간행물

Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

101.
2025.07 구독 인증기관 무료, 개인회원 유료
LEVERAGING SOCIAL LISTENING TOOLS FOR CRISIS MANAGEMENT: MITIGATING REPUTATION RISKS AND COMBATING FAKE NEWS IN THAILAND’S TOURISM INDUSTRY
Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Niramon Rawangngam, Pitchayaporn Pongsakornrungsilp, Yu He, Long Li, Vikas Kumar, Shishank Shishank
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.265-269 글로벌지식마케팅경영학회
4,000원
102.
2025.07 구독 인증기관 무료, 개인회원 유료
USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Jia Heng Li, Tae Hyun Baek
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.270-274 글로벌지식마케팅경영학회
4,000원
103.
2025.07 구독 인증기관·개인회원 무료
WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA
Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.275-276 글로벌지식마케팅경영학회
104.
2025.07 구독 인증기관·개인회원 무료
AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE
Chenhao Wang, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.277 글로벌지식마케팅경영학회
105.
2025.07 구독 인증기관 무료, 개인회원 유료
A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS
Ada Lee, Tilen Pigac
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.278-280 글로벌지식마케팅경영학회
3,000원
106.
2025.07 구독 인증기관 무료, 개인회원 유료
SHOPPING WITH AN ARTIFICIAL COMPANION: AI SHOPPING AGENT (AISA) SERVICE QUALITY AND COMPANIONSHIP
Songmee Kim, Erin Cho, Yuri Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.281-283 글로벌지식마케팅경영학회
3,000원
107.
2025.07 구독 인증기관 무료, 개인회원 유료
APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS
Yu Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.284-287 글로벌지식마케팅경영학회
3,000원
108.
2025.07 구독 인증기관·개인회원 무료
HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS
Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.288 글로벌지식마케팅경영학회
109.
2025.07 구독 인증기관·개인회원 무료
TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION
Yao Yao
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.289 글로벌지식마케팅경영학회
110.
2025.07 구독 인증기관 무료, 개인회원 유료
DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY
Daisy Lee, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Calvin Wan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.290-294 글로벌지식마케팅경영학회
4,000원
111.
2025.07 구독 인증기관·개인회원 무료
EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS
Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.295-296 글로벌지식마케팅경영학회
112.
2025.07 구독 인증기관 무료, 개인회원 유료
GENDER DIFFERENCES IN RESPONDING TO AI VERSUS HUMAN-DESIGNED LUXURY GOODS
Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.297-301 글로벌지식마케팅경영학회
4,000원
113.
2025.07 구독 인증기관·개인회원 무료
CROSS-CULTURAL MOTIVATIONS FOR INCONSPICUOUS CONSUMPTION
Minjung Cho, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.302 글로벌지식마케팅경영학회
114.
2025.07 구독 인증기관·개인회원 무료
MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION
Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.303 글로벌지식마케팅경영학회
115.
2025.07 구독 인증기관 무료, 개인회원 유료
REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS
Jin Jeong, Silvia Pérez-Bou
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.304-307 글로벌지식마케팅경영학회
3,000원
116.
2025.07 구독 인증기관·개인회원 무료
INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS
Tsunwai Wesley Yuen, Jie Sun
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.308 글로벌지식마케팅경영학회
117.
2025.07 구독 인증기관·개인회원 무료
INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE
Ruyu Yun, Jie Meng
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.309 글로벌지식마케팅경영학회
118.
2025.07 구독 인증기관·개인회원 무료
ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE
Zhaohan Xie, Yining Yu, You Wu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.310 글로벌지식마케팅경영학회
119.
2025.07 구독 인증기관·개인회원 무료
HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION
Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.311-312 글로벌지식마케팅경영학회
120.
2025.07 구독 인증기관·개인회원 무료
AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS
Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.313 글로벌지식마케팅경영학회
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