With the popularity of live streaming commerce, the characteristics of streamers and products subtly influence consumer behavior through visual live streaming form. Based on dual-process theory, this paper develops a comprehensive theoretical model to examine how consumer perceived streamer characteristics and product characteristics influence streamer attractiveness and product attractiveness, and explore how consumer behavior inertia is affected by streamer attractiveness and product attractiveness. An online survey consisting of 300 participants was recruited to empirically examine the proposed research model. The results indicated that consumer perceived streamer characteristics and product characteristics are important factors affecting the streamer attractiveness and product attractiveness, which in turn positively affect consumer’s shopping experience memory, which further influence consumer behavior inertia. In addition, the moderating effects of mindfulness are also examined.

이 글은 남한 동해안에 유입된 북한 생활쓰레기로부터 시작된다. 그동안 북한 쓰레기가 남한에 유입된다는 사실은 해양쓰레기 실태조사 관련 연구 에서 주로 이루어졌다. 환동해권 해양쓰레기 유입 등에 관한 연구에서도 주로 한국과 일본, 극동러시아 등의 유입 현황에 관한 연구는 있지만, 북 한은 논의의 대상에서 제외되었다. 본 연구는 기존의 해양학 관점이 아닌 북한학 관점에서 남한 해안에 유입된 북한 쓰레기 문제를 다루었다. 북한 생활쓰레기 중 상품포장지는 직접적으로 북한 상품 생산 현황과 브랜드 등을 알 수 있으며, 간접적으로는 북한 내 경제 상황과 상품 유통 지역망 등을 알 수 있기 때문이다. 동해안 지역에서 수거한 북한제품 포장지를 살 펴보면 대부분 생산공장은 평양으로 표기되었다. 이를 통해 평양에서 생산 한 제품이 동해안 지역으로 유통됨을 알 수 있다. 또한 동해안 지역은 북 한을 대표하는 대도시인 원산, 청진, 함흥, 라선 등이 있는데, 실제로 상품 포장지에는 이 지역 생산공장이 표기되는 사례도 있었다. 김정은 집권 이 후 매년 국가적 차원에서 국가디자인전시회를 개최할 만큼 산업미술을 강 조하는데, 특히 상품의 고유한 특징을 표현하는 상표도안을 강조한다. 본 연구에서는 동해안 주요 도시에서 생산한 제품을 중심으로 같은 품목이지 만 공장별로 어떻게 상표도안이 다른지 살펴봤다. 북한 쓰레기에 대한 북 한학적 시각과 해양학적 시각의 학제간 연구를 통해 남한에 유입되는 북 한 생활쓰레기에 대한 연구의 폭을 넓혀갈 필요가 있다.

This study was performed to investigate the quality characteristics and antioxidant activity of black soybean Sunsik product with functional food ingredients and functional labeling system. We prepared black soybean Sunsik (BS) containing black beans, cereals, and vegetables. Black soybean Sunsik with nondigestible maltodextrin and calcium lactate (BSN) was prepared by adding non-digestible maltodextrin and calcium lactate to the base recipe to apply a functional labeling system. The particle size in BS was 118.00 μm, whereas BSN was 127.00 μm. The respective L, a, and b color values of BS were 73.25, 2.36, and 14.21. The respective L, a, and b values of BSN were 73.21, 2.36, and 14.31. The respective water retention capacities of BS and BSN were 241.67% and 216.33%. No significant difference was observed between BS and BSN in the three physicochemical properties described above. However, the pH of BSN was 5.45, which was significantly lower than that of BS. The total respective phenolic contents of BS and BSN were 1.75 mg GAE/g and 1.61 mg GAE/g, and total respective flavonoid contents of BS and BSN were 6.36 mg RE/g and 5.95 mg RE/g. The antioxidant capacities of BS and BSN were compared via assays of DPPH and ABTS radical scavenging activities, FRAP, and reducing power. The antioxidant activities of BS and BSN increased in a dose-dependant manner. No significant difference between BS and BSN was observed in any measure of antioxidant capacity. These results suggested that the addition of functional food ingredients (non-digestible maltodextrin and calcium lactate) did not affect the quality characteristics and antioxidant activity of black soybean Sunsik.

We conducted this study to determine the TikTok usage status of Chinese consumers, and the effect of fashion advertisement type preference and TikTok characteristics on fashion product purchase intentions. For this study, we conducted a literature review and survey method. The following conclusions were drawn by collecting data online and performing statistical analysis. Firstly, the period of use was 2–4 years, and 95.1% of people used it for 2–3 hours a day, and 95.1% of the people had a purchasing experience on TikTok. Secondly, the most people were interested in self creating and editing videos in TikTok. With regards to TikTok content, groups aged 30 are significantly more interested in fashion coordination suggestions and influencer’ recommendations than groups aged 20. Thirdly, this study found that the characteristics of TikTok fashion advertisements significantly influenced purchase intention. Among the characteristics of fashion advertisements, this study conclude that the “fashion entertainment” characteristic factor that fashion advertisements are fun and entertaining was the most influential variable on purchase intention, followed by useful information, reliability, and interactivity related to fashion. Fourthly, the types of preferred TikTok fashion advertising had a statistically significant effect on product purchase intention. The influential types of preferred advertising are top view, live advertisement, hashtag challenge, in-feed ads, and sticker ads.

본 연구에서는 지방 산화를 억제하고 품질이 우수한 부세 굴비의 가공법을 개발하기 위해 대두와 멸치의 복합 발효소재를 첨가한 염지제 처리 및 건조 시간에 따른 부세 굴비를 제조하여 품질 특성을 비교하였다. 발효소재 첨가에 따른 염지제와 부세 굴비의 DPPH 및 ABTS 라디칼 소거능은 발효소재의 함량에 따라 증가하였으나, 발효소재 1% 이상에서 부세 굴비의 라디칼 소거능은 유의적인 차이를 보이지 않았다. 발효소재의 함량이 증가할수록 부세 굴비의 아미노태질소 함량은 증가하고 VBN, TBARS, 산가는 감소하는 결과를 나타내나, 발효소재 1% 이상에서 품질의 유의적인 차이가 크지 않으므로 염지제의 발효소재 함량은 1%로 선정하였다. 염지제의 염도에 따른 부세 굴비의 품질을 분석한 결과 염도가 증가할수록 아미노태질소 함량은 증가하고 히스타민, VBN, TBARS, 산가는 감소하는 결과는 나타내며, 염지제의 염도는 품질 개선 효과가 가장 우수한 7% 조건을 선정하였다. 염지 처리 후 건조 시간에 따른 부세 굴비의 품질을 분석한 결 과 건조 시간이 증가할수록 수분은 감소하고 염도, pH, 아미노태질소, 히스타민, VBN, TBARS, 산가는 증가하였다. 그러나 건조 48시간 이하는 수분이 많아 저장성이 낮으며, 건조 96시간에서 히스타민과 산패도의 증가율이 높아지므로 부세 굴비의 건조 시간은 72시간이 적합한 것으 로 판단되었다.

화석연료로부터 기인한 환경오염에 대한 대응과 더불어 신재생에너지 공급의무화제도의 시행은 재생연료유 등 신재생에너지의 활용도를 증대시켰다. 부생연료유(2호)와 정제연료유(감압)는 국내 법령으로 엄격히 규제되고 있으며, 부생연료유(2호)를 혼합한 정제연료유(감압)의 물성변화를 시험하였다. 부생연료유(2호)를 1 : 1로 혼합한 정제연료유(감압)의 물성분석 결과, 국내 폐기물관리법에서 규정하고 있는 품질기준을 만족하였다. 다만, 연료와 관련한 추가항목 시험결과에서 높은 방향족 함량을 나타내었다. 연료내 높은 방향족 함량은 사용기기의 고무류 파손이나 연소 시 그을음, 매연 등이 발생할 가능성이 높을 것으로 보인다.

This study was carried out to investigate the characteristics of the quality of bread containing Red Ginseng Jung Kwa by-product, added in ratios of 0, 10, 20 and 30% of flour. It was found in dough and bread containing red ginseng Jung Kwa by-product that dough and loaf volume, specific loaf volume, baking loss, and pH decreased with an increasing amount of red ginseng Jung Kwa by-product. In addition, loaf weight and hardness were also reduced. In particular, hardness appeared to be 2.18 times higher for bread containing 30% Red Ginseng Jung Kwa by-product as compared to the amounts found in the control. For color, increasing the amount of Red Ginseng Jung Kwa by-product reduced the L value, whereas the a and b values were increased. In the sensory evaluation, the highest overall preference score was observed in the bread containing 20% red ginseng Jung Kwa by-product, whereas the lowest score was found in the control (no red ginseng Jung Kwa by-product added). It was concluded that pan bread containing red ginseng Jung Kwa by-product could be prepared with good acceptability, and that its optimum concentrate was found to be 20% of flour.

Scaffolds of cell substrates are biophysical platforms for cell attachment, proliferation, and differentiation. They ultimately play a leading-edge role in the regeneration of tissues. Recent studies have shown the potential of bioactive scaffolds (i.e., osteo-inductive) through 3D printing. In this study, rice bran-derived biocomposite was fabricated for fused deposition modeling (FDM)-based 3D printing as a potential bone-graft analogue. Rice bran by-product was blended with poly caprolactone (PCL), a synthetic commercial biodegradable polymer. An extruder with extrusion process molding was adopted to manufacture the newly blended “green material.” Processing conditions affected the performance of these blends. Bio-filament composite was characterized using field emission scanning electron microscopy (FE-SEM) and energy dispersive X-ray spectroscopy (EDX). Mechanical characterization of bio-filament composite was carried out to determine stress-strain and compressive strength. Biological behaviors of bio-filament composites were also investigated by assessing cell cytotoxicity and water contact angle. EDX results of bio-filament composites indicated the presence of organic compounds. These bio-filament composites were found to have higher tensile strength than conventional PCL filament. They exhibited positive response in cytotoxicity. Biological analysis revealed better compatibility of r-PCL with rice bran. Such rice bran blended bio-filament composite was found to have higher elongation and strength compared to control PCL.

SCM activities in a company are considered as total innovation through synchronizing supply and demand while maintaining appropriate inventory level and reducing the business operating costs. Until now, even several researches are carried out on the SCM performance of the companies which have introduced and been operating SCM, the research on the cost analysis for the inventory which occurs frequently on supply chain is still insufficient. Especially, for the electronics industry in which the product depreciation is sharp caused by the short product life cycle and the complexity of distribution channels, even the inventory related costs are a major factor in business management, since the current estimated criteria of inventory costs are limited to the interest and maintenance management costs, the criteria do not reflect the total influence of the product depreciation and lost opportunity cost which are related to the business management. Furthermore, even though the rapid price drops of the distributor inventory caused by the frequent new model launch can be covered by the product manufacturers, the scale of total costs related to the inventory has not been conceived because the price compensation is traditionally considered as a market costs.In this research, we analyzed the inventory characteristics of electronics industry in which the price depreciation happens frequently, newly defining the estimated criteria of the product total inventory cost which includes price depreciation from the product manufacturers’ view. Finally we focus on the case study of a representative electronics company and verify the scale of the influence on management performance.

This study was conducted to investigate the quality characteristics of the bread containing a honeyed red ginseng by-product (HRG). HRG was added to bread dough at various concentration ranging from 10-30%, after which physicochemical properties of dough and bread containing HRG were determined. The pH, loaf volume, specific loaf volume, volume and baking loss decreased with increasing amount of HRG in bread, whereas loaf weight and hardness were increased. In particular, hardness appeared to be 2.18 times higher in the control without HRG compared to the bread containing 30% HRG. For color, increasing the amount of HRG reduced a and b values, whereas L value was increased. In sensory evaluation, the highest overall preference score was observed in containing 20% HRG, whereas the lowest score was observed in bread with 10% HRG. From a honeyed red ginseng by-product bread with good acceptability has an optimum HRG concentration of 20%.

음식물류폐기물의 에너지 잠재량은 2,206 천TOE 임에도 대부분 사료화와 퇴비화로 약 85.5%가 재활용 되고 있으며, 해당 시설에서 생산된 제품 중 사료화는 72%, 퇴비화는 61%가 무상판매 되고 있다. 이에 본 연구는 음식물류폐기물을 반탄화 반응을 이용하여 연료화하고자 한다. 하지만 음식 물류폐기물만 단독으로 연료화 할 경우 연료적 가치가 낮아짐을 예방하고자 하수슬러지를 일정 비율로 혼합하여 진행하였다. 음식물류폐기물과 하수슬러지의 혼합비율은 10:0, 8:2, 6:4, 5:5로 하였다. 실험 결과 혼합 비율에 상관없이 반응온도 240℃이상에서 함수율 10% 이하로 감소하는 것을 확인 할 수 있 었다. 고정탄소의 경우 반응온도가 높아질수록, 하수슬러지의 비율이 높아질수록 증가하였으며, 초기 1.1%에서 최대 약 36% 로(혼합비율 6:4, 반응온도 270℃) 측정 되었으며, 발열량의 경우 반응온도 24 0℃부터 고형연료제품기준인 3,000Kcal/Kg 이상에 만족하는 발열량을 나타내었으며, 초기시료보다 약 6 배 정도 증가한 발열량을 얻을 수 있었다. Van krevelen Diagram이 Lignite 범위까지 이동하였으며, 슬 러지 혼합비율이 높아질수록 높은 연료비와 5,500Kcal/kg 이하의 연소성지수를 얻을 수 있었다. 하수슬 러지 혼합 비율이 높아질수록 발열량은 감소하지만, 고정탄소 함량 증가, 연료비 개선 등으로 음식물류 폐기물만 단독 고형연료화 한 것 보다 연료로써의 품질이 좋아지는 것을 확인 할 수 있었다.

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: “perceived quality”, “perceived price”, “deindividuation”, and “overly trendy styles”, and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, “regrets” and “perceived uncertainty.” The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers’ cognitive dissonance, and suggestions for future study are provided.

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

본 연구는 규모가 작고 역동적인 벤처기업의 성장에 영향을 줄 수 있는 요인들 중에서 기업의 전략적 행동이나 경영자의 경영 역량과 관련된 제품 전략과 CEO(최고경영자) 특성의 효과를 실증적으로 분석하였다. 벤처기업의 표본을 이용하여 FGLS 추정법에 기반한 회귀분석의 결과에 따르면, 제품 전략과 CEO 특성은 기업 성장에 유의한 영향을 주며 추가적인 설명력을 가진다. 일반적으로 제품의 다양화와 마케팅을 강조할수록, 변화혁신을 완화할수록 성장률이 높았다. 그리고 CEO가 경영지배력을 가진 창업자가 아니거나, 현재 사업관련 분야에서 실무경험이 많을수록 성장률이 높았다. 또한, 연구개발 위주 업무경력보다 일반경영 중심의 업무경력을 가진 CEO가 관리하는 기업이 성장률이 더 높았다. 제품 전략과 CEO 특성이 벤처기업의 성장에 미치는 이런 효과들은 조직수명주기 단계에 따라서 달라졌다. 창업기 및 초기 성장기에 있는 기업에서 제품의 마케팅 강조 전략과 CEO의 일반경영 중심 업무경력이 기업 성장에 미치는 긍정적 효과가 상대적으로 강화된 반면, 성숙기 및 정체기에 있는 기업에서 이런 제품 전략과 CEO 특성이 기업 성장에 미치는 효과가 부정적이거나 유의하지 않았다.

It seems most important for a manufacturing company to be well aware of its relationship with suppliers. This is why it is essential to analyze and control the structural relationship among CEO's characteristics, relations between suppliers and manufacturers and new product development performances affected by such relations. The present study may be summed up as follows: First, from the analysis of characteristics of manufacturing company's CEO and relations between suppliers and manufacturers, it could be verified that CEO's characteristics exercised influence upon sharing of product development process and upon cooperation for technical manpower, but not upon sharing of core technologies, signifying the fact that nothing could be more important than the role of CEO who has strong will to improve his or her relations with suppliers; and Second, from the analysis of relations between suppliers and manufacturers as well as relations between management and new product development performances, it became evident that both management performance and product development performance were affected by sharing of product development process. It was also known that cooperation for technical development process had influence upon the product development performance but not upon the management performance. Furthermore, the analysis showed that both management performance as well as product development performance were affected by sharing of core technologies.

Recently the market of the food waste disposer has increased. Therefore, many companies in the development of food garbage disposer has been increasing interest. In this study, we used QFD (Quality Function Development) to find out the quality factors for the development of the food waste disposer reflecting the consumer needs. HOQ (House Of Quality) showing the correlation between consumer characteristic and engineering characteristic was written by investigating the consumer needs based on the consumer complaints and survey. In addition, we generated the CTQ (Critical To Quality) reflecting the weighting of the importance of the parts. As the research result, the important quality factors for the food garbage disposer were the grinding capability, drying, and odor emission features. The crushing motor associated with grinding and dehydration appeared as the most important quality factors among the parts. Second thing was the fan motor associated with odor. The findings will be able to contribute to the development of the food waste disposer reflecting the consumer needs.

A fiber fraction (Aloe cellulose), the by-product obtained from Aloe vera gel processing was freeze dried and investigated for in vitro glucose/ bile acid retarding effects of powdered sample (100 mesh) comparing with commercial α-cellulose as a reference sample. We also examined the effectiveness of physiological functionality such as the antiobesity and anti-constipation on Sprague-Dawley (SD) rat. The Aloe cellulose powders during in vitro dialysis experiment for 2 hours exhibited the glucose and bile acid retarding index of 20.32-35.2% and 53.13-28.30%, respectively. Especially, freeze dried aloe cellulose showed the 2.5 and 1.2-6 times higher effect on in vitro glucose and bile acid retardation than those of α-cellulose. These relatively good retarding effects on glucose and bile acid diffusion suggest a potential of preventing from diabetes and arteriosclerosis of some extent. Also, the results from animal experiments on SD rats fed a high-fat diet for 4 weeks suggested that Aloe cellulose might be used as a novel dietary fiber showing an effective anti-obesity and anti-constipation effect.

본 연구는 음식물처리기 제품품질을 구성하는 차원 및 속성을 VOC(voice of customer)분석을 통해서 도출하고 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도 차이에 대한 분석과 고객만족에 영향을 미치는 품질속성에 대하여 분석하였다. 그 결과 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도의 차이와 고객만족에 영향을 미치는 품질속성을 도출하였으며, 본 연구 결과는 향후 음식물 처리기 제품개발에 고객의 니즈를 반영하는데 도움이 될 것으로 기대된다.

본 실험은 농산부산물인 감껍질, 맥강, 발효미강 및 활성탄을 혼합하여 만든 첨가 사료가 거세 한우의 질병, 성장 및 도체특성에 미치는 영향을 규명하고자 시험한 결과, 송아지 설사는 무처리구(Control)가 가장 발병율이 높았던 반면 첨가량이 가장 높은 T3구(5% 첨가구)가 가장 낮은 발병율을 보였다. 호흡기 질병 발병율은 3% 첨가구(T2)에 가장 낮게 나타났으며, 호흡기와 설사 동시 발생율은 Control구가 가장 높게 나타났다. 일당 증체량은 T