Halal literally means “permissible” in Arabic. The global Halal industry output value amounted to USD 3.2 trillion of which industry accounted for 35%. Chinese Halal food market is approximately USD 21.2 billion, and shares about 3% of the world’s Halal food market. About 24.4 million live in China of which 13.4 million reside in Xinjiang Weiwuer Autonomous Region while 2.5 million live in the Ningxia Hui Autonomous Region. Out of all countries that belong to the “One Belt One Road” (i.e. New Silk Road Economic Belt) project, 27 are Muslim countries. In addition, 65% of the 1.8. billion global Muslim population spread out along the Belt. If we can develop proper technologies accustomed to locals in China, select profitable export items, and conduct effective marketing strategies such as story-telling method, entering the Chinese Halal market may become realistic. Fundamentally, China is close to Korea in multiple ways which can be seen in our policy, economy, culture, etc. China highly favors the “Hallyu” Image that Korea is spreading all over Asia. “High-value-added organic products promoted by Hallyu” might be plausible to target the Chinese Halal market. This is a niche market for Korean organic food products from clean and fresh forests in Korea, which can be exported to China, and labelled with Hallyu brand as well as Halal certification.

This study examined how Chinese tourists’ beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience․accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents’ purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents’, friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

『漢鮮文新玉篇』은 고종의 칙령으로 새로운 문자 생활이 시작되면서 시대 상황에 맞는 자 전 편찬의 필요성이 대두되었던 시기에 玄公廉이 편찬한 자전이다. 『漢鮮文新玉篇』의 한문 주석에 ‘【朝】’, ‘【日】’, ‘【華】’등의 표시가 있는 자형이 수록되어 있는 것을 볼 수 있다. 이렇게 표시된 ‘【朝】’, ‘【日】’, ‘【華】’의 의미는 다음과 같다.【朝】는 한국에서 통용되는 한자 및 한자어,【日】은 일본에서 통용되는 한자 및 한자어,【華】는 중국에서 통용되는 한 자 및 한자어를 말한다. 본고에서는 『漢鮮文新玉篇』에 나타나는【朝】를 중심으로 한국 고유 한자의 특징에 대해 고찰하고자 한다. 『漢鮮文新玉篇』에는 55자, 극히 소수의 한국 고유한자 가 출현하였지만 『漢鮮文新玉篇』을 포함한 여타 다른 자료에서 찾아 볼 수 있는 우리 고유한 자에는 우리의 생활방식이나 국가의 제도문화, 사유방식 등 상당히 풍부한 문화적 의미가 내 포되어 있다. 이러한 우리의 고유한자가 현 국어생활에서는 사용빈도가 낮아서 홀시되고 점 차 사라져가는 경향이고 이미 소실된 것도 상당수다. 그러나 우리 고유한자의 연구는 한국에 서의 한자 사용의 역사적 과정을 밝혀줄 수 있을 뿐만 아니라 한국고유의 문화적 정서를 찾 는 하나의 실마리도 제공해 줄 수 있을 것이다. 그러므로 이러한 고유한자의 발굴은 물론 그 하나하나에 대하여 학문적 구명은 반드시 필요한 일일 것이다.

The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers’ demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) “timid inactive group,” characterized by having low scores in most lifestyle dimensions; (2) “showcase goers,” who tend to be highly fashion/appearance-conscious and brand-oriented; (3) “practical buyers,” who tend to be price-conscious, sensitive and timid; and (4) “sensible buyers,” who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.

The purpose of this study was to survey the perception and preference for Korean food among Chinese students residing in Korea (Chinese foreign students, N=69) and China (Chinese-locals, N=98). A total of 76.8% of Chinese foreign students and 70.4% of Chinese-locals had ever eaten Korean food in China before visiting Korea, and motivation to try Korean food at first was ‘easy access to Korean food restaurants’ (Chinese foreign students 38.6%, Chinese-locals 44.9%). The most important factors in selecting Korean food were ‘taste’ and ‘price’ (Chinese foreign students 72.7% and 18.2%, Chineselocals 59.1% and 22.7%, respectively), and needed improvements for Korean food were ‘spicy and salty taste’ and ‘nutritional aspect’ (Chinese foreign students 54.5% and 25.8%, Chinese-locals 33.3% and 36.4%, p<0.05). The scores for perception of Korean food were significantly lower in Chinese-locals (2.99) than in Chinese foreign students (3.31)(p<0.001). Chinese foreign students preferred Bulgogi (20.5%), Neobiani (20.1%), and Galbijjim (17.9%), whereas Chinese-locals preferred Bulgogi (16.1%), Gimbap (16.1%), and Samgyetang (15.2%) (p<0.001). The most preferred condiment was ‘Garlic’ (18.0%) in Chinese foreign students, and ‘Red pepper powder’ (16.4%) in Chinese-locals. The results of the study can be used as a foundation to prepare a globalization strategy for Korean Food.

Consumers who play a key role in the Marketing 3.0 era tend to prefer socially responsible firms to profit-seeking firms. Hence, when creating a vision statement or setting a goal, firms make an effort to project an image of someone who cares for human and societal values. When managing relationships with consumers, many firms actively engage in various societal marketing activities and try to elicit positive responses from consumers. An example of such an activity is cause-related marketing (CRM), “the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives” (as cited in Varadarajan & Menon, 1988, p. 60). CRM positively influences consumers’ attitudes and purchase behavior (Olsen, Pracejus, Brown, 2003; Pracejus & Olsen, 2004; Henderson & Arora, 2010), and has become a strategic tool for increasing firm value and improving financial performance in the long term (Dean, 2004). As a result, investment in CRM in the U.S. is rapidly increasing, with annual average growth of more than 12%. In Korea, CRM came into the spotlight after the mid-1990s. In China, a successful implementation by Nongfu Spring in 2006 attracted more interest and more investment in CRM. As firms worldwide increasingly employ CRM, researchers have become more interested in CRM as well. Most studies focused on finding factors that affect the effectiveness of CRM. However, most studies were conducted in the West, so the strategies or guidelines they offer are not directly applicable in other cultural contexts. A successful implementation of any marketing tool, including CRM, requires understanding its cultural context. Understanding culture is essential for effective marketing, for entering and growing in foreign markets (Steenkamp, 2001; Mueller, 2004). In this paper, we study the effect of CRM, taking into account cultural factors. We focus on Korea and China. We chose these two countries because they are both part of the larger Asian market, yet have different cultural characteristics. Our study thus extends prior research that was mainly conducted in the West. We examined Chinese consumer responses to CRM. CRM is not a common concept in China, but Chinese consumers demand that both national and foreign companies offer socially responsible products and services. Despite the recent slowdown, China is still a market with a big potential, attractive to multinational corporations. Hence, our study carries practical significance. This comparative study may be especially useful to Korean firms, as they show the highest rate of entering the Chinese market. We tackle several issues in this paper. First, we examined the responses of both Korean and Chinese consumers to CRM from a comparative perspective. Second, we analyzed the moderating effect of product type on consumer response to CRM. Product type has been treated—with contradictory results—as an important variable in previous research (Strahilevits & Myers, 1998; Burnett & Lunsford, 1994; Winterich & Barone, 2011). Our study provides more insight into those results, and suggests what the practical implications are for firms in the Korean and/or the Chinese market. Third, we explored the response of Chinese consumers to CRM by regional groups. The Chinese economic reform of the early 1990s allowed for many different lifestyles to emerge in China (Wei, 1997). There are regional differences also in economic, social, and cultural aspects, consumer characteristics, or consumer behavior (Schmitt, 1997; Cui & Liu, 2000; Sun & Wu, 2004). Rather than treating China as one single market, segmenting markets becomes a prerequisite for effective marketing in China. Building on results and insights from previous research and taking account of differential consumer responses, we found that there are regional differences in how Chinese consumers react to CRM.

This paper analyzes the location, landscape elements, and outdoor space composition in the Korean Sosu seowon and Chinese Bailudong seowon. The Sosu and Bailudong seowons were designed to fit well into similar valleys, and they share the approach of Jwa hak woo myo, which means the sacrificial space is on the right and the educational space is on the left. The two seowons each have unique layout characteristics, which reflect topographical features. In the case of the Sosu seowon, the buildings have different orientations, creating a natural arrangement of structures. By contrast, in Bailudong seowon, buildings have a fixed orientation and a formal serial-parallel arrangement along five abscissa axes and one longitudinal axis. Pedestrian systems were established in both seowons, designed to reflect the hierarchical order of the buildings. The Sosu seowon adopted the pedestrian system that encouraged strolling, while the Bailudong seowon’s orthogonal circulation system was set up lengthwise, in parallel with the transverse. The component buildings used for worshiping ancestors and giving lectures, as well as the supporting spaces, were created at the start of the building process, while various other buildings were built to meet the needs of later periods. The two waterscape facilities are also very different: the Takcheongji (pond) at the Sosu seowon symbolizes clarifying the mind through study, while the Panchi (pond) at the Bailudong seowon merges with the Lishengdian (shrine) to contain and represent Confucian culture. The rock carvings at the two seowons differ in both quantity and content. However both sets of rock carvings incorporate Neo-Confucian meanings designed to encourage students to cultivate themselves. From the perspective of earlier literature, both seowons took the meaning of trees very seriously, although they planted different types of trees in their grounds.

오늘날 한국사회가 국제화 시대에 진입하면서 한국에 있는 외국인 근로자수의 수가 대폭 증가하고 있 다. 하지만 이들은 열악한 근무환경과 저임금, 임금체불, 문화적응 등으로 많은 어려움을 겪고 있다. 본 연구는 외국인 근로자들의 사회적 자본의 특성인 사회적 네트워크와 사회적 지원이 그들의 문화적 응과 직무만족에 미치는 영향을 분석함으로써 이들을 고용하는 기업들과 이들을 지원하는 사회복지 단체 에 실무적 시사점을 주고자 한다. 이를 실증적으로 검증하기 위하여 중국 조선족 근로자 191명에 대한 설문조사를 근거로 하여 가설을검증하고 이론적이고 실무적인 결과를 제시하고자 하였다. 실증적 연구결과는 다음과 같다. 외국인 근로 자의 사회적 자본 중 가족지원, 한국인 지원, 모국인 지원 및 한국인 네트워크 등 모든 변수가 매개변수인 문화적응에 정(+)의 영향을 미치고 있음을 확인하였고, 문화적응은 직무만족에 정(+)의 영향을 미치는 것 으로 나타났다. 그리고 매개변수인 문화적응은 가족지원과 직무만족의 관계, 모국인 지원과 직무만족의 관계, 그리고 한국인 네트워크와 직무만족 간의 관계에서 완전매개의 역할을 하는 것으로 나타났다. 또한 문화적응은 한국인 지원과 직무만족 간의 관계에서 부분매개의 역할을 하는 것으로 나타났다.

세계 경제의 발전은 세계 고등교육 시장의 국제화를 촉진하였고, 최근 학령인구의 감소, 고등 교육 시장의 초과 공급으로 국내 대학뿐만 아니라 세계의 대학들이 세계의 학생들을 대 상으로 유학생을 유치하기 위해 전력을 다하고 있다. 이러한 고등교육 시장의 국제화 배경 아래 2014년 在韓 외국인 유학생 수는 84,891명에 이르렀다. 그 중 중국 유학생이 한국 전체 외국인 유학생의 60% 정도를 차지하고, 한국 유학생 역시 최근 중국의 외국인 유학생 중 가 장 많은 비중을 차지하고 있어 한 중 양국은 교육서비스 무역에서 상당히 중요한 교역국이 다. 최근 세계 유학 시장의 두드러진 특징 중 하나는 유학생들의 이동에서 권역 내 이동이 더 욱 증가하고 있다는 것이며, 이런 의미에서 현재 중국은 한국의 최대의 유학생 송출국이기도 하면서 같은 권역 내 아시아 유학생 유치의 경쟁국이기도 하다. 이에 본 연구에서는 한국의 외국인 유학생 유치 확대를 위해 한 중 양국의 외국인 유학생 교육 발전 및 주요 제도 중 장 학금제도, 의료보험제도 및 시간제 취업 취업제도를 중심으로 한 중 양국의 외국인 유학생 유치 정책과 제도에 대한 비교 연구를 진행하고 이를 바탕으로 한국의 외국인 유학생 유치 확대를 위한 제언을 하고자 한다.

Reduplication is a important way to coumpound words. The two kinds of redupli cation in the Chinese and Korean. are namely morphological reduplication and pho nological reduplication. These two kinds of reduplications does not affect each oth er. Reduplication can be divided into total reduplication and partial reduplication, it 's found in every language，samely existent both in Chines and Korean. As well kn own, Korean basic word order has agglutinatiing languages, partial reduplication ha s a number of ways, but Chinese basic word order has isolating languages, redupli cation is very simple. senses of nouns reduplication includes plurality and distributi on. senses of verbs reduplication include continuity and repeat, senses of adjects r eduplication include affecton and derogatorysence/contempt. Other than the senses of adjects and adverbs reduplication include intensity. However, more attention sho uld be paid that partial reduplications comes from total reduplications.

1. 본 연구는 중국 산동성의 평도시(平度市) 및 신강성 집단 재배농장을 대상으로 주요 채소 농산물인 고추, 마늘, 양파에 대하여 한국과 중국의 생산 관리체계 및 기술 수준을 비교·분 석하였다. 2. 고추의 경우 한국은 묘를 구입하여 정식하는 비율이 높 지만 중국은 대부분 자가 채종 후 자가 육묘를 하는 체계이다. 가장 특징적인 것은 한국은 수확을 10일 간격으로 5 ~ 6회 하 지만, 중국은 일시 수확하여 수확노동력을 줄이고 있다. 고추 의 경영비와 생산비 비교에서는 각각 한국이 3,975원/kg, 11,686원/kg이며, 중국은 519원/kg, 1,895원/kg으로 한국의 경 영비가 7.3배, 생산비는 6.2배 차이가 나는 것으로 조사되었다. 3. 중국의 마늘 파종량은 한국에 비해 3배 이상으로 밀식파 종을 한다. 재배 이랑은 한국은 넓은 이랑이며, 중국은 2줄 좁 은 이랑에서 재배 하고 있다. 멀칭은 한국이 기계멀칭을 64% 하고 있으나 중국은 인력을 이용한 멀칭을 하고 있다 마늘의 경영비와 생산비 비교에서는 각각 한국이 1,128원/kg, 2,049원 /kg이며, 중국은 310원/kg, 686원/kg으로 경영비는 3.6배, 생산 비는 3.0배 차이가 나는 것으로 분석되었다. 4. 양파는 중국이 한국보다 경지기반은 좋으나 호당 경지면 적은 0.14 ha로 매우 영세하다. 한국은 복비와 유기질 비료를 사용하고 방제를 3 ~ 5회하는 반면, 중국은 계분을 사용하고, 살균, 살충, 제초 방제는 1회만 실시하고 있다. 육묘는 중국과 한국이 모두 구입종자를 이용한 자가 육묘를 하는 동일한 생 산체계이다. 양파의 경영비와 생산비 비교에서는 각각 한국이 199원/kg, 334원/kg이며, 중국은 46원/kg, 98원/kg으로 한국보다 경영비 는 4.3배, 생산비는 3.4배 차이가 있은 것으로 나타났다.

Shu Xin-yao & Lee Jeong-bok. 2015. “A comparative analysis of the internet nicknames used by Korean and Chinese netizen”. The Sociolinguistic Journal of Korea 23(3). 205~238. Internet nickname is a kind of temporary names that netizen want to use them to show the identity and differentiation from other netizen in the internet communication. The purpose of this paper is to compare and analyze the internet nicknames which are created and used distinctively in SNS of Korea and China. The main emphasis of this study is on the structures, the types of meanings, and making motivations of internet nicknames. The data are collected from the Twitter used by Korean netizen, and the Weibo used by Chinese netizen. The structural aspects of internet nicknames are divided into single structure and composite structure. The meaning types of internet nicknames are divided into ‘self-information’, ‘idol information’, ‘pursuit information’ and ‘the others’. The motivations of creating internet nicknames by netizen are divided into ‘linguistic efficiency motivation’, ‘creative expression motivation’, ‘play motivation’, ‘strengthen relation motivation’, and ‘psychological liberation motivation’. As a result of research, we could clarify the sameness and the difference of the linguistic culture on cyberspace between Korea and China by analyzing the internet nicknames.

The Chinese nation created splendid culture and had a profound influence on the Korean peninsula. With the development of reform and the enlargement of influence，the research about the spread and education of the Chinese characters on the Korean peninsula became prosperous and obtained a series of achievements. This paper introduces and summarizes the achievements and insufficient about the research so as to scholar for further research.

The paper aims to investigate the Chinese Education and the Overseas Chinese Schools in Korea. As we know, following the strong Economic growth and the rise on the International stage of China, Chinese learning is getting popular and recognized around the world. Korea, a narrow strip of water in neighboring China, and China has a long cultural history. Many Chinese have immigrated or relocated to Korea, since then, the Chinese Education has gained much attention, causing the booming of the Overseas Chinese Schools in Korea. However, as the consequence of the social transformation and modern vicissitude in education, and, moreover, the mergence of Confucius Institutes these years, many Overseas Chinese Schools confront with shut-down crisis. Therefore, this Investigation & Study tries to propose some suggestions in order to light the shadow of the Overseas Chinese Schools.

This study examined whether learning context and language aptitude affected the use of pronunciation learning strategies and pronunciation proficiency. One hundred thirty-eight Chinese learners (88 KFL Ss & 50 KSL Ss) learners were investigated for the correlation between learning context(KSL, KFL), language aptitude (high/low), pronunciation learning strategy and pronunciation proficiency. Participants' sound discrimination ability was measured by PLAB and then they were divided into high group (upper 30%) and low group (lower 30%) by scores. SPLS and personal information survey were also conducted. The results showed that (i) a significant difference was found in pronunciation proficiency pursuant to learning context and language aptitude, (ii) use of pronunciation learning strategy differed significantly pursuant to learning context and language aptitude, and (ⅲ) use of pronunciation learning strategy could predict pronunciation proficiency. The findings suggest that effective pronunciation learning strategy should be investigated and taught in L2 Korean classroom.

본고는 교사 양성 과정에 매우 중요한 역할을 하는 ‘교과교육론’, ‘교과교재연구및지도법’, ‘논리및논술에관한교육’ 강좌 가운데, 한문학과의 교직 이수 학생과 한문교육과 학생이 필수로 이수해야 하는 ‘한문교과교육론’을 대상으로 하여 강좌 내용 구성과 운영 방식을 살피고, 표준화된 운영 방안을 마련하기 위한 기초 자료를 제공하는 것을 목적으로 한다. 이를 위해 한문교사가 수행하는 과업을 살펴보고, 교과 전문가로서 가장 중요한 역량은 수업 실행 능력임을 확인하였다. 이러한 수업 실행 능력은 예비 교사들이 필수로 이수해야 하는 교과 교육 영역 과목을 통해 길러질 수 있다. 교과 교육 영역 과목 가운데 하나인 ‘한문교과교육론’ 강좌의 실제적이고 구체적인 내용과 운영 방식을 분석한 결과, ⅰ) ‘한문교과교육론’의 현장 연계 방안을 모색해야 하며, ⅱ) 교사 역할 훈련이 가능할 수 있도록 2학년 때부터 4학년 때까지 지속적으로 진행되는 교과 교육 강좌의 확대가 필요하며, ⅲ) 예비 교사의 역량 강화를 위해 교육 실습 기회나 실습 기간을 늘릴 필요가 있음을 알 수 있었다.

Towards the 21st century, the whole world is regarded as one market. Globalization is spreading all over the world as many cosmetics companies pioneering new market abroad, overcoming relatively limited domestic markets. Korean cosmetics companies are not the exception and they are aiming Chinese consumer market, the largest one in Asia, which is growing steadily since government’s open door policy. So, the necessity to compare and figure out the difference between Korean and Chinese consumer’s cosmetics buying behavior is very high for those companies that have their eyes on the Chinese Market. Therefore, the purpose of this study is to compare buying behavior between Korean and Chinese female consumers related to Korean cosmetics brand level. Cosmetics buying behavior is examined in 4 areas; purchasing motives, information sources, purchasing criteria, and the level of satisfaction. Subjects were selected through a convenient sample technique and a questionnaire was developed in Korean and Chinese by translation and back translation method. Data were collected from the sample of 187 out of 233 in Beijing for Chinese female consumers, and 188 out of 200 in Pusan for Korean female consumers. Respondents’ age varied from 20’s to 50’s. Korean cosmetics brands were divided into high /low levels; low brand level included Micha, The face shop, and Laneige while high brand level included Sulhwasu, O’hui, and The history of who. Among many types of cosmetics, this study focused on the basic types of cosmetics product such as lotion, moisture cream, nutrition cream, mask pack with the exception of color based cosmetics products. Data were analyzed by ANOVA and cluster analysis using SPSS 20.0. Respondents were divided into 4 groups: Korean high brand purchasing consumers, Korean Low brand purchasing consumers, Chinese high brand purchasing consumers, and Chinese low brand purchasing consumers. 1. For purchase motives, Chinese consumers affected by Korean celebrities and had more motives to experience Korean cosmetics. To relax and to relieve from stress was the main reasons to buy Korean cosmetics for Chinese high brand consumers. Price was the main reason to buy Korean cosmetics for both low brand purchasing groups. 2. For information sources, Chinese consumers had tendency to collect information from personal relations such as friends and family. Korean and Chinese low brand consumers used internet advertising. Chinese high brand consumers collected information from department salesman. Korean high brand consumers showed lowest use of any kinds of information sources. 3. Korean high brand group put on importance on color and scent as cosmetics purchase criteria. Chinese high brand consumers showed importance on brand image, ingredients, containers/packing, skin fit, and feeling. Korean and Chinese low brand groups have importance on brand image, ingredients, and skin fit. 4. Concerned satisfaction level, Korean high brand group showed lowest satisfaction level. Chinese consumers had satisfied with container design and feelings.

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

취업난, 소비욕구의 증가, 서비스업의 발달 등으로 인해 아르바이트를 하는 학생의 수가 대폭 증가하고 있다. 하지만 이들은 열악한 근무환경과 저임금, 임금체불 및 학업과 일을 병행해야 하는 스트레스 등 많 은 어려움을 겪고 있다. 본 연구는 아르바이트 대학생들의 직무태도나 행동(조직유효성)에 영향을 주는 요인들을 밝혀냄으로써 이들을 고용한 업체나 대학에 실무적 시사점을 제공하는데 목적이 있다. 본 연구 에서는 한국학생과 중국학생 및 자발과 비자발 근로자에 따른 조직유효성의 차이를 알아보기 위해 인종 과 자발성 요인의 조절효과를 분석하였다. 본 연구는 20명 정도의 아르바이트생들을 면담 조사한 결과에 기초해 연구대상을 가장 잘 반영하는 변수들을 선정하였으며, ERG이론을 이론적 틀로 한 분석모형을 구성하였다. 연구대상은 대학생 303명(한국학생 201명, 중국인 유학생 102명)이며 SPSS 21.0프로그램을 사 용하여 위계적 회귀분석을 실시하였다. 분석 결과, 직무 자율성과 스케줄 조정 가능성은 모두 직무만족과 조직시민행동에 유의한 정(+)의 영향을, 상사와의 조화롭지 못한 관계는 직무만족과 조직시민행동에 모 두 유의한 부(-)의 영향을 미쳤다. 또한 상사 및 고객과의 조화롭지 못한 관계 그리고 학업과의 역할갈등 은 모두 이직의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 한편 자발성 요인은 직무 자율성과 조직시민행동 간의 관계, 고객과의 관계와 조직시민행동 간의 관계, 스케줄 조정 가능성과 이직의도 간의 관계 등에서 조절효과가 있는 것으로 나타났다. 즉 직무 자율성이 조직시민행동에 미치는 영향은 비자발 적으로 아르바이트를 하는 학생이 자발적으로 아르바이트를 하는 학생보다 높게 나타났다. 그리고 고객 과의 관계가 조직시민행동에 미치는 영향과 스케줄 조정 가능성이 이직의도에 미치는 영향 모두에서 자 발적으로 아르바이트를 하는 학생이 비자발적으로 아르바이트를 하는 학생보다 높게 나타났다. 마지막으 로, 인종은 스케줄 조정 가능성과 이직의도 간의 관계에서 조절작용을 하는 것으로 나타났다. 스케줄 조정 가능성이 이직의도에 미치는 영향은 한국학생이 중국학생보다 높게 나타났다.

Bulgogi (Korean-traditional barbequed beef) is one of the most globally well-known Korean foods. Though various attempts have been made to promote bulgogi, studies are limited understanding mostly to US consumers or foreigners who reside in Korea. China, the world’s most populous country, has the biggest market potential in the world. The purpose of this study was to understand reasons of liking or disliking bulgogi products in Chinese consumers who reside in China in comparison to Korean consumers. The bulgogi used in this study differed in its main marinating ingredients. Check-all-thatapply (CATA) questionnaire was used to collect the reasons why one liked or disliked the given bulgogi product. CATA result showed that even for the same product, Korean and Chinese consumers liked or disliked it for different reasons. In particular, unlike Koreans, Chinese consumers reported sweet taste and garlic flavor as reasons for disliking the samples with high amounts of sugar and garlic, respectively. This seemed to be the result of differences in familiarity of consumers to certain tastes and flavors. The results imply the influence of culture in consumer preferences.