본 연구는 코로나19 팬데믹이 한국 소비자의 패션소비지출에 미친 영향을 파악하고자, 코로나19 전후 기간에 한국 가계의 패션소비지출의 변화를 살펴보고 세대와 소득수준에 따라 그 변화를 비교하였다. 연구문제의 검증을 위해 통 계청의 가계동향자료를 토대로 2018년부터 2021년까지 가구의 소득, 소비지출액, 소비지출 중 패션소비지출액을 추출 하였고, 추출된 자료로 소득대비 패션소비지출 비율, 지출대비 패션소비지출 비율이 계산되었다. 세대는 Z세대, M세 대, X세대, 베이비부머 세대, 사일런트 세대로 구분되었고, 소득수준은 가계소득 5분위를 기준으로 해당하는 소득분위 로 구분되었다. 연구 결과, 코로나19 이후 소득대비 패션소비지출 비율은 감소하였으며 소득분위에 따라 통계적으로 유의한 차이가 나타났다. 또한 가구의 지출대비 패션소비지출 비율은 코로나19 발생 이전과 이후 기간을 비교한 결과 유의한 차이가 있었으며, 세대에 따른 차이도 유의한 것으로 나타났다. 그러나 소득분위에 따른 차이는 없었다. 가구 총지출액 중 패션소비지출이 차지하는 비율은 패션소비가 차지하는 중요도를 의미하는 것으로, 코로나19 이후 소비영 역의 중요도가 변화하였음을 나타내며, 세대에 따른 중요도의 차이가 존재하였다. 본 연구의 결과는 팬데믹 상황과 같은 소비에 영향을 미치는 거시적 환경의 변화에 따라 향후 소비의 변화를 예측하는데 도움이 될 수 있을 것이다.

This study researched the food culture and bean economy of the Joseon dynasty during the 16th century and according to the primary lifestyle reference『Shaemirok (瑣尾錄)』. The research analyzed the textual contents of the『Shaemirok (瑣尾錄)』. It is clear that the people of the Joseon dynasty produced more beans than grain, at a ratio of 41 to 50, respectively. The soy bean sauce consumption was split into family consumption and non-family consumption. It was evident that there was more family consumption compared to that of non-family consumption at a ratio of 7 to 3, respectively. People of the Joseon dynasty annually recorded their way of making soy sauce from 1595 to 1600. The Joseon writers edited the record six times for making meju and four times for making soy sauce. The recorded ratio displays the ingredients of soy sauce, which were: 6 Du of Mal Jang and 2 Du of salt. Mal Jang and salt had a three to one ratio, respectively. The most mentioned food was Tofu during the mid-Joseon period with fifty six mentions. The Joseon people regarded making Tofu in a Buddhist temple as a family-bonding experience. Porridge was the second most prominent food next to Tofu, among the bean-related food. Porridge appears thirty five times. There were 3 types of porridge named: bean porridge, bean powder porridge and mung bean porridge.

Many fashion brands have established brand pages or accounts in social media platforms as a vehicle to promoting brand and managing customer relationship. Customers’ interaction in social media with other customers and brand page maintainers could attract their attention of the brand and inform their purchase decision. Despite the significance of the interaction in social media, there has limited attention on the social media using experience specified in fashion brand area. Drawing on theories and concepts from diverse areas including social media marketing, consumer psychology, and fashion brand management, this study propose four dimensional of social media using experience to understand how the experience with fashion brand page could enhance customers’ fashion consciousness and status consumption behavior. Data collected from customers who following main fashion brand pages in Instagram and used to test the hypotheses. Implications for research on social media marketing of fashion brand are discussed.

The purpose of this study was to determine factors related to the consumption of energy drinks among male and female high school students in Daejeon. The research data, derived from the self-administered questionnaire method, was collected from 664 students in fifteen high schools during the spring of 2016. A total of 542 complete questionnaires were analyzed (response rate: 79.8%). Approximately 73% of the students self-reported having consumed energy drinks, with a greater percentage of male (as opposed to female) students self-reporting as having done so. The most common reasons given for the consumption of energy drinks were to stay awake (54.8%), the good taste of the drink (28.0%), to concentrate during studying (17.2%), and to relieve fatigue (16.9%). The adverse effects were palpitation (59.3%), insomnia (35.6%), and experiencing difficulty in waking up (30.5%). More than two in three (67.8%) students who experienced adverse effects still consumed energy drinks. The average level of health consciousness was lower than 3 out of 5 points. The results of the logistic regression analyses indicated a positive relationship between monthly allowance (OR=1.01 for male and female students) and the consumption of energy drinks by both male and female students. Among the male students, freshmen (OR=0.23) were less likely to have consumed energy drinks than juniors. Male students’ sleeping hours (OR=0.65) and perceived school life satisfaction scores (OR=0.63) were negatively associated with the consumption of energy drinks. In the case of female students, study hours (OR=0.83) and energy drinks consumption were negatively related. These factors affecting energy drinks consumption could be considered in the development of dietary education programs aimed at protecting high school students from the adverse health impacts of energy drinks

The purpose of this research was to investigate the relationship between white rice consumption and dietary intake, the risk of metabolic syndrome in Korean based on 1st (1998), 4th (2007~2009), 6th (2013) KNHANES. This study included 25,799 subjects who were age 10 or over. Three groups(low, medium, high) were divided according to white rice consumption (per day). In the low group, the meat and oil intake were significantly higher than the high group. In the 1st survey year, the BMI, waist circumstances, hypertriglyceridemia and fasting blood glucose in the high group were higher than other groups, however the 4th and 6th survey year showed no significant results. In the 1st survey year the risk of waist circumstances was higher in the high white rice consumption group and also had high risk with hypertriglyceridemia. Since the lower white rice consumption in 4th than 1st survey year we found no significant results. But in the 6th survey year with the lowest white rice consumption the risk of high diastolic pressure was reduced in high group. Because continuously reduced white rice consumption meantime showed more intake of meat and oil, it can be concluded that defensive effects with the Korean health.

본 연구는 사회경제적 지위(socioeconomic status: SES)가 문화적 자기효능감에 미치는 직접적인 영향을, 문화예술 콘텐츠 소비향유와 문화예술 지식을 통해 각각 간접적으로 미치는 영향들과 비교 분석하였다. 이를 통해 사회경제적 지위가 어떤 경로로 통해 문화적 자기효능감을 극대화시킬 수 있는지를 살펴보았다. 본 연구는 전국 단위의 성별·연령별 비례할당에 의한 무작위 표본(N=547) 추출에 근거하여 실증 분석하였다. 연구결과, 첫째 사회경제적 지위는 문화적 자기효능감에 정(+)적 영향을 미쳤을 뿐 아니라, 문화예술 콘텐츠 소비향유와 문화예술 지식을 매개로 하여 문화적 자기효능감에 간접적으로도 정(+)적 영향을 미쳤다. 둘째, 사회경제적 지위가 문화적 자기효능감에 미치는 이들 직간접적인 영향 사이에는 유의미한 크기 차이가 없었다. 셋째, 그러나 사회경제적 지위가 문화예술 콘텐츠 소비향유 활동을 증가시키고, 이것이 문화예술 지식을 높일 경우 문화적 자기효능감은 앞서 직간접적 영향보다 더 크게 증강된다는 사실을 발견하였다. 이는 단순히 사회경제적 지위만으로 문화적 자기효능감이 극대화되지는 않는다는 것을 시사한다. 즉 문화예술 콘텐츠 소비향유 활동과 문화지식의 증가가 같이 수반돼야 한다는 것이다. 끝으로 이론적·현실적 함의를 논의하였다.

The paper examines how culture and desire for status influence the consumption of luxury brands in two culturally dissimilar countries: Vietnam and USA. Based on survey data from the two countries, results confirm that desire for status is a key factor for the consumption of luxuries in both countries. The cultural context of collectivism reinforces the effect of desire for status. Of all the collectivist/individualist orientations, vertical individualism was found to increase desire for status.

This study sets out to examine how status consumption and prominence of brand markings influence consumer’s desire to purchase luxury fashion goods. Significant findings include emotional value’s powerful influence over purchase intention of luxury goods, and the empirical differences observed between two levels of brand prominence.

The aim of this paper is to assess the mediating effect of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. The findings of this paper are based on 222 sample. The paper utilises Baron and Kenny procedure and Sobel test to examine the mediation effects of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. Results indicate that self-congruity played a mediating role in the effect of susceptibility to interpersonal influence on status consumption. A partial type of mediation was established. Possible areas for further research are indicated at the end of the paper.

The aim of this study was to evaluate the status of consumption and consumer satisfaction of dietary fiber supplements. The survey was conducted using a self-recorded questionnaire developed to meet the purpose of this study. The characteristics of the subjects who have taken dietary fiber supplements in the past are as follows: distributions of socioeconomic variables showed that the highest-ranked group(the group that reported the highest consumption of dietary fiber supplements) was professionals with a college degree or higher degree. In addition, the highest-ranked group were the most healthy, nonsmokers and reported drinking habits of ‘1～2 times/week’. Regarding the health status of those surveyed, digestive disease and constipation were the most common complaints. The majority responded with ‘health concerns’ to the question that asked the reason for their purchase of the dietary fiber supplements. Three major places respondents could find dietary fiber supplements were ‘through the internet’, ‘the market’, ‘the pharmacy’ in descending order. The compositions of dietary fiber products varied. ‘konjac’, ‘cellulose’, ‘psyllium husks’ were the most popular components consumed by the subjects. The average duration of product consumption was less than one month. In terms of satisfaction levels(satisfaction was ranked from 1 to 5), ‘taste’ and ‘type’ scored the highest in satisfaction levels while ‘price’ ranked the lowest. When subjects were asked about self-awareness regarding the physiological efficacy of dietary fiber supplements, the responses were positive in ‘bowel movement’ and ‘weight loss’. Further research is required to improve the quality of dietary fiber supplements in order to assist consumers in selecting the appropriate products.

일본정부와 효고현의 지산지소 추진 사례를 바탕으로 일본의 지산지소의 추진은 중앙정부와 지자체 등 행정이 적극적으로 지원하고 있음을 알 수 있었다. ‘식육기본법’을 기반으로 한 중앙정부의 ‘지산지소 모델타운 사업’ 등의 시행과, 효고현의 ‘식생활의 안전안심과 식생활교육에 관한 조례’ 등 지산지소의 추진을 위한 지자체의 조례제정 등을 통해 정부의 적극적인 지원을 엿볼 수 있다. 하지만 이러한 정부의 지원은 농산물직판장의 운영과 학교급식, 농산물가공 등 다양한 활동에 있어서 지역주민들의 적극적인 참여와 지역 내 생산자와 소비자가 연계한 지역농업의 추진이 있음을 간과해서는 안 된다. 행정이 주도하는 경우는 자칫 형식적이고 정형화된 방향으로 추진될 가능성이 있기 때문이다. 효고현에서는 대도시 주변의 농촌지역에 농협 등이 중심이 되어 농산물직판장을 설치하고, 현 교육위원회에 ‘학교 식생활교육 추진위원회’를 설치하여 현 내의 모든 학교에서 식생활 교육을 실시하는 등 다양한 지산지소 활동을 지원하고 있다. 이러한 활동이 곧바로 효과를 낼 수는 없지만, 지역산 먹을거리에 대한 소비자 인식의 제고 및 소비 확대에 기여하고 있음은 부정할 수 없다. 하지만 직판장 등의 지산지소 활동 주체가 대부분 고령농업인이라는 점과 후계자 확보문제, 소비자 식생활의 서구화·다양화로 인한 전통적인 식문화의 단절, 학교급식 및 직판장에서 공급하는 농산물의 품목 구색 맞추기의 어려움 등 현실적인 문제점도 안고 있다. 이러한 문제점과 과제를 극복하기 위해서는 소비지에서의 농산물직판장 운영, 귀농 농업인의 지산지소 활동 참여 유도, 학교 영양교사에 대한 지속적 교육 실시, 지역사회가 중심이 된 식생활 교육의 실시, 지역간 연계를 통한 품목 수 확보, 대국민 홍보 등의 적극적인 노력이 필요할 것이다. 최근 우리나라의 많은 지자체에서도 일본의 지산지소와 유사한 형태의 로컬푸드 운동을 추진하고 있다. 로컬푸드 운동은 농업노동력의 고령화·여성화, 농촌 인구의 감소, 지역 전통문화의 단절, 농촌사회의 붕괴 등으로 고민하고 있는 지역의 농업과 농촌에 활력을 불어 넣을 수 있는 새로운 대안으로 자리매김하고 있다. 또한 로컬푸드 운동은 농산물 시장의 세계화가 진행되고 있는 상황 하에서 소농구조의 농업형태라도 안전성과 신선함 등으로 지역 소비자의 신뢰와 지지를 얻음으로써 농업의 건전성을 확보할 수 있는 방안이 될 수 있다. 일본의 사례를 바탕으로 우리나라의 로컬푸드 운동이 성공하기 위해서는 다음과 같은 조건이 필요하다. 첫째 조례 제정 등 실질적인 제도적 기반 마련이다. 현재 친환경농산물 또는 지역농산물의 학교급식을 위한 조례를 제정하는 지자체가 증가하고 있다. 하지만 이러한 조례는 선언적인 내용에 그치는 경우가 많아 실질적이고 구체적인 내용의 조례 제정을 통해 지역 내의 로컬푸드 운동을 지원하는 방안을 마련해야 할 것이다. 둘째 지역주민의 적극적인 참여를 유도하기 위한 지원이다. 농산물 직판장의 운영과 학교급식에 공급하는 지역산 농산물에 대해 조성금을 지원할 필요가 있다. 셋째 지역주민의 참여를 바탕으로 한 다양한 컨텐츠의 개발 및 추진이다. 일본의 지산지소 활동의 사례와 같이 로컬푸드 운동 역시 다양한 유형을 만들어 갈 수 있다. 특히 지역의 전통적인 식생활과 먹을거리를 중심으로 한 농촌관광의 추진은 소비자의 직접적인 참여를 통한 지역농업의 활성화 차원에서도 의미가 있다고 하겠다. 마지막으로 무엇보다 중요한 것이 식생활교육의 필요성이다. 로컬푸드 운동이 지속적으로 추진되기 위해서는 지역의 전통적인 식생활을 영위하는 젊은 세대를 육성하는 것이 필요하다. 지역농업과 농촌사회의 재생을 위해서는 지역의 특성을 살린 식생활교육이 그 열쇠를 쥐고 있다고 해도 과언이 아니다. 최근 우리나라에서도 식생활교육에 관한 논의가 활발하게 진행되고 있다. 2009년 5월에 「식생활교육지원법」이 제정되었고. 동년 12월 범국민적 식생활교육 운동체인「식생활교육국민네트워크」가 출범했으며, 이를 바탕으로 2010년 초부터는 전국 각 지역에 식생활교육 지역네트워크가 설립되어지고 있다. 또한 2010년 4월에는 농림수산식품부 등 9개 중앙부처가 참여해 “음식이 세상을 바꾼다”라는 목표를 내세운 <식생활교육 기본계획>을 발표하면서 범정부적, 범국민적인 녹색식생활교육운동을 추진하는 등 식생활 교육에 대한 국민적 관심과 농업계의 기대 역시 매우 뜨겁다. 향후 우리나라의 식생활 교육을 성공시키기 위해서는 우리보다 먼저 식생활 교육을 추진해 오고 있는 일본의 사례를 참고할 바가 크다고 하겠다.

The purpose of this study was to observe the current consumption of bedding products, purchase behavior, and to compare between purchase criteria and degree of satisfaction after the purchase. Independent variables are age, consumer's knowledge and involvement about the bedding materials. This study can contribute for bedding product marketing strategies and design development. We used questionnaires that were distributed to 500 females aged in 20s to 50s, using stratified sampling method. Only 457 reliable questionnaires were selected for statistical analysis. Data were analyzed statistically through frequencies, paired t-test, ANOVA, Dunnett T3, Chi-test, using SPSS (Version 12.0). The results of this study are as follows. The types of bedroom was significantly associated with age variables. Women in 20's to 30's were using the mixture of Ondol and bed(chimdaie), while 40's to 50's women were using bed for all their rooms. The usage of filling material for the comforter(ibul) was significantly associated with the age group. 20's to 30's age group preferred synthetic fibers for the filling, while 40 to 50's women preferred cotton fibers. Generally, the most of people used quilted comforter and they used cotton material as filling materials of comforters. As to purchase behavior, the most frequent place of purchase was specialty store of bedding products, and the highest percentage of motivation for purchase was "deformation after the use/throwing away". Purchase motivation for bedding was related with the age variable and the clusters based on the knowledge of bedding materials. We analysed the comparison test purchase criteria and satisfaction. In all attributes except brand image, people evaluated lower in satisfaction after purchase than in criteria before purchase.

The purpose of the study was to provide baseline information that could encourage consumers and establish thedirection of development for sprouts and leafy vegetables. A survey on the consumption and preference for sproutsand leafy vegetables of 823 people over 20 years of age in Seoul and Gyeonggi province was conducted. The preference for sprouts was higher in men (3.75±0.96) than in women (3.64±0.84), whereas the preference for leafy vegetables was higher in women (4.06±0.74) than in men (3.88±0.90). Based on age, the respondents in their 40s or above had high preferences for sprouts and leaf vegetables due to the importance that they accorded to health and nutrition (p<0.01). The sprouts and leafy vegetables were purchased mainly for their high nutritional value. The purchase frequency of once a month or more for leafy vegetables (82.7%) was higher than that for sprouts (57.1%). The consumers purchased sprouts and leafy vegetables mainly from a large discount store. The respondents in their 20s showed the highest percentage of purchasing from a local store whereas the older ones showed a high preference for traditional markets. The reason for the choice of the place of purchase was convenience. The freshness and price were important factors in the consumption of sprouts and leafy vegetables. In the case of leafy vegetables, the consumers preferred to buy them using the conventional weight measurement system rather than in small packages. On the other hand, mixed small packages were preferred for sprouts. The purchase frequency was correlated with the preferences, need for improvement and purchase intent for sprouts and leafy vegetables. The aspects that require improvement for producing high-quality sprouts and leafy vegetables were the nutritional and functional properties. To increase the consumption of sprouts and leafy vegetables, there is need for variations and improvement of the quality and safety of the products.