본 연구는 국내 코스닥시장에 상장된 중소기업이 2010년부터 2014년까지 5년간 해외 및 국내에서 IR 활동을 실시한 것이 주가에 어떠한 영향을 미치는지를 분석하였는 바, 주요 연구 결과는 다음과 같다. 첫째, 국내외 IR 실시는 주가에 긍정적인 영향을 미치면서 주가를 한 단계 레벨업시키는 것으로 나타났다. 둘째, 단기적으로는 국 내 IR이 해외 IR보다 주가에 보다 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 외국인지분율이 매우 낮은 코 스닥기업의 경우에는 효율성 측면에서 해외 IR보다는 국내 IR에 보다 집중하는 것이 나았다. 넷째, 개별기업이 주관하여 IR을 실시하는 것이 한국거래소(KRX) 주관 IR보다 주가에 훨씬 더 긍정적인 영향을 미쳤다. 다섯째, 외국인지분율이 높은 코스닥기업일수록 IR 실시에 따른 긍정적인 주가 반응이 상대적으로 낮게 나타났다. 이는 부분적으로 외국인투자자와 경영자 간의 정보비대칭성이 덜하기 때문으로 해석된다. 여섯째, 수익성이 높은 기업 일수록 IR 활동이 주가에 더욱 긍정적으로 영향을 미침으로써, 코스닥 중소기업들은 수익성이 뒷받침되는 경우 적극적으로 IR을 실시하여 기업가치를 높여야 할 것임을 시사한다. 일곱째, 동일 분기 내에 IR을 여러번 실시하 는 경우 주가에는 오히려 덜 긍정적으로 작용하였다. 또한 규모가 큰 코스닥기업은 해외 IR을 실시함으로써 주가 에 더 긍정적인 영향을 받고 있었다. 결론적으로 한국 중소기업의 국내외 IR 활동은 주가에 긍정적인 영향을 미 치는 것으로 나타난 반면, 국내주식시장의 개방과 국제자본시장의 통합 진전으로 인해 국내 IR과 해외 IR의 주 가영향력에는 크게 차이가 없는 것으로 나타났다. 그러나 IR 활동 자체는 기업가치를 높이는 효과가 여전히 존재 하므로 향후 국내 코스닥 중소기업들도 더욱 적극적으로 IR 활동을 수행해야 할 것으로 기대된다.

This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

The number of earthquakes is increased recently. A electrical equipment is very important in all electric system because it can make a serious problems in such as nuclear power plants like a black out. So, seismic safety design of electrical equipment is necessary to keep to use the convenience of electronics. In this study, threshold values of electronic equipment was founded out from the numerical results by using seismic load.

This experiment was carried out to compare the growth characteristics and productivity between sudangrass and sorghum-sudangrass hybrid under the same cultivation condition in Cheonan and Kimje of Korea from 2010 to 2011. Sudangrass hybrids(Choice, Sunstar and Piper) and sorghum-sudangrass hybrids(SX-17, Jumbo and Revolution) were planted 5th May in Cheonan and 7th May in Kimje. Heading date of sudangrass hybrids was 12th July which was about 2 week fast more than that of sorghum-sudangrass hybrids. Stem diameter of sudangrass hybrids was about 6mm which was about 5 mm smaller than that of sorghum-sudangrass hybrids. Disease resistance of sudangrass hybrid, “Choice” was similar to that of sorghum-sudangrass hybrids. Dry matter yield of “Choice” was 15ton/ha which was 10% less than that for sorghum-sudangrass hybrids(SX-17). Feed value of “Choice” was similar or slightly lower than that of sorghum-sudangrass. For increasing the productivity in forage cropping systems all around year, sudangrass hybrid is recommended for prolong by the middle ten day of May in the harvesting time of italian ryegrass

People tend to maintain and express their individuality in unique ways. Consumer’s need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers’ need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach’s α value of questions was reliable as .628-.862. The study’s results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer’s needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

목 적: 정점간거리 증가에 따른 근시-외사위의 원/근거리 사위 측정값의 변화를 분석하고 양안시 검사의 기본 자료를 얻기 위해 실시되었다. 방 법: 시험테와 시험렌즈를 사용하여 외사위이면서 근시인 20명을 대상으로 Modified thorington(MT) 시표, Howell card(HC), Maddox rod(MR)를 사용하여 원/근거리 사위 값을 측정하였다. 사위 측정값은 정 점간거리 12 mm를 기준으로 하여 5 mm, 10 mm, 15 mm 정점간거리를 증가시킨 상태에서 측정하였다. 결 과: 정점간거리 5 mm, 10 mm, 15 mm 증가 시 원/근거리 수평사위 측정값 평균변화는 MT(원거리)에 서 각각 0.09±0.12△, 0.20±0.10△, 0.31±0.11△(F=20.07, p=0.00), MT(근거리)에서 0.09±0.12△, 0.10±0.15△, 0.21±0.20△(F=3.62 p=0.03), HC(원거리)에서 각각 0.06±0.11△, 0.14±0.13△, 0.26±0.19△(F=9.48, p=0.00), HC(근거리)에서는 0.06±0.11△, 0.09±0.12△, 0.19±0.18△(F=4.42, p=0.02), MR(원거리)에서 각각 0.04±0.09, 0.10±0.13, 0.23±0.16△(F=10.97, p=0.00), MR(근거리)에서 는 0.03±0.08△, 0.05±0.10△, 0.11±0.13△(F=3.72, p=0.03)이었고 통계적으로 유의한 차이가 있었다. 결 론: 근시이면서 외사위의 사위 값 측정에서 정점간거리 증가 시 통계적으로 유의한 원/근거리 외사위 값의 감소가 나타났고, 원거리에서 근거리보다 더 큰 변화량이 나타났다. 그 이유는 원거리에서는 정점간거 리 증가에 따른 구면렌즈의 편심을 통해 기저외방(BO)의 프리즘 효과가 유발되었고, 근거리에서는 정점간거 리 증가에 따른 구면렌즈 편심을 통해 유발된 기저내방(BI)의 프리즘 효과 외에 추가적인 근거리 외사위가 유 발되기 때문이다. 따라서 시험테를 사용하여 양안시 검사를 하는 경우 정점간거리를 정확하게 유지해야 하 고, 시험테가 전방으로 이동하지 않도록 주의가 필요한 것으로 사료된다

To increase the stability of anthocyanin from black rice, β-cyclodextrin (β-CD) formed a complex with anthocyanin, and thermal and UVB stability of the complex was investigated at various pH levels. The formation of β-CD complex with anthocyanin was confirmed by the decreased UV-Vis spectrophotometer absorbance (at 511nm) with increasing the concentration of β-CD at pH 2, 2.5, 3, 4, and 5. ABTS (2, 2’-azino-bis-3-ethylbenzothiazoline-6-sulfonic acid)assay was conducted to measure radical scavenging capacity (RSC) of the complex at pH 2, 4, 6, and 8, after which the RSCs were recorded over the 24 h heating(95°C) and 24 h UVB irradiating periods. The RSC values of the complexes increased as the β-CD concentration increased (0.1-2%) at pH 6 and 8. Upon thermal treatment, the RSC readings of the complexes tended to decrease to a lesser extent compared to the anthocyanin control (without β-CD) at pH 2. This result suggests that the thermal stability of anthocyanin was more retained in the presence of β-CD at low pH (pH 2). However, in the case of UVB irradiation, the effect of β-CD complex on the anthocyanin RSC was not significant, though the RSC values for both the anthocyanin control and complexes trended downward as the UVB irradiation time increased at all pH ranges except for pH 8 (no downward trend). In short, this study suggests that the effect of β-CD complex on the stability of anthocyanin antioxidant capacity depends on pH and the susceptibility to the degradation process.

『弟子規』는 기초한자 교육 및 인성교육을 위한 童蒙書다. 그 중에서도 한자 학습보다는 윤 리도덕교육에 더 큰 목적을 둔 책이라 할 수 있다. 책은 “總敍”를 포함하여 총 여덟 항목으 로 구성되어 있지만, 주제는 셋으로 요약할 수 있다. 첫째는 부모에 대한 효도와 長者에 대한 공경, 둘째는 사회생활과 처세의 방법, 셋째는 배움과 실천에 관한 내용이다. 대부분 孔子를 대표로 하는 유교사상을 바탕으로 하여, 인간의 기본 도리와 처세법을 자세히 설명해 놓고 있다. 내용 중에는 21세기 현실생활과는 다소 부합되지 않는 낡은 사상과 행동지침이 포함되 어 있어 논란이 되기도 하지만, 전체적으로 보아 전통문화 창달과 인성교육에 유익한 교재라고 판단한 중국 교육계에서는 현재 『弟子規』 閱讀과 교육을 활발하게 전개시키고 있다. 중국 의 ‘國學’ 열기와 함께 인성교재의 핵심으로 활용하고 있는 『弟子規』는 개인주의와 황금만능 주의가 팽배한 현대사회의 아동들에게 전통문화를 이해시키고 바람직한 가치관과 인간성을 회복시키는데 크게 도움이 될 것으로 사료된다. 이런 현상에 대한 치밀한 분석은 우리나라에 서 『四字小學』 등과 같은 교재로 한자 및 인성교육을 시키는데 있어서도 적지 않은 도움이 될 것으로 기대된다.

본 연구는 금전욕과 직무성과 및 조직몰입 간의 관계에 있어 기업 윤리가치의 조절효과를 분석하기 위해 광주 및 전남 지역의 27개 기업 318명의 종업원을 대상으로 실증조사를 실시하였다. 분석결과를 요 약하면 첫째, 금전욕은 직무성과 및 조직몰입에 유의한 정의 영향을 주는 것으로 나타났다. 둘째, 기업 윤리가치는 조직몰입에 유의한 정의 영향을 주는 반면, 직무성과에는 유의한 영향을 주지 않는 것으로 나타났다. 셋째, 기업 윤리가치는 금전욕과 조직몰입 간의 관계에 유의적이진 않지만 한계적으로 부의 방 향으로 조절하고 있는데 금전욕이 조직몰입에 미치는 영향은 기업 윤리가치가 낮은 경우에 더 큰 폭으로 나타났다. 가설과는 달리 기업윤리가치는 금전욕과 직무성과 간의 관계에 대해서는 유의미한 영향을 주 지 못하는 것으로 나타났다. 마지막으로 본 연구의 시사점, 한계점과 향후 연구방향에 대해 논의하였다.

This paper is demonstrative of values and the imbibed strength of values observed along the value chains of organizations studied by the authors in past two years. The paper is projective of an intense relationship of values based business ethics observed along the value chains of the organizations concerned with the context and the soul of the conventional definition of marketing given by American Marketing Association in 2007. The value chain of a prominent consumer product’s marketers studied through reflexive research approach exemplifies that how business ethics based on values helped in evolving activities, institutions and processes for creating, communicating, delivering and exchanging offerings that have value for the customers, clients, partners and society at large which is actually the definition of marketing be American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Similar observations in the value chains and the marketing process of other organizations validated the fact that if values driven business ethics is followed along the value chain the context of 2007 definition of Marketing gets enlivened.

In 2015, the size of China’s cross-border shopping market was 97.3 billion dollars. The market increased by 63% during the last 5 years (Mun, 2016), and is expected to rise to 220 billion dollars by the year 2020. According to the e-commerce export trends of the Korea customs administration, in August 2015, the largest exporter was China (42%) and the largest export was clothing (52%) (Song, 2016). Accordingly, Korean corporations and brands are focusing on Haitao (海淘族, who enjoy cross-border online shopping) and proceeding to build customized websites and mobile platforms. Even though China's cross-border shopping is consistently growing, insufficient information is available to Chinese consumers. Hence, this research study is based on the theory of planned behavior (TPB) and analyzes the factors that influence the behavior of Chinese consumers in cross-border shopping the theory of planned behavior (TPB). The objective of this research is to identify how shopping values, subjective norms, attitudes, and perceived behavior controls influence the behavioral intention of Chinese consumers toward cross-border shopping. The respondents of this study were 20 to 30-year-old Chinese who live in first and second-tier cities in China, and have experienced cross-border shopping. Samples were collected through an online survey website, Sojump (问卷星), and 205 valid questionnaire responses were received. Reliability analysis, factor analysis and SEM (Structural Equation Modeling) were used to validate the measurement model and test the hypotheses with SPSS 21.0 and AMOS 18.0. The findings reveal that the utilitarian values and perceived behavioral controls of Chinese consumers have a positive effect on their attitudes toward cross-border shopping. Furthermore, their behavioral intentions were affected by their attitudes, and their perceived behavioral controls in cross-border shopping excluded subjective norms. The results of the study have implications for Korean fashion retailers who plan to exploit Chinese markets and for the formation of a theoretical basis for cross-border shopping.

There may be not direct path from the psychological selection by the customers to the green behavior owing to the complexity of the green consumption. The specific mode of action still needs being further researched. This paper will research the specific path and mechanism of customer’s green consumption based on VBN theory. Based on a survey of Chinese respondents, environment values bring indirect influence to green customer behavior through individual belief or subjective norm intermediately. However, there are different paths from value to behavior. One path is that egoistic value-subjective norm-green customer behavior while another path is that altruistic value-environment beliefs-subjective norm-green customer behavior which really fits into previous research of VBN theory.

neighbors separated by a narrow strip of water, China and Japan have periodic rises and falls in their diplomatic relationship, but there are many things the two countries share in common. China experienced great social upheaval and Japan went through World War II, but despite these different historical traumas, both resolved to assign priority to economic development. Yet how will the dramatic social changes and the fading away of tradition affect the Chinese and Japanese people, especially the thought and values of their young people. Amid dramatic social changes and turbulence in values, what are the characteristics of their young people’s attitudes and behavior? Focusing on such problems, the author of this paper spent four years carrying out indepth investigations and research on college students’ understanding of nature, ecological and environmental issues, etc. The college students in this study came from nearly 20 universities in Japan and 20 universities in China. This paper will undertake a detailed comparative analysis of the ideological and value orientations of young people in China and Japan.

This study was conducted to evaluate growth characteristics, yield and feed value of newly developed domestic teosinte (Geukdong 6) compared to widely cultivated silage corn hybrid (31N27) and sorghum × sudangrass hybrid (P877F). Geukdong 6, a new single cross (Teosinte × Suwon 19) variety, is a teosinte (Zea may L. ssp. maxicana) developed by the Geukdong 6 of agricultural company corporation (GACC) in An-dong province. This field experiment was designed in a randomized block design with three replications and consisted of silage corn (T1), sorghum x sudangrass hybrid (T2) and Geukdong 6 (T3). Leaf length, number of leaves, number of tillers and fresh yield of T3 were higher than that of T1 and T2 (p<0.05). Dry matter yield of T3 was lower than that of T1 (p<0.05). In particular, T3 (0.1 kg/cm2) showed to be very tender compared to other T1 (0.5 kg/cm2) and T2 (0.5 kg/cm2), (p<0.05). The crude protein content of T3 as 8.25% was higher than that of T2 (5.90%), (p<0.05). However, there was no significant differences between T1 (8.14%). The brix degree of T2 was higher than that of T1 and T3 (p<0.05). T3 showed higher content of total minerals compared to T1 and T2 (p<0.05). The relative palatability of T3 was higher than T1 and T2 (p<0.05), when fed to deer as soiling crop. However, it showed a lower than T1 in Korean native cattle and korean native goats. The relative palatability of the silage shown in order of T1> T3> T2 in korean native cattle, spotted deer, and korean native goats. As mentioned above the results, Geukdong 6 (T3) could be recommended as using of soiling and lab silage, when high fresh yield, tender stem, number of many leaf, content of high crude protein, and palatability higher than sorghum × sudangrass hybrid were considered.

In order to provide basic data to predict changes of milk components in milk yield, this study was conducted to compare nutritive values of diets collected from organic dairy farms (ODF) and conventional dairy farms (CDF) of Chungnam and Jeonbuk in Korea. The contents of crude fat, crude fiver, neutral detergent fiber, and acid detergent fiber in diets of ODF were significantly (p<0.05) higher compared to those of CDF. The contents of crude protein and crude ash in ODF were also higher (p<0.05) than those of CDF. The contents of calcium, ferrum, and phosphorus in diets of ODF were similar to those of CDF. The contents of potassium, magnesium, and iodine in diets of ODF were higher (p<0.05) than those of CDF. The contents of total saturated and unsaturated fatty acids in diets of ODF were higher (p<0.05) compared to those of CDF. The contents of oleic acid, linoleic acid, and linolenic acid in diets of ODF were higher (p<0.05) compared to those of CDF. However, the contents of myristic acid, palmitic acid, and stearic acid in diets of ODF were lower (p<0.05) compared to those of CDF.

The purposes of this study was to identify fashion shoppers’perceived risk and satisfaction while shopping at overseas online shopping malls based on their internet shopping values. A self-administered questionnaire was used for data collection and an internet survey was conducted from April 12~15, 2015. Most consumers purchased one or two fashion items at overseas online malls directly, motivated by low prices, and spent 200,000~400,000 won during the last one year. The factors of consumers’ internet shopping values were information, hedonics, and practicality. Factors of perceived risk were delivery and refund, price and approval, and product and shopping mall. Consumers were divided into three categories: heavy pursuit shoppers, intermediate shoppers, and uninformed shoppers based on their internet shopping values. Heavy pursuit shoppers were primarily female; they spent more, felt a deeper patronage with overseas online shopping malls and their perceived risk regarding delivery and refund was higher than the other shoppers. The group of uninformed shoppers were primarily male. They spent less, had low patronage with overseas online shopping malls, and their perceived risk regarding delivery and refund was lower than other shoppers. Overall satisfaction was positively affected by information provided while shoppers were surfing the overseas online shopping malls and practicality. Satisfaction was negatively affected by perceived risk regarding price and approval and difficulty in finding specific products while shopping at overseas online shopping malls.

유교 문화의 영향으로 한국과 중국은 다소 상이한 점도 있으나 비교적 유사한 사회적 규범과 문화를 공유하고 있다. 최근 두 나라의 도약적인 경제 발전과 다문화 사회로의 변화로 조직구성원의 가치나 규범 체제에도 문화적 변화를 겪고 있음에도 불구하고 두 문화 간 비교연구가 활발히 진행되고 있지 않은 실정 이다. 이에 본 연구는 복합적 문화 가치의 변화가 조직구성원의 태도와 행동에 미치는 영향을 조사함으로 써 이질성과 갈등을 초래할 수 있는 조직 문화적 이슈를 이해하고 심도 있는 한국과 중국의 비교연구를 위한 기초연구를 제공함에 그 목적이 있다. 조직구성원의 집단주의(collectivism), 권력거리(power distance), 불확실성 회피(uncertainty avoidance)와 같은 Hofstede 문화지수와 전통적 규범(tradtitionality)과 같은사회 규범을 이용하여, 조직구성원간의 관계성(LMX), 그들의 태도(정서적 몰입, 지속적 몰입)와 행동(직 무성과와 조직시민행동)에 미치는 문화적 가치와 규범의 영향력에 대해 조사하였다. 검증을 위해 417부(한국 211부, 중국 206부)의 설문을 수집하였다. 분석 결과에 따르면, 불확실성 회피 와 전통적 규범은 정서적 조직몰입과 LMX에 정적 영향을 주었는데 이는 중국에 비해 한국 근로자에게 더 큰 의미있는 영향력이 있었다. 반면 권력거리와 지속적 조직몰입은 양국에서 강한 상관관계를 보이며 한국과 중국 근로자 모두에게서 정적 영향관계가 있음을 확인하였다. 불확실성을 회피하고자 하는 양국 근로자의 성향은 그들의 직무성과에 정적 영향을 주고 있었으며, 집단주의 성향은 중국 근로자들의 직무 성과에는 부적 영향을 주고 있음을 확인하였다. 반면 권력거리에 대한 수용 성향은 한국 근로자의 직무성 과에 부적 영향을 주고 있었다. 마지막으로 양국 근로자의 조직시민행동은 불확실성 회피 성향에 의해 정적 영향을 받고 있음을 확인하였다. 연구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향이 논의 되었다.