본 연구는 청소년의 기후변화 인식이 기후변화 관여도와 기후변화에 따른 문제해결을 위한 행동에 미치는 영향을 확인하고자 하였다. 특히 기후변화에 대한 청소년의 관여는 그들이 주로 노출되는 미디어에 따라 달라질 것으로 예측하였으며, 미디어로 SNS와 매스미디어뿐만 아니라 교과서를 포함하였다. 한국청소년정책연구원이 수행한 청소년의 기후변 화에 대한 인식조사 원본 데이터를 활용하여 영향관계를 분석한 결과, SNS와 매스미디어, 교과서와 같은 미디어는 기후변화 관여도에 정(+)의 영향을 미치고 있었으며, 기후변화 관여도를 통해 기후변화 문제해결 행 동에 간접적으로 영향을 미치고 있음을 확인하였다. 이는 미디어들의 적 극적인 활용이 궁극적으로 청소년들의 기후변화에 대한 중요성 인식뿐만 아니라 행동 실천을 유발도하기 위해 필요함을 의미한다.
한국의 정원수는 2015년 7개에서 2022년 98개로 급격히 증가하였다. 늘어나는 정원 인프라의 수에 비해서 유지관리를 위한 지속적 정책과 연구는 미진한 상황이다. 본 연구는 효율 적인 정원 관리 정책을 도출하기 위해 주민들의 인식을 조사 하였다. 토픽 모델링, 감성 분석 등 텍스트 마이닝을 활용해 정원 참여 유형에 따른 주민 인식을 조사하였다. 주민 주도 정 원 그룹에서는 ‘정원정책’, 관 주도 정원 그룹에서는 ‘주민에 게 미치는 영향’이라는 주제에 의견이 집중되었다. 감성 분석 에서는 주민 주도 정원 그룹이 관 주도 정원 그룹보다 긍정어 점수가 더 높았다. 이러한 결과는 주민과 만족도 사이에 강한 사회적 연결이 있음을 나타낸다. 또한 주민 주도 정원 그룹에 서는 유지관리 업무를 맡은 주민들이 이를 자기계발의 한 형 태로 여기는 것으로 나타났다. 이러한 결과는 주민 주도 정원 관리 유형이 정원정책에 시사하는 바가 크며, 정원 내 일자리 와도 관련이 있음을 알 수 있다.
This study evaluated the consumers’ demands and points of improvement for restaurant meal replacement through importance–performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.
이 글은 현재 군산 동국사 대웅전에 소재한 석가삼존상을 원래의 봉안처인 금산사의 역사 속에서 다루는 한편 그 제작을 맡은 조각승들의 관계를 살피는 데 목적이 있다. 석가삼존상은 내부에서 발견된 원문에 따르면 1650년에 제작하여 김제 금산사에 봉안한 것이었다. 이를 위해 불사에 호연태호와 벽암각성이 재차 함께하였고, 당시 금산사에 머무르 며 경내 불사에 적극적이었던 승려들 및 차조각승 관해와 작업한 이력이 있는 조각승들이 여 러 소임으로 참여하였다. 이는 금산사가 17세기 중반까지도 그 위상을 유지하면서 인적교류 의 장으로 활용되었음을 드러낸다. 수조각승 응매의 조형 의도를 가장 많이 반영했을 석가삼존상은 차조각승 관해 및 관해 관련 조각승의 불상과 닮은 조형 요소를 보여준다. 기록에 따르면 응매와 관해는 각기 다른 조각승을 보조하며 수련기를 보냈고, 차조각승 관해는 본 상을 조성하기 전부터 수조각승을 맡아 회감, 초안 등의 승려들과 작업하였다. 즉 석가삼존상은 조각승 응매의 17세기 중반 교류 및 활동을 추정하는 실마리로 중요하다. 한편 불상은 동국사로 이운 전까지 금산사 대장전에 놓여있었다. 석가삼존상은 원 봉안 전각을 알 수 없지만, 금산사 봉안을 위해 제작된 후 언젠가 대장전에 놓였고, 1922년 대장전과 함께 이건 및 1955년경 동국사로의 이운이라는 복잡한 궤적이 확인된다. 석가삼존상을 금산사와 결부하여 살펴보고 불상을 제작한 상위 조각승들의 관계를 밝히 려는 시도는 금산사 석가삼존상과 그 조각승 응매, 관해를 보다 입체적으로 해석하는 데 도 움이 될 것이다.
The purpose of this paper is to understand how customer relationship termination (i.e., preparation and process), alone or in combination with customer involvement, contributes to the new product development outcome. While termination preparation has a synergistic effect with customer involvement, the termination process has a trade-off relationship with customer involvement.
Involving issues of environmental, consumer safety and health, and/or social concerns, a morally controversial action refers to an activity that does not have a single standard of ethics for all people, making it challenging to draw a clear line between what is ethical versus unethical. Despite its ambiguity, any firm can be involved in it, especially when the firm operates in the global marketplace where a variety of social, health, and environmental consequences surrounding a given action are questioned by consumers. If consumers come to know of a familiar brand’s morally controversial behavior, it can create approach-avoidance conflicts in their minds; they may see the brand’s action as mismatched with their own moral standards (“avoidance” manifested through a measurable construct––moral incongruence), while being tempted to justify the action (“approach” manifested through moral rationalization).
중남미에서 미-중 사이의 라이벌경쟁은 그동안의 무역 및 해외직접투 자(FDI)를 뛰어넘어 최근에는 정치 및 안보, 금융, 농업 및 식량, 과학 및 기술 혁신, 산업 및 정보기술, 항공으로 확대되었다. 그리고 항공우 주, 에너지 및 자원, 관광, 관세 및 세금 분야까지 확대되는 추세이다. 그런데 이 라이벌경쟁에서 우위를 차지한 나라는 중국인 것처럼 보인다. 중국은 2021년 12월 3일 멕시코에서 개최된 제3차 중국-CELAC 장관회 의 이후 “공동행동계획 (2022-2024)”을 발표했는데, 이는 양자가 동등한 입장에서 우호적인 협의를 통해 주요 분야의 협력을 증진하기 위한 협정 으로, 지속 가능한 발전, 국제 비즈니스 및 지역 간의 교류를 위한 사회 적, 문화적, 인적 교류에 대한 방안을 포함하고 있다. 이에 대해 미국은 중국이 중남미에 대한 탐욕을 여지없이 드러낸 것이라고 일제히 비난했 는데, 본 연구는 이와 같은 현상이 나타나게 된 배경과 원인을 그동안의 미-중 라이벌경쟁 속에서 미국과 중남미 국가들의 입장에서 살펴보고, 그것이 한국 정부에 주는 시사점이 무엇인지를 제시하고자 한다.
The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ2-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.
This study investigates the claim that task-induced involvement load has an effect on vocabulary learning and examines the effect of task types and word concreteness on intentional vocabulary learning in the Korean EFL context. This study aims at testing whether productive word-focused tasks lead to equally effective vocabulary learning when the total involvement load index is equal but the distribution of index levels of each component (need, search, and evaluation) is different. The three productive word-focused task types are gap-fillig, sentence writing, and gap-filling through word transformation. In addition, in order to investigate the effect of word concreteness on vocabulary learning, two groups of target words were selected based on the level of word concreteness. In sum, the results of this study generally supported involvement load hypothesis (Laufer & Hulstijin, 2001) and test types and proficiency levels proved to be important variables that affect vocabulary learning. Moreover, the findings also indicated that word concreteness was not a major factor in vocabulary learning. The pedagogical implications and further suggestions are discussed.
본 연구는 조기영어교육기관에서 근무하고 있는 원어민 강사를 대상으로 조기영어교육기관의 특성과 근무환경, 직무 만족 및 직무몰입에 대한 인식과 차이를 조사하고, 원어민 강사의 직무만족 및 직무몰입에 영향을 미치는 요인을 알아보는 것을 목적으로 하였다. 이를 통해 원어민 강사의 업무성과를 개선할 수 있는 방향을 모색하고, 원어민 강사가 제공하는 교육서비스의 수준을 향상시킴으로써 조기영어교육의 효과성과 효율성을 높이는 방안을 모색하였다. 연구목적을 달성하기 위해 조기영어교육기관에서 근무하는 원어민 강사 262명을 대상으로 설문조사하고 15명에게 인터뷰를 실시하여 자료를 수집하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 조기영어교육기관 특성에 대한 원어민 강사의 인식은 아동의 애착과 존경이 가장 높고 협력수업에 대한 인식이 뒤를 이은 반면, 의사결정형태 및 직무연수가 상대적으로 낮은 것으로 나타났다. 또한 원어민 강사의 직무만족과 직무몰입은 보통 수준으로 나타났다. 둘째, 원어민 강사의 근무환경과 개인배경에 따른 직무만족 및 직무몰입은 조기영어교육기관의 근로자 수와 원어민 강사의 한국어 수준에서 차이가 있는 것으로 나타났다. 셋째, 원어민 강사의 직무만족에는 조직공정성, 상사의 직무역량, 상사의 의사결정형태, 동료지원, 아동의 애착과 존경이 영향을 미치고, 직무몰입에는 상사의 의사결정형태, 아동의 애착과 존경, 직무만족이 영향을 주는 것으로 나타났다. 원어민 강사의 직무만족 및 직무몰입 수준을 높이고, 이를 통해 조기영어교육기관의 교육서비스 수준을 제고시키기 위해서는 조기영어교육기관, 기관 내 상사 및 협력강사, 원어민 강사의 노력이 요구된다.
The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.
Managers in an attempt to provide their companies a greater growth opportunities are taking their products and brands to an international level (Ghantous, Iii, 2008). When internationalizing, the product’s quality, reputation and other characteristics can be determined by its origins, as consumers tend to hold stereotyped images of products made in different countries. Hence, the country of origin (COO) constitutes an important extrinsic cue that consumers use to evaluate foreign products which they are not familiar with it (Okechuku, 1994; WTO, 2018). The COO impacts directly consumers’ evaluation process and indirectly consumers’ purchase process (Saran, Gupta, 2012). This phenomenon was first studied by Schooler (1965), and it is said to be "one of the widest research concepts in all the international business, consumer behavior, and marketing literature" combined (Pharr, 2005).
The aim of this study is to explore diverse characteristics of females aged 25 to 49 years grouped according to Body Mass Index(BMI), and to investigate the effect of body satisfaction and self-esteem on involvement in dieting within each BMI group. In total, 549 females who participated in an online survey were divided into groups based on BMI(underweight, normal, and overweight). Results demonstrated three key factors, as follows. First, differences were identified among BMI groups according to demographic characteristics(age, household income, and marital status), although no difference according to education level was found. Second, differences according to BMI groups were found in body satisfaction and involvement in dieting, whereas were not found in self-esteem. Third, model testing for each BMI group showed, a positive correlation between body satisfaction and self-esteem in all three groups. However, there was a difference in causal relationships among variable across BMI groups. Body satisfaction negatively affected and self-esteem positively affected involvement in dieting for the underweight and normal groups, whereas there was no causal relationship between variables in the overweight group. Based on these results, basic information of groups segmented by the level of BMI was obtained, which could be used for both academic and practical implications.
The purpose of this study is to evaluate the attributes of consumers global luxury fashion brands and to find the impact of consumer value, meaning the social and pleasure values derived from brands on product purchase involvement. The method in this study was analysis of a total of 298 responses to a questionnaire. The results indicate, first of all, that among the attribute evaluations of global luxury brands, traditionality and splurge affect purchasing involvement. However, prestige and originality were found to have no influence on purchasing involvement. Second, the responses to the questionnaire indicate that social and pleasure values had a statistically significant effect on purchase of luxury brands. Third, the value of cross-group attributes evaluation and consumption value to differences in purchase involvement has had statistically significant results. In conclusion, the traditional and Splurge natures of the luxury global fashion industry’s brand, social consumption value and pleasure consumption value affect the level of purchase involvement. This underscores the importance of attribute Evaluation(traditional and splurge) and consumption value(social and pleasure) when planning consumer marketing strategies for global luxury fashion brands in the future.
The study investigated how task types such as input or output could affect Korean EFL learners’ vocabulary learning at both short- and long-term periods after treatment. Forty two college students in Korea were randomly assigned to one of the four tasks. Based on Involvement Load Hypothesis, each task induced the same or different involvement loads: Read without glossary (Input), Gap with glossary (Input & Output), Gap without glossary (Input & Output), and Sentence and write (Output). Receptive and productive vocabulary knowledge was measured right after the treatment and a month later. The output-oriented tasks were found to be more effective than the input-oriented tasks regardless of type of vocabulary knowledge. The current study concluded that modalities such as input or output other than task-induced involvement load can contribute to Korean EFL learners’ vocabulary learning. The pedagogical discussion will be made at the conclusion.
This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.
This study examines the claim that vocabulary learning and retention are dependent on a task's involvement load (i.e., need, search, evaluation), as proposed by Hulstijn and Laufer (2001a). The study aims at comparing the effects of task types and task involvement load on vocabulary retention for Korean EFL university students. More specifically, this study was designed to test whether differential levels of task involvement loads lead to equally effective results to vocabulary retention when the total involvement index being equal. Three types of productive word-focused tasks (gap-filling using a dictionary, writing original sentences, and gap-filling through word transformation) were used to examine the interplay of involvement index and task types. The result indicated that there were significant main effects of task types, test types, and proficiency levels. The results also indicated that there were significant interaction effects of task types on the retention tests, proficiency levels on the retention tests, and task types×proficiency levels on the retentions. The pedagogical implications and further research directions are discussed.