농촌 종점 물류는 농촌 주민들의 온라인 쇼핑에 영향을 주는 중요한 요인임. 농촌 인터넷 쇼핑의 서비스 품질은 양호한 종점 물류 배송과 지원이 필요함. 농촌 이커머스의 발전에 의 하여 농촌 주민들이 서비스의 품질에 대한 기대치도 높아지고 있음. 본 연구에서는 이커머스 만족도를 통한 농촌 종점 물류 서비스 품질이 농촌 주민의 온라인 구매행위에 어떠한 영향 미치는지 검토하고, 농촌 종점 물류 서비스의 발전을 위한 개 선 및 발전전략을 제시하였음. 본 연구에서는 구조방정식모델 (SEM)과 온충린의 매개효과 테스트를 적용하여 분석하였음. 1. 신뢰성과 서비스 편의성은 만족도에 긍정적 영향을 미치며, 원가절약은 만족도에 부정적 영향을 미침. 2. 만족도는 인터넷 쇼핑에 긍정적인 영향을 미치는 것으로 나타났음. 3. 만족도는 반응성과 구매행위 사이에 매개효과가 있고 경제와 구매행위 사이에도 매개효과가 있는 것으로 나타났음.

With the advent of the 4.0 era of logistics due to the Fourth Industrial Revolution, infrastructures have been built to receive the same services online and offline. Logistics services affected by logistics 4.0 and IT technology are rapidly changing. Logistics services are developing using technologies such as big data, artificial intelligence, blockchain, Internet of things, and augmented reality. The convergence of logistics services and various IT new technologies is accelerating, and the development of data management solution technology has led to the emergence of electronic cargo waybill to replace paper cargo waybill. The electronic waybill was developed to supplement paper waybill that lack economical and safety. However, the electronic waybill that appeared to complement the paper waybill are also in need of complementation in terms of efficiency and reliability. New research is needed to ensure that electronic cargo waybill gain the trust of users and are actively utilized. To solve this problem, electronic cargo waybill that combine blockchain technology are being developed. This study aims to improve the reliability, operational efficiency and safety of blockchain electronic cargo waybill. The purpose of this study is to analyze the blockchain-based electronic cargo waybill system and to derive evaluation indicators for system supplementation.

Logistics companies are worrying about securing of differential competitiveness so as to be competitive companies in keen logistics market. The ground is how users are satisfied by sell-established service system to respond not only economic feasibility of logistics costs but also diversity and advancement of logistics needs. The competitiveness of logistics companies is also caused by customer satisfaction of service and only companies finding and satisfying customer needs continuously may be more competitive. For the competitiveness, it’s the most important to analyze demands of current and potential customers and their pursuing value properly. Therefore, this researcher grasped PSL for online logistics service users with 5-point Likert-scale and quality-level decision method that consider the weighted value based on Kano model, measured customer’s potential Demand for service through PCDI, and suggested methodology for deciding the priority of the improvement with loss function of Taguchi.

Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

Logistics companies want to be competitive companies in fierce logistics market and are worrying about securing of differentiated competitiveness for it. The standards judging if logistics industry maintains the competitiveness are based on the satisfaction of users due to the well-established service system that can response not only economic feasibility of logistics costs such as transportation costs, storage costs, unloading charges, information costs, etc. but also diversity and upgradability of logistics needs. Therefore, this study focuses on seeking of service quality improvements with VBSD(Value Based Service Design) model focusing on customer value factors based on Kano model and QFD based service design approach from angles of customer value improvement and service costs reduction.

Compound logistics is a service aimed to enhance logistics efficiency by supporting that shippers and consigners jointly use logistics facilities. Many of these services have taken place both domestically and internationally, but the joint logistics services for e-commerce have not been spread yet, since the number of the parcels that the consigners transact business is usually small. As one of meaningful ways to improve utilization of compound logistics, we propose a brokerage service for shipper and consigners based on the hybrid recommendation system using very well-known classification and clustering methods. The existing recommendation system has drawn a relatively low satisfaction as it brought about one-to-one matches between consignors and logistics vendors in that such matching constrains choice range of the users to one-to-one matching each other. However, the implemented hybrid recommendation system based brokerage agent service system can provide multiple choice options to mutual users with descending ranks, which is a result of the recommendation considering transaction preferences of the users. In addition, we applied feature selection methods in order to avoid inducing a meaningless large size recommendation model and reduce a simple model. Finally, we implemented the hybrid recommendation system based brokerage agent service system that shippers and consigners can join, which is the system having capability previously described functions such as feature selection and recommendation. As a result, it turns out that the proposed hybrid recommendation based brokerage service system showed the enhanced efficiency with respect to logistics management, compared to the existing one by reporting two round simulation results.

This study is to find out the acceptance intention of international logistics platform which meet the needs of each other of shipper and international logistics company in the online. As you may know, the many korean traditional international logistics companies which have to compete with global logistics companies focused on economics of scale, have been in a big trouble. In this circumstances, though they should get used to the change to survive, they do not know what they try to overcome. So, I hope that this study would be helpful to them

오늘날 물류 서비스 산업에서는 수요예측을 통해 불확실성을 줄여나가는 것이 경영상 매우 중요한 이슈로 제기되고 있다. 비교적 시장 점유율이 견고하게 유지되는 제조산업과는 달리 물류 서비스 산업은 매우 빠른 속도로 시장이 성장하고 변화하기 때문에, 시장 환경의 변화를 반영하여 정확한 수요 예측에 기반한 적절한 물류 서비스 공급을 위한 운송 및 인력 공급 계획을 수립하여 운용하여야 한다. 본 연구는 물류 서비스 업계를 위하여 추세 요소, 계절 요소 등 수요에 영향을 미치는 요소를 분석하고, 영향 효과를 산출하여 물류 서비스 산업을 위한 수요예측 시스템에 반영하는 방안을 연구하였다. 특히 지역 특산물, 기상효과, 음력으로 발생하는 명절 효과 등 수요를 크게 변화시키는 중요 영향 요소에 의한 수요 변동을 수요 예측에 활용하는 방안을 도출함으로써, 물류 서비스 산업계의 수요 예측을 위하여 분해법(Decomposition Method)을 제시하였다.

We must adapt to the rapid speed of information-oriented society well for outstanding central logistics nation of 21th century's Northeast Asian. Moreover, we must provide customers or enterprises with sufficiently satisfactory service about diversified desire of customers. In particular, we try to find the service process with RFID about air logistics that has many demands and is required to develop accurate and rapid service technique. As a result, we apply RFID to overall process of air logistics. After that, we will test the process and analyze results of the test. We are going to provide real possibilities of RFID enterprise and other service process. We will promote technology development of service process for air logistics' service.

21세기 동북아지역 물류중심국가로 발돋움하기 위해서는 변화속도가 빠른 지금의 정보화시대에 잘 적응해야 하고, 다변화하는 소비자의 욕구에 충분히 만족할 수 있을만한 서비스를 제공해야 한다. 특히, 항공물류에 있어서 많은 수요가 있고 정확하고 빠른 서비스 기술의 개발이 요구되는 것을 파악하여, RFID를 이용한 개발 방안을 모색해 보고자 한다. 항공물류 서비스 전 프로세스에 RFID를 적용하고, 이것을 테스트하여 테스트 결과 분석을 하는 RFID 사업을 검토하여 현실 가능성과 추후 연구 과제를 제시하고, 항공 물류 서비스 기술 개발을 도모하고자 한다.

  This study define the concepts of port logistics service by investigating various elements of port logistics service and grouping them in six attributes using a Data Mining technique. The QFD (Quality Function Deployment) technique is applied to measure

Today, the size of a parcel delivery service market, which is a part of logistics, at home and abroad has been extended rapidly and its growth rate is expected to increase hereafter. At this point, when service is applied strategically in a parcel delivery service, we need to understand the feature of logistics service quality by view of customer differentiation. In this study, we try to constitute a model of the feature of logistics service, which is combined five features of service quality (Responsiveness, Empathy, Reliability, Accuracy and Tangibility) based on measuring model of SERVQUAL with logistics service, and to know the feature of logistics service from parcel delivery service by jobs with statistical tool.

Today, the size of a parcel delivery service market, which is a part of logistics, at home and abroad has extended rapidly and its growth rate is expected to increase hereafter. At this point, when service is applied strategically in a parcel delivery service, we need to understand the feature of logistics service quality by view of customer differentiation. In this study, we try to constitute a model of the feature of logistics service, which is combined five features of service quality(Responsiveness, Empathy, Reliability, Accuracy and Tangibility) based on measuring model of SERVQUAL with logistics service, and to know the feature of logistics service from parcel delivery service by jobs with statistical tool.

With the annual increase in the production and distribution of fresh agricultural products and the rapid development of China’s e-commerce business circle, while the huge online transactions need the support of offline logistics services, a series of problems such as violent screening in the logistics industry still need to be solved. Therefore, how to improve the quality of logistics services and make consumers satisfied is an urgent problem for the licensee. Based on the SERVQUAL service quality evaluation model and LSQ logistics service quality model, an evaluation model of the impact of fresh agricultural cold chain logistics service on customer satisfaction was constructed from four dimensions of reliability, visibility, information and service flexibility. This paper clarifies the relationship between consumer satisfaction and provides a basis for improving cold chain logistics service quality, including studying the evaluation of consumers’ purchase of fresh products on the Internet and establishing logistics service quality indicators. In this study, the analysis results generally have a significant impact on logistics service quality (+) and customer satisfaction. According to the characteristics of consumers, the impact of cold chain service quality on customer satisfaction may vary.

본 연구는 기존의 서비스품질모형에 관한 연구들을 고찰하여 Grönroos의 2차원 모형에 기반을 두고 항만서비스의 과정품질을 환 경품질과 전달품질의 2요인 구조로 분화시키고 거기에 결과품질요소를 추가한 서비스품질 모형의 기본적인 프레임을 구성하였다. 또한 서비 스 품질 각 요소들의 하위 변수들은 항만서비스의 특성 및 변화하는 항만패러다임을 반영한 최신의 실증연구를 바탕으로 서비스 품질 측정에 적합할 뿐 만 아니라 변화하는 항만산업의 특성을 고려한 서비스 품질 측정 요인들을 종합하여 최종적인 서비스품질 모형을 도출하였다. 이 에 따라 도출된 서비스 품질모형의 각 특성이 고객만족과 항만의 이미지에 미치는 영향과, 고객만족이 항만이미지에 미치는 영향 및 고객만 족과 항만이미지가 관계지속의도에 미치는 영향을 규명하기 위하여 부산항의 서비스를 이용하는 선사 및 물류업체, 포워더, 화주 등을 대상으 로 설문조사를 실시하였으며 가설검증을 위해서 Smart-PLS 3.0 프로그램이 활용되었다. 분석결과 서비스 품질차원의 각 요소들은 고객만족 에 유의미한 영향을 미치는 것으로 나타났으며 항만이미지에는 상품품질과 환경품질이 유의미한 영향을 미치는 것으로 나타났다. 또한 고객 만족도는 항만의 긍정적인 이미지를 구축하는데 영향을 미치며 고객만족도와 항만의 긍정적인 이미지는 관계지속의도에도 유의미한 영향을 미치는 것으로 밝혀졌다.

부산항 신항 배후단지에는 56개 물류센터가 운영되면서 개장 초기 대비 많은 수의 물류센터 운영과 전반적인 산업 경기 위축으로 물동량이 다소 감소하고 있다. 이로 인해 물동량 유치를 위한 물류센터 간 경쟁이 일어나고 있는 상황이다. 본 연구에서는 이러한 시장 상황 에서 물류센터가 구비하고 있는 여건은 대동소이하므로 화주들은 물류센터를 결정하는데 있어 저단가 외에 어떠한 차별화된 서비스를 원하 는지 실증분석을 통해 알아보고자 한다. 현재 물류센터의 서비스품질과 관련한 연구는 부족한 실정이다. 이에 본 연구에서는 기존의 서비스품질 이론을 물류센터에 적용하여 물류센터 서비스품질의 요인을 구성하고 이들 요인이 물류센터 서비스에 대한 고객만족과 구전의도 및 재이 용의도에 어떠한 영향을 끼치는지를 분석하였다. 분석 결과 물류센터 서비스품질은 유형성, 신뢰성, 공감성, 확신성, Know-How의 5가지 차원으로 구성되었으며, 회귀분석 결과 이들 요인은 고객만족에 유의한 영향을 미치는 것으로 분석되었다. 또한, 인지된 고객만족은 구전의도와 재이용의도에 유의한 영향을 미치는 것으로 분석되었다.

This study aims to propose an assessment tool of port service quality (PSQ) in the context of container transport logistics (CTLs), by taking the perspectives from port users. The CTLs defined in this study are the relevant activities of serving the physical flows of a container box from a point of origin via a container port to a point of destination. To address the ports’ role in collaboration between its channel members in CTLs, the PSQ measures for all port user groups (i.e. common PSQ measures) are selected based on the relevant CTLs activities involved by port, and its users within terminal/port area as well as throughout the CTLs chain. An importance-performance analysis (IPA) is applied as a diagnostic tool to analyse the status quo of Busan Port in CTLs contexts, by comparing the importance and performance (IP) scores against each individual CTLs criterion. The findings from the IPA reveal that port managers and policy makers at the Busan Port should concentrate on six PSQ measures (i.e. SR1, SR4, ITS1, VAS1, VAS4, ICI3) to enhance PSQ in CTLs. However, four measures (i.e. ITS2, ITS3, ITS4, VAS2) are identified as a possible overkill, indicating an area of inefficiency where a remedial action of the cost-cutting decision is necessary. On the other hand, the Busan port shows an outstanding performance on four measures such as SR2, SR3, ICI1 and ICI2. The measures are not only important but also high performance. The study findings provide managerial guidance to port managers in Busan Port, in view of searching for managerial and operational strategies for sustainable port growth.

To achieve a differential advantage over competitors and protect their long-term interest, shipping lines have striven to find ways to maintain an ongoing relationship with shippers which can be achieved by attaining their loyalty. The benefits of loyal shippers are potentially huge in that they generate long-term revenue streams as well as provide cost savings as compared with attracting new shippers. Logistics service provided by shipping lines is identified as one of the effective tools for building customer loyalty. However, in a review of the literature none of the studies examine how logistics service creates customer loyalty, particularly between shipping lines and shippers. Consequently, the overarching purpose of this paper is to extend knowledge on logistics service performance and its relationship with customer loyalty in the unique context of maritime transport by proposing a new conceptual model based on an extensive literature review. The major contribution is to offer a new insight into the complex relationships between those 'soft' concepts in the context of maritime transport.