As social media becomes increasingly integrated into daily life, it has reshaped how people communicate and consume advertising. Instagram, a visually-oriented platform, uses advanced targeting and shopping features to deliver personalized advertising, particularly in the fashion retail sector. Grounded in the cognitive-affective-behavioral model and human information processing theory, this study investigates how Instagram’s personalized fashion advertising influences consumer perception and behavior, focusing on recommendation system quality (accuracy, novelty, diversity) and content quality (vividness, diagnosticity). A survey of 403 Korean adults aged 20–69 was conducted to assess causal relationships among these variables. The findings reveal that accuracy and diversity in recommendation systems, along with diagnosticity of content quality, positively influence user satisfaction, which, in turn, influences their click-through and purchase intentions. However, novelty and vividness exhibited no significant effects. Academically, the study contributes to a deeper understanding of the mechanisms underlying personalized advertising on visuallyoriented platforms like Instagram. Practically, it underscores the importance of creating high-quality, personalized content that aligns with user preferences and provides clear product information. Brands can enhance user engagement by designing visually appealing advertisements and optimizing linked web pages to foster emotional bonds with consumers. These strategies can cultivate long-term customer relationships and enhance brand loyalty while maximizing advertising effectiveness on Instagram.

본 연구는 소비자위해감시시스템(Consumer Injury Surveillance System, CISS)과 1372 소비자상담센터를 통 해 수집된 건강기능식품 관련 위해 사례를 분석하여, 소 비자가 겪는 부작용 및 불만 사항을 심층적으로 검토하였 다. 연구 결과, CISS를 통해 수집된 461건의 위해 사례는 주로 중장년층과 어린이·청소년층에서 많이 발생했으며, 가장 빈번하게 보고된 부작용은 피부 발진, 복통, 구토와 같은 신체 반응이었다. 특히, 50대와 10대 미만에서 부작 용 발생률이 높아, 이들 연령대에 대한 철저한 관리와 주 의가 필요함을 시사하였다. 또한, 홍삼, 유산균, 프로폴리 스 등에 대한 부작용 사례가 다수 보고되어, 제품의 판매 량에 영향이 있을 수 있으나, 해당 제품을 섭취하는 소비 자들에 대한 세심한 정보 제공과 주의가 요구됨을 확인하 였다. 부작용 중에서 가장 높은 비율을 차지한 것은 복통, 구토, 두드러기와 같은 피부 및 소화기관 관련 증상이었 으며, 이는 제품 섭취 전에 부패·변질 여부를 확인하는 것 이 중요함을 강조한다. 1372 소비자상담센터에 접수된 907 건의 상담사례 중 549건은 안전 문제와 관련되었고, 313 건은 표시·광고와 관련된 불만 사항이었다. 특히, 표시·광고와 관련된 불만은 제품 표시의 불충분함과 광고 내용의 신뢰성 부족에서 기인하였으며, 이는 소비자들이 제품 정 보를 정확히 얻지 못함으로써 발생하였다. 이에 대한 해 결책으로 제품 표시와 광고에 대한 규제 강화와 소비자 교육이 필요하다.

The objectives of the study were to examine food waste generation and reduction efforts at home, and to identify factors affecting the intention to reduce food waste. A total of 3,321 food buyer responses were used from the 2022 Consumer Behavior Survey for Food of the Korea Rural Economic Institute. Statistical methods for a complex sample were applied by using a SPSS program (ver. 26.0). The average daily food waste generation per household significantly differed by the main food purchaser’s age and household size. Plate waste and food waste from preparation were the main types of food waste. A multiple regression analysis revealed that intention to reduce food waste was influenced by the main types of food waste, the average daily amount of food waste, the perceived amount of food waste, and the perceived importance of food waste reduction after adjusting for the age of the main food purchaser and household size. Since the amount of food waste was affected by a series of food behaviors as well as consumer’s intention to reduce waste, empirical research on the types and amounts of food waste generated in Korean households and qualitative research on behaviors and attitude affecting food waste are needed.

This study examined the intake status and the factors affecting intake of functional foods using the data from Consumer Behavior Survey for Food by the Korea Rural Economic Institute. Among the total respondents, 80.4% took functional foods, and the number of respondents who took two types of functional foods was the highest. The main reason for taking functional foods was to prevent disease, and the main places of purchase of functional foods were off-line large supermarkets, on-line shopping malls, and pharmacies. Compared to a year ago, the percentage of increase in functional food purchases this year was higher than the percentage of decrease. The most common reasons for not taking functional foods were ‘not feeling the need’ and ‘not trusting the quality’. As a result of conducting a complex samples logistic regression analysis to identify the factors affecting the intake of functional foods, gender, age, marital status, illness state, alcohol drinking, and convenience-seeking type among dietary lifestyles were significant.

본 연구는 배수지에서 저수조를 포함한 대수용가의 수도꼭지에 이르는 구간에서 탁도와 잔류염소 농도의 시간적⋅공간적 변화를 분석하였다. 모니터링은 배수지, 중블록 유입 지점, 대수용가 유입 지점, 저수조 유출 지점, 수도꼭지 등 5개 지점에서 수행되었으며, 유량, 잔류염소, 탁도, pH, 전기전도도, 온도를 측정하였다. 연구 결과, 수돗물 이동 경로를 따라 잔류염소 농도는 점차 감소하고 탁도는 증가하는 경향을 보였다. 특히, 비업무시간대에는 수돗물 정체로 인한 수질 저하가 확인되었다. 또한, 저수조의 건전성을 평가하기 위해 반응계수를 산출한 결과, 시간에 따른 저수조 내부 건전성 저하와 수질 악화 가능성이 확인되었다. 본 연구는 수돗물의 이동 거리, 사용 시간대, 유량 변화 및 공급 방식에 따라 수질이 달라질 수 있음을 보여주며, 저수조에 의존하는 지역에서는 안전한 수돗물 공급을 위해 지속적인 모니터링과 관리가 필요함을 시사한다.

This study compared the dietary perceptions, food labeling behaviors, and purchasing patterns of vegetarians and nonvegetarians. The data from 5,811 adults aged ≥19 years who participated in the 2023 Consumer Behavior Survey for Food were analyzed. The participants were divided into vegetarians and non-vegetarians according to their dietary practices. Vegetarians were further divided into strict, semi, and occasional vegetarians. Non-vegetarians regularly consumed plantand animal-based foods without dietary restrictions. Vegetarians comprised 15.4% of the participants, and health (50.4%) was the primary motivation for adopting a vegetarian lifestyle. Compared to non-vegetarians, vegetarians prioritized their rights and responsibilities as citizens and identified a vegetable-centered diet as the most crucial factor for health. Vegetarians showed greater interest and trust in food labeling than non-vegetarians. Vegetarians selected a wider variety of food and had different purchasing motivations when purchasing eco-friendly foods than non-vegetarians. Vegetarians exhibited higher purchase frequencies across all categories than non-vegetarians and had different reasons for purchasing convenience foods. These findings highlight the diversity of vegetarian dietary motivations and behaviors, emphasizing the need for tailored dietary policies and education.

This study examines consumer perceptions of vase life (VL) guarantees for cut flowers based on artificial intelligence (AI) predictions. Data were collected through surveys conducted in Osaka and Fukuoka, Japan, targeting both general customers and individuals in the flower industry. Results revealed that although awareness of AI technology was widespread, trust in AI’s ability to predict VL varied among customer groups. General customers in Fukuoka showed greater interest in VL guarantees, a willingness to pay higher prices, and higher trust levels in AI-based prediction systems compared with customers in Osaka. Conversely, flower industry professionals expressed less interest in VL guarantees and were less inclined to pay higher prices regarding AI systems, despite moderate trust in AI’s capabilities. Consumer preferences highlighted demand for VL guarantees, particularly in Osaka, whereas guarantees of up to 7 days were preferred. Notably, 48.3% of general customers favored a 7-day guarantee, whereas 44.7% of flower industry professionals preferred a 10-day guarantee. Understanding these differences in consumer perceptions of VL guarantees and AI can inform the development of effective guarantee systems for cut flowers and enhance public relations strategies in distribution and export markets.

This study examined consumer perceptions and market trends of Korean food products sold on Amazon, focusing on keyword and review analysis. As Korean cuisine gains global attention, particularly in the U.S., it is essential to understand how international consumers perceive these products. Data were collected from Amazon, encompassing product details and customer reviews of Korean food categories. Frequently mentioned keywords in the reviews were identified, and customer sentiments were explored using Python-based data analysis. The results suggest that taste, especially spiciness and sweetness, is a key determinant of consumer satisfaction. Although Korean food was generally well-received, packaging and delivery issues were common complaints. These findings provide strategic insights for Korean food manufacturers aiming to expand globally, emphasizing the need for tailored product development and enhanced logistics.

This study was conducted to establish a range of sodium reduction acceptable to consumers through collaboration between food and nutrition experts and franchise restaurants to reduce sodium in franchise restaurants. This study was conducted sequentially in 2018 using focus group interview and in-depth interview with experts, development of low-sodium pizza. Sodium content of low-sodium pizza was then analyzed along with preference evaluation of low-sodium pizza. Results of expert interviews showed that gradual sodium reduction was desirable. Sodium-reduced pizzas were manufactured using sauces and toppings that gradually reduced refined salt and soy sauce. Results of physicochemical analysis showed that sodium contents of pizzas were reduced by 5.3%, 7.9%, and 12.7% in the experimental groups P1, P2, and P3, respectively, compared to the control group (487.43 mg/100g). As a result of evaluating the intensity of pizza taste, saltiness and greasiness were lower in sodium-reduced pizza group, while sweetness and spiciness were higher. The preference and willingness to recommend sodium-reduced pizza were the highest for pizza with a 12.7% reduction. A 7-12% reduction in sodium in currently commercially available pizzas had no effect on taste preference. It is viewed positively by consumers. Thus, such reduction can be applied at a realistic level in franchise restaurants.

This study sought to improve the accuracy of estimating national emissions of volatile organic compounds (VOCs) from consumer solvent products (CSPs) by updating emission factors and category-specific activity data. The classification of the CSPs, which was originally proposed by the U.S. Environmental Protection Agency, was reorganized to reflect domestic consumption patterns in Korea. VOC contents, product sales, and atmospheric evaporation rates of the CSPs were analyzed for subcategories including personal care products, household products, and automotive aftermarket products to update their emission factors. Additionally, the category-specific activity data, previously based on only population statistics, were newly applied to count the characteristics of each classification, such as the number of households and the number of registered automobiles. The updated emission factors were calculated to be 1.90 kg/capita·yr for personal care products, 4.37 kg/household·yr for household products, and 2.36 kg/car·yr for automotive products. An evaluation of uncertainties revealed the limitation in the product classification, the shortage of sales data, and the lack of information on VOC contents depending on the product forms (liquid, solid, and aerosol). This study highlighted the necessity of developing detailed classification systems and standardized VOC content measurement methods, ultimately contributing to more accurate and practical assessments of VOC emissions from the CSPs.

This study analyzed the status of agrifood consumer competencies and the factors influencing them to provide useful information to improve the quality of life by strengthening the agrifood consumer competencies. The raw data of the 2022 Consumer Behavior Survey for Food collected by the Korea Rural Economic Research Institute were used. The data from 3,321 responses were used for the final analysis. Among the competencies, the average score of the cognitive and practical competencies were 3.543 and 3.459 points, respectively. In addition, the average scores of the specific areas within cognitive competency were 3.587 points for dietary competency, 3.557 points for civic competency, and 3.489 points for purchasing competency. Within practical competency, the average scores of the specific areas were 3.569 points for dietary competency, 3.422 points for civic competency, and 3.392 points for purchasing competency. Gender, age, monthly household income, marital status, administrative district, interest in health, and interest in food safety issues were the significant factors affecting the specific areas within cognitive competency. On the other hand, gender, age, educational level, monthly household income, marital status, administrative district, interest in food safety issues, and each of the areas within cognitive competency had a significant impact on the specific areas of practical competency.

2022년 우리나라의 합계출산율이 0.78명으로 역대 최저를 기록했다. 그러나, 한 국의 최저 출생률 상황에서도 유아용품 시장은 성장하고 있는 특이한 양상을 보이고 있다. 좋은 제품을 원하는 부모의 소비 욕구와 경제적 합리성을 고려한 양육자의 소비 특성은 유아 용품 시장의 양면성을 나타내는 것이다. 그러나 이에 대한 연구는 미비하기에, 본 연구는 유아 용품 소비자의 양면적 특성을 분석하여 소비가치가 태도와 구매 의도에 미치는 영향을 살펴 보고자 하였다. 특히 유아용품 브랜드 유형을 중저가와 프리미엄으로 분류하고 이에 따른 소비 가치와 소비자 행동 간의 상관관계를 조사하여 시장에 유용한 시사점을 도출하고자 하였다. 본 연구에서는 프리미엄 유아용품 브랜드와 중저가 유아용품 브랜드의 양면적 소비자에게 미치는 영향을 탐색하였고, 주요 결과는 다음과 같다. 첫째, 유아용품의 소비가치는 일반적으로 태도에 긍정적인 영향을 미쳤다. 둘째, 사회적 가치는 유아용품의 소비가치 중에서 통계적으로 유의미한 영향을 미치지 않았으나, 프리미엄 유아용품에서는 사회적 가치가 태도에 긍정적인 영향을 미치지만, 중저가 유아용품에서는 부정적인 영향을 미친것으로 나타났다. 셋째, 중저가 유아용품은 기능적 가치의 중요성이 높았다. 넷째, 프리미엄 유아용품과 중저가 유아용품 간의 제품 구매를 통한 감정적 만족도에는 큰 차이가 없었다. 다섯째, 유아용품 구매 시 대다수의 소비자가 이성적 가치와 감정적 가치를 복합적으로 고려하는 양면적 소비자로 나타났다. 실무 적으로는 프리미엄 유아용품과 중저가 유아용품의 차이에 대한 이해를 통해, 사회적 가치에 대한 브랜드 전략의 중요성과 중저가 유아용품에서는 기능성 강조가 효과적일 것임을 강조 하였다. 본 연구를 통해 유아용품 시장의 동향과 소비자 행동에 대한 깊은 이해를 제공하여 기업 들이 효과적인 전략 수립에 기여할 것으로 기대할 수 있다.

본 연구의 목적은 소비자의 속성인 성별과 전공에 따라 패션 인플루언서의 특성과 팔로우 및 관계유지 사이의 관계성을 살펴보고 소비자의 성별에 따라 패션 인플루언서를 팔로우함에 있어 동성편중을 분석하는 것이다. 패션 인플루언서의 특성은 전문성, 호감성, 유사성, 친밀성으로 구분하였으며 특성이 지속적인 관계유지에 유의미한 영향 을 미치는지 분석하였다. 연구방법은 SNS를 활발히 사용하는 20대 남녀를 대상으로 설문지 조사를 실시하였다. SPSS 통계를 사용하여 기술통계, 요인 분석, 신뢰도 분석, 카이제곱 분석, t-test, 회귀분석을 조사하였다. 연구 결과 는 다음과 같았다. 첫째, 남성은 인플루언서의 성별에 영향을 받지 않았으나 여성은 여성 인플루언서를 유의미하게 팔로우 하는 것으로 나타났다. 둘째, 지속적인 관계를 유지하는데 성별과 전공에 관계없이 공통적으로 전문성과 호 감성이 유의미한 영향을 미쳤으나, 여성과 패션 비전공자는 친밀성 또한 중시하는 것으로 나타났다. 이러한 결과는 지속적인 관계유지를 위해 전문적인 지식 전달과 함께 소비자에게 호감을 줄 수 있도록 노력해야 함을 시사한다.

본 논문은 이완의 작업, <메이드인>(2013)과 <고유시>(2017)를 중심으로, 포디즘 이후 등장한 네트워크 사회의 기술적 및 경제적 전환의 동기와 인과를 조명한다. 이 특정한 역사적 맥락에서 노동과 자본주의 가속도, 그리고 그 사회경제적 구조의 권력 역학이 행복의 개념과 이미 지를 개인적 이상에서 정량화된 기호의 척도로 전환하는 과정을 분석한다. 특히 1980년대 이후 디지털 네트워크의 융합은 물질적 상품을 넘 어 기호와 데이터의 생산 및 소비가 지배적인 환경을 조성하며, 글로벌 소비사회에서 개인 행복 담론이 노동의 추상화, 시간의 공간화, 그리고 계층적 구분과 동질화의 역학 속에서 재구성되는 방식을 드러낸다. 본 연구는 이완의 작업을 중심으로, 디지털 스펙터클이 초래하는 개인 행복 조건의 상품화 과정을 조명하며, 이를 통해 현대 소비사회에서 수직적 계층화와 수평적 동질화를 지속시키는 구조적 역학을 고찰한다.

본 연구는 최근 확산되고 있는 한국 사회의 개인주의화가 한국 소비자의 세계주의화와 외국 제품 평가에 미치는 영향을 분석하고자 하는 연구이다. 구체적으로, 본 연구에서는 근대화 이론(modernization theory: Weber, 1922) 을 바탕으로 소비자 개인주의가 소비자 세계주의 성향과 소비자 적대감에 미치는 영향을 검증하고, 이러한 효과가 한국 소비자의 일본 제품 평가에 미치는 영향을 실증적으로 분석한다. 426명의 소비자를 대상으로 한 온라인 조사자료를 분석한 결과, 우선 개인주의 성향이 높은 소비자들은 세계주 의 성향이 높아 일본 제품을 호의적으로 인식하는 것으로 나타났다. 기대와 달리 개인주의와 세계주의 성향이 높은 소비자들의 경우, 일본에 대한 적대감이 낮지는 않았다. 그러나 이들 소비자들은 일본 제품 평가에 있어서는 적대 감의 영향을 받지 않는 것으로 나타났다. 즉 소비자 개인주의와 세계주의는 소비자 적대감의 선행요인은 아니지만, 소비자 적대감의 효과를 완화하는 것이 확인되었다.

This study investigated the effects of social responsibility activities on consumer attitudes, product evaluation, corporate support, and corporate trust through structural equations and path analysis. Corporate social responsibility activities were divided into five areas: consumer and environmental protection, social contribution, cultural business, and economic responsibility, and the relative impact on consumer attitudes was considered. The results and strategic implications of this study are as follows. The same results as in previous studies confirmed that the performance of corporate social responsibility activities induces positive attitudes and behaviors of consumers. It proved that the performance of corporate social responsibility activities leads consumers to form a positive attitude, which can eventually be transferred to products and corporate images by a halo effect, leading to product evaluation, corporate support and trust. In addition, the composition dimension and measurement items of corporate social responsibility activities were re-verified, and from a consumer point of view, it was confirmed that social responsibility activities include not only economic activities, but also activities that contribute positively, such as social contribution, support for local and cultural projects, and actions that do not harm society as a whole, such as protecting consumer rights and protecting the environment.

The purpose of this study is to identify factors that influence consumers’ acceptance intentions towards Direct-to-Consumer (DTC) Genetic Testing service. DTC genetic testing service can be considered in two aspects: the application of new technology in genetic testing customers can directly purchase and the services for receiving the test results customer can’t directly analyze. Existing technology-based acceptance models have difficulty fully explaining consumers’ acceptance intentions towards DTC genetic testing services. Therefore, this study aims to propose a new acceptance model considering these two characteristics. A survey was conducted with 377 potential consumers for this research. The analysis revealed that health interest, prior knowledge, subjective norms, innovativeness, perceived usefulness, and perceived value affect consumers’ acceptance intentions. The results obtained through this study can help establish strategies and marketing plans necessary for the diffusion of services, such as DTC genetic testing services, that combine a new technology and a service. In the long term, the accumulated DTC genetic testing results data can contribute to the development of national genetic information infrastructure and preventive medical applications, as well as improve individuals’ quality of life.

The Metaverse’s virtual world is used in various industries and is expected to continue to grow in the future. In addition, the Metaverse is a new type of society that integrates various new technologies, and NFT products play an essential role. Therefore, NFT product characteristics and industry trends should be assessed to revitalize the NFT market. To this end, this study confirms the influence relationship between social presence and NFT product characteristics in the Metaverse environment and examines the impact of each characteristic on consumer satisfaction and continued engagement intention to NFT product. Statistical analysis such as exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling (SEM) using IBM SPSS Amos was conducted on data collected through a survey targeting male and female Korean consumers in their age group 10 to 50. Study results indicate that social presence significantly impacted all characteristics of NFT products (authenticity, scarcity, rarity, collectability, and interactivity). Scarcity and authenticity significantly impacted consumer satisfaction, and both authenticity and consumer satisfaction significantly impacted continued engagement intention. Thus, effective product development and marketing strategies can be established only by presenting different emphasized characteristics depending on the type of NFT product and the Metaverse’s social presence.

The increase in the global sugar-free trend and interest in sugar-free products has resulted in most consumers becoming more interested in products with low or no sugar content. This study explored consumer perceptions of sugar-free products through text network analysis using big data. After collecting the texts, 50 key words were extracted through frequency analysis and TF-IDF analysis. Subsequently, they were categorized into four clusters using degree centrality analysis, social network analysis, and CONCOR analysis, to arrive at the implications. The limitations of the study were then listed.

이 연구에서는 선택실험법을 통해 수집한 진술선호자료를 기반으로 세 가지 모형을 이용하여 축산물(쇠고기, 돼지고기 제품)의 이력추적성과 원산지 속성에 대한 소비자 선호도를 분석하였다. 우리의 연구 결과에 따르면 쇠고기의 경우 한우 제품에 대한 지불의사금액 대비 이력추적성 속성에 대한 지불의사금액의 비율이 92~97%로 매우 높았다. 돼지고기의 경우에는 한돈 제품에 대한 지불의사금액 대비 추적가능한 속성에 대한 지불의사금액의 비율은 약 76~82% 수준이었다. 이러한 결과는 국내 소비자들이 국내산 육류 제품에 대한 선호도에 따라 어느 정도 식품 안전 속성(추적성)에 높은 가치를 두고 있음을 의미한다. 다시 말해 축산물 이력제가 쇠고기와 돼지고기의 식품안전성에 대한 소비자의 신뢰를 구축하는 데 크게 기여하고 있음을 보여준다고 할 수 있다.