This study was conducted to promote the utilization of fish paste added with green laver powder as a food product. The tested concentrations of green laver powder were 0, 3, 5, and 7%. The pH of the samples ranged from 6.71 to 6.90, and moisture content ranged from 70.03 to 70.57%. The L and a values of the samples decreased as the concentration of green laver powder increased and b value increased. Folding test in all test samples showed AA that mean good flexibility. In the texture meter test, hardness, cohesiveness, and springiness increased according to increasing concentration of green laver powder. However, gumminess and brittleness of the fish paste decreased upon addition of green laver powder. In the sensory evaluation, fish paste prepared with 5% green laver powder was preferred over other fish pastes. These results suggest that green laver powder can be applied to fish paste for the purpose of high quality and functionality.

The migratory locust, Locusta migratoria, is one of the famous insect pests in the world. This species reveals several morphological variations; however, it is largely divided into two lineages, Southern (Africa, Southern Europe, Southern Asia, and Australian) and Northern (East Asia, Eurasian continent). In 2014, a large number of L. migratoria with red-brown color were suddenly occurred in the southern region (Haenam-gun, Jeollanam-do) in Korea. Generally, L. migratoria collected in Korea has revealed green color, indicating that the occurrence of the red-brown L. migratoria is unprecedented. In this study, mitochondrial COI sequences of 6 red-brown and 6 green individuals of L. migratoria were analyzed to examine 1) linage of the Korean L. migratoria and 2) co-relation between color and genetic difference. The analysis results reveal that all 12 individuals are belonging to the Northern linage; however, they have genetic divergences from 0% to 0.9%, consisting of five haplotypes. In addition, the red-brown and green individuals did not show genetic differences. Our study suggests that the Korean L. migratoria has genetic divergence which do not related with color differences. Additional studies should be need to examine the origin of the Korean L. migratoria and their geographical relationships.

전 세계적으로 기후변화와 저탄소 소비행태를 향한 움직임이 일어남에 따라 이에 대한 대처가 요구되고 있으며, 국제적인 유가상승은 그린카에 대한 소비자들의 니즈를 촉발시키고 있다. 본 논문은 그린카 산업 플랫폼 구축 정책과 기업전략을 도출하기 위한 선행 연구로서 이를 위해 정책프레임 및 실증분석, 개념적/수리적 모델링, 시스템 다이내믹스, ABM 등의 다양한 방법론을 사용하여 다각적으로 접근, 통합하여 플랫폼 관점에서의 학제적 연구 프레임워크를 제시하고자 한다. 먼저 그린카 사례 분석을 위한 산업플랫폼 분석 프레임워크를 도출하고, 필요한 구성 요소들을 제시하였으며 계량경제학 모형을 적용하여 그린 플랫폼(양면시장)에 관련된 기본 모델을 수립하였다. 또한 동태적인 관점에서의 분석을 위해 시스템 다이내믹스 모형을 그린카 환경에 접목하여, 특정 그린카 산업분석에 적용할 수 있는 시스템 다이내믹스 분석 모델을 수립하였다. 마지막으로 보다 미시적 관점에서 한국의 하이브리드 자동차 시장의 활성화 방안에 대하여 ABM을 이용하여 개별 소비자 관점에서 연구하였다. 이를 기반으로 현 한국시장에서 실행 중 혹은 실행 예정인 하이브리드 자동차 정책에 대한 분석 방안을 제시하였다.

This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

In Jeju Island, Korea, a demonstration complex for smart grid technology was established to demonstrate the efficiency and feasibility of five fields, such as ‘smart place’, ‘smart transportation’, ‘smart renewable’, ‘smart power grid’, and ‘smart electricity service’. The demonstration of the efficiency and feasibility of this technology ended in May 2013 and now the second stage projects are proceeding to expand the scope of the above fields. Also, Dae Kyung Engineering Co., Ltd., one of the professional engineering businesses in Jeju Island, is steadily expanding its green industry domain in the ‘smart renewable’ and ‘smart transportation’ fields by establishing consortiums with major companies. I would like to introduce how a small and local company’s passion for a ‘green’ technology led to establishing ‘green’ communities and inducing changes in the world through developing ‘green’ technologies. A case of ‘Gapado (Gapa Island)’ which is a small island belonging to Jeju Island is quite relevant example of this kind of change and experience. Gapado has become a green island and dreamt about making the world greener through the networks with other islands and local governments around the world. In the future, the International Green Island Forum Corporation will hold forums on environment and green technologies regularly and build networks with local governments at home and abroad and businesses which aim at supporting ‘green and carbon-free islands’. Through this, the forum will contribute to conserving islands’ unique ecology and culture and pursue development in island areas using new and renewable energy and realizing where no carbon is emitted. We are looking forward to seeing people all around the world who dream green islands, and eco cities join forces with us.

Next to brand manufacturers, retailers are increasingly incorporating ‘green’ issues in their store brands. Although a lot of studies are devoted to comparing store brands with national brands (e.g., Steenkamp et al., 2010), there is limited research that compares these two types of brands in a ‘green’ context. This study investigated what factors influence the consumption of ‘green’ store brands and national brands by focusing on three important determinants: brand equity, store image and brand identification.Different models are tested in which we incorporate both mediating and moderating effects of these constructs on green brand consumption. Using the context of organic food brands, we conducted a longitudinal online panel study among consumers in Australia, Canada, Germany, the Netherlands, the UK and the US. Participants completed a self-administered questionnaire and, for each country, received either a questionnaire on store brands (n = 562) or on national brands (n = 302). Multiple regression analyses showed that for store brands, brand equity and brand identification had a positive direct effect on brand consumption. Additional analyses indicated that brand equity was not mediated by store image, but that store image moderated the effect of brand equity on brand consumption. For national brands, store image and brand identification had a positive direct effect on brand consumption. Mediation analysis showed partial mediation of brand equity by store image. We did not find a moderating effect of brand equity on brand consumption for national brands.Our findings indicate that for ‘green’ store brands, the relationship between brand equity and consumption is strengthened by consumers’ image of the store. In contrast, for national brands, the relationship between consumers’ brand equity and brand consumption is not strengthened but actually partially determined by the current image of the store where that brand is sold. In addition, identification with the green brand seems to play an important role in brand consumption for both store brands and national brands.

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts the purchase behavior of green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust, and perceived quality. Marketers should be putting more emphasis in this relatively new approach of green marketing strategies to induce purchase and adoption of green products by creating competitive advantages for the company.

Consumers are increasingly willing to consider ethical aspects in their buying decisions, while organizations strategically respond to consumer needs in this respect by focusing on their ethical reputation in their branding strategies (Singh et al., 2012). Moreover, brands are increasingly switching to natural ingredients in their products or adding an organic option to their current product line (Johri & Sahasakmontri, 1998; Prothero & McDonagh, 1992; Todd, 2004). Although the majority of the growth of green and ethical products is found within the organic food (Organic Monitor, 2011; Willer & Kilcher, 2010) and fair trade products (FLO, 2011) categories, there also seems to be constant growth in the demand for organic personal care products (PCPs) (Smitson, 2006). In contrast, scientific research on organic Personal Care Products (PCPs) seems to be scarce (Kim & Chung, 2011). The current study investigates the effect of brand associations on consumer perceptions considering organic PCPs. More specifically, we focus on the role of corporate ability (CA) versus corporate social responsibility (CSR) associations in brand equity (Yoo et al., 2000) and brand trust (Chaudhuri & Holbrook, 2001) perceptions. To test the effects of CA and CSR associations on consumer brand equity and trust, we first conducted a pretest, in which we included brands with the highest market share in the Dutch PCP market (Nielsen Market Analytics, April 2013). Based on the results of the pretest the following brands were selected for the main study: L’Oréal, Rituals and Palmolive. For the main experiment respondents were randomly assigned to one of the three conditions in a between-subjects design: L’Oréal (N=42), Palmolive (N=42) and Rituals (N=37). Based on the results of the experiment we can draw the following conclusions. Brands may be associated with both CA and CSR characteristics. Even though possible benefits induced by introducing an organic PCP are higher for brands that are currently associated with CSR, other brands may benefit still from introducing an organic PCP, as the effects of CSR associations and an organic product launch merely seem to be complementary. When a brand considers the introduction of a green variant of its current PCP line, the brand does not seem to need a specific “green” reputation or image. More important, the producing company behind the brand should communicate its innovative characteristics as a market leader as well as a sense of responsibility toward the environment and society. Combining CA with CSR characteristics seems to be the most profitable strategy for attracting more consumers than one’s competitors. Although one should constantly aim to remain competitive in the market, the overall effects of sustainable initiatives will be much lower for brands with a weaker reputation in general than for brands that already induce multiple positive associations. In sum, an organization that decides to introduce a new organic product should be aware of the strong positive associations of their current brands on a variety of product characteristics. In the end, investing in improving multiple positive associations instead of focusing on either CSR or CA will be the most profitable strategy.

The importance of sustainability is dramatically devoted in fashion industry because the fashion cycle period has been accelerated by fast trend changes. In the past 10 years, fashion companies were trying to meet consumer demands by mass production and quick response. However, due to the low price, consumers are taking low value to products which lead to tremendous amount of clothing waste. This fashion market movement caused social, environmental and economic issues. Therefore, we need to seek for apposite solutions by researchers and practitioners. The traditional educational efforts and approach did not apply to transformative action (Frisk, Larson, 2011). In order to diffuse sustainable knowledge and promote the sustainable behavior, a proper education system has to be developed. According to our pilot study, it shows that the respondents do not have basic knowledge of sustainability or they know the sustainability but it does neither directly nor indirectly impacts to consumer purchase intention and action. A method of this study is focusing on age group 20’s to 30’s because these age groups are the main consumers for the mass production fashion goods and received sustainable education in traditional academic institutions. This study tested a method that can fill the gap between attitude and action by classifying various types of knowledge and find out which knowledge type is the most applicable for fashion industry. The purpose of this study is to provide efficient ways and types to deliver sustainable knowledge which academic institutions and companies can apply. This study presents the results of the role of knowledge in attitude and purchase decision-making in sustainable fashion. Sustainability knowledge captures a broad scope that covers environmental, social and economic perspectives, but with regards to the fashion industry, environmental concern is focused the most. The study results reflects that the proper way of educating potential and existing fashion consumer will help the academic institution and fashion companies to reallocate their sustainable strategy to all three scopes of sustainability (Miller et al., 2011). More of academic institutions and fashion companies are participating to sustainable issues; it will raise the sustainable awareness, which will leads to diffusion of sustainable knowledge and green fashion trends.

We compare American and Korean reactions to the persuasiveness of environmental advertising campaigns. Findings indicate that the effectiveness of the message assertiveness varies depending on recipients’ cultural backgrounds. Study 1 demonstrates that among Americans an assertive recycling message that contains imperatives such as should, must and ought is less effective than a non-assertive message that contains terms such as could, might and worth, yet among Koreans such reactance-driven boomerang effect is not observed. Study 2 extends the findings by conceptually replicating this finding in a different context—energy saving campaign—and further shows that perceived threat to freedom mediates the effects

In this paper, we study the effectiveness of social labeling as a technique to promote pro-environmental behaviors in children, and examine more specifically the potential moderating effect of children’s age. We run an experiment on a sample of 115 3rd to 6th grade children and show that 1/ children exposed to a social labeling actually declare more pro-environmental behaviors and that 2/ children at an intermediate age (between 9 years and a half and 11 years and a half) are the most responsive to the technique, underlying an inverted-U relationship between social labeling effectiveness and children's age. These results contribute to a better theoretical understanding of social labeling mechanisms and suggest implications for public policy makers.

Marketing green products can be challenging and identifying the preferences of consumers can help marketers overcome these challenges by developing focused marketing solutions. This research was conducted to examine the affects of cultural differences on the perception of green buildings thus the associated preferences of the occupants. This study found that South Koreans perceive indoor environmental quality as the most important green building attribute while Americans feel the same way for the materials and resources used to build. Interdisciplinary approaches such as the ones developed in this study can help develop targeted marketing strategies to ultimately benefit multiple industries by offering sustainable solutions to the growing global and regional environmental, economic, and social problems.

An evidence suggests that even low-dose irradiation can lead to progressive cognitive decline as well as memory deficits in both humans and experimental animals in part due to hippocampal dysfunction. To determine whether or not green tea (GT) and epigallocatechin gallate (EGCG) could attenuate memory impairment as well as suppress hippocampal neurogenesis, passive avoidance and object recognition memory test as well as TUNEL assay and immunohistochemical detection with markers of neurogenesis (Ki-67 and doublecortin (DCX)) were performed using adult mice treated with relatively low-dose gamma irradiation (2.0 Gy). GT was administered intraperitonially at a dosage of 50 mg/kg of body weight at 36 and 12 hr pre-irradiation and at 30 minutes post-irradiation, or orally at a dosage of 250 mg/kg of body weight/day for 7 days before autopsy. EGCG (25 mg/kg of body weight) was administered intraperitonially at 36 and 12 hr pre-irradiation and at 30 minutes post-irradiation. In the passive avoidance and object recognition memory test, mice trained for 1 day after acute irradiation (2 Gy) showed significant memory deficits compared with sham controls. The number of TUNEL-positive apoptotic nuclei in the dentate gyrus increased by 12 h after irradiation. In addition, the numbers of Ki-67- and DCX-positive cells significantly decreased. GT treatment prior to irradiation attenuated memory defects, blocked apoptotic death, as well as reduced the number of DCX-positive cells. Therefore, GT may attenuate memory defects in adult mice exposed to a relatively low dose of radiation possibly by inhibiting the detrimental effects of irradiation on hippocampal neurogenesis.

본 연구는 저관리형 옥상녹화에서 보수성을 높일 수 있는 식재지반을 조성하기 위해 친수성 중합체인 hydrophilic polymer의 효용성을 평가하고자 현장실험을 수행하였다. Hydrophilic polymer의 농도는 각각 인공배합토 100kg을 기준으로 0%(대조구), 1.0%, 2.5%, 5.0%, 10% 등 총 5가지로 구성하였다. 가로 1.0m, 세로 1.0m, 높이 0.3m로 자체 제작한 실험구에 2013년 5월 20일에 각각 10반복의 식물을 정식하였으며 식재기반 내 토양용적수분함량을 모니터링하였다. 또한 현재 이용되는 수종인 눈향나무, 황금줄사철나무 등의 목본류와 잠재종으로 가능성이 높은 통보리사초, 좀보리사초 등의 사초류를 중심으로 식물생육을 측정하였다. 토양의 hydrophilic polymer의 농도에 따른 토양용적수분 함량은 강수량과 상관없이 2.5%이상의 hydrophilic polymer 처리구에서 97%~98%로, 100%에 가까운 토양용적수분 함량을 보였다. 강우 후 27일 동안 토양용적수분함량이 대조구에서 50%~60%를 보인 반면, 1.0%의 hydrophilic polymer 처리구에서는 70%~80%로 약 20%가 증가되었다. 식물생육을 조사한 결과, 황금줄사철나무와 통보리사초는 2.5% 처리구에서 가장 생육이 좋았고, 눈향나무는 1.0% 처리구, 좀보리사초는 0%(대조구)에서 생육상태가 가장 양호하였다. hydrophilic polymer 1.0% 처리구와 2.5% 처리구에서는 모든 식물이 생존하였으나 5.0%와 10.0%의 처리구에서는 식재 후 3개월 이내에 모두 고사하였다. 이는 hydrophilic polymer 배합비는 수종별 특성에 따라 다르게 적용되어야 함을 보여준 결과라 할 수 있다.

녹색두부용으로 개발된 청두 1호의 녹색도를 증진시키고, 밥밑용으로 개발된 청자 3호의 소비촉진을 위하여 두부용으로 이용 가능성을 검정한 결과는 다음과 같다. 녹색두부의 녹색도를 증진시키기 위해 미나리, 부추, 솔잎, 시금치와 쑥을 첨가하여 두부를 제조한 결과 모든 두부에서 명도를 나타내는 L값과 적색도를 나타내는 a값이 유의하게 낮아졌다. 첨가물 중녹색도의 증진 정도가 가장 좋은 시금치를 녹색두부 제조에 이용하였다. 청두 1호와 청자 3호에 시금치를 첨가하여 제조한 두부는 무첨가 두부에 비해 L과 a값이 낮았으며 클로로필, 카로티노이드와 조섬유 함량이 높았다. 시금치를 첨가한 두부의 물성검사 결과 무첨가구에 비하여 청두 1호는 경도, 검성, 응집성과 씹힘성이 유의하게 변하였고, 청자 3호는 탄력성에 차이를 보였다. 관능검사 결과 두부 색에 대한 기호도는 청두 1호로 만든 녹색두부가 청자 3호 보다 높았으나, 시금치 첨가가 식미에 좋지 않은 영향을 끼쳤을 것으로 판단되므로 녹자엽 콩을 이용한 녹색두부의 녹색도를 증진시키고 소비자들의 기호도를 높이기 위해서는 추후 이를 고려한 첨가량 설정 연구가 필요할 것이다.

균상느타리버섯에서 발생하는 곰팡이 병해 중에서 가장많은 문제를 발생하는 것은 Trichoderma disease 또는green mould 등으로 불리우는 푸른곰팡이병이다.이 병은 Trichoderma, Penicillium, Aspergillus 등의 속(genus)에 포함되는 종들에 의해 발병되는 병을 총칭하는것으로 발생빈도와 피해가 가장 큰 것은 Trichoderma 속의 병원균에 의해 발생하였다. 느타리버섯 균상에 분리된 병원균은 T. longibrachiatum,T. koningii, Trichoderma virens, T atroviride, T. hazianum,T. pseudokoningii 6종이었으며, 발생빈도가 높은 것은 T.virens, T. hazianum, T. longibrachiatum 3종이었고, 각각의 균은 배양적 특성 및 병원성도 각기 다른 특성을 보이고 있었다.T. longibrachiatum 균사생장이 매우 빠르고, 포자형성이 빠르며, 특히 후막포자형성이 잘되는 특성을 있으며,후기에는 진한 녹색으로 변색된다. Trichoderma koningii는 균사생장은 빠르고, 공중균사가 많은 편이며, 포자는공중균사에 밀집되어 형성된다. 특히 Trichoderma virens같은 경우에는 포자형성에 의한 색깔변화가 느리며, 감염후기에 발견되어 그 피해가 심한 편이었다. Trichodermaatroviride. 균사생장은 보통이며, 포자형성은 공중균사에드믈게 형성되며, 후기에는 진녹색을 띤다. 이균의 특징은coconut 냄새와 유사한 향기가 나는 것이다. T. hazianum은 초기에는 균사가 백색으로 매우 빠르고, 공중균사에포자가 형성하며, 후기에는 진한 녹색으로 변색된다. 공중균사에 형성된 포자는 육안적으로 pustules or tufts의 형태를 나타내었다. Trichoderma pseudokoningii 균사생장은 빠르며, 포자형성은 접종부위를 중심으로 형성되며, 후기에는 환무니를 형성하며, 특히 배지 색이 변색되고 후막포자 잘 형성되는 특징이 있었다.

The purpose of this paper is to evaluate the impact of green practice on firm's performances. It focuses on the performance of the firm that already accredited as an excellent green practice firm by the Corporate Governance Service. The regression analysis method was chosen to measure firm performance. This paper also investigate how the performance of green practice are related to some factors such as levels of accredition, R&D cost, and R&D capitalization. This result will give an insight of constructive directions for increasing of firm performance.

본 연구는 간척지에서 밀과 헤어리베치 혼파에 따른 녹비 생산성 향상 구명을 위하여 수행하였다. 새만금간척지에서 동계 녹비작물 헤어리베치와 밀 혼파 재배시 관행구(헤어리베치 30 kg ha-1)와 혼파구는 관행구 대비 헤어리베치 40%감축(헤어리베치 20+ 밀 50 kg ha-1), 40%증량(헤어리베치 40+ 밀 50 kg ha-1), 100%증량(헤어리베치 60+ 밀 50 kg ha-1) 하여 각각 파종하고 토양화학성, 생육 및 생산성을 검토한 결과는 다음과 같다. 공시토양은 유기물, 유효인산 함량이 적었으며 치환성마그네슘 및 나트륨 함량이 많은 약산성 염류토양 이었다. 생육은 혼파 재배에서 양호하였고, 초장은 관행 (101cm) 대비 30∼44% 길었으며 경직경은 관행 (2.75mm) 대비 19∼26% 두꺼웠다. 식물체 중 무기양분 함량은 혼파 재배시 질소, 인산, 가리 함량이 증가하고 탄소 함량이 감소하는 경향을 나타냈다. 질소생산성은 단파구 (90kg ha-1)에 비하여 혼파구에서 94∼107 kg ha-1 로 많은 반면에 탄질률은 단파구 (14.6)에 비하여 혼파구에서 12.8∼14.2로 낮았다. 생초수량은 헤어리베치 단파구 (18,790 kg ha-1)에 비하여 헤어리베치와 밀 혼파구에서 18,740∼22,080 kg ha-1로, 건물수량은 헤어리베치 단파구 (3,120 kg ha-1)에 비하여 헤어리베치와 밀 혼파구에서 3,110∼3,650 kg ha-1로 나타났다. 따라서 새만금 간척지에서 두과 녹비작물 헤어리베치와 밀의 혼파로 높은 질소 생산성 및 낮은 탄질률로 녹비효과 증진과 혼파재배로 농업생태계 다양화 및 유휴 농경지 녹색경관 조성을 기대할 수 있었다.