한류의 영향으로 K-Beauty는 세계적으로 주목받고 있으며, 베트남은 K-Beauty 제품의 수요가 급증하는 대표적인 한류 시장으로 자리하고 있다. 이에 따라 베트남 소비자를 대상으로 한 K-Beauty 관련 연구의 필요성이 높아지고 있다. 따라서 본 연구는 베트남 20∼30대 소비자를 대상으로 K-Beauty 인식과 서비스품질이 화장품 구매행동에 미치는 영향을 분석하고자 하였다. 이를 위해 K-Beauty 인식, 서비스품 질, 화장품구매행동, K-Beauty 관심도 및 인구통계학적 변인을 포함한 설문 문항으 로 구성된 조사를 실시하였으며, 불성실 응답을 제외한 394부를 최종 분석하였다. 수집된 자료는 SPSS 29.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상 관분석, 다중회귀분석을 수행하였다. 연구 결과, K-Beauty 인식은 ‘미용품질 인식’과 ‘가격 및 독창성 인식’의 두 요인으로 도출되었으며, 서비스품질과 화장품구매행동은 단일 요인으로 확인되었다. 상관분석 결과, K-Beauty 인식, 서비스품질, 화장품구매 행동 간에는 모두 정(+)의 유의한 상관관계가 나타났고, 다중회귀분석에서는 ‘가격 및 독창성 인식’과 ‘서비스품질’이 화장품구매행동에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 베트남 소비자들이 제품의 품질 자체보다 합리적인 가격, 독창적인 디자인, 신뢰성 있는 서비스 경험을 중시함을 보여주며, K-Beauty를 단순한 화장품이 아닌 트렌드와 자기 표현의 수단으로 인식하고 SNS 및 인플루언서를 통한 디지털 마케팅의 영향력이 구매행동에 크게 작용함을 시사한다. 본 연구는 K-Beauty 인식과 서비스품질이 화장품구매행동에 미치는 영향을 실증적으로 규명함 으로써 베트남 소비자의 트렌드와 개성을 반영한 브랜드 전략 및 서비스품질 개선을 통한 K-Beauty 산업의 경쟁력 강화에 기초자료로서 의의를 가진다.

본 연구는 늘어나는 중노년 남성의 삶의 질의 영향 요인으로 평생학습 인식과 평 생학습 참여동기를 높일 수 있는 개입 전략을 통해 고령화 사회에서 삶의 질 향상을 위한 변인들의 관계를 검증하고자 하였다. 이를 위해 40세~79세 중노년 대상으로 2024년 9월 30일부터 10월 10일까지 온라 인 설문 방식을 통해 297명의 응답을 받아 분석하였다. 수집한 자료에 대해서는 SPSS 28.0을 활용하여 신뢰도 분석, 기술통계 분석, 상관 분석, 회귀 분석을 실시하 고, Sobel Test를 통해 통계적 유의성을 분석하였다. 첫째, 중노년 남성의 평생학습 인식은 삶의 질에 긍정적인 영향을 미치는 것으로 나 타났다. 둘째, 중노년 남성의 평생학습 인식은 평생학습 참여동기와 정적 영향 관계 로 나타났다. 셋째, 중노년 남성의 평생학습 참여동기가 삶의 질에 긍정적인 영향으 로 유의미한 결과로 나타났다. 넷째, 평생학습 참여동기는 중노년 남성의 평생학습 인식과 삶의 질의 관계를 매개하는 것으로 나타났다. 연구 결과를 통해 중노년 남성의 삶의 질을 향상시키기 위해서 평생학습 인식과 평 생학습에 대한 필요성을 인식하고 중노년층의 평생학습 참여 동기를 높일 수 있는 평생교육 정책과 체계적인 프로그램 개발이 필요함을 시사한다.

한류의 영향으로 K-Beauty는 세계적으로 각광받고 있으며, 베트남은 한류의 거점이라고 불 릴 만큼 K-Beauty제품의 수요가 증가함에 따라 베트남인을 대상으로 한 K-Beauty에 관한 연구의 필요성이 높아져 가고 있다. 따라서 본 연구에서는 베트남인 20∼30대를 대상으로 K-Beauty인식과 서비스품질이 소비가치에 미치는 영향을 분석하고자 한다. 본 연구는 척도개 발을 위해 K-Beauty인식, 서비스품질, 소비가치, K-Beauty관심도, 인구 통계적 변인으로 설 문 문항을 구성하여 배부하였고, 불성실한 답변을 제외 후 394부를 최종 분석하였다. 빈도분 석, 요인분석, 신뢰도분석, 상관분석, 다중회귀분석, 매개효과 분석을 실시한 연구의 결과로 K-Beauty인식과 소비가치의 관계에서 K-Beauty인식의 두 가지 요소(미용품질 인식, 가격 및 독창성 인식)는 소비가치의 모든 요인에 긍정적인 영향을 미치는 것으로 나타났고 서비스품질 과 소비가치의 관계에서 서비스품질은 기능적 가치뿐만 아니라 유행추구적 가치, 과시적 가 치, 쾌락적 가치에도 유의미한 영향을 미치는 것으로 분석되었다. K-Beauty인식과 서비스품 질의 모든 요인은 기능적 가치에 영향을 미치는 것으로 나타났고 서비스품질 및 가격 및 독 창성 인식은 소비가치 중 유행추구적 가치와 과시적 가치 및 쾌락적 가치에 영향을 미치는 것으로 나타났다. 본 연구는 20~30대 뷰티 산업 방향성과 한·베트남 뷰티 산업 발전을 위한 기초 자료를 제공하며, K-Beauty의 마케팅 전략과 브랜드 경쟁력 강화에 기여할 것으로 기대 한다.

In this study, two things were analyzed for Korean Standards certification factory review evaluation items. First, it was examined whether there is a difference between the Practice of factory review evaluation items and Post-Management according to the change in perception of the factory review evaluation items of Korean Standards certification personnel. Second, the moderating effect of the Korean Standards certification personnel's perception of the effect of the Practice of the factory review evaluation items of Korean Standards certification personnel on Post-Management was verified. Although there is a statistically significant difference between Practice and Post-Management according to changes in perception of Korean Standards personnel, there is no statistically significant difference in the impact (slope) of Practice on Post-Management according to changes in perception of Korean Standards certification personnel. As the perception of factory review evaluation items increases, the Practice and Post-Management of factory review evaluation items are increasing, but the impact of the Practice of factory review evaluation items on Post-Management does not affect it. In order to further advance Korean Standards certification, which plays an important role in maintaining the quality level of products produced by companies, efforts to raise the level of perception of Korean Standards certification personnel are considered necessary.

Local consumption is considered to have a positive environmental and social impact. A new supply chain strategy has been devised to provide small and medium-sized local farms with enhanced efficiency and accessibility: a bidirectional distribution. Bidirectional distribution is a practice of backhauling local produce on emptied wholesale trucks for redistribution through wholesale markets while employing the existing network of rural stores and wholesale suppliers. Building on the cue utilization theory, this study investigated the effect of product information about bidirectional distribution on consumers’ perceived environmental value, personal well-being value, quality beliefs, and community social and economic value.

This study compares and analyzes changes in users’ perceptions of industrial catering food service quality before and after COVID-19. The survey enrolled 226 subjects at five industrial catering establishments in Seoul and Gyeonggi Province; a total of 204 customers with complete data were included in the final analysis. Factor analysis was conducted to verify convergence validity and construct reliability; results pertaining to ‘service and environmental hygiene’ and ‘quality of food’ were extracted. Among the general variables of food service quality, differences were obtained in the user’s perceptions of food service qualities according to gender, education, and marital status. Our results revealed that women, low education, and married people perceived significant differences in all attributes before and after COVID-19. Additionally, varied altered perceptions were determined for service quality according to the occupations of the subjects. However, no differences were obtained for pleasant dining environment in the ‘service and environmental hygiene factor’ and variety of desserts in the ‘food quality factor’.

Indoor air quality management is essential for a healthy life. However, it is difficult to perceive, detect, and monitor the level of indoor air pollution and this means that it is possible to be exposed to more pollution indoors than outdoors. In this study, in order to derive effective indoor air quality management measures, public perceptions and behavioral characteristics regarding indoor particulate matter and air quality management methods were investigated through a survey of 1,000 people. Based on the survey, it was found that most of the respondents had a negative perception of the indoor air quality of their residence, and natural ventilation was the most used method for indoor air quality management. Although the frequency of use of air quality management devices such as air purifiers and mechanical ventilation systems was relatively low, their effect regarding air quality management was positively perceived. In particular, the results of survey indicated that respondents of families which included members with fragile health engaged in more active behavior regarding in indoor air quality management than those respondents whose family members had no health issues and that the former have used air quality management devices more frequently. Therefore, it is necessary to develop proper guidelines to encourage more people to actively participate in improving indoor air quality.

In this paper, we conducted a survey to reveal the general perception of parents toward outdoor air quality, particulate matter (PM), and indoor air quality (IAQ) at schools where their children attend. A total of 1,030 parents participated in this survey, where the age of their children ranged between 7 years to over 19 years of age. Each participant was either a member of a non-governmental organization (NGO) with a keen interest in air quality or an ordinary public panel member with less interest. The result of the survey indicated that the participants had a negative perception of air quality, and parents believed that the outdoor and indoor air is extremely polluted. The participants pointed out that they believe that the main reason for the pollution is due to particulate matter (PM) and school classrooms are the location where their children are exposed to PM the most. Based on our study, the majority of the participants prefer a mechanical ventilation system to reduce indoor air pollutants in schools. Our study should be referred to by school officials in order to maintain IAQ and as a way of addressing the concerns of parents who want to protect their children’s health.

The purpose of this research is to examine the mediating effect of enterprise competitiveness on the relationship between operational service quality management and customer perception level of freight forwarders’ services in East Coast region of Peninsular Malaysia. Data were collected from 106 customers of freight forwarders through accessible random sampling method. Usable data were analyzed through Partial Least-squares Structural Equation Modeling (PLS-SEM) approach using Smart PLS-SEM software version 3.2.8. The validity of the survey questionnaire was confirmed using content validity, structural validity and expert validity. The results revealed that operational service quality management influences customer perception toward service providers’ services. Meanwhile, enterprise competitive mediates the relationship between operational service quality management and customer perception on service providers’ services. The enterprise competitiveness was found to be a driver for better customer perception on freight forwarder service providers. Besides, it has a strong mediating effect which ultimately effect on both customer perception level of satisfaction and could enhance customer perception on operational service quality management through words of mouth. These findings would therefore offer the freight forwarders’ management teams a new perspective in developing a better operational service quality management strategies and practices with emphasis on enterprise competitiveness. It also demonstrates the significance of enterprise competitiveness in donimating towards consumer perception in service preference and future repurchase intension.

제품유형과 가격, 브랜드 이미지 등의 상호작용이 소비자의 구매의도와 품질지각에 미치는 효과에 대해서는 다양한 현상을 관찰해 왔다. 그러나 제품유형과 제조방식의 상호작용이 이 요인들에 미치는 효과에 대해서는 연구가 드물었다. 그러나 3D프린터의 등장은 기계를 통한 자동화 생산과 수공예로 대표되던 제조방식에 3D프린팅이라는 새로운 방식을 추가하였고, 이러한 새로운 틀이 소비자의 구매의도와 품질지각에 영향을 미칠 가능성이 있기에 연구가 필요하다. 따라서 본 연구는 제품유형과 제조방식의 상호작용이 구매의도와 품질지각에 미치는 효과를 검증하기 위하여 이루어졌 다. 이를 위한 실험 1은 성격이 다른 제품유형(드론 vs. 바이올린 vs. 컵)을 선정하였고, 제품유형별로 선호하는 제조방식 이 다르게 나타나는지 측정하였다. 결과적으로 소비자들은 드론과 같은 최신제품은 3D프린팅 제작을, 바이올린은 수공예 제작을, 컵은 대량생산이 용이한 기계 제작을 선호하는 것으로 나타났다. 실험 2는 제품유형에 따른 제작방식 선호의 차이가 구매의도와 품질지각에 미치는 영향에 대한 검증을 시도하였다. 즉 드론은 3D프린팅 제조일 때 구매의도 가 가장 높았고, 바이올린은 수공예일 때 구매의도가 가장 높았으며, 컵은 기계 제작일 때 구매의도가 가장 높았다. 또한 드론은 제작방식 간 품질지각에 차이가 없었던 반면, 바이올린은 수공예의 품질을 가장 우수하다고 지각했고, 컵은 3D프린팅에서 품질을 가장 낮게 지각했다(컵은 3D프린팅 제작일 때 구매의도도 가장 낮았다). 본 연구가 소비자 심리학, 마케팅, 광고 등의 분야에 폭넓은 시사점을 줄 것으로 기대한다.

This study focuses on the effectiveness of two commercial stimuli: displays and advertising flyers. While displays work within the point of sale and trigger a more immediate and impulsive purchase decision, advertising flyers work out of the point of sale and, therefore, favor a more reasoned purchase decision. It is used the cue utilization theory that distinguish two dimensions for perceived quality, extrinsic quality (linked to the brand) and intrinsic quality (related with internal product characteristics), in order to analyze the role of quality perception in determining the effectiveness of both commercial incentives for selling products that induce high purchase involvement and perceived risk. The empirical analysis focuses on computer products sold by one of Europe’s largest computer retailers and, combines scanner, observational and survey data. The results show that both dimensions of quality perceptions moderate the influence of displays and advertising flyers on sales, but their impact differ on each commercial stimuli. Extrinsic quality perception increases to a greater extent the effect of displays which is linked to unplanned purchases. However, intrinsic quality perceptions improves to a greater extent the effect of advertising flyers, which encourage are related more closely to planned purchases.

The purposes of this study was to identify the level of satisfaction with the food quality in a company cafeteria located in Daejon. 400 people were given questionnaires, of which 341 questionnaires were returned for analysis (90.25% response rate). Our results show, 85.63% of customers eat at the cafeteria more than 3~4 times per week. 48.68% of people surveyed chose their meal based on the proximity when they enter the cafeteria. 39.59% said the most important factor for eating at the cafeteria was taste. 33.72% said it was quality. The type of food that was leftover the most was ‘Guk’ (soup). 52.20% said ‘Guk’ was leftover due to the awful taste. Food quality (34.60%) and taste (34.02%) required the most improvement according to those surveyed. Additionally, we divided food quality into 3 factors: ‘sanitation & service’, ‘food’, and ‘menu composition’. People who marked down ‘no other place to eat’ was the reason they ate at the cafeteria also had the lowest satisfaction scores across all items (p<0.001). Improving the ‘Guk’ and ‘meat’ was rated as the most important criteria to improve satisfaction with leftover food. Unsurprisingly, the ‘taste’ of leftover food had the lowest satisfaction scores. Those who had the lowest quality satisfaction scores also wanted to improve ‘taste’, ‘quality’ and ‘sanitation’ the most (p<0.001). Based on these findings, the foodservice manager can increase the overall satisfaction with the cafeteria food by focusing on improving the taste, quality and sanitation of the food that it serves.

The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

본 연구에서는 무용장르별 무용학원의 서비스품질에 대한 수강생의 지각차이를 알아보기 위해 서울시와 경기도에 소재한 사설무용학원의 수강생을 대상으로 385명의 자료를 최종분석에 적용하 여 연구결과를 도출하였다. 연구의 목적을 달성하기 위해 먼저 무용장르를 순수무용(발레, 현대무용, 한국무용)과 생활무용 (요가, 재즈댄스, 벨리댄스, 스포츠댄스 등)으로 구분하여 무용학원의 서비스품질에 대한 수강생들 의 지각을 연구하고자 하였다. 또한 무용학원의 서비스품질, 지각된 성과, 행동의도와의 관련성을 구조적 인과모형으로 제시하여 그 전체모형의 인과관계를 증명하였다. 그 결과는 다음과 같다. 첫째, 무용장르에 따라 무용학원의 서비스품질, 지각된 성과, 행동의도 등에 대한 지각적 차이 를 보이는 것으로 나타났다. 둘째, 구조적 인과모형에서 서비스품질, 지각된 성과, 행동의도 등의 전체모형에서 선행요인과 후행요인들과의 인과적 관련성을 보이는 것으로 나타났다.

This study attempted to understand the perception and the degree of trust that consumers had in the national agricultural food accreditation system, to inquire into and examine the consumers' perception of traditional food quality certification performed for the protection of excellent traditional food, and to propose the right direction for the policies on the traditional food quality certification system and the plans to improve consumers' perception of the system. According to the results of this survey performed in married women, based on the 'the recognition of accreditation system' and 'the recognition of certification marks' of 'the seventh national agricultural food accreditation system' presently being used by the Ministry for Food, Agriculture, Forestry and Fisheries, the household food purchasers showed high recognition for eco-friendly agricultural product accreditation, processed food KS certification, and organically processed food certification in that order. Meanwhile, it was shown that they indicated low recognition for the traditional food-related accreditation systems such as 'traditional food quality certification' and 'food grand master'. It was found that reliability of the certification mark provided by the agricultural food accreditation system gained 3.54 points (on a 5-point scale), and 68.1% of the study subjects referred to the certification marks while purchasing agricultural foods. And most of them answered to the question of 'why they referred to the certification marks' saying that it was done 'to choose safe food'. The most frequent answer to question of 'the means to recognize the traditional food quality certification system' was 'broadcasting, advertising'. 57.3% of the subjects had a previous experience of buying a product certified by the traditional food quality certification system, and 93.2% of all the subjects had the intention to buy a product certified by the traditional food quality certification system later. And most of them answered that 'strengthening government policies' would be the most ideal way to inform the public of the traditional food quality certification system. According to the results of this study, while 'relying on the traditional food quality certification system in general' was relatively high among the consumers, 'intention to buy quality certified products by visiting a distantly located store' was low; thus, from this analysis, it can be seen that there is a need for diversification of places selling these quality certified products and to establish a distribution network for these products.

This study purposed to analyze difference in the perception of service quality between physical therapy patients and physical therapists and to provide basic materials for maintaining high service quality that meets patients' expectation in each service area. For this study, we conducted a questionnaire survey with physical therapy patients and physical therapists in Jeju from the 6 to 30 of January, 2010. In the survey, we received 133 questionnaires from patients and 125 from physical therapists, and used them in analysis. The instrument used in this study to measure service quality was prepared by the researcher through adapting and supplementing the SERVQUAL model developed by Parasuraman et al (1991). For our physical therapy environment, and it consisted of a total of 23 questions in five areas, namely, tangibility, reliability, responsiveness, assurance, and empathy. Patients' perception of service quality was high in order of reliability, assurance, empathy, responsiveness, and tangibility. In four areas with exception of reliability, quality perceived by patients was lower than that perceived by physical therapists, and particularly in responsiveness(t=2.82, p=.00) and empathy(t=2.02, p=.04), the difference between patients and physical therapists was statistically significant. In order to reduce the difference in the perception of service quality between patients and physical therapists, it is considered necessary to enhance physical therapists' perception of service quality and to prepare measures for improving service equality so that services would be provided through respectful communication with maintaining the dignity of patients, rather than focusing on disease.

Recently the information system introduction and the application which use the computer are increasing. The efficient operation of information system helps corporations to improve productivity, customer service and corporate competitive power. SaaS(Software as a Service), which is the developed type of outsourcing in the area of information technology, is to use standardized and packaged application by hosting from the outside of enterprise. SaaS is not developed yet as much as people's interest about that in the initial stage, but its related technology and service capacity are accumulated after repeated trial and error, and it's ready to activate the industry. In the area of information system, studies on the measurement of service quality were followed. But there is little study on service quality measurement in the field of SaaS(Software as a Service). The purpose of this study was to divides the SaaS with e-SERVQUAL and it consider the relationship with the perceived recognition and the usage intention. According to this, variables of traditional research were rejected because SaaS is not developed yet in Korea. But information had a strong effect on perceived recognition. Therefore, business related with in SaaS must have provided a correct information about various applications.

This study examines the impact of the perception that employees of contract foodservice management companies have of internal marketing on service quality. Questionnaires were delivered to 291 employees employed in foodservice management companies. High perception item of internal marketing was 'value of formula education program' (3.36 points), whereas 'adequate allowance disbursement' (2.62 points) and 'various vacation benefits' (2.66 points) scored low. High service quality items for customers were 'kindness to customers' (3.89 points) and 'willingness to help customers' (3.89 points), whereas 'comprehension of customers' special requests' (3.63 point) and ['meeting customer expectations'] (3.64 points) scored low. The internal marketing conceived by employees of contract foodservice management companies has a positive influence on service quality. The most influential internal marketing variable to affect service quality was 'communication' followed by 'education/environment' and 'fringe benefits/[decisive] delegation'.

목적 : 본 연구는 건강한 노인들의 건강지각과 삶의 질을 조사하고 서로의 관계를 분석하는 것이다. 또한 건강지각과 삶의 질에 영향을 주는 요인들을 밝혀서 노인 삶의 질을 향상 시키는 전략을 세우는데 기초자료를 제공하기 위함이다. 연구방법 : 이를 위해서 대구시의 대표적인 노인관련기관 3군데의 건강한 남녀노인 553명을 대상으로 노인의 주관적 건강상태와 가장 선호하는 제품을 조사하는 질문지를 통해 건강지각을 알아보았다. 그리고 노인 삶의 질을 알아보기 위해 관련연구에서 사용한 네 가지 차원으로 구성된 삶의 질 척도를 사용하였다. 결과 : 노인들은 자신의 건강상태를 보통정도로 인식하였고 미래 활동에 대한 건강은 보통이하의 점수를 보였다. 삶의 질은 주관적 건강상태와 상관관계가 있었고 사회인구학적 요인 중에 경제적 수준이나 교육 수준과 상관성이 있음을 보였다(p < .01). 결론 : 노인의 건강지각의 향상은 노인 삶의 질에 긍정적인 영향을 준다. 노인 삶의 질을 조사하기 위해서는 노인건강, 경제수준, 교육 수준을 함께 분석하여야 한다. 본 연구의 결과를 시작으로 노인 삶의 질 향상과 건강 상태를 높이는 전략 개발을 위한 연구를 시행해야 할 것이다.