This study was conducted to determine the acceptability of locally accepted japonica rice varieties among 53 farmers in Bohol and 38 farmers in Nueva Ecija, who were further classified into adopters and non-adopters of the GUVA japonica rice variety. Snowball sampling was made on farmer adopters/cooperators of a high-quality seed multiplication and dissemination project in the said provinces. The farmer respondents were mostly male whose ages ranged from 30 to 80 years and with farm sizes from 0.5 to 16 hectares. The farmers’ rice variety and usage were assessed by comparing the GUVA japonica rice variety with their commonly planted indica rice variety based on its agronomic characteristics, yield and income potential, and seed purity concerns. The barriers/hesitations to adoption of the GUVA japonica rice variety, namely seed availability, varietal information, and market potential, must be complemented with the suggested improvements on the variety together with factors that convince the farmers for committed use of this variety. Researchers together with partner agencies must put a lot of thought on how to integrate and synchronize these concerns so that the farmers can adopt GUVA japonica rice. Interest check on the usage of GUVA japonica rice variety in rice production as well as suggested improvements were solicited as the basis for continuous R&D pursuits that would eventually promote and adopt the GUVA japonica rice variety from these provinces.

Consumers' online reviews have become more powerful in the Internet market. Consumers share reviews, post comments and constantly evaluate products online. In previous studies, the analysis of online reviews mainly focused on purchasing products based on consumers' own use experience, but in innovative products, it was difficult to find an analysis of product acceptor's response to product user reviews. In particular, there is no online review study of VR covered in this study. This study not only quantitatively analyzed online reviews of consumers who purchased VR products on Amazon, an online distribution site, but also qualitatively analyzed them through crawling. This study used Amazon's VR product user review, where purchases were confirmed, to select algorithms that are more likely to be matched by predicting a helpful review and presenting a predictive model. In addition, the online review extracted deep text associated with Helpful and conducted topical modeling. As a result, topics related to 1) experience in use, 2) post-product evaluation, 3) product composition and peripherals, 4) immersion, and 5) comfort were highly acceptable to potential inmates. To enhance the acceptability of innovative products through online reviews, it is not just highlighting the product advantages of VR, but also suggests that the link between smartphones and applications can bring in more potential users. Also, interworking with other peripheral devices (speakers or screens) can be predicted as a way to increase the acceptability of VR products. From a marketing perspective, this study has found targeted topics that help consumers in pioneering the VR market, which will help potential customers create the services they want.

To determine the acceptability of Grain Utilization Value Added (GUVA) Japonica rice variety developed by the International Rice Research Institute (IRRI) and South Korea’s Rural Development Authority (RDA), home use tests were conducted in n=69 businesses that were using Japonica rice. In general, they were satisfied with the Japonica brands, because they provided them with the particulars needed in their Japanese and Korean dishes. According to them, the value and quality of the Japonica rice justify the price. However, the GUVA Japonica Rice variety’s positive ratings were significantly lower compared to the brands they were used to. This applied to both their overall and attributespecific evaluations. Among the attributes, size, shape, aroma, and stickiness received significantly lower ratings compared to the other Japonica varieties. For them, it was too small, too round, less aromatic, and less sticky which may lead to challenges in preparation consequently affecting the commercial acceptability of the dishes they offer. Even with this experience and perception, they were still willing to consider the GUVA Japonica Rice when it was available in the market. Using the Van Westendorp pricing model, GUVA Japonica yielded a price of PHP 51.00 (1.01 USD) which was competitive. These findings provide recommendations for measures that should be put in place so that value chain players can preserve and maintain quality until the rice reach the business market.

우리나라는 1990년대 이후 결혼이민자의 증가로 인해서 다문 화가족이 급증하였다. 한국인 남자와 외국인 여자와의 국제결 혼이 급증하면서 우리 사회에서 다문화가족은 다양한 가족의 한 형태로 자리 잡았다. 우리나라 전체 혼인 건수에서 차지하 는 국제결혼의 비율은 2006년 최고치를 기록하고 조금씩 감소 하는 추세를 보이고 있고 2020년 코로나19로 인해 더 많은 감 소세를 보이고 있다. 결혼이주여성인 안정적인 한국 정착에 대 한 중요성은 이주를 위해 국제결혼으로 유입된 결혼이주여성 한국 사회의 한 구성원으로서 권리를 인정받을 수 있어야 하기 때문이다. 한국 정착을 위한 문화 예술 활동에 대한 실태를 분 석한 결과는 다음과 같다. 첫째, 결혼이주여성은 다양한 문화권에서 좀 더 안정적인 삶 을 위해서 한국으로 이주한 경우로 문화 적응에 대한 스트레스 가 내적 갈등이 이주노동자나 단기 목적으로 한국에 다녀가는 외국인과는 구별된다는 것이다. 언어소통과 문화적인 차이는 그들의 한국 정착에 장애가 되지 않도록 그들의 초기 정착을 위한 언어소통과 한국 사회의 질서 및 생활교육이 우선시 되어 야 한다는 것이다. 이러한 교육을 다양한 문화권에서 온 결혼 이주여성에게 적용 가능한 실질적인 교재 개발이나 교수법의 연구가 되어야 할 것이다. 둘째, 결혼이주여성은 한국 정착에 대한 의지가 타 외국인보 다 강하므로 문화 예술 활동에 임하는 자세는 적극적이나 그들 을 둘러싸고 있는 가족과 주변 환경이 자유로운 활동에 제한을 두는 것을 없애기 위해서 가족이나 그들을 둘러싸고 있는 지역 사회 및 매체까지도 다문화에 대한 인식 교육이 필요하다. 언 어적 비언어적인 표현을 통해서 결혼이주여성을 바라보는 시선 이 여타 선주민을 대하는 것과 다르지 않도록 지속적이고 구체 회 된 교육 진행이 방법이 될 수 있을 것이다. 셋째, 결혼이주여성이 경험한 선주민과의 활동은 다문화 수 용성을 높이고 그로 인해 그들이 보다 안정적인 한국 정착에 긍정적인 사례의 통계를 알 수 있다. 다문화에 대한 수용성 지 수를 높이는 계획을 세우고 인식개선 교육과 더불어 선주민과 함께 할 수 있는 문화 예술 활동에 대한 연구와 지원이 이루어 져야 할 것이다.

The purpose of this study was to evaluate cookies prepared with five different quantities (0, 5, 10, 15, and 20%) of watermelon powder (WP). This study analyzed quality characteristics, consumer liking, and CATA (check-all-that-apply) of the samples. The density and pH of the cookie dough and the L-value of the cookies tended to decrease as the amount of watermelon powder increased (p<0.05), whereas the spread factor, a-value, and hardness of the cookies tended to increase as the amount of watermelon powder increased (p<0.001). The b-value tended to increase up to WP10, but it tended to decrease from WP15 (p<0.001). The results of the evaluation of consumer liking showed that overall liking was the highest for WP5 and lowest for WP20 (p<0.05). In the analysis of the CATA survey, the main reasons for liking for all the samples were ‘Appearance’, ‘Color’, ‘Sweet taste’, ‘Nutty odor/flavor’, ‘Crispiness’, and ‘Familiarity’. WP5 showed the most diverse reasons for being liked. The common reason for disliking samples with the addition of watermelon powder was ‘Residual feel in the mouth’. In the correspondence analysis, attributes of ‘Stale taste’, ‘Clean taste’, ‘Softness’, ‘Familiarity’, ‘Moistness’, ‘Color’, ‘Blandness’ were detected in the WP0 and WP5. The results indicate that WP5 with a 5% supplementation of watermelon powder is appropriate for improving the quality and consumer acceptability of the cookies.

This study investigated the physicochemical properties and acceptability of yellow layer cake prepared using various levels of wet-milled rice flour (RF). RF was used to substitute 0% (control group), 15% (RF-15 group), 30% (RF-30 group) and 45% (RF-45 group) of wheat flour (WF) to manufacture yellow layer cakes. The substitution of WF with RF showed no significant effect on the pH but decreased the specific gravity and viscosity of the batter. Baking loss rates ranged from 4.65% to 5.03%, showing no significant difference among samples. In the color measurement, the experimental groups showed higher redness (a) and yellowness (b) than the control group (p<0.05). The experimental groups showed lower gumminess and chewiness than the control group. According to the results of intensity measurement of sensory properties, the RF-30 and RF-45 groups showed stronger intensities for darkness, sweetness, moistness and softness than the control group. The acceptance test found that the RF-45 group had significantly higher or similar results for all acceptance attributes than the control group. These results indicate that RF addition as a replacement of WF at a ratio of 45% is optimal for producing yellow layer cakes.

본 연구는 보육교사의 다문화 교육인식과 다문화 수용성 간의 관계에서 다문화 교사효능감의 구조적 관계를 밝히는 데 그 목적이 있다. 은 보육교사 대상 220명이었고 전체 표본의 크기를 설정하였다. 설문 지역은 대전과 충청 지역에서 보육교사를 대상으로 2016년 6월~8월 기간 동안 설문조사를 실시하였다. 불성실하게 응답한 16부를 제외한 204부를 분석 자료로 사용하였다. 전공별로는 유아교육전공 59명(28.9%), 아동보육전공 65명(31.9%), 기타전공자 80명(39.2%)이였으며, 교직경력 중 다문화가정 영ㆍ유아를 지도한 경험은 있다 87명으로 전체 응답자의 43.1%였다. 분석과정에서 밝혀진 연구결과는 다음과 같았다. 첫째, 다문화 교육인식과 다문화 교사효능감은 다문화 수용성에 정적인 영향을 미쳤다. 이러한 결과는 다문화교육인식과 다문화교사효능감이 높을수록 다문화수용성에 긍정적인 영향을 미칠 가능성이 높아질 수 있음을 의미한다. 둘째, 다문화 교육인식은 다문화 교사효능감을 매개로 하여 다문화 수용성에 유의미한 영향을 미치는 것으로 나타났다. 이처럼 다문화 교육인식은 다문화 수용성에 직접적인 영향을 미치고, 다문화 교사효능감을 매개로 다문화 수용성을 촉진할 수 있음을 확인할 수 있는 결과이다.

This study was conducted to evaluate the acceptability of cured cooked boneless chicken drumettes as a raw material for Chuncheon Dakgalbi and to observe its effect on pH, lipid oxidation, volatile basic nitrogen (VBN) content and total viable count (TVC) during refrigerated storage under vacuum. Boneless chicken drumettes were dry cured with a mixed curing agent (0.20% w/w) consisting of sodium chloride (93.1%), sodium nitrite (5.9%) and sodium bicarbonate (1.0%) for 24 h at 2±2℃. Cured samples were cooked using an oven at 150℃ for 20 min and stored at 5.5±0.5℃ for 60 days under vacuum. Non-cured cooked sample was used as a control. Sensory evaluation was performed on day 2 of storage using 22 untrained panelists and samples were mixed with Dakgalbi sauce and reheated using a microwave for 2 min. There were no significant differences between control and treatment group on appearance, flavor, texture, juiciness and overall acceptability. Cured cooked boneless chicken drumettes had significantly (p<0.05) higher pH, lower lipid oxidation, VBN and TVC consistently during storage in comparison with control. These results suggest that dry curing could be applied to boneless chicken drumettes as raw material for Chuncheon Dakgalbi and could extend its shelf life during refrigerated storage under vacuum.

동물학대는 점진적으로 증가하고 있으나, 국내 동물보호법에서 동물학대로 인정하 는 범위가 몹시 협소하며 동물학대에 대한 처벌은 여전히 몹시 미약한 편이다. 동물학 대와 관련된 연구가 국내에서 거의 이루어지지 않은 현 시점에서, 본 연구는 최근 증가하고 있는 동물학대 사건에 대한 사람들의 인식을 살펴보는 것을 목적으로 하였다. 특히 성별이나 반려동물 양육경험, 폭력허용도가 동물학대 사건 지각 및 부정적 정서 반응에 미치는 영향을 알아보고자 하였다. 이를 위해 응답자 327명(여성 176명, 남성 151명)이 동물학대 사건 시나리오를 읽고 사건 지각 관련 문항(양형판단, 피해동물 책임귀인, 가해자 비난)에 응답하였다. 또한 동물학대 사건에 대한 부정적 정서 반응과 동물보호법 강화인식도 측정하였다. 본 연구 결과 첫째, 동물학대 사건 지각에서 남성에 비해 여성이 동물학대 사건에서 양형을 더 무겁게 판단하였으며, 피해동물에게 책임귀인을 더 적게 하고, 가해자 비난을 더 많이 하며, 부정적 정서를 더 많이 경험하는 것으로 나타났다. 둘째, 반려동물 양육경험이 없는 사람에 비해 있는 사람이 동물학대 사건에서 양형을 더 무겁게 판단하였으며, 피해동물에게 책임귀인을 더 적게 하고, 가 해자 비난을 더 많이 하며, 부정적 정서를 더 많이 경험하는 것으로 나타났다. 셋째, 폭력허용도가 높을수록 피해동물에게 책임귀인을 더 많이 하며, 동물보호법이 강화되 어야 한다는 인식이 약한 것으로 나타났다. 마지막으로 본 연구의 의의와 제한점을 논의하였다.

The literature suggests that the adoption and use of social media can derive a number of benefits to B2B firms (see Siamagka et al, 2015; Wang et al, 2016). Despite the benefits however, the adoption and use of social media in B2B setting is slow (Lacka and Chong, 2016), so is research examining social media adoption by B2B firms (Iankova et al, 2018). To date, only a handful of studies explored factors driving social media use for B2B marketing purposes (Siamagka et al, 2015; Lacka and Chong, 2016). Lacka and Chong (2016), for example, revealed that practical acceptability (perceived usefulness, usability and utility) drives adoption decision. They ignored however the role of social acceptability, referred to social factors, which according to Nielsen (1993) is crucial in the technology adoption decision. Social factors are conceptualised as subjective norms or group norms, which motive persuasion of specific behaviour (e.g. technology use). The importance of assessing social acceptability has been most recently highlighted by Brink (2017), who recognises the key role of leadership from senior managers in the adoption and use of social media by B2B firms. Empirical research is however yet to verify such an impact. In addition to limited research on B2B social media adoption, there is lack of research on the role culture plays in the adoption decision. Previous research has showed hat culture impacts adoption of social media and its use (e.g. Hsu et al, 2015). Yet, there is lack of research on the impact of culture on the social media adoption in B2B setting. This study aims to address this research gap. Specifically, in line with this conference call this study aims to examine the impact of Chinese culture on social media adoption by B2B marketing professionals. This will be achieved though exploratory quantitative study.

본 논고는 성경 번역에 있어서 어린이(미성년)와 어른의 문체 차이로 인한 ‘수용성’ 여부를 연구한 것이다. ‘수용성’은 보그란드와 드레슬러가 주장한 ‘텍스트성’(textuality)의 하나이다. 어린이와 어른의 성경 문체를 비교·분석하기 위해 여덟 가지 방법으로 시행을 했는데 그에 해당하는 예로는 어린이 그룹을 네 부류(A, B, C, D)로 성인그룹을 네 부류(A-1, B-1, C-1, D-1)로 나누어 세부적으로 각 문체에 따른 번역 결과물의 수용 여부를 비교하였다. 연구 결과, 성경 번역의 문체 비교에서 독자들은 격식체를 선호한다는 것을 관찰할 수 있었고, 성경 특유의 문체를 선호한다는 것 또한 밝혀졌다. 독자의 입장에서 번역가가 번역하는 것은 ‘수용성’을 높일 수 있는 좋은 방법이 된다는 것이 번역학의 이론이자 보그란드와 드레슬러의 주장이다. 그러나 성경 번역의 경우 예외가 되며, 독자에 대해서 너무 고려하여 번역하면 오히려 효과적이지 못한 번역이 될 수 있다는 것이 본 논고의 결론이다.

PURPOSES: The purpose of this research is to analyze the characteristics of panels that affect the evaluating results of riding quality and to evaluate the appropriateness of roughness management criteria based on ride comfort satisfaction. METHODS: In order to analyze the influence of panel characteristics of riding quality, 33 panels, consisting of civilians and experts, were selected. Also, considering the roughness distribution of the expressway, 35 sections with MRI ranging from 1.17 m/km to 4.65 m/km were selected. Each panel boarded a passenger car and evaluated the riding quality with grades from 0 to 10, and assessed whether it was satisfied or not. After removing outlier results using a box plot technique, 964 results were analyzed. An ANOVA was conducted to evaluate the effects of panel expertise, age, driving experience, vehicle ownership, and gender on the evaluation results. In addition, by using the receiver operating characteristics (ROC) curve, the MRI value, which can most accurately evaluate the satisfaction with riding quality, was derived. Then, the compatibility of MRI was evaluated using AUC as a criterion to assess whether the riding quality was satisfactory. RESULTS: Only the age of the panel participants were found to have an effect on the riding quality satisfaction. It was found that satisfaction with riding quality and MRI are strongly correlated. The satisfaction rate of roughness management criteria on new (MRI 1.6 m/km) and maintenance (MRI 3.0 m/km) expressways were 95% and 53%, respectively. As a result of evaluating the roughness management criteria by using the ROC curve, it was found that the accuracy of satisfaction was the highest at MRI 3.1-3.2 m/km. In addition, the AUC of the MRI was about 0.8, indicating that the MRI was an appropriate index for evaluating the riding quality satisfaction. CONCLUSIONS: Based on the results, the distribution of the panels’age should be considered when panel rating is conducted. From the results of the ROC curve, MRI of 3.0 m/km, which is a criterion of roughness management on maintenance expressways, is considered as appropriate.

현대 자본주의사회에서 빈번하게 발생하고 있는 악성이 높은 불법행위로 인하여 생명이나 신체에 대한 피해와 경제적ᆞ사회적 약자들에 대해서 행해지는 소위 갑질문화가 만연되어 있는 현 상황에서 징벌적 손해배 상제도의 시행은 효과적인 억지기능을 확보할 수 있을 것이다. 징벌적 손해배상제도의 수용과 관련하여 민법에 규율하는 방안과 특별 법에서 규율하는 방안으로 나눌 수 있는데, 현재의 입법현황은 특별법 규율방식으로 시행되고 있다. 징벌적 손해배상을 민법에서 규율하는 방안은 실손해의 전보를 내용으로 하는 손해배상법의 기본체계를 변경하여야 하기 때문에 일반규정으로 수용하기 보다는 특별한 손해배상분야에서 개별적인 특별법으로 수용하여 법위반행위의 유형별로 징벌적 손해배상을 인정하는 현행법의 방법이 바람직 할 것이다. 우리의 징벌적 손해배상제도는 경제적 불평등으로 인하여 불공정거래가 만연된 사회적 분위기속에서 2011년 3월 29일「하도급거래 공정화 에 관한 법률」을 시작으로 현재 9개의 특별법의 영역에서 제한적인 의미에서나마 징벌적 손해배상제도가 도입되었다. 이는 미국의 성문법상 배액배상제도의 성격이 짙다. 성문법상 배액배상제도도 실손해에 3배를 더한다는 측면에서 제재적 성격이 종래보다 강하게 드러나고 있으며, 또한 피해자가 손해발생 및 가해행위와 경우가 있는데 대해서 우리의 징벌적 손해배상제도는 성문법상 배액배상제도로서 법률 요건이 충족되면 당연히 인정된다. 따라서 우리 현행 특별법들의 모습은 완화된 징벌적 손해배상제도로 볼 수 있다. 따라서 징벌적 손해배상제도가 우리 법체계에 조화롭게 정착되기 위해 서는 구체적인 입법분야와 규정방식의 인과관계나 실손해액의 입증이 어려운 경우에 피해자에게 입증의 어려움을 감안하여 적정한 배상을 해 줌으로서 보상적 성격도 띠고 있다. 그리고 보통법상 징벌적 손해배상제 도에서는 배심원의 자유재량에 의해 배상액이 결정되나 성립요건이 충족 되더라도 피해자가 징벌적 배상청구를 행사하지 못하는, 그리고 적정한 배액 배상액의 정도 등을 지속적으로 모색하여야 하며, 입법론에서 고의ᆞ과실이외에 보호법 익에 따라 별도의 요건을 추가하여 강화할 필요가 있다고 본다.

The physical characteristics of gluten-free rice bread, commercial rice as well as wheat bread marketed in Korea were delineated, a sensory descriptive analysis performed, and a consumer acceptability study conducted. Both the specific gravity and color of gluten-free rice bread were higher than those of commercial rice and wheat bread. The sensory descriptive analysis revealed that the adhesiveness, fracturability, fermentation odor, and the powdery mouthfeel of gluten-free rice bread were higher than those of commercial rice and wheat bread. In contrast, the sweet odor, sweetness, egg taste, butter taste, and milk taste of gluten-free rice bread were lower than those of commercial rice and wheat bread. The consumer acceptability results revealed differences regarding odor, appearance, taste, texture, and overall acceptance between a blind test and an informed test of gluten-free rice bread, commercial rice, and wheat bread. The consumer acceptability findings were associated with those of the sensory descriptive analysis. In overall, the results indicated that the quality of gluten-free rice bread can be improved by controlling the decrease of adhesiveness, fracturability, and powdery mouthfeel.

Due to the widening social gap, creation of social acceptability has become a key factor of success in luxury brand-building for automotive companies. We develop and apply an acceptability scale in the context of luxury cars. The empirical results confirm strong influences of brand associations, socio-demographic characteristics and materialistic preferences.

Environment-friendly agricultural products are consumed widely, but little is known about consumers’ acceptability. The objectives of this study were to 1) determine consumers’ acceptability of cucumber when consumed raw, 2) determine differences in appearance liking between environment-friendly and conventionally grown cucumber samples, and 3) analyze the physicochemical properties of cucumber. White dadagi, gasi, non-pesticide mini cucumber, organic gasi, and organic Joseon cucumber samples were evaluated for consumers’ acceptability using a nine-point hedonic scale; White dadagi, organic Joseon, and organic gasi cucumber samples showed the highest acceptability scores. However, there were three consumer segmentations differing their degree of cucumber liking and preference. Consumers liked the appearance of organic gasi best. Consumers’ preference of cucumbers did not change upon evaluation of the acceptability of the appearance of whole fruit with and without a label indicating an environment-friendly status. Additionally, the physicochemical properties of the cucumbers—including color (skin and flesh), length, circumference, weight, water activity, brix, and texture (hardness and fracturability)—were measured. All measurements showed significant differences among samples, with the exception of water activity and hardness. White dadagi was 3.8 brix, which was the highest among cucumbers, followed by non-pesticide mini cucumber and organic Joseon. White dadagi, organic Joseon, and organic gasi showed greater fracturability than the other cucumber samples.

This study was conducted to examine the physicochemical properties and consumer acceptability of commercial Gangjeong. The samples used in this study were nine different Gang-jeong as commercial products. To accomplish this research, the physicochemical properties of nine samples, including moisture, crude lipid, sugar contents, acid value, color values, and texture, were measured. In addition, consumer panels evaluated the overall acceptability, appearance, flavor, sweetness, and texture of samples using a 9-point Likert type scale as well as the perceived intensities of sweetness and rancid odor by a 9-point Just-About-Right (JAR) scale. All data were statistically analyzed using One-way ANOVA, Principle Component Analysis, Hierarchical Cluster Analysis, and Pearson's Correlation Analysis. All physicochemical properties were significantly different among the samples (p<0.001). Analyses of consumer acceptability and JAR ratings of the nine samples showed significant differences (p<0.001).