The purpose of this study is to highlight the importance of relationship marketing which has been developed as an alternative way of handling marketing in family restaurants. This study focused on the consumers' behavior - mainly their switching behavior and loyalty toward relationship marketing activities exercised by from family restaurants. 269 usable questionnaires were collected from customers patronizing three family style restaurants in Seoul. Several statistical methods were used including descriptive analysis, reliability test, covariance analysis, confirmatory factor analysis, and covariance structural analysis. The result drawn from empirical test proved that relationship marketing activities actually are the significant determinants of relationship quality and thus to the customers' behaviors toward the restaurants they patronize. Managerial implications can be drawn from the result findings that restaurant companies can identify the activities of relationship marketing to continue the long-term relationship with their customers. Also restaurant companies can use the activities of relationship marketing as differentiating strategies, and allocate their resources into the activities of relationship marketing.

This study analyzes the factors involving clinical practice which have an influence on the satisfaction of students majoring in physical therapy at colleges or universities located in the Pusan and Kyungnam area. We investigated using a self-reporting method 305 students receiving a grade point average between 2.0 and 4.0 and who had finished their clinical practice. We also investigated the characteristics of clinical settings which make up the clinical practice, the general characteristics of the students involved and the characteristics of a clinical teaching method performed by physical therapists versus a teaching method by a professor of a university. The number of students divided according to educational background are as follows: 149 people (48.9% of the total group) were 4 year students, 156 people were 3 year students (51.1% of the total group). Sixty-nine students' or 22.6% of the group were men while women consisted of 236 persons or 77.4% of the group. Four year students had a longer clinical practice period than that of the 3 year students (p<.05). An average satisfaction score of students with their clinical practice was 3.84. The satisfaction scores showed no significant difference between genders, educational backgrounds, and grades. (p>.05). There were no significant differences in the satisfaction score of students with their clinical practice was 3.84. The satisfaction scores showed no significant difference between genders, educational backgrounds, and grades. (p>.05). There were no significant differences in the satisfaction scores regarding the student management system among varying gender or educational backgrounds between the 3 year and 4 year programs. The average satisfaction score with the environment of the physical therapy room was 3.35. And there were no significant differences in the physical therapy room satisfaction score based on sex or educational system (p>.05). The most influential factor of determining clinical practice satisfaction was a student management system of the clinical practice (p<.01). The next most influential factors were the clinical practice period (p<.05), size of facilities (p<.01) and relationship with physical therapists (p<.01) (=.554).

A study of the comparison of customers' satisfaction and loyalty at McDonald's two types of outlets is presented. The objective of this study is to test correlation among selection attributes, customer satisfaction and loyalty of customers patronizing two types of Mcdonald's restaurants - stand alone and co-branded, as Mcdonald's is known to be actively participating in co-branding with discount stores such as E-Mart. In order to measure customer loyalty, benchmark scores from customers showing extreme satisfaction are compared to the mean scores of total sample customers at each outlet. Meeting or exceeding benchmarking scores does not automatically bring in and create loyal customers but in doing so will certainly help build up strong customer relationship which will create additional loyalty. Marketers should be well aware that statistically significant difference do exist between these two groups of customers and should take into consideration these findings in opening up new outlets or renovating existing outlets.

본 연구의 목적은 자연사 박물관에 대한 학생, 교사, 학부모들의 관람 유형과 관람 만족도 간의 관계를 조사하는 것이다. 연구 대상은 전국 소재 초, 중, 고 학생, 교사, 학부모, 그리고 대학생들 204명이었고, 연구 결과는 교차 분석과 카이 제곱 검증 등을 통해 검증되었다. 구체적으로 자연사 박물관 관람의 지배적인 행동 유형을 알아본 후, 그 다음 이것과 관람 만족도 간의 관계를 알아보았다. 그 결과 첫째, 지배적인 관람 행동 유형은 '가족 단위'의 관람, '여가와 단순 관람'의 목적, '설명카드'를 읽으면서 관람하는 방식, 그리고 평균 '2시간 이상'의 관람인 것으로 나타났다. 둘째, 동행인이 가족과 혼자인 경우, 과학에 대한 관심으로 관람하는 경우, 설명카드나 설명을 들으면서 하는 관람 등은 관람 만족도가 높은 편이었다. 셋째, 학교 단체 관람객, 여가 및 단순관람의 목적, 과제탐구의 목적 그리고 전시물만 보는 관람방식은 관람 만족도가 낮은 편이었다. 넷째, 관람 시간이 길수록 관람 만족도가 높았다.

본 연구에서는 생활용품이면서 의복과 함께 생활필수품인 신발을 대상으로 감성만족도 요소의 추출과 분류체계를 개발하였다. 제화류의 감성만족도 요소는 감각성(sense), 적합성(fitness), 묘사성(description), 평가성(evaluation), 선호성(attitude)의 5개 그룹으로 구성되었으며, 각 그룹에는 형태감, 볼륨감 등 29개 요소가 포함되었다. 이들 중에서 일반 제화의 평가에 적합한 요소들로 형태감, 볼륨감, 균형감, 색감, 인체적합성, 안락성, 안정성, 여유성, 개념적 이미지, 품위감, 고급감, 조화감, 견고성, 주목성, 간편성, 신뢰성, 선호도, 수용도, 만족성, 매력성 등 20개의 요소들을 선택하여 이들에 대한 평가양식을 개발하였다. 본 연구에서 제시한 감성만족도 요소는 제화류의 고객만족도 평가 모델링에서 종속변수로 활용될 수 있다.

As Lately movie industry and related market becomes larger and people have had more spare time, people's interest in multiplex grows higher. This paper studies relationships between physical service environment and customer's satisfaction in multiplex. Th

Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

내부고객을 만족시키는 제품이 외부고객만족 또한 만족시키며 경쟁력이 있다는 건 누구나 알고 있는 사실이다. 그러나 서비스업과는 달리 제조업에서는 내부고객을 만족시키기 위한 데이터를 바탕으로 한 근거 또한 없는 게 현실이다. 따라서 본 연구는 제조업분야의 D사를 중심으로 내부고객을 만족시키는 여러 방안을 찾아보고 내부고객만족 요소 중 만족율을 가장 효과적으로 향상시킬 수 있는 방안을 제시하여 기업경영 성과에 도움을 주고자 한다.

This study carried out a questionnaire survey of opticians working at optical dispensing shops and eye elinies in Seoul and Gyeonggi-do for their job satisfaction for the period from june to October 2003. According to the result of analyzing opticians' job satisfaction according to their general characteristics, job satisfaction appeared higher in those aged over 36, in married ones than unmarried ones, and in college graduates and above. In addition, job satisfaction was higher in those working at ophthalmologic hospitals than those working at optical dispensing shops, in managers than in employees, those with a monthly salary over 3 million won, those who work less than 8 hours a day on the average, and those who have work experience over 8 years. However, no significant difference was found according to gender and the number of job changes. According to the result of regression analysis on general characteristics and job satisfaction, influence was high in order of working hours a day, workplace, academic qualification and location. According to the result of analyzing the 7 factors of job satisfaction, which were autonomy in work, human relations, work environment, occupational pride, job status, wage and the sense of belonging, opticians generally appeared to be satisfied with autonomy in work, human relations, job status and the sense of belonging, but not in work environment, occupational pride and wage. In addition, according to the result of comparing opticians working at optical dispensing shops with those at ophthalmologic hospitals for the 7 factors, the latter were more satisfied than the former in human relations, work environment, occupational pride and job status.

본 연구에서는 면대면(FTF) 환경과 컴퓨터 매개 의사소통(CMC) 환경 사이의 차이를 과학 학습 성취도와 만족도 관점에서 비교 분석하였다. 또한 이러한 분석은 교수자-학습자(TS)와 학습자-학습자(SS) 상호작용 유형들 간의 차이에 대하여도 함께 실시되었다. 자료수집을 위하여 충북 충주 소재의 C여자 고등학교 1학년 여학생 3개 반 학생을 대상으로 2002년 5월 정규수업과 병행하여 3주 동안 학습 활동을 한 후에 학업 성취도와 만족도 검사를 다음의 네 집단에 대하여 실시하였다; CMC-TS, CMC-SS, FTF-TS, FTF-SS. 각각 5문항과 13문항으로 구성된 학업성취도와 만족도 측정을 위한 검사지는 통계 분석되었다. 각 집단간 학업 성취도의 평균 점수는 CMC환경을 이용한 집단(CMC)과 교수자-학습자 상호작용을 한 집단(TS)에서 높았다. 변량분석에 의하면, CMC환경에서의 학업 성취도 및 만족도는 학습자-학습자 상호작용(CMC-SS)에 비하여 교수자-학습자 상호작용을 강조한 학습활동(CMC-TS)에서 유의미하게 높았다. 한편면대면 (FTF) 환경에서도 TS 활동 (FTF-TS)이 SS 활동 (FTF-SS) 에 비하여 높은 만족도를 나타내었다. 또한 만족도에 대한 문항별 분석의 경우에 환경에서는 CMC환경이, 그리고 상호작용에서는 TS 활동이 효과적이었다. 따라서 컴퓨터 매개 의사소통 환경하에서 교수자-학습자 상호작용을 강조한 활동이 과학 교수 학습과정에서 학습자의 학업 성취도와 만족도를 증진시키는데, 상당히 유용하다는 것을 시사한다.

All managers should consider both of job performance and job satisfaction as influential key results to be achieved by people at work. One without the other is simply insufficient to meet the high standards of today's workplace. Some workers achieve a sense of personal satisfaction from their jobs while others do not. the others achieve high levels of task performance while others do not. The test of a manager's skill in building value added jobs is to discover what work means to other people, and then to create work environments that help them achieve high levels of both performance and satisfaction. this study set out to investigate the job satisfaction of the employees at work station along with the needs resulting from exploding population of salary citizens. This paper aims to survey and analyze the job satisfaction of the workers and a potent influence factors of Job stress for organization management.