본 연구에서는 울산지역에서 유통되는 로컬푸드 농산물 367건에 대해 다성분 분석법을 이용하여 잔류농약 350종 을 분석한 결과 다음과 같다. 로컬푸드 농산물에 대한 잔류농약 분석 결과 21.5%(79 건)의 검출률을 보였으며 부적합률은 1.1%(4건)으로 나타 났다. 품목별로 과일류는 65건 중 27건(41.5%), 채소류는 242건 중 50건(20.7%), 두류는 7건 중 1건(14.3%), 곡류 11건 중 1건(9.1%) 검출률을 보였고, 취나물, 곤달비, 파, 살구에서 기준치 이상의 잔류농약이 검출되었다. 검출된 잔류농약은 총 58종 163회로 살충제 성분이 가 장 많이 검출되었고 고독성 농약 1회, 보통 독성 농약 9 회, 저독성 농약이 48종이었다. 부적합 처리된 품목을 포함한 검출된 잔류농약 항목에 대한 위해도 평가 결과 위해지수(%ADI) 가 0.0000- 63.1043% 으로 모두 100% 미만으로 위해하지 않은 수준 으로 판단되었다. 지속적으로 로컬푸드 농산물의 운동 추진 방향인 지역 활성화와 안전한 먹거리 공급체계구축의 목적을 위해 엄 격히 관리되는 기준으로 안전성 검사를 실시하고, 신뢰성 확보를 위한 생산자 교육 및 홍보, 출하 전 안전성 검사 관리시스템이 정착된다면 울산지역 로컬푸드 농산물 사업 이 더욱 활성화되고 지속적으로 추진 될 수 있을 것으로 판단된다.

Beta-carotene is the most prominent member of the group of carotenoids, natural colorants that occur in the human diet. Beta-carotene is also an effective source of vitamin A in both conventional foods and vitamin supplements, and it’s generally safe. In this study, we explored the beta-carotene contents in agricultural products widely and specifically grown in Korea. The beta-carotene contents were ranging from 223 to 27,908 μg/100 g in leaves, and 0 to 7,588 μg/100 g in vegetables. In leaves and vegetables, the amount of beta-carotene was the highest in green tea powder (27,908 μg/100 g), followed by pepper (7,588 μg/100 g). In fruits, the beta-carotene content was found to range from 0 μg/1,011 g to maximum of 293.66 μg/100 g(plumcot). However, there beta-carotene was not detected in strawberry. In the case of cereals and specialty crops, the beta-carotene contents were 326 μg/100 g for non-glutinous rice, 313 μg/100 g for glutinous rice, 57 μg/100 g for amaranth and 15 μg/100 g for pine nut, respectively. However, the beta-carotene content was not detected in other samples. This study revealed the presence of beta-carotene content in agricultural products specifically grown in Korea for nutritional information and food composition database.

IT기술의 발달로 인하여 의사소통을 위해서 스마트폰은 없어서는 안될 중요한 존재가 되었다. 그 중에서도 카카오톡이나 라인과 같은 모바일 메신저는 인간과 인간사이에 의사소통을 원활하게 하는 중요한 전달 수단이 되었다. 초창기의 모바일 메신저는 단순히 문자들 주고 받거나 사진을 주고 받는 수단에 불과했다면 최근에는 캐릭터를 이용한 이모티콘 사용으로 의사소통을 좀 더 편하고 빨리 접근하도록 하고 있다. 이렇게 이모티콘이 많은 인기를 끔에 따라 지자체에서도 메신저를 활용한 마케팅을 적극적으로 활용하고 있는데 그 중에서도 이모티콘을 활용한 마케팅을 활발하게 추진중에 있다. 또한, 지역캐릭터를 활용한 이모티콘을 무료 배포함에 따라 시민들에게 다양한 참여를 유도하고 있다. 하지만 이러한 무분별한 이모티콘 개발은 지자체 예산만 소진할 뿐 별다른 소득을 얻지 못하고 일시적인 흥미만 유발하는 사례가 발생하고 있는 실정이다. 이에 본 연구는 지역 관광산업의 활성화를 위하여 이모티콘 활용방 안을 제시하기 위하여 이모티콘 캐릭터가 가지고 있는 표현유형을 분석하고 성공적인 이모티콘 캐릭터 사례를 조사하여 이에 대한 해결방안을 제시하는 것이 목적이다. 그 결과, 이러한 문제점을 해결하기 위해서는 캐릭터를 개발할 시 부터 디지털 환경을 고려하여 디자인할 필요가 있으며 이를 위해 형태와 색이 단순화된 캐릭터가 그 효율성이 더 높을 것이다. 또한 지역예산은 낭비하면서 까지 유사한 유형의 캐릭터를 만드는 것이 아닌 성공한 이모티콘과 콜라보레이션하여 지역 관광산업의 바로 도움이 될 수 있는 비즈니스 시스템을 구축할 필요가 있다. 마지막으로 캐릭터의 중립성과 형태 및 색채의 단순성, 자유로움 움직임 반영하여 디자인 되어야 한다. 본 연구에서 제시된 결론 및 제언을 통해 내 외국인의 관광객의 증대와 연계되어 관광산업 활성화와 지역사회에 조금이이나마 도움이 되었으면 하는 바램이다.

This study aimed to develop unique, local “food tourism” products by finding specialized items that combine tourist attractions, such as folklore or hot springs. Traditional ingredients were analyzed with ancient texts for the methods of research. A brand image was made possible utilizing hot spring lore and other regional stories. The tofu products were produced using local specialty beans. Products, such as tofu residue cake and willow bean tea, were made with the tofu residue. After the products were completed, the sensory test began at the local tourist attraction. Asan City’s food tourism product willow tofu was made with beans that were given as compensation for building the Onyang temporary palace according to the Annals of the Joseon Dynasty and the willow tree that appears in Sunshin Lee’s anecdotes. After the preference test between normal tofu and willow-extract tofu was conducted to measure the product potential of willow tofu, among the sample extracts, 0.04% of the willow extract showed a significant preference. The hot spring tofu-residue cake was baked using tofu residue and vegetable olive oil to substitute for animal oil, such as butter, or margarine. After the sensory test targeting the adults was conducted, both products displayed significant product potential with average scores above 5.0. Willow tree bark, which hasantioxidation and anti-inflammatory effects without a bitter taste or strong smell, was proven to bean appropriate ingredient for leached tea. The nutty flavor of leached tea was enhanced by roasted green kernel black beans and willow tree bark. The sensory test showed that the leached tea and tofu received a high preference rating on both color and flavor.

This study investigated the crude protein and amino acid contents of local agricultural products widely and specifically grown in Korea, including 25 vegetables and 13 fruits. The crude protein content of vegetables and fruits ranged from 0.46 to 6.53% and 0.29 to 2.23%, respectively. Totally, 17 types of amino acids were found in most samples. The total amino acid content of vegetables and fruits ranged from 457.38 to 9,303.18 mg% and 368.82 to 3,118.75 mg%, respectively. The total amino acid contents of garlic and passion fruit was higher compared to other vagetables and fruits. The calibration curves of the standard components showed good linearity (r2>0.99), except Met (r2=0.989). The limits of LOD and LOQ were in the range 0.034 to 0.991 μg/mL and 0.009 to 0.474 μg/mL, respectively. The results of the study can serve as a fundamental source of information regarding crude protein and amino acids contents in food, for diet planning.

Contents of water soluble vitamin B6 in a total of 62 agricultural products cultivated in local areas in Korea were analyzed by high performance liquid chromatography with fluorescence detector (HPLC/FLD). To verify the method of vitamin B6 analysis, a quality control chart was formulated with in-house control using a mixture of broccoli and shiitake mushrooms. Among cereals, high content of vitamin B6 measured 234.3~260.3 μg/100 g in dried mung bean and soybean. Vitamin B6 content of non-glutinous and glutinous black rice measured 105.0 μg/100 g and 129.7 μg/100 g, respectively. In vegetables, high content of vitamin B6 were measured in passion fruit (104.3 μg/100 g), gat (55.7~84.3 μg/100 g), gomchwi (31.3~88.0 μg/100 g) and garlic (72.7~98.3 μg/100 g). Among fruits, gold kiwi 'Zespri' and green kiwi 'Hayward' revealed high vitamin B6 content of 116.3 μg/100 g and 78.7 μg/100 g, respectively. In persimmons, daebongsi had high vitamin B6 content (36.0~72.7 μg/100 g) than bansi and sweet persimmon. Vitamin B6 content in dried jujube and persimmon increased more than 86.7 μg/100 g compared to fresh materials. Among specialty crops, green tea powder (64.7~251.0 μg/100 g) and sansuyu (172.3 μg/100 g) revealed high content. Of mushrooms, vitamin B6 content of Sparassis crispa (139.3 μg/100 g) was the highest. Vitamin B6 content information of agricultural products in local areas in Korea collected from this experiment will be used as valuable preliminary data for grasp national nutritional status.

The purpose of this study was to investigate ash and mineral contents of agricultural products that are widely and specifically grown in Korea, including 23 fruits, 11 cereals and specialty crops, and 11 leaves and vegetables. Pre-treatment of mineral was performed by microwave method. Mineral contents were analyzed by Inductively Coupled Plasma-Optical Emission Spectrometer (ICP-OES) and Inductively Coupled Plasma Spectrophotometry Mass (ICP-MS). Ash contents ranged from 0.20 to 0.69 g/100 g in fruits, 1.62 to 3.80 g/100 g in cereals, and 0.28 to 2.93 g/100 g in leaves and vegetables. Among the 45 samples, the highest contents of ash were found in quinoa (average 3.80 g/100 g), the highest contents of calcium (Ca) were found in Hansan ramie leaves (average 894.79 mg/100 g), the highest contents of phosphorus (P) were found in yellow amaranth(average 661.88 mg/100 g), the highest contents of potassium (K) were found in quinoa (average 1,455.38 mg/100 g), the highest contents of magnesium (Mg) were found in red amaranth (average 434.02 mg/100 g), the highest contents of molybdenum (Mo) were found in moringa (average 482.50 μg/100 g), and the highest contents of selenium (Se) were found in apple mango(average 23.67 μg/100 g).

Vitamin K (phylloquinone) is an essential cofactor in the synthesis of active blood-clotting factors II, VII, IX and X. Deficiency of vitamin K leads to inadequate activity of these factors, resulting in bleeding. In this study, we investigated vitamin K1 content of agricultural products that are widely and specifically grown in Korea including 9 leaves and vegetables, 16 fruits, and 11 cereals and specialty crops. Vitamin K1 analysis of the agro-samples was by a validated, modified, reversed phase-HPLC method with fluorescence detection after post-column derivatization. The vitamin K1 content ranged from 1.83 to 682.73 μg/100 g in leaves and vegetables, 0.17 to 28.22 μg/100 g in fruits, and ND to 279 μg/100 g in cereals and specialty crops. Among the 36 samples, high content of vitamin K1 were found in Gugija (Lycium chinense Miller) leaves (average 682.73 μg/100 g) and Hansan ramie leaves (average 423.12 μg/100 g); however, mushroom, amaranth and Chinese artichoke showed no detectable levels. The results of ourstudy provide reliable vitamin K1 content of Korean grown agricultural products that expand nutritional information and food composition database.

The purpose of this study was to categorize and comparatively analyze tourists of different life-style groups who visit Yesan according to their lifestyles as well as their consumption behaviors and attitudes towards local foods or specialty agricultural products in order to understand the various needs, attitudes, and behaviors of consumers in each life-style group. Group 1 had a high percentage of single people in their 20s and those who worked in technology. Group 2 had a high percentage of those in their 30s and 40s who were married and were professionals. Group 3 had a high percentage of men and those in their 40s and 50s, as well as a high percentage of high income, highly educated people. Group 4 had a high percentage of those in their 20s or those in their 60s or higher. Compared to other groups, group 4 had a larger percentage of lower income and less educated people. In verifying the difference between life-style groups in terms of their behaviors and attitudes toward local foods and specialty agricultural products, consumption and experience of regional specialty foods showed high average scores in groups 1, 2, and 3, with significant differences from group 4.

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluatedoperation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processedproducts at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic(20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) forChangyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations wereeffective for sale at this festival, and evaluation of the operation program for the festival was 3.51±0.74 (total score 5 points).Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereasparticipants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education(14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations,although purchase effects were not significant. This result suggests that the festival is necessary for planning a program toincrease purchasing.

The purpose of this study was to investigate the relationships among recognition, preference, and purchasing characteristics for Changnyeong onions and garlic as well as festival satisfaction among participants at agricultural product festivals in the Changnyeong region. Results showed that festival satisfaction of ‘place of festival’ was highest while ‘convenience facility & event contents’ earned the lowest scores. Most subjects (90.5%) had purchased Changnyeong agricultural and processed products. A major purchasing type was fresh agricultural products (66.7%). The pathways to recognize Changnyeong agricultural products were mostly ‘promotion by related institutions’ (22.0%), ‘family · relatives’ (20.8%), ‘mass media’ (16.6%), and ‘festivals and events’ (16.1%). The most considered factors for purchasing regional products were ‘geographical origin’ and ‘ingredients’. Changnyeong onion showed higher scores for recognition and preference and rate of purchase experience and intention than for garlic. The correlation coefficients of recognition and preference for onion and galic were 0.603 (p<0.001) and 0.598 (p<0.001), respectively. The explanation power (R2) of related variables for purchase of Changnyeong onions was 0.258. The regression coefficients (β) for ‘recognition’, ‘preference’ and ‘convenient facility & event contents’ were positive, whereas the regression coefficient for ‘price’ was negative. Recognition, preference, and convenient facility & event contents with garlic purchase showed a positive relationship (R2=0.253). The most effective promotion method to increase sales of Changnyeong agricultural products was ‘local festivals and events’ (27.8%).

Rural tourism is primarily a domestic tourism activity with visitors traveling to non-urban areas. The development of local and regionally denominate food is a way to distinguish agricultural production and to promote rural tourism. Therefore, this study addressed how utilizing regional agricultural products results in increasing the intention of tourists to revisit an area. The purposes of this study were 1) to identify the image and motives for visiting Yesan, 2) to determine the importance of purchasing intention and the regional menu produced from local agricultural/special products, and 3) to identify the impact of purchasing local agricultural/special products and regional menus on the intention to revisit. A total of 202 usable questionnaires were collected at Ducksan Hotsprings and Suduck Temple in Yean area, which are known tourist attractions. The major findings obtained were as follows: First, Yesan was considered a relaxing place (3.46±1.09), which was the highest ranked image score for a tourist attraction. Second, the highest ranked motive for visiting Yesan was to rest (3.77±1.18). According to these findings, Yesan is a relaxing place, as it is a rural area with no known defined attractions. Third, most tourists (78.7%) recognized the apple as a local agricultural/special product. The intentions to purchase local agricultural/special products and the need for regional dishes in the local restaurant was higher than average. Tourists showed interests (3.88±1.16) in eating regional dishes made with local agricultural/special products at the restaurants. Fourth, a significant impact of purchasing local agricultural/special products and the regional menu was observed on the intention to revisit (p〈0.000). The results indicate that it is very important to develop proper regional menus that concur with images of the location and the regional farming products.

Dietary behavior of the elerly over 65 and local products in Yeongi Chungnam were studied during busy farming season and meal menu was developed based upon the information surveyed. In allowance, 45% of them lived with less then one hundred thousand won but 95% had their own residence(P<0.001). The dental health conditions of the male and female elderly did not show significant differences but had tendencies of bad conditions with 68% and 80%, respectively. Percentage of using denture at least one side was only 48%(P<0.05). Meal preparation was mostly done by 75% of the female elderly and only 64% of the elderly in the area took meals regularly. Recommended intakes(RIs) of calorie, protein, dietary fiber, calcium for the elderly were significantly very low(P<0.001), but those of sodium were high(P<0.05). Meal menu was developed for the meal service introduction in the pavilion of the elderly with considerations of the food habits, nutritional status, and local products studied.

1990년대 이르러 세계화와 맞물려 지역발전정책은 자원 분배적 차원의 한계를 벗어나서 지역특성화를 통한 지역경쟁력 강화와 자립형 지방화에 집중하였다. 이 시기부터 지역발전에 대한 시각이 ‘개발과 성장 지향’에서 ‘문화와 환경 지향’으로 전환되고, 삶의 가치관도 물질주의적 가치에서 탈 물질주의적 가치로 이동하였다. 또한 지역민의 ‘삶의 질’, 지역 환경의 ‘쾌적성’, 지역다움 등에 가치가 중요하게 되었다. 지역발전과 관광이 연계되어 추진된 시기는 2010년 들어서라고 할 수 있다. 문화체육관광부의 관광정책이 지역을 기반으로 하는 다양한 사업들로 본격 가동되고 지역을 기반으로 하는 주민참여형 관광사업이 시작되면서 관광이 실질적으로 지역발전에 기여하고 있다고 할 수 있다.1) 그리고 광주광역시를 방문한 관광객 및 여행을 경험한 관광객을 대상으로 관광객이 선호하는 문화관광상품의 아이템과 광주광역시 이미지를 조사하고 분석을 하여서 그에 맞는 적합한 광주관광대표상품을 스토리텔링 하여 제작함으로서 많은 경험을 줄 수 있는 광주관광대표상품 전략을 세웠다. 이에 광주광역시는 관광문화산업과 연계할 수 있는 관광대표상품은 지역문화발전을 위한 특색 있는 공예산업의 생산 잠재력을 확충시킬 수 있으며, 지역의 유무형 문화자원의 가치부각과 함께 수공예산업의 발전 도모, 그리고 광주의 문화 역사에 따른 향유와 혁신을 기대하고 설득력 있는 소비문화를 제고할 것이다.

The purpose of this study was to analyze the participant’s perception of importance and performance of rural tourism network products that are linked with local resources, and propose the implications on the development direction of such products. The focus is on helping rural tourism network products acquire competencies that will help them evolve their business and differentiate themselves. To reach these objectives, a survey was designed through theoretical research on the motive of rural tourism and on agritourism networks. The survey was carried out on visitors to rural communities that produce rural tourism network products from November, 2015, to January, 2016 using 165 copies of a questionnaire after distributing 175 copies. The first quadrant continue and sustain‘, an area of high importance and high performance, included trial program components, stress reduction, getting away from daily routines, gaining new experiences, comfort, experiencing rural culture, travel expenses, and making memories with family. The second quadrant ‘requires intensive improvement’, an area of high importance but low performance, included having diverse trial programs, refreshment, experiencing agriculture, and education of children. Therefore, continuous interest is required for the area of ‘maintenance’ just as it is for activating educational farms in rural communities and a more fundamental improvement in the operation should be made for the area of ‘intensive management’.

브랜드의 중요성이 날로 부각되는 시대에서 국가적 특성을 넘어, 지역만이 가지고 있는 자연환경, 교통, 음식, 패션, 건축, 축제 등의 문화는 지역브랜드로서 다양한 콘텐츠들을 통해 무궁무진한 관광상품으로 재창조 되어 글로벌한 경쟁력을 갖춘 요소들로 활약할 수 있다. 지역브랜드는 그 지역의 정서가 깃든 유·무형자원의 스토리텔링에 기반한 창의적 콘텐츠 확장을 통해 이루어지며, 지자체 주도형의 브랜드화 사업을 활성화 시키고 지역민과 방문객에게는 가치를 부여하여 그 지역을 파워 브랜드로 이끌 수 있기 때문에, 전 세계 여러 국가들이 도전하고 개발하는 요소이다. 이러한 현상은 문화콘텐츠 흐름에서 국가간에 중요한 산업적 영향을 미치고 있다. 그 지역의 매력적인 경관, 문화, 상품, 역사적인 장소, 인물, 행사 등은 방문한 사람들에게 인지도와 호감도 뿐만 아니라 신뢰도를 높일 수 있는 중요한 콘텐츠들이다. 그러므로 본 논문에서는 지역브랜드의 콘텐츠들로 인해 지역이미지를 강화시키는 일본 나고야의 명물·명소 사례를 살펴보면서 지역브랜드 개발을 통해 콘텐츠산업에 대한 관심과 중요성을 제안하고자 한다.