Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban areas. The development of local and regionally denominate food is a way to distinguish agricultural production and to promote rural tourism. Therefore, this study addressed how utilizing regional agricultural products results in increasing the intention of tourists to revisit an area. The purposes of this study were 1) to identify the image and motives for visiting Yesan, 2) to determine the importance of purchasing intention and the regional menu produced from local agricultural/special products, and 3) to identify the impact of purchasing local agricultural/special products and regional menus on the intention to revisit. A total of 202 usable questionnaires were collected at Ducksan Hotsprings and Suduck Temple in Yean area, which are known tourist attractions. The major findings obtained were as follows: First, Yesan was considered a relaxing place (3.46±1.09), which was the highest ranked image score for a tourist attraction. Second, the highest ranked motive for visiting Yesan was to rest (3.77±1.18). According to these findings, Yesan is a relaxing place, as it is a rural area with no known defined attractions. Third, most tourists (78.7%) recognized the apple as a local agricultural/special product. The intentions to purchase local agricultural/special products and the need for regional dishes in the local restaurant was higher than average. Tourists showed interests (3.88±1.16) in eating regional dishes made with local agricultural/special products at the restaurants. Fourth, a significant impact of purchasing local agricultural/special products and the regional menu was observed on the intention to revisit (p〈0.000). The results indicate that it is very important to develop proper regional menus that concur with images of the location and the regional farming products.

수집 농산물의 세척, 선별, 포장 작업 등이 이루어지는 APC 작업장은 하절기에 작업자들이 고온의 환경에 노출되므로 작업환경 개선을 위한 냉방공조가 요구되고 있다. 기존의 전체 냉방 공조방식은 과도한 유지비로 인한 운용상의 어려움이 발생하고 있으므로 설비비 및 운용비가 상대적으로 저렴한 시스템을 적용할 필요가 있다. 본 연구에서는 하절기 APC 작업공간의 효율적 냉방을 위한 냉방시스템 설계의 기초 연구로써 CFD를 기반으로 하여 양압식 및 음압식 팬 앤 패드 시스템과 국소냉방 시스템에 대해 열유동 수치해석을 수행하여 각각의 냉방효과를 예측하였다. 그 결과, 음압식 팬 앤 패드 시스템은 고온 외기의 과도한 유업으로 인해 패드 하류의 일부 영역을 제외한 대부분의 작업영역에서 상대적으로 고온의 온도 분포를 보였으며 기류의 유속분포 역시 낮게 나타나 APC 냉방시스템으로 부적합한 것으로 판단되었다. 양압식 팬 앤 패드 시스템은 직업장의 중심부 및 각 작업영역에 비교적 균일한 저온환경을 조성하나 작업자 위치별로 기류의 유속편차가 크게 나타났다. 국소냉방 시스템의 경우 각 작업자 위치의 상부에서 냉기류가 공급되는 방식이므로 팬 앤 패드 시스템에 비해 작업자 위치에서의 온도분포와 기류 유속분포가 상대적으로 균일하게 나타났다. 양압식 팬 앤 패드 시스템은 냉방기를 사용하는 기존의 공조방식에 비해 설비비 및 유지비가 저렴하나, 실제 APC 작업장의 냉방공조에 적용시에는 팬 소음, 고습환경이 선별기 등 장비에 미치는 영향, 용수공급 및 패드교체 등을 고려하여 보다 신중한 검토가 요구된다.

Pesticide residues were investigated in 16 commodities (rice, foxtail millet, buckwheat, kidney bean, peanut, sesame, orange, grapefruit, kiwifruit, spinach, perilla leaves, leek, garlic stem, garlic, ginger and oak mushroom)collected from 22 provinces (Seoul, Busan, Incheon, Daegu, Daejeon, Gwangju, Ulsan, Suwon, Seongnam, Goyang,Bucheon, Yongin, Cheongju, Jeonju, Jeju, Cheonan, Changwon, Pohang, Gumi, Jinju, Wonju and Yeosu) in 2009. Pesticides (172 kinds) were analyzed using multiresidue method by GC/MS/MS from 510 samples, and phenthoate in kiwifruit was violated by exceeding MRL. The intake assessment for 24 kinds of pesticide residues including the detected pesticides at multi pesticide residue monitoring (bifenthrin etc.) were carried out. The result showed that the ratio of EDI (estimated daily intake) to ADI (acceptable daily intake) was 0.000007~0.458% which means that the detected pesticide residues were in a safe range so that residual pesticides in the agricultural products in Korea.

This study was carried out to investigate the current status of pesticide residues in 3,988 agricultural products in the northern area of Seoul from January to December in 2009. 3,988 samples comprising 109 types of agricultural products were assessed via a multiresidue method to detect 272 pesticides. Pesticide residues were detected in 25.6% (1,021 of 3,988 samples), and the rate at which the detected residues violated the maximum residue levels (MRLs) of the Korean Food Code was 2.2% (89 of 3,988 samples). The agricultural products which exceeded their maximum residue limits were leek, ginseng, welsh onion, crown daisy and lettuce (leaf). Additionally, the most frequently detected pesticide that exceeded the regulation maximum was endosulfan, procymidone, tolclofos-methyl,iprodione and flutolanil.

Although concerns about Arsenic (As) contamination in agricultural foods have currently increased, there in on adequate international risk management standards for As particularly on agricultural commodities and processed agricultural products. This scenario holds true also in Korea. Australia, and New Zealand has determined the As maximum level (ML) but only on cereals grains which is based on total As contents. In addition,Japan has regulated the ML based on trivalent As contents in agricultural commodities, which do not have legal restrictions. On the other hand, China has developed a systemic risk management to restrict the As contamination above MLs in agricultural commodities and processed agricultural products based on inorganic and total As contents. The establishment of an adequate analytical method for As specification in agricultural foods is essential to determine the acceptable level of As in agricultural food. Probabilistic approach may remove some uncertainties in calculating human risk assessment from As. It should be reviewed in terms of maximum levels to set the best scenario based on a realiability and availability to achieve effective As management on agricultural foods in Korea.

This study was carried out to investigate the current status of pesticide residues in 3,735 agricultural products in the northern area of Seoul from January to December in 2008. 3,735 samples, comprising 119 types of agricultrural products were assessed via a multiresidue method to detect 260 pesticides. Pesticide residues were detected in 19.7%(737 of 3,735 samples), and the rate at which the detected residues violated the maximum residue levels(MRLs) of the Korean Food Code was 3.2%(121 of 3,735 samples). Pesticide residues were detected in 72 spinaches, 64 peppers, 45 sweet peppers, 40 perilla leaves, 38 korean cabbages and 37 dried agricultural products. The samples that violated the MRLs included 14 perilla leaves, 13 spinaches, 12 leek, 6 lettuces(leaf), 6 chards and 6 gyeojchaes. Procymidone, endosulfan, chlorfenapyr, cypermethrin, bifenthrin, tebuconazole and fenvalerate were all frequently observed. Procymidone, endosulfan, dimethomorph and diniconazole were the pesticides most frequently detected at levels that violated the Korean Food Code MRLs.

The content of residual pesticides in commercial agricultural products in Gyeongsangbuk-Do area was investigated for 5 years extending the year 2004 through 2008. The detection rates of residual pesticides in agricultural products by year were similar in range of 11.6~16.4%. But the violation rates showed lower values in the last years from 4.5% of the year 2004 to 0% of the year 2007. The highest residual concentration of each pesticide detected in commercial agricultural products was investigated by year. That is, in the year 2004 and 2005, chlorpyrifos, chlorothalonil, diazinon, endosulfan, ethoprophos, fenarimol and procymidone were detected over the tolerance in kale, parsley, celery, chard and lettuce, and in the year 2006, permethrin in the soybean and peanut. The detection rate and violation rate of pesticides were highly increased in the order of the endosulfan, chlorpyrifos, procymidone, chlorfenapyr, fenitrothion, imazalil, isoprothiolane, methidathion and permethrin. The detection rate and violation rate of pesticides were increased after August every year.

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

한국의 농업분야에는 여러 가지 인증제도가 존재한다. 그 예로 유기농산물 인증, GAP인증, KPGI인증, TOP푸르트/TOP라이스 인증 등이 있다. 이러한 인증제도는 소비자에게 안전하고 고품질의 농산물을 보장하기 위해 시행되었다. 하지만 각 인증제도가 명확한 목적을 보유함에도 불구하고 이러한 인증제도들이 소비자에게 관련정보를 수반하는데 성공적이지 못하다는 평가를 받고 있다. 그 이유로는 현존하는 몇몇의 인증제도가 오히려 소비자들을 혼란스럽게 하고 있다는 것이다. 그리고 각각의 인증제도를 별도로 유지하고 홍보하는 것은 더 많은 비용을 발생시킨다. 이 연구에서는 여러 인증제도를 활용하여 이러한 문제를 해결하고자 하는데 그 목적을 두고 있다.

In this research, it is studied whether an abandoned tunnel can be used for a warehouse to keep rice. Today's agricultural industry especially rice farming in our nation is put in the bad condition such as not sufficient man power, not enough capital and so on, and moreover dose not have competitive power as well-known against products from other nations through FTA. But there are many ways to increase competitive power we can guess. Development of technique to keep quality of the agricultural product by controlled atmosphere is one of the reasonable ways. From these backgrounds, it has been studied whether an abandoned tunnel is suitable for rice as storage place or not. In the result, the inner condition of the abandoned tunnel was measured that temperature is 15℃ in average and relative humidity is 55% in average and it is therefore found that to use an abandoned tunnel as a place to storage rice is reasonable in the consideration of thermal and cost-saving aspect.

This study was carried out to investigate the current status of suspected endocrine disrupting pesticides among the agricultural products in northern area of Seoul in 2007. 3,026 samples was analyzed by multiresidue method. Detected Pesticide in 11 cases were procymidone, endosulfan, chlorothalonil, chlorpyrifos, cyermethrin, fenvalerate, hexaconazole, carbendazim, pendimethalin, permethrin, parathion and exceeded 7 cases of endosulfan, procymidone, carbendazim, chlorothalonil, chlorpyrifos, cypermethrin, fenvalerate in the maximum residue limits(MRLs). Procymidone, endosulfan, chlorothalonil and chlorpyrifos comprised up to 80.5% in detected pesticides. Among the 321 cases of detected agricultural products, 287 cases(89.4%) were vegetables, 25 cases (7.8%) were fruits, Others were 9 cases(2.8%).

We investigated the consumption inclinations of consumers for environmentally-friendly agricultural products (EFAP) for better production and distribution of EFAP. Consumer inclinations in large supermarkets from April 7th to 30th, 2008 were surveyed. Data were analyzed using the SPSSWIN 12.0 program. Results showed that 90.4% of consumers recognized EFAP and 76.4% of those who recognized the products had actually bought the products. Members of the "have purchased group" bought EFAP once a week because they believed these products were safe from hazards, such as pesticide. The amount spent on EFAP was less than 20% of the total food budget and the major consumed items were green vegetables and fruits. The sale location was mainly large supermarkets and agricultural cooperation outlets. Although many people were satisfied with EFAP from the viewpoint of nutritional and sensory qualities and safety compared with general agricultural products, they were notsatisfied with the price. Many consumers trusted that EFAP were safe and nutritional. Members of the "not purchased group" also trusted the nutritional and sensory qualities of EFAP and recognized the safety issue, but they were not satisfied with the price, compared with general agricultural products. Consequently, to succeed in the market, EFAP should maintain the confidence of the consumer while decreasing in price.

본 연구에서는 소비자 지향적 마케팅시대에 직면하여 국내외 농산물 소비수요의 변화에 대응하고 친환경농산물의 유통개선을 도모하기 위하여 소비자들의 친환경농산물인증제도 및 정책에 대한 인식을 조사분석 하였다. 조사연구 결과에 의하면 첫째, 친환경농산물의 소비저변을 확대시키기 위한 가장 시급한 문제는 생산자인 농민들이 아니라 소비자들에 대한 신뢰성을 확보하는 것이 무엇보다도 중요함을 알 수 있다. 이를 위해서는 다양하고 안전한 판로개척과 품질경쟁력 제고, 소포장 규격화 판매, 품질인증제도를 통한 브랜드화 추진, 리콜제 실시 등을 통해 소비자들로부터 신뢰를 얻어야 한다. 둘째, 정부의 친환경농산물정책에 대한 지속적이 홍보와 교육이 이루어지고 또한 감독강화가 이루어져야 할 것으로 생각된다. 특히 친환경농산물 유통구조에서 농민들과 직접 거래를 하는 직거래나 인터넷 거래를 활성화시킴으로서 소비자들에 의한 신뢰도를 높일 수 있는 계기가 마련될 것이다. 셋째, 친환경농산물에 대한 품질관리가 지속적으로 이루어져야 한다. 이는 중앙정부의 감독관리도 중요하지만 지역별 품질인증기관을 육성하고 품질인증기관이 생산과정에 대한 투명성을 철저히 보장할 수 있도록 제도화하여 친환경농산물에 대해 소비자들로부터 신뢰를 얻어야 할 것으로 보인다. 마지막으로 친환경농산물 생산농가가 판매에 대한 어려움을 지자체 등이 적극적으로 지원할 필요가 있을 것으로 판단된다.

Web usability for e-commerce sites becomes a more important issue as e-commerce gains its popularity. As for agricultural products, consumers are especially sensitive to the quality of information during transaction process. Successful e-commerce sites of agricultural products, such as Wine.com and Tesco, identified regular usability testing as part of key success factors. This paper aims to identify processes for evaluating usability for e-commerce sites of agricultural products and provide strategies to improve usability. The study aims to evaluate e-commerce usability of selected e-commerce sites using heuristic evaluation to provide objective e-commerce sites usability analysis for each transaction process.

This research aims to examine consumers’ general types of information search and their unsatisfactory factors in purchasing agricultural products on electronic commerce and analyze consumers’ behavioral characteristics. As study subjects, 802 consumers who have visited the home pages of 14 households or companies, whose home pages are actively managed, were sampled. As a research tool, pop-up post and e-mail were used as research tools and questionnaires were asked three times. The date on research result were analyzed using SPSS 13 statistics package in terms of frequency, percentage, descriptive statistics, one-way ANOVA and correlation analysis.

본 연구는 농산물인터넷 쇼핑몰을 이용하는 소비자들의 만족도에 영향을 미치는 요인들을 조사분석하고, 그 만족요인과 구전(추천)의도와의 관계를 규명하는데 목적을 두었다. 실증적 분석결과를 요약하면 인터넷 쇼핑몰 구매동기는 신뢰성보다 편리성이 가장 큰 요인으로 나타났다. 고객만족요인은 신뢰성, 상품의 다양성, 배송 및 고객지원, 보안성 등으로 조사되었으며, 이에 대한 만족도는 배송 및 고객지원이 가장 높고, 상품의 다양성은 다소 낮았다. 인터넷 쇼핑몰 활성화를 위한 개선과제는 반품, 환불 및 고객불만 사항의 신속한 처리가 가장 요구되고 있으며, 안전하고 다양한 결제시스템의 구축, 다양한 이벤트 및 고객서비스, 물량조달체계의 구축 등이 필요한 것으로 나타났다. 특히 서비스품질에 있어서 신뢰성과 보안성에 대한 소비자만족이 구전의도에 크게 영향을 미치며, 시스템 품질에 대한 만족도 구전의도에 비교적 큰 영향을 미치는 것으로 나타남으로써 이에 대한 개선이 시급한 것으로 판단된다.

In an effort to evaluate the currents in pesticide residues, 3,020 agricultural products were tested by multiresidue method with 260 pesticides, obtained from the circulation market of in the Gangbuk province in 2007.20.4%(616/3020) of the products were determined to contain pesticides residues, but only 4.1%(124/3020) of these were deemed to be unsuitable by the korea Food Code. Unsuitably products were spinach(21.0%), perilla leaf(17.3%), ulgari(13.6%), leek(12.4%), crowndaisy(12.4%), asterscaber(12.4%), chard(11.1%). Detected pesticides were procymidone(3.9%), endosulfan(2.6%), chlorfenapyr(2.2%), bifenthrin (1.3%), cypermethrin(0.7%), metalaxyl( 0.9%), azoxystrobin(0.3%) and chlorothalonil(0.7%). Sixty-four pesticides were detected and 11 pesticides were newly detected in 2007. Thirty-one pesticides in agricultural products exceeded their MRLs.