Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

This study was conducted to investigate the effects of fast food customer's perceived risks on risk reduction behavior, attitude and purchase intention. A total of 268 usable surveys were collected using a stratified random sampling method. Descriptive analysis and factor analysis was then conducted using SPSS 12.0, and a Cronbach's α was generated to estimate the internal consistency of the survey items. Multiple regression analysis was used to evaluate the relationships among variables. The results indicated that fast food safety and monetary risks had a negative effect on customer feelings and satisfaction with fast food, which had a positive effect on buying purpose and recommendation purpose. Conversely, obesity and monetary risks only had a negative effect on buying purpose. An improved menu more effectively reduced the risk perceived by the fast-food customers than an improved image.

This study was conducted to investigate the effects of 6 Sigma on menu management, work commitment and quality in the culinary division of hotels and family restaurants. In addition, this study sought to identify the effects of menu management, work commitment and quality performance on customer satisfaction. Furthermore the relationship between menu management and culinary quality was evaluated here. The subjects evaluated in this study were employees of culinary division of hotels and family restaurants that implemented or were about to adopt the 6 Sigma program. A total of 385 questionnaires were analyzed using factor analysis, a reliability test, and covariance structural analysis. The results revealed that the 6 Sigma program influenced menu management, work commitment and culinary quality. Moreover, menu management, work commitment and culinary quality performance were found to impact customer satisfaction and culinary quality performance. Based on these findings, culinary divisions of hotels and family restaurants should incorporate the 6 Sigma program as soon as possible. To implement this program, faultless data for the 6 Sigma program should be collected using sufficient preparation procedures. After the data were collected, a task force team should be developed, experts should be cultivated and employees should be trained as necessary. Finally, the current level of product and services should be measured and reported to all employees in the culinary division and a challenge spirit should be brought with understanding for the reason for implementation of the 6 Sigma program. In implementing the 6 Sigma program, the leadership of the top manager and the head of the culinary division is very important.

This study was conducted to investigate and analyze food related and space related elements of popular Vietnamese restaurants in Hong Kong to identify restaurant images related to food, to examine how Vietnamese traditions are applied to such restaurants, and ultimately, to get their implications for us. Luxury Vietnamese restaurants in Hong Kong tended to be located in major office buildings and famous shopping malls in the downtown area; therefore, they were highly accessible to foreigners. In addition, most Vietnamese restaurants were quite formal in size or atmosphere. The food-related elements of the luxury restaurants reproduced traditional menus, but the table setting and service generally adopted a formal Western style setting. The presentation of foods was also creative and contemporary, to suit international customers' tastes. Regarding the spatial elements, restaurants serving traditional menus had interiors influenced by the French colonial period, while those serving contemporarily adapted menus had interiors with simple contemporary images emphasized by Vietnamese traditional decorations. These characteristics allowed foreigners from diverse countries to access the restaurants without a sense of rejection. Casual restaurants were primarily exposed to many people on busy roadsides, but they tended to be inferior in terms of size and quality. Apart from size and price level, food-related elements failed to reflect Vietnamese unique traditional characteristics. The outward appearance consisted of basic construction materials (glass, chassis, and bamboo) instead of those representing Vietnamese architecture. Additionally, the interior of the casual restaurants contained traditional elements or objects more frequently than luxury restaurants, but they looked rather disorderly and lacked harmony. Overall, the image of casual restaurants was degraded by the use of cheap and low quality finishing materials and furniture. The results of this study may be useful for organizations promoting the Branding of Korea or businesspeople and designers promoting the globalization of Korean foods.

The purpose of this study was to identify and compare the dimensions and patterns of the perception of traditional food for Koreans living in Yanbian, Mongolia and Uzbekistan. Items representing the perception of traditional food were combined into a dimension and a pattern based on underlying perception of the Koreans living in the area. Any difference in the perception of the Koreans living in these areas likely reflects their different dimensions and patterns. Thus, it is important to determine if Koreans living in Yanbian, Mongolia and Uzbekistan should be treated as a homogeneous group when defining their perceptional structure of traditional food. Factor and cluster analysis of the data generated in this study revealed two different dimensions and patterns for each group of Koreans living in Yanbian, Mongolia and Uzbekistan. However, the structure of the dimensions and patterns of the perception of traditional food differed, indicating that Koreans within and between the countries are not a homogeneous group. Similarities and differences in perceptional dimensions and patterns among Yanbian, Mongolian and Uzbekistan-Koreans are also discussed. Moreover, future implications for food and nutrition specialists, especially for those who have an interest in Korean traditional food in Asia and those who have an interest in globalization of Korean traditional food are provided.

When globalizing Korean food, it is important to conduct regional consumer research before entering the market so that an effective market strategy can be developed. This study was conducted to compare the perceptions regarding Thai, Chinese, Japanese and Korean food between Swedish and Yugoslavian university students in Växjo, Sweden, where regional market research is lacking. As immigration increases worldwide, comparison of consumer perceptions of immigrants and domestic individuals will provide meaningful insight for use in the development of marketing strategies for areas where immigrant populations are increasing rapidly. In this study, six attributes of Asian food, fresh vegetables, low fat, chicken and sea food, exotic ingredient, value for money and unknown food, were compared. The perception of fresh vegetables and low fat of Chinese food differed significantly among the two groups. Because both of these attributes are health related, these findings indicate that recipe modification may be necessary to adapt to the preferred taste of target customers in this prospective market.

Currently there is a great increase in concern about the safety of food we eat and the potential hazards arising from contamination with synthetic pesticide residues on crops. In general, consumers tend to believe that synthetic pesticides and there residues in crops are dangerous to our health. On the other hand, less attention has been paid to the naturally occurring toxic substances in crops, which may cause or contribute to illness in humans. The Korean peninsula is very hot and humid during the summer season. This environment is good for the growth of various kinds of pests and pathogens as well as crops. Therefore, Korea has been one of the most intensive pesticide consuming countries of the world, an attractive market for multinational pesticide companies. In order to control the diseases, pests and weeds effectively, the use of pesticides in agriculture is inevitable. The pesticides protect the reduction of production from diseases, insect pests and weeds. Furthermore, they provide the stable food and crop supply by improving the quality. Thus, the pesticides are the most economical and safe substance to replace and cover the shortage of rural work force, which gets more and more serious. Pesticide industry in Korea has just a short history of 50 years. Taking the procedures of the import, adoption and imitation of the foreign technologies, five compounds were synthesized newly by our technology and registered as insecticide, fungicide and herbicide. Until now the most of pesticide technicals were imported from foreign countries with high price. The imported technicals are formulating with adjuvant in manufacture factory. From the 1970s a part of technicals which is expired patent are synthesizing by our own technology. Totally of 1,230 items has been notified to be used as pesticide by the government at 2008. The pesticide production in 2008 was 21,168 M/T as an active ingredient. The amount was divided 17.5% for paddy rice, 45.4% for horticultural plants, 26.2% for weed and 10.9% for others. By formulation, emulsifiable concentrate is 46.3%, wettable powder 32.6%, granule 17.5%, dust 0.8% and water soluble powder 0.7%. The total amount of imported pesticide was 443,362 thousand dollars. Among them the technical grade is 77.4%, intermediates for synthesis 4.1%, formulation 18.5%. The technical grade was divided with fungicides 28.7%, insecticides 34.2%, herbicides 26.2% and others 10.9%. The major importing countries are Japan 29%, Germany 15.2%, United State 15%, China 12.6%, Swiss 8.4% and others 29%. The local production ratio of technicals is 10.6% of the required technicals in Korea. On the other hand, Korea is exporting some technical grade and formulations to several nations. The agrochemical market value of Korea in 2008 was 27,586 thousand dollars. The ideal pesticide would be toxic only to the target organism, but unfortunately this cannot often be achieved and most pesticides are to some extent hazardous to other organisms also and, therefore, potentially harmful to those handling them. At present 2008, the maximum residue limit (MRL) for 399 pesticides was established in all crops. And the standard for safe use for 800 items except herbicides was also established in each crop. Every year, Korean government is monitoring the residue level of pesticides to agricultural products for safety of consumers. The classification of pesticides toxicity by the Pesticides Management Law is based primarily on its acute oral and dermal toxicity to test animals. This hazard classification of Korea is following the method of WHO. The hazard class is divided into 4 groups; extremely hazardous, highly hazardous, moderately hazardous and lowly hazardous. Among 1,230 items including 28 items of biopesticide using in Korea, there is no extremely hazardous group, 17 items in highly hazardous group, 175 moderately hazardous and 1,038 lowly hazardous. Apart from classification system by acute toxicity, to minimize the side effects caused by pesticides we have another system prescribing definitely the enforcement degree of crop-residual, soil-residual and water-residual pesticides. Crop-residual pesticide is legally defined as the agrochemical that its terminal residue level in crop harvests exceeds the national maximum residue limit. The residual pesticide of which its persistence is evaluated to have longer than 180 days of half life in soil and the residual impacts on the second cropping is recognized, donates as the soil-residual pesticide. And both of crop and soil residual pesticides are prohibited to register for use. Water residual pesticide of which the fish toxicity (TLm, 48hrs) to the carp is less than 0.1ppm is also legally regulated and banned for use in paddy field. What kinds of pesticides are required for the future of Korean agriculture? Everybody will reply. "They must have the high activity, be safe and without harmful effects to the animals and environment". But actually the development of ideal pesticides in Korea is very difficult owing to invest of lots of money and time. So we are using the technology of molecular design for toxicity reduction of already existing pesticides, and research for development of biopesticides by the bioengineering technique using plants and microorganism. To use pesticides effectively, we have to research and evaluate of integrated control measures including development of biological, enzyme and hormone manipulation, and mechanical controls resulting in pest management concepts. For the future, it is necessary to produce and use more effective and more selective pesticides. Over the development of synthetic pesticides from 1940s there have been significant changes in the tools available for research and development of pesticides. Research on pesticides has gone from spray and prays to high throughput screening on in vitro targets. Analytical techniques of pesticides now allow easier identification of metabolites and degradation products, whilst parts per trillion can be routinely determined. These changes have been largely driven by advances in computing power over the past decades. Similarly, the modeling for development of new pesticides that can now be carried out would have seemed impossible 50 years ago. Information today is also much more readily accessible than before, the internet is a tool which has come of age and is the repository of a large amount of information. Communications have similarly changed with personal mail allowing instant communication with fellow scientists. In the future, international cooperation will be more needed for the exchange of related and updated information in safety evaluation and development of pesticides.

In order to understand food sources-metabolism for the pacific oyster (Crassostrea gigas), the stable isotope ratios of carbon (δ13C) and nitrogen (δ15N) of its gut, gill, and muscle as well as potential food sources (particulate o

본 연구는 갯벌을 이용하는 민꽃게(Charybdis japonica) 개체군의 섭식생태를 파악하기 위하여 수행되었다. 표본 채집을 위한 현장조사는 1999년 11월부터 2001년 1월까지 매월별로 변형된 오타트롤(modified otter trawl)을 이용하여 실시하였다. 섭식특성 파악을 위한 위내용물 분석은 총 273개체를 대상으로 하였다. 위내용물 분석 결과, 본 종의 주된 먹이생물은 절지동물문 갑각류의 게류 (Brachyura), 만각류 (Cir

This study was conducted to investigate bone density and food behavior of middle-aged (〈65-years-of-age) and oldaged women (≥65-years-of-age) in the Seoul area of Korea. Average height and weight, body mass index, body fat percentage, and waist-hip ration (WHR) of the middle-aged participants were 158.0 cm, 58.4 kg, 23.3, 29.7%, and 0.88. Corresponding measurements for old-aged participants were 152.6 cm, 56.3 kg, 24.1, 33.1%, and 0.93. T- and Z-scores for middle-aged women were -1.20 and -0.21, and those of old-aged women were -2.02 and -0.49. Osteopenia and osteoporosis percentage of middle- and old-aged women were 41.2% and 14.7%, and 45.2% and 37.1%, respectively. Significant differences were evident concerning between-meal, overeating, exercise, and nutritional supplementation among the two groups. Middle-aged women displayed a positive relationships between bone density and the parameters of height (p〈0.05), weight (p〈0.05), exercise (p〈0.05), consumption of soybean and soybean-processed food (p〈0.05), and negative relationships between bone density and the parameters of WHR (p〈0.001), consumption of meat and meatprocessed food (p〈0.05), and tea drinking (p〈0.05). In old-aged women group, positive relationships were evident for bone density and the parameters of height (p〈0.05), weight (p〈0.05), exercise (p〈0.05), nutritional supplementation (p〈0.05), and consumption of soybean and soybean-processed food (p〈0.05). The results reveal a link between healthy bones and desirable food behavior, indicating the importance of a practical and systematically organized food behavior education program for middle- and old-aged Korean women.

The objective of this study was to investigate a method to improve and to increase the utilization of Korean traditional food in middle school students by examining preferences and perceptions. Middle school students in Seoul area were surveyed from 29 November to 6 December 2007. The results are summarized as follows: 83.9% students ate Korean food as breakfast. The reasons for the success of Korean food were 'Nation's traditional food' (29.2%), 'fit in taste' (27.4%), and 'suitable match of nutrients' (24.8%). Students responded that the following needed to be changed in order to improve Korean food: 'alleviation of strong taste' (30.3%), 'various cooking methods' (23.9%), and 'convenience of eating the food' (22.1%). Meal preferences in this survey of middle school students were 'Korean food' (4.09), 'Western food' (4.08), 'Japanese food' (4.00), 'Chinese food' (3.91) and 'Fast food' (3.55). Perceptions in the taste of Korean food were 'spicy taste' (3.28), 'hot taste' (3.22), and 'salty taste' (3.15). Male students (3.23) perceived a higher salty taste than female students (3.05). Expectations for the taste of Korean food included 'spicy taste' (3.16) and hot taste (3.03). Male students (3.25) anticipated the spicier taste more than female students (3.05).

본 연구에서는 HPLC/FLD를 이용하여 훈연 처리한 가공식품과 조리용 소스류 12종과 훈연처리 하지 않은 일반 조리용 소스류 5종에 대해 발암성물질로 알려진 PAHs 함량을 조사하였다. 7 PAHs를 농도범위에서 측정했을 때 상관계수(R2)가 0.998이상으로 분석에 양호한 직선성을 나타냈으며, 검출한계는 0.033-0.666 μg/kg, 정량한계는 0.108-2.217 μg/kg, 회수율은 69.31-90.14% 으로 정성·정량분석에 만족할만한 결과를 얻었다. 분석결과 가다랑어 참치를 훈연재료로 이용하여 가공한 식품에서 7 PAHs 함량은 0.256-0.486 μg/kg으로 검출되었다. Marker PAHs로 알려진 benzo[a]pyrene의 경우 2개의 제품에서는 정량한계 이하로 검출되었고 3개의 제품에서는 각각 0.279, 0.288 및 0.308 μg/kg으로 검출되었지만 기준치인 2 μg/kg이하로 검출되었다. 가다랑어 참치를 훈연하여 제조한 소스류 중 엑기스 2종에서 7 PAHs 함량은 각각 0.321, 및 0.552 μg/kg으로 검출되었고, 분말소스 2종에서는 7 PAHs가 검출되지 않았다. 훈연과정을 거치치 않은 소스류를 대상으로 PAHs함량을 조사한 결과 겨자를 원료로 사용한 소스류 3종과 허브를 원료로 사용한 소스류 1종에서 7 PAHs가 검출되지 않았고, 숯불을 이용하여 제조한 불고기 양념 소스류 1종에서 일부 PAHs가 검출되었지만 정량한계 이하였다. 육류를 훈연하여 제조한 육가공품에서 7 PAHs 함량은 0.720, 0.775, 2.027 μg/kg으로 검출되어 가다랑어 참치를 훈연하여 제조한 가공식품과 소스류보다 많은 함량이 검출되었다. 특히 발암성이 높은 benzo[a]pyrene이 0.542-1.803 μg/kg으로 검출되었으며, 일부 육가공품에서는 국내기준치(2 μg/kg)에 근접하는 결과값을 보였다.

국가 간 문화의 차이에 의하여 생활습관이나 방식이 많이 다르게 나타난다. 그중에서도 음식은 다른 분야보다 많은 차이를 나타난다. 특히 음식의 종류에 따라 사용되는 음식도구 중 디자인요소가 동일하고 유사한 것이 있거나 다른 요소와 기능을 갖는 경우도 있다. 따라서 각 국가 간의 음식도구를 유니버설하게 사용할 수 있는 도구 디자인 연구가 필요하다. 본 연구의 목적은 음식에 대한 행동분석프로세스를 개발하여 국가 간 음식문화의 차이에서 오는 공통점과 차이점을 찾아내어 공용으로 사용할 수 있는 음식도구의 디자인요소를 창의성의 관점에서 제안하기 위한 연구이다. 본 연구의 연구방법과 내용으로는 첫째, 음식에 대한 소비자행동분석 프로세스의 개발 및 관찰을 통하여 행동분석에 대한 이론적 고찰과 현장에서 일어나고 있는 행동분석을 접목하여 음식행동분석프로세스를 개발하였다. 둘째로, 개발된 프로세스를 이용하여 국가 간 음식의 주문부터 평가까지의 과정을 비교 분석하고 나타난 현상에 대한 문제점 파악 및 이에 대한 결과물을 각 국가별 학생들을 대상으로 음식도구에 대한 디자인 개발을 진행하였다. 셋째, 국가별 개발된 디자인 안을 대상으로 선호도, 요인분석, 상관분석을 통하여 국가별 선호요소와 창의성평가요소의 상관관계를 알아보았다. 본 연구를 통하여 얻어지는 효과는 개발된 프로세스를 이용하여 국가별, 음식별, 행동별, 식당형태별로 비교분석이 가능하도록 하게 하고 얻어진 결과를 이용하여 구체적으로 음식도구 디자인에 이용할 수 있으며 국가 간 동일 아이템을 디자인 교육시간에 진행시켜 대학의 디자인교육의 비교를 통하여 상호간에 협력과 상호보완으로 새로운 아이디어를 공유, 아이디어 전개에 도움이 될 수 있다.

This paper reviewed the relationship between boundary spanning behaviors and service quality, and the moderating effect of gender. Based on the responses from 204 employees in outdoor-food franchising system, hierarchical regression analysis showed that service delivery has positive relationships with all service quality factors, and external representation and internal influence have partly positive relationship with them. Gender appeared to have partly moderating effect on the relationship between only internal influence and service quality.

This study was conducted the analysis of food safety incidents between January 1998 and October 2008 using media reports. Total number of food safety incident was 569 through the study period. The average of food safety incident per year and month was 51.7and 4.9, respectively. The top 10 food types involved in the lists of food safety incidents were as follows; marine products, meat and meat products, confectionaries, beverages, special nutritional food, teas, noodles, soy and bean paste sauces, and milk and milk products etc. The top 10 single foods also were as follows; ready-to eats, meat, confectionary, health support foods, steeping tea, infant formula, meat products, ginseng products, foods for body weight control etc. Of the total 569 incidents, 247 (43.4%) were related with chemical hazards involving pesticide, food additives etc, biological hazards were 126 (22.1%), and physical hazards were 97 (17.0%) incidents. In analysis stage in the food chain at which breakdown in food safety occurred, primary production were the most common stage with 364 (64%) incidents, and incidents at the manufacture handling and distribution stages were with 151 (26.5%), and 44 (7.7%), respectively. The results of this study can be used as a better data for risk analysis or food safety strategies.

Subterranean termiteslive in the soil and wood that is in contact with soil. They have to discover food by constructing underground tunnel networks. Once the food is discovered and connected to the galleries, one important aspect of the foraging behavior is the food transfer by individual termites moving within the existing tunnels that lead to multiple existing food sources. In order to reveal how much the tunnel network is reliable to the food transfer efficiency, we used a lattice model suggested by Lee et al. (2006), which is capable of simulating the tunnel networks of Coptotermes formosanus and Riparius flavipes. After constructing the simulated tunnel networks, we randomly distributed food particles on the tunnel networks and then computed path entropy for the networksby selecting and evaluating the shortest paths from encountered food particles to the nest. The path entropy measured the degree of reliability of the networks for the food transfer entropy. Simulation results showed that path entropy between the simulated networks of C. formosanus and R. flavipes was significantly different due to the combinational effects of the network components such as the number of primary tunnels and the branching probability. We discussed the meaning of the results in relation to termite foraging efficiency.