경영환경변화와 경쟁환경이 가속화 되면서 고객만족의 개념이 점차 고도화 되어 고객의 요구사항이 시시각각으로 변하고 있다. 고객만족경영을 통해 고객에 대한 품질, 원가, 납기에 대한 우위를 점하기 위해서는 정보의 가치를 극대화해서 의사결정에 반영하여야 한다. 고객의 요구는 고객의 언어로 정성적이고 모호한 특성으로 고객 스스로도 자신의 요구를 정확 하게 표현하지 못하는 경우도 존재한다. 따라서 연구에서는 품질정보시스템 데이터베이스에 축적된 정보를 AHP를 이용하여 공정 담당자의 경험과 직관을 활용하여 급변하는 고객의 요구를 신속하게 추가함으로써 공정의 중요한 관리항목을 선정하는 방법을 제시한다.

자본 집약적 환경에서 지식 집약적 환경으로 전환하면서 많은 기업들은 무형의 자본에 막대한 규모의 투자를 하고 있으며, 인간관계 중심의 경제 네트워크인 사회적 자본은 더욱 중요시 되고 있다. 조직의 무형 자본이 진정으로 경쟁우위의 원천이 되는 자원이라면 조직 내의 사회적 자본이 성과에 미치는 영향이 어떠한지 밝힐 필요가 있다. 기존의 연구 대부분이 조직의 보유자원이 성과에 영향을 준다 는 것에 관해서는 공통된 의견을 나타내고 있지만, 사회적 자본이 어떻게 성과로 연계되는지에 관해서는 논의의 여지가 존재한다. 따라서 사회적 자본이 성과로 연결되는 경로를 인지하기 위해서는 사회적 자본 이 어떻게 작용하는 지에 관한 운영 프로세스가 분명하게 밝혀져야 한다. 본 연구는 사회적 자본 차원들인 구조적 차원(예; 유대강도), 인지적 차원(예; 공유된 가치 및 규범), 관계적 차원(예; 구성원들 간의 신뢰) 간의 인과적 관계와 조직 내 구성원들의 사회적 자본과 직무만족, 협력행동 간의 관계를 통합적으로 살펴보기 위하여 중소 제조업체 종사자들을 대상으로 설문조사를 실시 하고 공변량 구조방정식모형을 통해 실증분석을 실시하였다. 실증분석 결과 첫째, 사회적 자본 중 구조적 차원이 관계적 차원에 정(+)의 유의적인 영향을 미치는 것으로 나타났으며 사회적 자본 중 인지적 차원 역시 관계적 차원에 정(+)의 유의적인 영향을 미치는 것으로 나타났다. 둘째, 구조적 차원, 인지적 차원, 관계적 차원 모두 직무만족에 정(+)의 유의적인 영향을 미치는 것으로 나타났으며 셋째, 직무만족은 협력 행동에 정(+)의 유의적인 영향을 미치는 것으로 나타났다. 본 연구결과는 사회적 자본 3가지 차원의 인과관계를 확인할 수 있었으며 조직 내 구성원들의 긍정적 인 행동인 협력행동을 이끌어내기 위해서 사회적 자본 형성에 관심을 가질 필요가 있다는 것을 알 수 있다.

Mobile phone market, a market of the device leading the digital convergence as well as positioning itself as one of the national growth driving industry and as a daily necessity, is led globally by companies that have been actively responding to changes in the so-called Smart Revolution environment. Lately, however, the Smart Phone market is prospected to move from growth phase to mature phase by the scholars. In order for a company to proactively respond to the change in such market condition, it is imperative that they ensure absolute advantage in customer loyalty over their competitors by revolutionising the after-sales service(A/S) quality that will lead to service satisfaction. This study aims to configure what dimensions make up for mobile phone A/S quality, and how this quality affects customer satisfaction and loyalty as well as proposing directions for A/S quality improvement by identifying them case by case to see what dimensions have more impact on customer satisfaction.

This study aimed to evaluate the perceived exertion and satisfaction in opening and closing SUV tailgates and explain them with the mechanical force. The study measured the mechanical open and close force for 42 SUV tailgates and evaluated perceived exertion and satisfaction of opening and closing with 100 male participants from 20’s to 50’s. The regression models of perceived exertion and satisfaction showed that small initial closing and opening force, difference between initial and maximum closing force and difference between initial and auto-fall angle have positive effect. The results of the study will be helpful to design and test mechanical open and close structure of SUV tailgates.

In spite of the development of the service industry, research on measuring customers' service satisfaction is far insufficient. Therefore, ways to measure the service quality accurately need to be established due to the ambiguous types of service business. This research classifies the types of service business into service factory, service shop, mass service, professional service by using Schmenner's Service Process Matrix and conducts research on domestic literature that measured service satisfaction with Servqual and ServPerf. This study intends to suggest guidelines to measure customer satisfaction according to types of service business by researching ways to measure service satisfaction according to the types of service business and analysing the actual application methods based on a table that summarizes previous research on Servqual and Servperf.

본 연구는 국립공원 탐방객 개인의 라이프스타일에 따른 만족도 차이가 존재하는지에 대한 파악을 위해 수행되었다. 북한산국립공원 탐방객 대상의 자기기입식 설문조사를 통해 라이프스타일을 분류하고, 집단별 만족도 차이를 검증하였다. 탐방객 라이프스타일은 탐색적 요인분석 결과 5개 요인으로 구분되었으며, 이들 5개 요인을 이용하여 군집분석을 실시하여 4개의 군집이 적합군집으로 분류되었다. 라이프스타일에 따른 군집별 만족도 차이분석 결과, 각 군집별 만족도는 통계적으 로 유의한 차이가 있는 것으로 나타났다. 군집유형 중에는 적극적인 성향집단에서 만족도가 가장 높게 나타났으며, 다음으 로 사회적 성향집단, 개인적 성향집단, 소극적 성향집단의 순으로 만족도가 높게 나타났다. 이러한 탐방객 사회문화적 변수로서 라이프스타일 유형별 만족도 차이는 국립공원에서의 탐방객 관련 시설 및 프로그램 운영에 있어 전체 탐방객 대상의 통합적 접근 보다는 탐방객 유형별 세분화 접근의 필요성을 시사한다.

This study aimed to investigate the influence of consumers' innovativeness, perceived benefits of home shopping mobile apps, and satisfaction with telephone orders on switching to and satisfaction with such apps (for those who have used these apps). This study also investigated the influence of the aforementioned factors on the intention to switch to home shopping mobile apps (for those who have not used these apps). Data were collected from 546 customers ranging in age from 18 to 59 with experience purchasing fashion goods from home shopping networks, and 502 of the questionnaires were used in the statistical analyses. Structure equation models were employed using AMOS 23.0. The results were as follows: for consumers experienced with home shopping mobile apps, their innovativeness and perceived benefits of such apps (convenience, usefulness) influenced their switching behavior. Additionally, consumers' innovativeness and perceived benefits of these apps (usefulness, accessibility, interactiveness) affected their satisfaction with the apps. For those not experienced with home shopping mobile apps, consumers' innovativeness and perceived benefits of the apps (interactiveness, security, enjoyment) influenced their intention to switch to these apps. These results indicate that different strategies should be developed for home shopping consumers experienced and inexperienced with these apps for the improvement of app satisfaction.

The aims of this study were to investigate usage status, menu preference, quality evaluation and satisfaction of homedelivered meal box for children from low-income families in Chungcheongbuk-do, Korea. A total of 320 children and their guardians who had received home-delivered meal boxes participated in 2015. A total of respondents (62.2%) were children and teenagers, and 37.8% were guardians. The 47.7% of children and 43.8% of guardians were using the home delivery service more than one year. Most of the children and guardians answered ‘eat almost’, ‘eat all meals’ served meal box, 75.3%, 81.8%, respectively. After receiving the meal box at home, 35.2% of children consumed meals within 1~2 hours, whereas 32.8% of the guardians were ate within 2~6 hours. It was founded that ‘throw away leftovers’ was the highest and followed ‘give it others’ in a way to treat leftovers. The results of preference survey on meats, seafood, showed that ‘chicken nugget’ (4.07) and ‘stir-fried fish cake with vegetable’ (3.63) were the highest points for children, whereas ‘grilled LA beef ribs’ (3.98) and ‘stir-fried anchovies’ (3.72) were the highest point for guardians. ‘Seasoned leaves marinated in soy sauce’ was the highest preference among vegetables and another dish for respondents. Frozen products were the most preferred types of meal boxes on the menu. In the quality evaluation of home-delivered meal box, although satisfaction with service and packaging of the meal box were high, the satisfaction of food quality was relatively low.

The purpose of this study was to provide basic data for development of vinegar-based sauce and menu for foodservice institution and restaurant. To accomplish this, importance-performance analysis (IPA) was adopted as the major research method by analyzing the overall perception and characteristics of purchasing of vinegar-based sauce. A significant difference was detected in all items except package design for importance and satisfaction (p<0.01). Highest importance and satisfaction were determined for taste and convenience, respectively. Price and additive belonged to quadrant 2, where level of importance is low but satisfaction is high. Preference and satisfaction showed significant differences in all items (p<0.05). Meat and seafood belonged to quadrant 2 where level of importance is low but satisfaction is high. Developing a variety of vinegar-based sauces that meet consumers' well-being needs is needed

The purpose of this study was to investigate eating habits and dormitory foodservices’ satisfaction in university students using dormitory foodservice in the Jeollabuk-do Iksan area. Self-administered questionnaires were completed by 195 students (86 male, 109 female). Many students (58.5%) ate less than two meals per day and spent around 30 min eating meals. The results show that snack and midnight meals were the main reasons (37.9%) for unhealthy eating habits. Main source of nutritional knowledge and information were TV and the Internet (58.5%), followed by friends and people (25.1%), nutrition books (10.3%), elective courses (4.6%), and newspapers and magazines (1.5%). Men had significantly higher satisfaction scores for nutrition, taste, diversity of menu, as well as hygiene of dormitory food court compared to women (p<0.05). Salty taste was the most important factor in evaluation of taste satisfaction, whereas sour taste was opposite. The reason for taste dissatisfaction in the dormitory food court was not salty enough, and it may be related with their eating habits. The results show that students need education for adequate knowledge and information about the relationship between health and nutrition.

The purpose of this study was to determine the association between school administrator support as perceived by nutrition teachers (dietitians) and job satisfaction in order to provide data concerning efficient job performance of nutrition teachers, to determine effects of school administrator support on job satisfaction in nutrition teachers, and to provide basic data that could help improve school meals. Major supporters of nutrition teachers (dietitians) were chief administrators (55.3%), principals (27.2%), assistant principals (15.0%), and managers in charge (2.4%). Nutrition teachers (dietitians) scored 3.38 for perception of school administrator support, 3.66 for emotional support, 3.27 for informational support, 3.22 for instrumental support, and 3.11 for evaluation support. Support of nutrition teachers (dietitians) by school managers included emotional support (3.66)>informational support (3.27)>instrumental support (3.22)>evaluative support (3.11). Nutrition teachers (dietitians) scored 3.37 for job satisfaction, as follows: work performance (4.19)>interpersonal relationships (3.39)>job satisfaction in general (3.37)>job itself (3.29)>job environment (3.07)>performance rating and benefits system (2.70). Statistically significant correlation was observed between perception of school administrator support and job satisfaction (r= .771, p< .01). Therefore, school administrators are necessary to provide evaluative supports to nutrition teachers (dietitians), performance assessment, employee benefit packages, and improvement of school meal plans and quality.