이 연구는 대학별로 대면수업으로 전환되면서 대면수업 학습 환경에서 메타버스를 활용한 진로교과목 수업이 학습실재감과 학습지속의향에 어 떤 영향을 미치는지 확인하였다. 연구결과 인지적, 감성적, 사회적 학습 실재감과 학습지속의향과의 상관분석결과 모두 정(+)의 상관을 보였고, 감성적 학습실재감과 사회적 학습실재감, 학습실재감 전체가 학습지속 의향에 정(+)의 영향을 미치는 것으로 나타났다. 비대면 수업에 적응해 왔던 대학교 1학년 학생들이 대면수업에서 메타버스를 활용해 팀원들 과 함께 같은 가상공간에서 느끼는 편안함과 소통방식이 학습 실재감 을 느끼게 하고 학습지속의향에 미치는 중요한 요인임을 확인하였다. 향후 개인특성을 반영한 후속연구의 필요성과 대면수업에서의 활용 가 능한 함의를 제시하여 본 연구결과가 수업현장에서 유용한 자료를 제공 한다는 점에서 의의를 갖는다.

In this study, the Extended Theory of Planned Behavior (ETPB) was applied to analyze consumers’ intention to purchase meal kits. The perception of ESG management practiced by companies was used as a moderating variable to investigate its influence and moderating effects between each variable. An online survey was conducted over 4 days in January 2023 on consumers aged 20 years or older who had purchased meal kits within 6 months. Hypotheses were tested using IBM SPSS Statistics 22.0 and AMOS 24.0 programs with an effective sample size of 324 copies (100%). Attitude, subjective norm, perceived behavioral control, perceived sustainable package, and price sensitivity of the theory of planned behavior toward meal kit products had a significant positive effect on purchase intention, and all research hypotheses were accepted. The moderating effect of consumers' perceptions of ESG management practiced by companies had a positive and significant effect on attitude and perceived behavioral control.

The research examines the influence of emotions on tourists’ visit intention towards sustainable tourism and evaluation by using the application of an electroencephalogram (EEG). This method can give objective information about tourist emotion reactions towards sustainable tourism experiences that will drive tourists’ visit intention. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by sustainable tourism experiences as stimuli. The participants consists of 30 local and foreign tourist, have normal vision, right-handed, and are considered as potential visitors of sustainable tourism destination. The participant’s brain activity was collected using neuroheadset (EEG) with an international 10/20 system. Analyzing of tourists’ emotions may help marketers to build their customer's experience and reach their target markets more effectively and develop strategies to ensure that the consumer’s attracted.

This study aims to capture the impact of stakeholder-oriented corporate actions on consumer purchasing behavior, a factor directly related to business performance. I found that consumers' purchase intentions improved when they were aware of a company's social action of downsizing its Russian operations in response to Russia's invasion of Ukraine.

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users’ satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

Despite increasing consumer engagement with social commerce, conditions influencing user intention to utilize m-payment services on social media platforms remain unclear. This study employs fsQCA to ascertain configurations of conditions for behavioral intention, identifying solutions to assist theory and practice regarding the adoption of this form of commerce.

Based on the Anthropomorphism theory and the Computers Are Social Actors paradigm, this research adopts questionnaire method and explores the relationship between robot anthropomorphism, social presence, social cognition and consumer’ continued using intention. In addition, we select technology anxiety as the moderator to explore its boundary effect

현대사회에서 대표적인 제3의 공간인 카페는 학업과 휴게 등에 중요한 공간으로 사용되고 있다. 카페를 방문 규모에 따른 공간적인 요구사항을 이해할 필요가 있는데, 좁은 카페의 경우, 더 넓고 높고 깊게 보일 수 있는 디자인 방법을 파악하는 것은 이용자나 디자이너들에게 도움이 될 수 있다. 본 연구는 공간의 깊이감과 머물고 싶은 의사의 관계를 시선추적기와 공간 이미지를 이용하여 연구한 것이다. 56명의 실내디자인 학생들은 15개의 렌더링으로 개발된 이미지를 함께 비교하여 보며, 어떤 공간이 가장 깊어 보이는지에 대해 응답하였다. 또한 주어진 공간을 카페로 가정하여 1인 방문 시, 그리고 단체로 방문 시 각각 어느 공간에 머물고 싶은지 응답하였다. 공간을 탐색하는 과정의 시선은 시선추적기를 통해 측정되었다. 연구의 결과, 동일한 규모의 공간일지라도 실내 및 가구요소에 따라 깊이감이 다르게 느껴짐을 보여준다. 어두운 벽에 작은 장식과 분리된 가구가 있는 공간이 밝은 톤의 벽에 큰 장식이 있거나 아예 장식이 없는 경우, 그리고 하나로 연결된 가구가 있는 공간보다 더 깊어 보인다고 인식되었다. 공간의 깊이 감은 1인 방문자에게 중요한 요소이나, 여럿이 방문한 경우에는 큰 고려 요소는 아니었다. 연구의 결과는 공간의 깊이감이 카페 방문객의 규모와 관련해 머물고 싶은 의도에 어떤 역할을 하는지 밝히는데 도움이 되리라 본다.

우리나라의 노동조합 가입률이 장기간 정체되어 있는 상황에서 노조가입의도에 영향을 미치는 변수들 을 살펴봄으로써 향후 노동조합 활동에 대한 시사점을 도출해 보고자 하였다. 한국노동패널 5개년 조사자 료(제 13차∼제17차)를 활용하여 분석한 결과, 노조도구성 인식은 노조가입의도에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 직무만족은 노조가입의도와 부(-)의 관계에 있었다. 통제변수에 포함된 학력, 연 령 등의 변수도 노조가입의도에 영향을 미침을 알 수 있었다. 학력의 경우 대졸 이상 학력을 가진 근로자 의 노조가입의도가 고졸이하 학력을 가진 근로자에 비해 낮았다. 연령과 관련하여서는 50대 이상의 근로 자들의 노조가입의도가 높은 것으로 나타났다. 노동조합에서는 정책 수립 등 제반 활동 과정에서 노조도구성에 대한 인식이 노조가입의도에 영향을 미친다는 점을 고려함으로써 노조가입률을 제고할 수 있을 것이다. 직무만족도가 높을수록 노조가입의도가 낮아진다는 것은 사용자 측에 주는 시사점이 크다. 직무만족도를 높일 수 있는 일련의 조치들이 노사 관계 전략의 일환으로 사용될 수 있음을 실증적으로 보여 준 것이라 할 수 있겠다. 본 연구는 다양한 형태의 비정규직을 하나의 동질적인 집단으로 분석함으로써 서로 다른 이질적인 비 정규직의 서로 다른 영향의 가능성을 파악하지 못하였다는 한계가 있다. 이러한 점은 향후 연구에서 개선 되어야 할 점이다. 또한 향후 노조가입의도가 실제 행동으로 이어지게 하는 다른 영향요인들에 대해서 추가적인 연구가 필요하다.

This research is underpinned by the theory of planned behaviour to examine how past experience impacts on intention to engage in cosmetic procedures. Findings are expected to help researchers understand decision-making related to cosmetic procedures and assist industry practitioners to identify factors that drive consumers to repeat a cosmetic procedure.

This paper is a study on what kind of effect non-verbal communication in mobil electronic commerce has on purchase intention and visual attention. For this purpose, the screen of mobile shopping mall produced arbitrarily was exposed to the experimental group and the control group. The experimental group was exposed to the screen of mobile shopping mall that expressed non-verbal communication making use of cinemagraph images and the control group was exposed to the screen of mobile shopping mall based on still images. For the study, survey research and experimental research were conducted simultaneously. Data of survey research were analyzed by MANOVA and t-test, and by using eye-tracker experimental research recorded the duration of time that the subjects stared images. The results of experiment show that in non-verbal communication the experimental group that saw cinemagraph images recorded shorter average staring time than the control group that saw ordinary images, and the cinemagraph had statistically significant effect on visual attention as well. And it was analyzed that non-verbal communication had significant effect on the purchase intention of the experimental group, but had no effect on the purchase intention of the control group. The results can be interpreted that the people who saw cinemagraphs in mobile shopping environment had spent shorter time in seeing products than the people who saw ordinary images, but still the former came to have purchase intention on the products. The results of the present study can be useful for marketers who try to sell agrifood in mobile environment.

본 논문은 신용보증기금에서 수행하는 경영컨설팅이 고객만족과 고객이 컨설팅에 대한 지속적 이용의도와 추천의도에 미치는 영향을 알아보고자 경영컨설팅의 4가지 평가요인들을 추출하고 그들 사이의 인과관계에 대하여 분석을 진행하였다.

국내 수목장에 대한 국민의 관심증대와 수목장 확산을 위한 정부 관계기관의 노력에도 불구하고 수목장 선택 비율은 여전히 저조한 실정이다. 따라서 어떠한 요인이 수목장 선택행동에 영향을 미치는 지를 이해하는 것이 필요하다. 본 연구에서는 Ajzen의 계획행동이론(Theory of Planned Behavior: TPB)을 적용하여 태도(Attitude: ATT), 주관적 규범(Subjective Norm: SN), 지각된 행동통제(Perceived Behavioral Control: PBC) 및 관습(Custom: CUST)과 수목장 선택 의도(Intention: INT)와의 관계를 조사하였다. 2011년 9월중 광주광역시 시민을 대상으로 행정구역별로(동구, 서구, 남구, 북구, 광산구) 비례층화추출법을 이용하여 표본을 선정하였으며 총 412명의 응답이 본 연구를 위해 이용되었다. 구조방정식 모델링 결과, 4개 변수(ATT, SN, PBC, CUST) 모두 수목장 선택의도에 영향을 미치는 것으로 나타났다. 그 영향력은 SN(β=0.459), ATT(β=0.247), PBC(β=0.152), CUST(β=0.102) 순으로 크게 조사되었으며 이들 4개 변수는 수목장 선택의도의 53.0%를 설명하였다. 연구결과에 대한 토의와 수목장 참여의도 및 행동 증진을 위한 몇 가지 방안을 제시하였다.

보행보조로봇은 고령화 사회에 노인 복지 및 중증 신경계 손상을 입은 환자에게 이동을 도울 수 있는 반드시 필요한 장비이다. 특히, 하지 마비 환자를 위한 보행보조로봇의 편리성을 위해서는 환자의 보행 의도를 내현적으로 파악함으로써 환자 의지에 따라 로봇을 통제할 수 있어야 한다. 본 논문은 보행 의도 감지 모델을 개발하기 위한 선행 연구로, 먼저 저항 센서와 기울기 센서의 융합을 통하여 3족 보행 모델을 기반으로 사용자의 보행 의도를 분석하였다. 저항 센서는 사용자의 양쪽 손바닥과 발바닥에 각각 부착되어, 부착된 위치의 압력을 센싱하였다. 양쪽 손바닥의 신호는 보행 의도를 파악하기 위해, 발바닥의 신호는 보행 단계를 확인하기 위하여 사용되었다. 기울기 센서는 몸의 움직임 상태를 측정하기 위한 센서로서, 사용자의 등 부분, 요추에 부착되어 상체의 움직임(roll, pitch)을 센싱하였다. 연구 결과, 사용자가 지팡이를 바닥에 짚을 때 양 손바닥에서 측정되는 2개의 저항 신호만으로 기본적인 보행 의도를 파악할 수 있었으나, 기울기 센서 정보를 함께 이용함으로써 오른발 뻗기, 왼발 뻗기 등의 움직임을 시작하려는 상태 등에 대한 보행 의도를 보다 구체적으로 확인할 수 있었다. 결론적으로, 본 연구를 통하여 저항센서와 기울기 센서의 융합에 기반한 사용자의 보행 의도를 감지할 수 있었다.

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

  The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics (Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM (Perceived Ease of Use, and Perceived

The purpose of this study is to identify the factors affecting intention to use blog. Especially, The factors such as subject norm, perceived enjoyment, self-efficacy are individual characteristics to identify in this study. Also, Technology Acceptance Model(TAM) that has been widely used to predict the end-user's acceptance of a new technology is adopted for the study. A model with individual characteristics (subject norm, perceived enjoyment, and self-efficacy) and Technology Acceptance Model variables (perceived ease of use, and perceived usefulness) were used to explain intention to use blog. The suggested model has been empirically tested with questionaries. The result shows that individual characteristics such as perceived enjoyment and self-efficacy and factors of technology acceptance model have significant impact on users' intention using blog.

The purpose of this paper is to investigate the factors influencing the Vietnamese farmers’ intention to accept organic farming based on the theory of planned behavior (TPB). After in-depth interviews with five agricultural researchers and five farmers, the authors have identified a formal research model and built a complete survey. Data were collected from 318 farmers in Hanoi, Vietnam, by surveying directly at their homes or farms. Statistical methods, such as Cronbach’s alpha, exploratory factor analysis (EFA) and linear regression analysis, were used to analyze the data with the help of SPSS 22.0 and AMOS 24.0. The results show that attitudes, subjective norms, and perceived behavioral control have a positive influence on farmers’ intention to accept organic farming in Vietnam. Based on the degree of impact of these factors, the authors give a few suggestions to state management agencies to promote the intention to accept organic farming in Vietnam: (i) increasing awareness of the difference between organic farming and conventional farming, the role of organic farming in health and the environment; (ii) increasing the activities of guiding the organic farming practices and facilitating the farmers to access these guides through many channels; and (iii) holding sessions to share practices in organic farming practices.

The study examines an empirical case that explores the key constructs of the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh, Morris, Davis & Davis, 2003) and the relationship between security and privacy of the Theory of Perceived Risk (TPR) (Bauer, 1960). This study employs survey data of 200 young Internet users aged 18 to 25. The study was conducted through two steps: preliminary research by qualitative research method to form the official research scale then formal research by quantitative research method using CFA and SEM to test the research model. The research results show that performance expectancy and social influence significantly predict behavioral intention to use e-wallets in payment. In contrast, the factors, namely, security and privacy, and effort expectancy, are statistically insignificant on behavioral intention. Nevertheless, the facilitating conditions factor still affects the behavior of using e-wallets. The study proposes a model to generalize the online payment environment through the integration of UTAUT and TPR models that are important for online payment management and researchers in the technology environment. The findings of this study suggest that social influence significantly affects the intention of young people to use e-wallets instead of security and privacy.