, ultimately enhances brand recognition, customer engagement and repurchase intention. On the other hand, Wassler, Li, and Hung (2015) has indicated the pros and cons for the China themed hotels, which are the uniqueness to create competitive advantages that are difficult to imitate. On the contrary, the gaining of customers’ sense of demand can lead to the difficulties to fulfill customers’ taste and the ingrained capital with the narrow development is hard to recapitalize once invested. Importance of sustainability for theming strategy. Due to the strong specific image of the themed hotels, some cases developed as a passing fad in the hospitality field. Although prior study has indicated the importance of theme selection for themed hotels (Xiao et al., 2013), seldom literature focus on the overall implementation and application within hotels’ ins and outs, also the SCA issue of hotels management. Xiao & O'Neill (2010) pointed out that the analysis of internal resource is enable manger to realize and build sources of competitive advantage, which is emanated from the resource-based view of strategy. In Resource Based Theory (RBT), scholars thought that resources and capabilities from firms could bring lasting competitive advantage to the organization, and companies that have SCA (Wernerfelt, 1984). Organization have SCAs can reach outstanding performance by constantly creating and delivering the core value through price, trust, aesthetics and functionality to its target markets (Barney, 1991). Thus, in order to observe the SCAs for themed hotels management, this research will employ on internal resource view based on RBT to explore the SCAs from the internal aspect of themed hotels. Methodology We illustrate the key factors and analyze the importance of internal resources for the SCA of hotels’ theming strategy by means of a qualitative study in which 10 hotels applied theming strategy in Mainland China and Taiwan were surveyed using semistructured interviews. For the research question, a qualitative approach offers the advantage to allow an adequate, in depth analysis of the complex relations between internal recourses and SCA of theming strategy. These 10 hotels adapted theming strategy are chosen by non-probability snowball sampling method, below Fig.1 is the hotels list for 10 interviews in Taiwan and Mainland China. In addition, because China with a vast territory is limited to cover all area, the research focuses on Zhejiang province and Shanghai city, which have well-developed economy and rich tourist resources. All interviewees of the hotels will be the superior manager who decides the core value and leads the hotel’s future. The interview will be three part to proceed. First, in warm-up period, interviewer will frame an informal and trust environment, first step is to confirm interviewees’ background. The second part will be identify period; there will be a questionnaire, which adopted Chuang (2000), whose survey to prioritize the 5 dimension of internal resources that essential to hotel theming strategy management. Finally, we will confirm the competency, competitive advantage, and the strategy to achieve the sustainability for hotels theming strategy. We present conclusions for research and practice, as well as deriving practical recommendations for hotels’ theming strategy in Chinese market based on our findings. Preliminary findings The preliminary findings of the research will base on the key themes that emerge from in-depth interview to understand perceptions of hotel managers regarding theming. The result will be presented and discussed in three period. First, based on the questionnaire result from the interviewees, we will recognize that what the priority degree about the five dimension of internal resources is regarding perception of theming in hotel strategy. Second, 10 interviews will transcribe from voice recordings to pages of text, then the text will go through the coding technique, in which the raw and efforts data will be identified as the themes and subthemes. All the analyzed process will be carried by expert triangulation. Finally, through the experts examining on the links of themes and quotations, we will create a view of framework that would explore the relationships between theming strategy and SCA, the result will find the formula for hotels adapted theming strategy to possess competitive advantage of being sustainable. Although space limitations of the conference preclude the detailed explanation of this research work, the authors believe this study will broaden the theoretical domains used in understanding internal resources and competency of hotels’ theming strategy and practical information can be observed from the findings.

Kim, Serom. 2018. “A Confrontational Discourse Marker I don't know”. The Sociolinguistic Journal of Korea 26(1). 83~109. The literal meaning of I don't know (hereafter IDN) references the speaker's insufficient knowledge about the topic at hand. However, in social interaction, speakers strategically use IDN in non-literal way to accomplish specific interactional goals. Preceding studies have mainly focused on analyzing the ‘avoiding functions’ of IDN in terms of how interactants use it to avoid disagreement or downgrade face-threatening acts. Little attention has been given to addressing the question of how IDN, as a discourse marker, is used in institutional contexts, particularly in news interviews where it is frequently used in responding turns. To address this lacuna, this study, from a conversation-analytic perspective, aims to analyze the interactional functions of IDN in political news interviews. The findings suggest that the confrontational functions of IDN are recurrently observed in the way the interviewee challenges the adversarial nature of questions or confronts the interviewer. In this respect, I propose four functional categories of IDN in regard to the interactional imports it has as a responsive uptake of the interviewer's questions: to confront the interviewer, to resist the terms and agendas of the questions, to disconfirm presuppositions, and to avoid aligning with preference favored by the design of the questions. Implications of the findings are noted with reference to their relevance to future research that approaches IDN as a discourse marker.

1996년에 창설된 타이페이 비엔날레(TB)의 기획 메커니즘은 타이완 출신 큐레이터들의 공동 기획 체제(1996)로부터 일본 출신의 단일 큐레이터 체제(1998), 그리고 해외 큐레이터와 국내 큐레이터가 협업하는 이원 큐레이터 체제(2000-2010)를 거쳐서 다시 단일 큐레이터 체제(2012-2016)으로 회귀하기까지 다양한 과정을 겪었다. 특히 최근 단계에서는 서구 출신의 큐레이터들이 주도권을 장악해 왔다. 본 논문에서는 타이페이 비엔날레의 창립 당시 목표와 후대의 전개 양상 사이의 괴리 현상을 분석한다. 연구자는 이 행사가 타이완의 복합적인 지역 담론과 쟁점들을 제대로 반영하지 못하고 단순히 동시대 국제 비엔날레의 추세를 수용하는데 머 물러 왔으며, 그 배경에 타이페이 비엔날레의 기획 메커니즘 뒤에 작용하고 있는 ‘자기 식민 지화’의 경향이 존재한다고 주장한다.

이 논문은 트랜스내셔널 선회가 문학연구에 가져온 영향을 검토한다. 국가의 경계를 넘어 다양한 교차의 흔적들을 추적하는 작업은 국민문학의 범주를 넘 어서는 개별 문학의 진면목을 발견할 수 있게 해준다. 그러나 동시에 이것은 여전히 강고한 민족주의의 영향력과 주변부 문학의 활력과 개별적 특성이라는 문제를 어떻게 풀 것인가 하는 숙제를 남긴다. 이러한 문제의식을 가지고 이 논문은 트랜스내셔널 선 회를 문학연구에 수용함에 있어 발생하는 새로운 가능성과 한계를 동시에 검토한다.

보리, 밀 등에서 발생되는 붉은곰팡이병균(Fusarium)은 전세계적으로 분포하고 있으며 작물의 수확량을 감소시키고 품질을 저하시키는 원인이 된다. 특히, 곰팡이병균은 deoxynivalenol(DON), nivalenol(NIV), zearalenone(ZEA) 등과 같은 제2차 대사산물인 곰팡이 독소를 생성하여 사람과 가축에 치명적인 피해를 주기도 한다. 발암물질로 알려진 곰팡이독 소는 조리 및 가공 후에도 분해되지 않는 특성으로 인해 오염된 곡물을 미리 검출하여 폐기해야 그 피해를 막을 수 있다. 기존 곰팡이독소 검출을 위해서는 정확성이 높은 TLC, HPLC, ELISA 등을 사용하고 있지만 고가 장비 및 전문 인력이 요구되고 있으며 분석을 위해 장시간이 소요되는 단점이 있다. 따라서 본 연구에서는 1175∼2170 nm의 근적 외선(NIR) 파장대역을 가진 분광센서를 이용하여 곰팡이독소(DON)에 오염된 겉보리 시료의 농도를 예측하고자 하였 다. 겉보리 시료에 적용된 곰팡이독소(DON)의 농도별로 0, 10, 100, 10000 ppm으로 각각 20립씩 총 80립을 조제하였 다. 용매는 아세트나이트릴에 침지하였으며 질소를 이용하여 건조시켜 곰팡이 독소를 조제하였으며 NIR 분광센서를 이용하여 총 3회 반복 측정하였다. 겉보리의 농도별 곰팡이독소를 예측하기 위해서 교정 및 검정 PLSR(Partial least square regression) 모델을 개발하였으며 각각의 반사 스펙트럼 전처리별 R2, SEC, SEP 등의 값을 산출하여 예측성능을 비교하였다.

As social media platforms (e.g., Facebook) and related online communication channels (e.g., review websites and community forums) grow in quantity and commercial orientation, marketing practitioners and scholars alike have recognised the importance of understanding and influencing online consumer communication processes. Specifically, it is suggested that online opinion leaders (‘Epinion leaders’) can be utilised as a target group to manage negative e-word-of-mouth (‘e-WOM’) and e-complaints. This study identifies and targets Epinion leaders and explores three central personality characteristics – altruism, self-confidence and the need for uniqueness – as a means of understanding Epinion leaders’ motivations to communication and tailoring corporate communication campaigns. The study focusses herby on the rapidly growing and increasingly influential 50-years+ e-commerce segment (i.e., ‘silver surfers’). Based on an online survey of 1,700 e-consumers aged 50 years and older, the proposed structural equation model verifies the positive influence of Epinion leadership on the propensity to spread negative e-WOM and e-complaints while demonstrating the applicability of personality characteristics as means of influencing consumers’ online communication strategies. The findings demonstrate that addressing consumers’ self-confidence can be an essential way of reducing negative e-WOM and encouraging e-complaints, which show opposing effects on customer satisfaction. For practitioners, this study emphasises the usefulness of negative Epinion leaders as a target group and recommends fostering consumers’ self-confidence in order to prevent negative online opinion-cascades and increase overall satisfaction.