As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent ‘design’ and ‘color’ of the products. The subjects reported that they were satisfied with the quality of ‘materials’ and ‘sewing condition’. However, they were not satisfied with the ‘comfort’ or the ‘size’. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

Nowadays, business environment changes with higher consumer demands for corporate social responsibility than before. However, many fashion companies are unaware of such a wave of changing business environment. And they are not so much interested in making any investment or policy for CSR activities. Besides, despite changing environment and consumer demands, there are very few studies dealing with this matter. Thus, this study aimed to find out the proper types of CSR activities for fashion companies. In addition, it also intended to determine potential effects of CSR activities on consumer attitudes and purchase behaviors. The findings are as follows. First, it is found that there are differences in consumers' perceived suitability depending on types of CSR activities of fashion company. Secondly, it is found that the suitability of CSR activities of fashion companies has positive effects on consumer attitudes to fashion companies. Thirdly, the more favorable consumer attitudes to fashion companies owing to their CSR activities are correlated with the higher consumer satisfaction. Fourthly, the more favorable consumer attitudes to fashion companies are also correlated with the higher consumer intention for purchase. Hence, it is required that fashion companies recognize the importance of their CSR activities, and also plan and implement appropriate CSR activities for consumers.

Studying awareness, importance, satisfaction, and wearing behavior of functional textiles for active silver generation related with gender and age is expected to contribute to clothing products development to improve and maintain their health and marketing strategy fit for user characteristics. For empirical research, a survey was developed and the aged 50 and above were 332 respondents. The results of the study are as follows. First, silver generation considered all the clothing comfort sensations important when wearing clothes, such as tactile sensation, clothing pressure sensation, thermal/wet sensation, and motion sensation in human physiological aspect. Also, stretchy fabrics were ranked first in awareness, the number of wearing times, and satisfaction of comfort functional fabrics. More than 30% of silver generation have fifteen items out of 36 functional clothes. Second, in analysis of awareness by gender on functional clothing products, women were more aware of health/safety-oriented fabrics than men were. Otherwise, men had more knowledge about the water-related properties of functional fabrics than women have, such as water/moisture absorptive and water-repellent/vapor permeable fabrics. While women have more indoor casual wear, men had more active sportswear. Also, women expressed a strong preference to the stretchy function of fabrics.

The aim of this study was to examine how customers perceive storytelling at a real local restaurant and to understand how consumption reflects their evaluation by understanding their values. Participants received information from a real local restaurant in the Gangneung area to examine the effects of storytelling and to evaluate their affective attitudes towards local restaurant stories, word-of-mouth intentions, and purchasing intentions using a seven-point Likert scale. A total of 310 consumers were used. A factor analysis was performed to identify consumption value characteristics and factor structure, which consisted economic value, emotional value, and epistemic value. To test whether local restaurant consumers could be classified into homogenous groups based on their consumption values, a three cluster solution was selected, and a Kmeans cluster analysis was performed. As a result, three groups were identified and labeled appropriate for their scores based on each of the consumption values; emotional value-oriented consumers to cluster 1, epistemic value-oriented consumers to cluster 2, and economic value-oriented consumers to cluster 3. An analysis of variance was used to examine the differences in the affective attitudes towards storytelling at the local restaurant, purchasing intentions, and word-of-mouth intentions across the three clusters. The epistemic value-oriented consumers had the highest score for all three variables. In contrast, economic value-oriented consumers had the lowest scores for the three variables. A regression analysis revealed that affective attitudes towards storytelling were significantly affected by these three consumption values. It also showed that positive affective attitudes towards storytelling were associated with higher purchasing intention and word-of-mouth. The significance of this study was to show how customers perceive storytelling at a real restaurant and reflect on their evaluation by understanding their consumption values. As a result, this study examined the potential power of storytelling as an effective marketing communication tool for local restaurants.

This study conducted a questionnaire survey of 482 male and female second graders in middle schools located in Cheongju, Chungcheongbukdo. This study lays its purpose on establishing the nutrition facts labeling system by understanding eating habits and analyzing the actual state of reading nutrition facts labels and degrees of understanding them among middle school students, and helping them to engage in right food purchasing activities and through it result in developing sound eating habits by providing them with basic material to be employed to actively utilize nutrition facts for choosing and buying healthy foods. As a result of surveying regarding the actual state of reading food labels, regarding degrees of recognition of food labels, it was revealed that 91.1% of female students recognized them, while 42.1% of male students did not recognize them, indicating lower levels of recognition among the male group. Regarding reasons for not checking food labels, 49.2% indicated habitual purchasing, followed by poor contents in the label(20.2%), ununderstandable contents(17.7%), and the lower reliability of the contents(6.9%). As a result of surveying regarding the actual state of reading nutrition facts labels, in recognition of nutrition facts labels, female rather than male students showed higher degrees of recognition, and degrees of recognition were found to differ according to parents` total income and mothers` educational attainments.

This study examined the relative effects of weekly and daily group feedback on the customer service behaviors in a gas station. Participants were four employees providing full services to the customers. Four target service behaviors, which were identified from the job description for the employees, served as the dependent variables. The data were collected by a supervisor. The independent variable was the frequency of group feedback on the four service behaviors: weekly and daily group feedback. An ABC within group design was adopted. After baseline (A), the weekly group feedback condition (B) was introduced. In the next phase, the daily group feedback condition (C) was introduced. Both weekly and daily group feedback were presented in a graph form and posted at a conspicuous location. Results showed that both weekly feedback and daily feedback conditions were effective in increasing the target behaviors. And, there was difference in the effects between the two conditions.

목적 : 본 연구는 2명의 주의력 결핍 과잉행동 장애(Attention Deficit Hyperactivity Disorder: ADHD) 아동을 대상으로 자신이 과제 수행하는 장면의 동영상 시청이 문제행동과 과제 수행시간 변화에 효과적인지 알아보고자 하였다. 연구 방법 : 독립변인은 아동이 과제 수행 중 문제행동이 10분간 촬영된 동영상 시청으로 설정하였고, 종속변인은 과제 수행 중 (1) 몸 흔들기, (2) 필요 없는 말하기와 (3) 과제 수행시간의 변화로 정하였다. 개별 실험 연구 중 AB디자인을 적용하였고, 기초선과 중재기간에 과제를 수행한 아동의 모습을 촬영하여, 동영상을 시청하도록 한 후,아동의 문제행동발생 빈도와 수행시간을 측정하였다. 결과 : 동영상 시청 후 아동의 문제 행동은 중재 전 보다 감소되었는데, 대상자 1의 경우 몸 흔들기는 평균 11.8회, 필요 없는 말하기는 6.3회 감소되었고, 과제 수행시간도 5분 6초 단축되었다. 대상자 2 역시 몸 흔들기는 평균 11.4회, 필요 없는 말하기는 4.4회 감소되었고, 과제 수행시간도 5분5초 단축되었다. K-CBCL 문제행동도 대상자 1은 3점, 대상자 2는 2점이 감소되었다. 결론 : 동영상 자기 관찰법은 문제 행동에 대한 인식이 부족한 ADHD 아동의 자기 인식을 높여 내적 피드백을 제공해 주므로 아동의 문제행동감소에 효과적이며, 이는 일반 아동에 비해 지연된 과제 수행시간에도 긍정적인 변화가 있음을 확인할 수 있었다. 개별 제작과 다양한 장소에서의 사용이 용이하다는 동영상의 장점을 활용하여 가정과 교육현장에서 자기 관찰법을 적용한 후속연구가 많이 이루어지길 기대해 본다.

The purpose of this study was to examine the effects of stress response on safety behavior and to explore moderating effect of safety climate between stress response and safety behavior. 224 workers were asked to respond to the questionnaires that measured various demographic variables, stress response, safety climates and safety behaviors. A hierarchical regression was conducted to identify variables that had significant relationships with safety behavior and to examine moderating effect of safety climate between stress response and safety behavior. Results indicated that the depression response significantly predicted safety behavior. It was found that the safety climate was also a significant predictor for safety behavior. In addition, safety climate had a moderating effect on the relation between depression and anger responses and safety behavior.

목적 : 본 연구의 목적은 스노즐렌 치료 적용이 발달장애 아동의 문제행동 변화에 미치는 영향을 알아보고, 이들 결과를 신경 생리적으로 검증하기 위해 뇌파의 변화를 알아보고자 하였다. 연구방법 : 연구의 대상은 2명의 발달장애 아동이었고, 연구 설계에는 개별사례 실험 연구 중 ABA 설계를 사용하였다. 실험의 절차는 기초선(A1)에서의 2회기, 치료과정(B)에서의 8회기, 치료추적(A2)조사에서의 2회기로 모두 12회기로 이루어졌다. 치료는 스노즐렌 치료실에서 30분 동안 비지시적인 아동중심치료접근법으로 각 아동에게 제공했다. 종속변수인 문제행동검사(CBCL)는 치료전과 후에 각 1씩 실시하였고, 뇌파 측정은 연구의 전 과정동안 매 회기마다 이루어졌다. 뇌파 자료는 파워 스펙트럼 분석을 통해 정량적으로 분석하였는데, 결과의 분석을 위해 상대뇌파(쎄타파, 알파파, 베타파, 감마파) 값을 선택하였다. 결과 : 연구 결과, 문제행동검사의 전체 점수는 스노즐렌 치료 후 두 아동 모두 감소함을 보여 스노즐렌 치료의 긍정적인 행동변화 효과를 알 수 있었다. 뇌파 변화의 결과에서는 상대뇌파 분석에서 대상자들 모두가 쎄타파의 감소와 알파파의 증가를 보였고, 대상자2는 이와 함께 감마파의 큰 감소를 보였다. 결론 : 본 연구를 통하여 스노즐렌 치료 적용이 발달장애 아동의 문제행동과 뇌파 변화에 영향을 미친다는 것을 알 수 있었다. 본 연구는 발달장애 아동의 문제행동 완화와 이에 관련된 뇌파 변화를 검증함으로써 스노즐렌 치료의 임상적 유용성을 확인하였다.

본 연구는 미술치료가 아동의 문제행동 개선에 미치는 효과를 뇌기능의 분석중심으로 알아보려는데 그 목적을 둔 사례연구이다. 연구대상은 Y시에 있는 S초등학교 3학년인 10세 남학생이다. 프로그램은 주 1회 40분씩 총 22회기에 걸쳐 진행되었다. 연구도구로는 대상아동에게 뇌기능분석을 사전과 사후, 추후로 실시하였다. 벅스검사, HTP그림검사를 사전, 사후로 실시하여 비교분석하였다. 본 연구결과를 통해 얻은 결론은 다음과 같다. 첫째 BQ테스트 뇌기능분석을 하여 사전․사후․추수 검사를 비교해 본 결과 미술치료 후 뇌기능의 변화는 기초율동지수와 정서지수의 향상에 따른 영향임을 확인하였다. 둘째, 벅스검사의 사전․사후 검사를 비교해 본 결과 자아강도부족, 자제력부족, 주의력부족, 울화․억제력 부족 등 문제행동이 크게 감소하는 것으로 나타났다. 셋째, HTP그림검사의 사전․사후 검사를 비교해 본 결과 형식적, 내용적 분석에서 미술치료가 아동의 문제행동 개선에 효과적인 것으로 나타났다. 따라서 본 연구는 미술치료가아동의 문제행동 개선에 유용한 개입임을 뇌기능 분석을 중심으로 보여준다.

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

우리나라, 일본, 중국, 대만에 발생하는 유해 해충인 호박꽃과실파리 Bactrocera (Zeugodacus) scutellata Hendel은 우리나라의 박과류에 피해를 주고 있다. 호박 꽃과실파리의 실내 사육에 있어 광 조건에 따른 짝짓기 행동을 관찰하였다. 실험 용 성충은 우화 후 약 10일이 지난 호박꽃과실파리 성충 암, 수이며, 광은 최대 2000lux를 주었고 20lux - 0lux 사이에서 관찰을 실시하였다. 호박꽃과실파리의 짝짓기 전 행동은 Wing vibration, Mounting과 Copulation 단 계로 이루어졌다. 인공광 아래 성충 수컷의 wing vibration의 광 조건은 20lux - 8lux였고, 20lux - 14lux가 가장 적합하였다. wing vibration 후 성충 암, 수의 mounting은 20lux - 8lux 사이에서 관찰되었으며, mounting의 경우 18lux - 14lux 가 가장 적합하였다. copulation의 경우 18lux - 10lux에서 관찰되었다. wing vibration을 한 수컷은 암컷과 copulation 성공률이 약 60%로 wing vibration 행동 을 통해 이끌려 날아온 암컷이 수컷의 앞쪽에 있을 때 대부분 copulation이 이루어 졌다. wing vibration을 하지 않은 수컷은 주변에 암컷이 있어도 copulation을 하지 않았다.

썩덩나무노린재(Halyomorpha halys Stal))는 노린재목(Hemiptera) 노린재과 (Pentatomidae)의 곤충으로서 감귤을 비롯해 감, 복숭아등 과수와 콩과식물을 가 해하는 작물 해충으로 알려져 있다. 본 연구는 썩덩나무노린재 방제약제선발, 유 인물질 연구 등에 이용하고자 실내 개체군을 수립하였으며 산란행동을 구명하였 다. 2009년 10월~11월 제주시 유기농 감귤원에서 채집한 약 20마리 썩덩나무노린 재 성충을 초기 개체군으로 시작하였다. 아크릴 케이지(크기 110×70×55cm)에 자 율적으로 먹이에 접근하도록 하였고 최대한 인위적인 노력이 투입되지 않도록 관 리하였다. 산란재료 및 수분공급을 위한 식물재료로 칼랑코에 및 페페(소형 포트 20개)를 제공하였다. 주먹이로는 검은콩 및 생땅콩을 충분히 제공하였고, 사육실 온도 25±1℃, 상대습도 40~70%, 광 16L:8D 조건에서 사육하였다. 상기와 같은 방법으로 초기 개체군이 효과적으로 정착하여 규모화 된 실내 개체군(2010년 9월 현재)을 유지 시킬 수 있었다. 교미행동 관찰결과 수컷이 더듬이 및 머리 앞부분을 이용 뒤쪽에서 암컷의 복부 끝을 두드리고, 이 때 암컷이 교미를 수락하는 경우 복 부 끝을 들어 올리게 되며, 그러면 수컷이 돌아서서 교미에 성공하였다. 산란은 적 게는 13개에서 많게는 39개까지 무더기로 알을 낳았고, 난괴 당 평균 알 수는 28.5 개 이었다. 알을 낳는데 걸리는 시간은 1개의 알을 낳는데 2분 27초에서 2분 32초 사이가 걸렸고, 총 산란시간은 1시간 18분에서 21분까지 소요되었다.

서로 다른 파프리카 품종에서 복숭아혹진딧물의 발육의 차이를 비교하기 위하 여 생명표를 작성하였고, 기주섭식 행동패턴의 차이를 비교하였다. 시판중인 그린 에이스와 오로벨, 퍼플, 스마트 고추, scirocoo, 콜레티, 부기, 티알프, 라피도, 메그 니피코, 헬싱키 등 파프리카 11가지 품종에서 복숭아혹진딧물(Myzus persicae)의 생식 시작일을 비롯하여 수명, 생식기간, 총산자수, 평균세대기간(Tc), 순증가율 (R0), 내적자연증가율(rm)을 온도 25±℃, 상대습도 60-70%, 광주기 16L:8D 조건 에서 조사하였다. 기주 섭식행동의 비교는 EPG를 이용하였다. 파프리카 11가지 품종에서 복숭아혹진딧물의 생식개시일은 5.5~6.9일, 수명은 15.2~19.8일, 생식 일은 10.1~14.3일, 총 산자수는 28.6~48마리로 품종 간에 차이는 있었으나 통계적 으로 유의하지 않았다. 생 평균세대기간(Tc), 순증가율(R0), 내적자연증가율(rm) 은 콜레티와 scirocoo품종에서 각각9.9일과 30.9마리, 0.331이였고 scirocoo와 스 마트 품종에서는 각각10.7일, 45.2일과 0.364로 현저한 차이를 나타내었다. EPG 기록을 분석한 결과, 첫번째 탐침시간 158~386초, 총 구침을 빼고 있는 시간 6,675~7,096초, 체관부섭식횟수 7.7~8.3회, 총 체관부섭식시간 9,116~10,871초로 전체적인 품종간 약간의 차이는 있었으나 통계적으로 유의하지 않았다. 그러나, 탐침횟수와 구침활성시간, 첫 번째 체관부섭식시간의 경우, 오로벨 품종에서는 17.7회, 714초, 639초였고 그린에이스 품종에서는 31.33회, 1,460초, 1,426초로 차이를 나타내는 것으로 보아 복숭아혹진딧물의 파프리카 품종에 대한 선호성을 측정할 수 있을 것으로 생각된다.

This study was conducted to investigate the dietary behavior of day-care center teachers and their meal attitudes during meal time in Jeonju area. Self administered questionnaires were collected from 266 day-care center teachers who worked in a national(public) or private day-care center. The Statistical data analysis was conducted using SPSS v. 12.0. All subjects were women, and 64.7% were married(p<0.001), over more than 60% were junior college graduates(p<0.05), and 73.7% had salaries greater than 1, 000, 000 won(p<0.001). The breakfast skipping ratio of the subjects was very high, and about 66.5% of the respondents had irregular meals. The snack intake ratios of the subjects in private day-care centers were higher than the subjects in national(public) day-care centers(p<0.001). Approximately 56% of the subjects responded that education about eating is very important for providing balanced nutrition to young children. About 84% of subjects had no experience with the continuing-education program for teachers(p<0.01), and they wanted to know more about balanced nutrition. The meal attitude education score during meal time was 4.53±0.36. The relationship between meal attitude education and the dietary behavior of day-care teachers was significantly different based on the "frequency of overeating"(p<0.05) and "self-recognition of eating habit"(p<0.05). These findings suggest that a nutrition education program for day-care center teachers should be developed so that they can effectively manage meal attitude education for young children and provide good nutrition for themselves.