This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.

The flow of the 4th Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

PURPOSES : This study was conducted to develop a traffic accident prediction model using traffic accident data and management and service evaluation data on bus companies in Busan, and to determine the possibility of establishing customized traffic accident prevention measures for each company. METHODS: First, we collected basic data on the characteristics of urban bus traffic accidents and conducted basic statistical analysis. Then, we developed traffic accident prediction models using Poisson regression and negative binomial regression to examine the characteristics of major items of management and service evaluation affecting traffic accidents. RESULTS : The Poisson regression model showed overdispersion; hence, the negative binomial regression model was selected. The results of the traffic accident prediction model developed using negative binomial regression are acceptable at 95% confidence level (a = 0.05). CONCLUSIONS : The traffic accident prediction model indicates that the management of the traffic record system and internal and external management items in service evaluation have a significant effect on the reduction of traffic accidents. In particular, because human factors are the main cause of traffic accidents, bus traffic accidents are expected to greatly decrease if drivers' dangerous driving behaviors are effectively controlled by bus companies.

The purpose of this study was to analyze Hanwoo usage in restaurants and to develop menus of lean cut Hanwoo. Restaurant served customers Hanwoo menus, with the exception of broiled or roasted meat, mainly to provide various menus to customers (4.14), due to customer needs (3.87) and utilizing stocks (3.59). On the other hand, the reason for not providing Hanwoo menus, with the exception of broiled or roasted meat was manpower shortage (3.63), lack of popularity (3.58), low profit (3.29), preservation of Hanwoos’ original flavors (3.28) and complex cooking methods (3.22). Concomitantly, the restaurant owners’ intentions to apply new menus with lean cut Hanwoo was 73.4%, showing an interest in developing new menus and recipes using lean cut Hanwoo suitable to the changing owner awareness of customer health and trends. This study has established a standard for developing cooking methods and developed menus according to classified recipes for lean cut Hanwoo, based on the survey of restaurants' current status of using Hanwoo and the owners' opinions. 20 menus using lean cut Hanwoo (rump or shank) were developed by 1st and 2nd cooking experiments, and in-depth interview of experts-groups. Of these, 12 menus suitable for the restaurant were finally selected based on the results of consumer's evaluation using JARS. Structured recipe flow diagram and recipe instructions were developed for future semi-processed or processing foods. Diverse recipe methods using lean cut Hanwoo were obtained from the study, however aggressive public relations work is required for promoting the developed menus.

This paper empirically studies R&D investment and firm value in game companies. Found the following results First, the empirical results show that negative relation between R&D investment absolute scale and firm value. On the other hand, an increase in R&D intensity has simultaneously positive relations with firm value. On an existing research, we can conjecture that game companies should increase its R&D intensity rather than R&D investment absolute. Couldn´t find significant results when it comes to long term performance of R&D. In light of these, can be inferred that R&D investments affect more short term than long term firm value in game industry.

This paper empirically studies R&D investment and firm value in game companies. Found the following results First, the empirical results show that negative relation between R&D investment absolute scale and firm value. On the other hand, an increase in R&D intensity has simultaneously positive relations with firm value. On an existing research, we can conjecture that game companies should increase its R&D intensity rather than R&D investment absolute. Couldn´t find significant results when it comes to long term performance of R&D. In light of these, can be inferred that R&D investments affect more short term than long term firm value in game industry.

We propose a method using QFD for design the hierarchical structure of AHP. This method provides definition for each area of House of Quality and design the hierarchical structure of the bottom-up QFD/AHP in which the upper hierarchy is designed through the classification of common characteristics with a focus on the lower hierarchy. Finally, we apply it to the development of an evaluation index for selecting heavy lifting service providers. This study has significance as the first instance of designing the archical structure of AHP after objectively verifying whether MECE condition, the basic requirement for AHP design, is satisfied.

As domestic buildings have been large-scaled, diversified and high-rise, there have been a consistent demand for design, development of construction technology and accident prevention activity as well as quality enhancement. In spite of governmental and related institutions' efforts for reducing national losses which come from numerous accidents, there have been endless small and large accidents on the construction site and thus, it is urgent to conduct empirical researches in this area. Currently safety supervision system in construction industry has enforced harm and danger prevention planning system, however it merely stick to other existing materials. In addition, it is difficult to put it into practice in that it requires bearing too much burden to draw out the planning itself in a case of large construction work. Consequently in this paper we select evaluation criteria by construction progress, classify into several categories, and regard potential danger which often occurs, as a evaluation criterion. Further step is to allow workers or collaborated companies to express their expert opinions or experiences and to encourage quality and process control and autonomous safety control by applying PSM(Process Safety Management) method Using AHP(Analytic Hierarchy Process) and to Development of PSM evaluation method in the construction. The reason why PSM method should be quantitative and substantial progress is because it contributes Korean constructing companies to enhancing their safety control ability and to taking an equal stance just like developed countries,' thereby streng3thening there competitive edges. Boost of safety control system by PSM method will make an enormous contribution to preventing construction accidents on the site by establishing and securing an autonomous safety control system.

With the introduction of the Internet in the 21st century, the manufacturing-oriented industry, so called EMS(Electronic Manufacturing Service) specialized in manufacturing only, is rapidly expanding. From the beginning of the year 2000, the EMS industry in advanced countries around the world, whereas a strong Motivation System in which a manufacturing related staff plays a main role, has began providing the source of competitiveness. And this industry is regarded as a core of management linking productivity directly to management performance. Thus, all the manufacturing sectors including not only the electronic industry but also mechanical industry in the future are observed to be divided into two industries; a Maker strategy industry focused on marketing and development, and a EMS industry specialized in manufacturing. Therefore, we need to evaluate whether the industries should continue to support the Manufacturers Strategy or attempt to change into the EMS industry However, with no approved evaluation standard on hand as to an actual EMS industry, in this thesis, we develop the EM(EMS-Maker) Chart in order to analyze both the Manufacturer Strategy and the EMS industries.

The purpose of this study was to identify the development trends and feasibility of health-oriented convenience foods in Korea for promoting health. Special objectives were to investigate characteristics of health-oriented convenience foods; to determine the factor affecting the sale of health-oriented convenience foods; to examine marketing strategies of the foodservice industry; and to provide feedback for the development plan. Questionnaires were developed in this study and mailed to 10 food companies in Korea and then telephone interviews were carried out. Also, marketing strategies of each industry are analyzed by the visit interview with food processing and marketing chargers. The survey was conducted between September 30 and October 30, 1997. The results of this study were summarized as following : The most popular health-oriented convenience foods were completely precooked type, pouch/PE bag packaging type, diet purpose, 100-300 gram size, and convenience store sales with regard to selling and developing health-oriented convenience foods. About factors affecting selling health-oriented convenience foods, the best contributors among factors were seasonality, convenience, and negative image for instant foods. For health-oriented convenience foods, the most important factor was the improvement of taste and quality. Adults should be the most promising customers for health-oriented convenience foods. Food companies must promote variety, taste, nutrition, convenience, price, and advertising of health-oriented convenience foods for the powerful marketing strategies in the future.

온라인게임 마케팅의 가격정책은 정액선불제와 PC방의 종량제가 대표적이다. 이 두 모델은 대부분의 온라인게임기업 및 MMORPG의 기본 과금방식으로 인식되어 왔으나 점차 선두기업만의 수익구조로 정착되고 있다. 선두기업들의 시장 점유율이 80%를 넘어선 상황에서 후발기업들이 동일한 과금방식을 적용할 경우 경쟁은 불가능해진다. 시험평가에서 호평을 받은 후발 MMORPG 들이 상용화의 벽을 넘지 못하고 도산하고 있는 예가 이를 증명해준다. 후발업체들은 생존과 고객확보차원에서 먼저 무료게임을 선언하고, 이후 아이템의 판매와 경험치, 게임 머니의 배수 서비스로 유도하기도 한다. 그러나 유무료 고객 간의 분쟁을 낳고, 정액제를 기반으로 제작한 게임 콘텐츠의 밸런스가 붕괴되어 게임의 생명을 단축하는 결과로 이어지고 있다. 후발업체의 안정된 수익과 시장진입을 위해서는 기획 단계부터 콘텐츠에 맞는 과금 방식을 설계해야 하며 또 선두업체들과는 차별화된 과금방식을 확보해야한다. 본 연구에서는 단순 아이템 판매와 배수 서비스가 아닌 게임 콘텐츠를 기반으로 하는 다양한 콘텐츠 서비스를 분류하였다. 그리고 이들 콘텐츠를 저가로 책정함으로써 이용고객들의 소액결재를 유도하는 콘텐츠 프리미엄 서비스를 제안하였다. 이는 현재 게임 시장에서 후발 MMORPG 게임 업체의 새로운 과금방식으로 적용될 수 있을 것으로 기대된다.