Pinson Hall is a dormitory building of Chosen Christian College, built in 1922, and it still remains comparatively well preserved as original form. This building is worthy in that it shows the living space of western style college in Korea, as well as characteristics of collegiate gothic style and building technology, designed by western architect in 1920s. At first, based on literate review and field survey, this study aims to trace the construction background and process of Pinson Hall, and find out its architectural characteristics with the original form when it is used as dormitory. Additionally, it deals with historic meaning and value of Pinson Hall as a modern western style college dormitory, through comparison with other dormitories in the same era. In conclusion, Pinson Hall is a Western style dormitory which allows students to accustom themselves to Western life style, using bed and desk, as well as it shows the new building technology in the early 1920s which has mixture of masonry and reinforced concrete structure.

During the late Qing Dynasty, the translator of Jinshi Shibie transliterates names with foreign elements into multisyllabic Chinese words. Through this investigation, I found that the translator’s choice of Chinese characters to be used in the transliteration element was mainly based on Xiaoyun of Guangyun. The characters selected with the principles include those easy to write, easy to distinguish, commonly used, and used for systemization. The main reason for different usage of Chinese characters in element transliteration name was mainly the switch of homophones or variant characters.

통합과 포용력이 사회의 주요한 이슈로 부각되면서, 사회적 약자인 노년층과 저소득 계층의 여가 활동을 충족시키는 도시계획시설에 대한 역할이 주목받고 있다. 본 연구는 노원구 △△영구임대주택 거주민을 대상으로 옥외활동 시설에 대한 이용 실태와 주요 공간 이용에 따른 사회적 관계망 형성 효과를 분석하였다. 분석은 빈도, t-분석 그리고 사회연결망 분석 방법을 활용하였다. 분석결과, 단지 내 공간 및 시설이용 빈도는 복지관(36.9%), 나팔공원(17.9%), 텃밭(10.2%)의 순으로 나타났으며, 1인이 교류하는 이웃의 수는 텃밭(13.44명), 나팔공원(6.47명), 복지관(5.13명) 이용자의 순으로 나타났다. 특히, 텃밭 이용자는 이웃 간 교류의 범위가 가장 넓게 나타났으며, 다양한 그룹을 통해 정보의 교류가 활발히 일어나고 있었다. 관계의 질적 수준 역시 일반적인 교류의 수준을 넘어 정보 교류 및 문제 발생 시 적극적으로 도움을 주고받는 상호 부조의 관계를 유지하는 것으로 확인되었다. 반면 산책, 휴식, 운동 등의 여가 활동이 이루어지는 나팔공원과 교육 활동이 제공되는 복지관의 경우 이용자들 간 교류의 범위가 좁고 집중화된 정도가 소수 그룹에 한정되었다. 본 연구는 영구임대주택에 거주하는 취약계층을 대상으로 주민들의 자발적인 교류와 지속적인 옥외활동을 촉진하는 공간 및 시설에 대한 사회적 기능을 밝혔다는데 의의가 있다.

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children’s wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children’s wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children’s wear directly from overseas.

The increasing use of ballistic missiles as a means of delivering weapons of mass destruction in the course of military activities constitutes a new threat to civil aviation safety. Ballistic missiles are considered as a new form of offense and defense. These challenges may come in the form of warheads, carried by the missiles, with the possibility to explode at any time in air, or the long ranges of the missiles that bring them close to flight routes, which may endanger civil passengers. The multilateral treaty on ballistic missile prohibition is nonbinding in nature, voluntary and has a limited duration puts civil aviation safety at risk. Therefore, regulating ballistic missile in a binding manner are urgently needed to ensure civil aviation safety.

Over the course of the past decades, technological advancements accompanied a plethora of new types of data and consumer insights (e.g., Erevelles, Fukawa, & Swayne, 2016). Companies value opportunities provided by the availability of large data sets for their business strategy. Customers, however, are wary, as these analyses require the collection and storage of large amounts of personal information. Therefore, it is vital for companies to understand what customers perceive to be fair with regard to their personal data (e.g., Malhotra, Kim, & Agarwal, 2004). However, research still lacks deeper insights into customers’ expectations of fair data handling (Marketing Science Institute, 2016). Yet, only few studies have covered the field of expectations regarding fair data collection and use (Earp, Antón, Aiman-Smith, & Stufflebeam, 2005; Milne & Bahl, 2010). Importantly, however, previous studies have frequently neglected how companies’ fulfillment of customers’ expectations translates into subsequent consumer behavior. Moreover, we have yet to understand if companies’ actual behavior meets customers’ expectations. Grounded on psychological contract and justice theory, we investigate how customers want their data to be handled and in which ways they want to be informed about its usage, while also exploring how customer expectations translate into subsequent behavioral intentions. Additionally, we shed light on current company behavior, thus analyzing if customers’ expectations of fair data collection and usage are aligned with company perspectives. Responding to calls for a mixed methods approach in business research (e.g., Harrison, 2013; Woodside, 2010), we undertook qualitative and quantitative studies to address our research goals. In Study 1, we conduct in-depth interviews with customers and experts to gain an overview of customer expectations with regard to fair data collection and usage. Based on these findings, we conducted a quantitative study (Study 2) investigating each of the customer expectations identified in the prior study. The findings of Study 2 reveal that customers expect a simplification of privacy statements as well as easier control options for their data. Moreover, customers are willing to switch to a competitor, if it better fulfills expectations. Study 3 applies a content analysis of company homepages and privacy statements. Aligning the results from Study 2 and Study 3, we demonstrate that companies currently do not sufficiently meet customers’ expectation of fair data collection and usage.

In an increasingly globalized world, consumers are continuously exposed to global products in their domestic markets. As a result, companies are seeking ways to adapt their business in order to target the global consumer segment, which is favorably disposed to global market offerings (Papadopoulos & Martin Martin, 2011). Research on conceptualizing consumers’ positive dispositions towards global products is burgeoning, with a number of researchers focusing on the role of global/local consumer identities (i.e. Tu, Khare, & Zhang, 2012). Global identity implies that a person identifies with the entire human kind and feels as a resident of the entire world (Cannon & Yaprak, 2002), and consequently has a more positive view toward globalization and shows more interest into global events (Guo, 2013). Local identity, on the contrary, derives from the overall awareness of belonging to a community that shares the same national values and cultural norms (Thompson, 2001). Empirical evidence shows that global and local identities positively influence the evaluations and willingness to purchase global and local brands, respectively (Verlegh, 2007; Zhang & Khare, 2009). Despite the growing academic focus on consumers’ location-based identities (i.e. global/local) and their impact on consumer decision making, research on this topic is mainly focusing on tangible products, ignoring how digitalization has transformed the international marketing landscape. Drawing on social identity theory and the existing literature with regards to how global/local identity is influencing consumers’ disposition towards global products, this paper considers the case of global digital products. In particular, we aim to investigate whether global and local consumer identities influence the usage of two of the most famous global Social Network Sites (SNSs), namely Facebook and Instagram. Combining existing literature on global consumer culture and marketing of SNSs, we develop and empirically test a set of hypotheses with two samples of Facebook and Instagram users from Austria and Thailand. The choice of these specific countries allows us to explore whether consumers with global or local identities behave similarly in marketplaces characterized by completely different settings regarding the availability and use of SNSs.

The main purpose of this research is to explore the effects of usage frequency on the intention to reuse membership service while having perceived value play a role as a mediator. Usage frequency of membership services can affect consumers' fairness judgment. The more opportunities consumers have to perceive the fairness of a service, the more likely it is that they will choose to receive the identical service from the same provider in the future, since they form a positive attitude toward the service. In addition, the perceived value of the consumer can lead to the reuse of the service because it gives satisfaction to the consumer. Another objective of this research is to examine the moderating effect of regret and guilt on the relationship between perceived value and the intention to reuse membership service. Consistent with regret literature, if consumers perceive a consumption value that is smaller than the initially expected consumption value when using a membership service, they will regret the use of the service. Further, negative emotion such as regret often lead to negative attitudes and behaviors of consumers. Thus, as consumers feel regret, their willingness to use the membership service will continue to decrease. On the other hand, consumers experience guilt when they benefit from an unfair process (Krehbiel and Cropanzano, 2000). Similarly, when consumers judge that they have exceeded the usage frequency of membership service based on social norms or ethical principles of individuals, they will perceive unfairness. Consumers may try to offset their negative emotion by continuing to use identical membership services even after the end of the contract period as compensation for their guilty feelings. Thus, as consumers feel guilt, their willingness to use the membership service will continue to increase. This study proposes practical implications that a firm operating a membership service program can encourage a positive response of consumers in their service process by theoretically identifying the intrinsic process related to consumers' intention to reuse the service.

China is the world’s largest social network market in the world. The importance of tapping this massive market with rapid growth rate can’t be overstated. It has been widely acknowledged that culture is a significant variable in consumer attitudes and consumer behavior. Given that culture may influence individual’s interaction and consumption through social media, it is imperative to examine cultures’ influence in social media usage where much of the information is usually user generated. Traditionally, demographics like age, gender, education etc., are also considered as the key socioeconomic factors determining consumers’ media selection and buying decisions. To fill the research gap, this study is designed 1) to investigate the relationship between cultural dimensions and social media usages in China by introducing mediating factors of attitudes toward social media; 2) to investigate the role of individual characteristics (e.g., gender and living location) play on social networks usage in China. Pretest among small groups was first conducted for the purpose of scale validity evaluation. Later, a translation and back-translation method was employed to achieve the translation equivalence. A random stratified sample was obtained from an online panel in China in January 2018. A computer-assisted web interviews was conducted with adults age above 18. Total 600 usable samples were obtained in China in January 2018. The findings of this study evidenced the important role culture plays in defining the social context within which individuals behave. The result showed a strong positive relationship between power distance and negative attitude toward social media. This study also found a negative relationship between masculinity and using social media for direct purchase. The finding supports the fact that social networking, which has a strong focus on relationship building, is a relatively feminine value. Thus, the members of social networking, which espouses feminine values, demonstrate a more social orientation and expectation of shared values. Marketers need to ensure that they make their social media outlets user friendly and their spaces encourage communication and connectedness for their users.

In recent years, compulsive social media use has become an increasingly serious issue in the society. On the one hand, such compulsive behavior could even be viewed as a psychiatric disorder, as it may cause negative psychosocial and professional consequences (Aladwani and Almarzouqand, 2016). On the other hand, excessive involvement in social media may have a positive side—customer engagement which refers to “a customer’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers” (van Doorn et al., 2010, p. 254). Of particular interest, a behavioral dimension of engagement consists of vigor or “a customer’s level of energy and mental resilience in interacting with a focal engagement object”, and interaction or “the two-way communications between a focal engagement subject and object. The latter two dimensions” (Brodie et al., 2011, p. 257). In a computer-mediated context, this behavioral dimension of customer engagement implies continuous and repeated contact via social media. However, to our knowledge, little research has addressed the relationship between compulsive social media use and customer engagement. Against this background, this study first tests an explanatory model focusing on customer engagement, compulsive social media usage, and compulsive buying. Then, the study examines the moderating role of narcissism and vanity on the model. The data is collected from an online survey with general consumer sample in the UK. On this basis, we validate the model via structural equation model. In closing, we offer a discussion of the theoretical and managerial implications.

This study tries to focus on the psychological influence by social media on user and tries to find a relationship between psychological influence and consumption patterns. Therefore, we contend that social media are platforms of interaction in that they can generate social empowerment—users feeling that they have an impact on others which gives them high self-worth (Sara Hanson, 2017) and temporarily rise self-worth can lead low self-control. Khan and Dhar (2006) find that a prior virtuous act can momentarily increase one’s self-concept, which leads to more self-indulgence in unrelated decisions. In this paper, we also investigated the two types of social media users by their presentation focus (self vs. other). In social media, there are two types of users: player & watcher. Players are users who have many followers, post lots of information about themselves and need love and attention from other users. Thus, a player which is called self-presentation focus (Wilcox, 2013) is defined as a user who focuses on information they are presenting to people in social media. In contrast, watchers are users who don’t post information on social media as actively as players but love to observe and like or dislike other users’ posts. Thus, a watcher which is called other-presentation focus (Wilcox, 2013) is defined as a user who focuses on information people present to them in social media and this is called other-presentation focus. In general, players could feel more social empowerment because posting information can be one of the activities involving interacting with other users. However, we contend that watchers will feel rather more social empowerment because having an impact, or having the feeling of social empowerment, involves the perception that one’s actions are beneficial to others, which is giving a like or comment to other user in social media (Grant and Campbell 2007). This research will have several theoretical and managerial implications. First, this study will show the influence of social media on users’ behavior and mentality, and which are related to self-control and social-empowerment. Second, this study will discover which type of social media user can be affected effectively by firms’ social media efforts.

In an increasingly digital and interactive global marketing landscape, social media marketing is emerging as one of the most important strategic tools for brand communication. This is especially true in the luxury fashion context, which traditionally exploited virtual environments as an effective communicational tool of brand-related content and product usage information all over the world. A contemporary consumer cohort that exhibits digital- and virtual-oriented behaviors are Millennials, which represent the digital native generation highly inclined to Internet interaction and, thus, a relevant strategic opportunity for social media marketers in the luxury industry. While the literature reports a positive relationship between Millennials’ social media usage and purchase intention towards luxury brand, scant attention has been paid to the underlying mechanisms explaining such a relationship. To fill this gap, the current research proposes and tests a conceptual model to provide three main contributions to the social media and brand communication literature: first, consumers’ perceptions of interactivity – a multidimensional construct comprised of real-time conversation, no delay/timing, and engaging/navigation – is hypothesized as an antecedent of social media usage. In this way, relevant theoretical and practical implications are provided to online luxury marketers interested in embracing virtual environments for brand communication. Next, two significant constructs of consumer behavior such as materialism – comprised of success, hedonism, and happiness – and morality – comprised of moral judgment and moral intensity – are hypothesized as mediating variables of the relationship between social media usage and purchase intention towards luxury brands. Particularly, these materialistic and ethical decision making processes emerge as relevant for Millennials’ online purchasing activities, with the expectation of transparent and effective brand-related information through social media. Finally, these mediating influences are hypothesized to be moderated by two other relevant constructs in the brand communication process—consumers’ motivation to use social media and advertising skepticism. In fact, a better assessment of Millennials’ motivation and skepticism toward social media marketing communication result as crucial for modern strategic marketers. Such hypotheses are tested using bootstrapped moderated mediation analysis on a sample of 297 Millennials actively following luxury brand social media activities. Our results confirm the proposed hypotheses, particularly both materialism and idealism partially mediate the relationship between social media usage and purchase intention. Moreover, motivation to use social media improves the effect of social media usage on materialism, whereas advertising skepticism reduces the effect of idealism on purchase intention. These findings contribute to the social media and brand communication literature, providing interesting avenues for future research.

몰입감은 게임을 플레이 하는데 중요한 요소이며 궁극적으로 게임 자체의 성공을 좌우하는 재미 그 자체아 결부되기도 한다. 시각적 영역과 밀접한 연관이 있는 해상도는 게임 개발에 있어서 비중있는 요소이며 게임을 개발할 때 염두에 두어야 할 요소이기도 하다. 그래픽 기술의 발전은 하드웨어 발전과 함께해 왔으며, 대부분의 게임은 현재 고해상도의 고품질 그래픽으로 개발되고 있다. 현재 다양한 사용자들의 다양한 해상도 정보 분석 및 시장 조사는 게임 개발자들에게 효과 적인 정보를 제공해 줄 것이며 연구 가치가 있다고 할 수 있다. 본 연구는 지난 4년 간 네이버 소프트웨어 문서분야에서 가장 많은 다운로드 수를 기록하고 있는 문서 뷰어인 'DAVU'의 사용자 정보를 통해 한국인 IT사용자들의 평균 해상도를 분석한다. 'DAVU'는 국내 통합 뷰어 솔루션으로 2014년 국내 문서 및 이미지 뷰어 솔루션을 통해 서비스를 시작했으며 사용자가 뷰어를 실행할 때 개인정보를 제외한 사용자 정보(해상도, 파일 포맷, OS, IE정보 등)를 서버로 전송하여 집계가 가능하다. 이 연구는게임 및 소프트웨어뿐만 아니라 모니터 하드웨어 산업에도 효율적 정보를 제공해 주는 연구가 될 것이다.

이 연구의 목적은 서울 지역 소비자들의 베이커리 제품 구매자들의 구매 속성과 형태를 성별과 세대에 따라서 조사하였다. 그 결과는 다음과 같다 : 일반적 사항에서 전체 654명 중에서 남성이 46.6%, 여성이 53.4%로 여성이 남성보다 좀 더 많았다. 베이커리 제품의 구매속성에서 식생활 유형은 ‘미각 관심형’이 35.6%로 가장 많았고, 그 다음으로 ‘건강 관심형’이 35.2%, ‘편리 관심형’이 16.8%순이었다. 베이커리 제품의 구매 기준은 맛이 79.1%로 가장 높게 나타났으며, ‘영양’ 10.2%, ‘가격’ 6.6%, ‘위생’ 5.5% 순이었으며, 성별에 따라서 유의미한 차이를 나타내었다(p<0.01). 베이커리 이용 형태에서 프랜차이즈 베이커리가 71.1%, 윈도우 베이커리 13.3%, 인스토어 베이커리 8.4%순으로 이용하였으며. 성별에서 유의미하였다(p<0.001).

PURPOSES: In order to evaluate a crack resistance at cold joint, sealing tape was adopted to apply at cold joint instead of typical tack coat material(RSC-4). The sealing tape was made by hot sealing material. The crack resistance as function of environmental and traffic loading was measured with visual observation. METHODS : In this study, the crack resistance was evaluated as function of environmental and traffic loading. The freeze-thaw method was adopted for environmental loading of asphalt pavement. condition. The damage of cold joint under freeze-thaw action is initiated by ice expansion load and accelerated by the interfacial damage between new and old asphalt pavement. The traffic loading was applied with wheel tracking machine on the cold joint area of the asphalt pavement for 3 hours at 25℃. The evaluation of crack resistance was measured with visual observation. The freeze-thaw results shows that the sealing tape was significantly increased the crack resistance based on. RESULTS : To estimate the crack resistance at cold joint area due to the environmental loading, the Freeze-thaw test was conducted by exposing the product to freezing temperature(approximately -18℃) for 24 hours, and then allowing it to thaw at 60℃ for 24 hours. The tack coat material(RSC-4) was debonded after 21 cycles of the Freeze-thaw test. The first crack was observed after 14 freeze-thaw cycle with RSC-4 material. But, the sealing tape was not debonded after 24 cycle test. Also, the sealing tape shows the better performance of the crack resistance under the traffic loading with wheel track test. The crack was generated the under traffic loading with RSC-4(tack coating), however, the crack was not shown with sealing tape. It indicates that the sealing tape has a strong resistance of tensile stress due to traffic loading. CONCLUSIONS: Based on limited laboratory test result, a performance of crack resistance using the sealing tape is better than that of general tack coat material(RSC-4). It means that the sealing tape is possible to extend a pavement service life because the crack, one of the main pavement distresses, will be delayed. Keywords Sealing Tape, Crack Resistance, Freeze-Thaw, Tensile Adhesion

Rest area is a space providing opportunities to use a restroom, refuel, reduce fatigue and receive mechanical maintenance services. In Korea, entering rate to rest area from mainline traffic and duration time in rest area are the key variables in the determination of size of rest area. However, there are many controversies because of inconsistency of those variables between rest areas. Moreover, cases that parking space of newly opened rest area are heavily congested which led to an early expansion are also reported frequently. Review on studies related to design variables for the size of rest area shows that they mostly focus on entering rate, the most superficial aspect of driver’s behavior with regression analysis with mainline traffic volume of and geographical condition. Also, studies did not succeed to explain the difference in entering rates of two different rest areas with similar mainline traffic volume. In this research, aggregate methodology has been adopted to overcome prior studies’ limitation. DSRC (Dedicated Short Rage Communication) data collected from RSE (Road Side Equipment) along expressway has been analyzed to construct trip trajectory of each vehicle. From the analysis of each vehicle’s trip trajectory, rest area usage pattern has been found out to be a result of each vehicle’s travel characteristics including departure time, time of the day when passing rest area, and driving duration. And as a result, data-driven analysis methodology was able to be laid out.

Functional foods for health are often consumed among adolescents. To investigate functional food usage, this study surveyed 326 students aged 14-16. 56.3% of the subjects answered that they were interested in health. More than 76% of the subjects thought themselves to be very healthy. Users of functional foods made up 56.7%, and among all types of functional food, probiotic supplements were taken most frequently, followed by nutritional supplements>red ginseng products>enzyme containing products. Most users of functional food got the information on functional food through family (71.3%). 50.3% of users experienced the effectiveness of the functional food when they supplemented. After use, repurchase intent was 58.1%. In order to investigate the relationship between academic stress and functional food usage, groups were classified as stressful (n=124), intermediate (n=122), and low stress (n=84) according to self-perception about stress. There was no significant difference in the intake of functional foods according to academic stress. However, in the intermediate stress group, academic stress index was improved in the users of functional foods. In conclusion, the results of this study can be used to develop functional foods in the future, possibly helping to prepare nutrition education materials, reducing academic stress among adolescents with middle stress.

본 연구는 천연기념물 중에서 유일한 늪지식물인 제346호 함안 대송리 늪지식물을 대상으로 방문객의 문화재적 가치에 대한 인식현황과 활용 및 관리에 대한 요구도 등을 분석하여 향후 관리방안의 시사점 제공을 목적으로 한다. 방문객 인식현황을 분석한 결과 대상지의 인지도 및 인식수준은 전반적으로 낮았고 방문동기는 ‘자연 체험 및 교육’, ‘휴식 및 여가’, ‘문화자원 체험’ 순으로 높게 나타났다. 인식수준에 따른 방문동기 차이를 분석한 결과 대상지에 대한 인식수준이 높거나 대상지의 문화재적 가치를 높게 평가하는 집단의 경우 단순 휴식 보다 ‘자연 체험’ 또는 ‘문화자원 체험’을 위해 방문하는 경향이 높았다. 활용 측면에서는 안내판 등 관람, 편의를 위한 기본시설 및 적극적인 홍보에 대한 요구가 가장 높았고 늪지식물을 이용한 전통자원 발굴과 자연체험을 선호하는 것으로 조사되었다. 현행 관리의 주요 방해요인으로는 지역주민과 일반 탐방객 모두 체계적인 관리정책 부재와 지역주민과의 소통 부재 등을 문제로 인식하는 것으로 나타났다. 적절한 관리방안을 모색하기 위해서는 지역주민을 포함한 다양한 이해관계자들의 협력을 통한 보존과 이용의 조화를 이루는 정책 수립 및 현장 적용이 필요하다고 인식하였다.