최근 마이크로 UAV가 대중화 되면서 영상 촬영 기능을 이용하여 지역 정보를 수집하고 분석하려는 다양한 영상처리 방안들이 등장하고 있다. 이러한 영상 처리에는 단순한 파노라믹 영상 제작에서부터 지도 제작을 위한 영상 모자익, 포인트 클라우드 생성을 통한 3D 모델링에 이르기까지 초보적 수준에서 전문적인 분야의 활용 방법들이 일반인들에게 공개 혹은 오픈소스 소프트웨어 형태로 나타나고 있다. 본 연구에서는 상업용으로 보급되고 있는 마이크로 UAV를 이용하여 영상을 촬영하고, 오픈소스 소프트웨어들을 이용하여 영상 처리를 하는 방안들을 분석하였다. 본 연구 결과는 향후 참여형 GIS로서 UAV를 이용하여 공간 정보를 구축하려는 시도에 도움을 줄 것으로 기대한다.

In this study, we studied the damage area detection of the composite tension specimens under fatigue loading by using image processing techniques. The aim of this study is to detect the area of the damage region on the basis of original image. Basically we have used Matlab program. This study analyzed a total of six specimens under cyclic loading and the results using a user algorithm and analysis procedures of step 7. The damaged area was well detected except 3,000 cyclic loading. Accuracy of damage area detection is determined to be excellent by 83.3%(5/6). In general, however, in order to automatically detect the damaged area must develop an algorithm for setting the number of multi-threshold automatically. This is to perform the studies in the future.

The physiochemical properties of dried yam (Dioscorea batatas) by freeze dryer, cold-air dryer or hot-air dryer were examined for chromaticity, water absorption index (WAI), water soluble index (WSI), rehydration, viscosity properties and pasting properties. Freeze dried yam was maintained higher degree of lightness and higher WAI and WSI than those of cold-air or hot air dried one. In the case of rehydration, freeze dried yam was restored within one hour. The viscosity properties of freeze dried yam were the highest viscosity in all shear rates. Freeze dried yam was milled by roll mill (RM), pin mill (PM) or jet mill (JM) to evaluate for particle size, starch damage, pasting property and microstructure. Particle size was JM < PM < RM as 13.85~112.50 μm. In the result of starch damage, it was the highest value as 8.83 in JM, was the lowest value as 7.47 in RM. In pasting property, JM had relatively low viscosity at all shear rates. In the Microstructure by measuring scanning electron microscope, JM particle surfaces were rough with high starch damage, and particle size was confirmed fine particles in JM.

This study evaluated the hydration, gelatinization, and saccharification properties of rice processing for beverage development. The properties of rice were studied on 10 rice cultivars (Samkwang, Ilpum, Seolgaeng, Anda, Dasan-1, Goami-4, Danmi, American rice, Chinese rice, and Thai rice) and employing four kinds of pre-treatment methods (dry grain, wet grain, dry flour, and wet flour). The results showed that moisture content of rice was between 11.88~15.26%. Increase in soaking time along with highest water absorption was noted in American rice cultivar (46.81%). The water binding capacity of Thai rice was higher when compared to that of other rice flours. In addition, solubility and swelling power of rice were 4.52~26.65% and 0.19~2.05%, respectively. The amylose content of Goami-4 was higher in rice processing. Using a rapid visco analyzer (RVA), the initial pasting temperature of Danmi cultivar was found to be the highest; the peak viscosities of Anda cultivar and Dasan-1 cultivar, and Chinese rice were higher than of those of other rice flours. After saccharification, the pH, soluble solids content, and reducing sugar content of rice processed through different pre-treatment methods were in the range of 6.22~7.08, 4.67~16.07 °Brix, and 0.35~11.67% (w/w), respectively. In terms of color values, the L-value of dry grain, a-value of wet (grain, flour), and b-value of dry sample (grain, flour) were found to be the highest. Assessment of various factors and cultivars characteristics of the raw grains are of importance in the development of rice beverage.

Broccoli, one of Brassica vegetables, has been known to possess various health beneficial activities including anti-inflammation, anti-oxidation and anti-cancer etc. Various metabolites were indicated as active compounds in broccoli. Glucosinolates such as glucoraphanin, glucobrassicin, glucoerucin and isothiocyanates, i.e. sulforaphane, which is produced through the enzymatic action of myrosinase are getting focus as their bioactivities. In this study, we treated broccoli with pulsed electric field (PEF) processing and the metabolite profiles were investigated based on the metabolomics analysis. PEF process was applied to stem and floret of broccolis with three different levels; 500, 1000, 1500 pulses with 2 kV/cm, then metabolites were extracted with 70% methanol. Metabolomic analysis was carried out with mass spectrometry through multivariate statistical analysis based on the OPLS-DA model. Significant changes of metabolite profiles were observed by PEF treatment and specific metabolites were affected as dose dependent manner. Content of major glucosinolates compounds such as glucoerucin, glucoiberin, glucoraphanin, glucobrassicin, 4-hydroxy glucobrassicin, and 4-methoxy glucobrassicin were significantly reduced, while sulforaphane was distinctively increased in PEF treated broccolis. The results implied that myrosinase released from vacuole by PEF processing transformed glucosinolate into isothiocyanate, which would be useful findings for enhancing bioactivity of broccoli by simple PEF treatment.

Spinnable pitches and carbon fibers were successfully prepared from petroleum or coal pyrolysis residues. After pyrolysis fuel oil (PFO), slurry oil, and coal tar were simply filtered to eliminate the solid impurities, the characteristics of the raw materials were evaluated by elemental analysis, 13C nuclear magnetic resonance spectrometer, matrix-assisted laser desorption/ionization time-of-flight mass spectrometer (MALDI-TOF-MS), and so on. Spinnable pitches were prepared for melt-spinning carbon fiber through a simple distillation under strong nitrogen flow, and further vacuum distillation to obtain a high softening point. Carbon fibers were produced from the above pitches by single-hole melt spinning and additional heat treatment, for oxidization and carbonization. Even though spinnable pitches and carbon fibers were processed under the same conditions, the melt-spinning and properties of the carbon fiber were different depending on the raw materials. A fine carbon fiber could not be prepared from slurry oil, and the different diameter carbon fibers were produced from the PFO and coal tar pitch. These results seem to be closely correlated with the initial characteristics of the raw materials, under this simple processing condition.

Recently, pollution problem in coastal water has become more serious and pollution including red tide serves as a main reason for reduction of fishes resources. Particularly, nutrients such as nitrogen and phosphorus are the most serious pollutants. Normally, biological wastewater treatment process is used in removing such nutrients. However, it is difficult to adopt the biological wastewater treatment process to a small-scale fish processing factory in case of using seawater as wash water. Thus, removing nutrients through struvite crystallization is investigated in this study for treating shrimp processing wastewater. Experiments were conducted by varying molar ratio of Mg2+:NH4-N:PO4-P from 1:1:1 to 2:1:1. It can be concluded that optimum molar ratio is 1:1:1. Struvite crystallization process is compared with chemical coagulation process using PAC and struvite crystallization process is proven as the more effective process in removing nutrients from wastewater. In view of results obtained from these experiments, struvite crystallization process is a promising method in removing nitrogen and phosphorus from wastewater; however, not so good in removing organics. Thus, struvite crystallization process is suitable as the pre-treatment process in treating shrimp processing wastewater and additional biological process is needed to remove organics.

Luxury consumers are highly social online, and with approximately 80 percent of luxury shoppers using social media on a monthly basis (Mckinsey & Company, 2015), the experience luxury brands provide on social networking services (SNS) becomes imperative. Interaction through social streams is about building a relationship with people who may continue to use the luxury product for the next 25 years (The Guardian, 2015). Hence, from magazines to smartphones, luxury brands are seeking new opportunities to communicate with their customers. Brands such as Burberry and Gucci are becoming increasingly active by uploading visuals, narratives, and films that represent their brand, and others are slowly following suit. Although various contents are now being posted online, when it comes to luxury brands, what separates them from others is the rich and unique brand heritage (LinkedIn, 2015; Mckinsey & Company, 2015). Despite this strength, it is a not implemented effectively as a strategy (The Guardian, 2015). In this study, we want to emphasize the need for luxury brands to go digital and to spread their brand stories as a form of advertisement. Stories in advertising and their effects on consumer behavior has been dealt by previous research (Deighton, Romer, & Mcqueen, 1989; Escalas, 2007; Escalas, 2004; Wang & Calder, 2006). Deighton, Romer, and Mcqueen (1989) found that dramatization influenced viewers’ processing to become more empathetic than argumentative, which made dramatized commercials more persuasive than argument-oriented ones. Escalas (2004) showed that narrative advertisement processing is positively correlated with brand attitude and behavioral intention and that narratively structured advertisements persuade others through the experience known as narrative transportation. This experience has been explained by Green and Brock (2000) as “a convergent process where all mental systems and capacities become focused on events occurring in the narrative.” Narrative transportation theory explains the process of being lost in a story and that it takes place when a consumer experiences a feeling of stepping into a world stimulated by narratives due to the empathy with the characters and imagination of the story plot (Laer, Ruyter, Visconti, & Wetzels, 2014). This process can be effective in changing attitudes and beliefs of individuals who read stories (Green & Brock, 2000). For luxury brands, brand heritage can be transformed into stories that can transport readers to other worlds, and this can affect consumer attitudes, intentions, and behaviors (Laer, Ruyter, Visconti, & Wetzels, 2014). This experience is what this study pursues to delve into and understand.

Reverberation is a cue to manipulate psychological distance and an acoustic parameter often used in the sound design of commercials. Prior research has demonstrated that psychological distance increases the relative weight people place on decontextualized, and aggregate (statistics) versus individualized, context-specific (testimony) information. In the present study we investigated whether reverberation that is added to an announcer’s voice can affect consumers‘ information processing. Participants (N = 97) were randomly assigned to listen to product information about a sleeping pill with or without added reverberation. As hypothesized, participants increasingly relied on statistical product information as compared to testimonial product information when reverberation was added to the announcer’s voice. This effect influenced product evaluation, willingness to pay, and product choice. The results suggest that reverberation can affect consumer’s cognition and extend its functionality beyond mere aesthetics.

Introduction Since most companies are constantly confronted with incremental technology obsolescence and the risk of disruptive innovations, they have been struggling to pursue both incremental and radical new product developments (NPD). Due to these practical concerns, scholars have conducted research to reveal which factors promote “ambidexterity (O’Reilly & Tushman, 2008)” of both explorative activities, including radical NPD, and exploitative activities, including incremental NPD, mainly focusing on organizational structures and systems. For example, previous studies have suggested organizational structures (Gibson & Birkinshaw, 2004), cross-functional integration (Brettel, Heinemann, Engelen and Neubauer, 2011), and management systems (Benner & Tushman, 2003) are the factors to promote ambidexterity. Furthermore, recent studies have emerged suggesting the importance of cognition in pursuing both radical and incremental NPD (Smith & Tushman, 2005; Eling, Griffin, & Langerak, 2014). Although the importance of cognitive processes in NPD has been suggested in some studies, the research exploring these roles is scarce. Therefore, this study attempts to fill in the gaps by revealing the roles of cognitive processes (analytical processing, intuitive processing, and associative processing) on radical and incremental NPD performance empirically. Theoretical Background and Literature Review The purpose of this section is to attempt to reveal the points not addressed adequately in extant literature. In order to do so, firstly, this section tries to classify the cognitive processing in previous studies, according to some criteria. Secondly, the section reviews the empirical research regarding the effects of cognitive processing on decision-making. Lastly, it goes on to compare the reviewed empirical studies with the classification of cognitive processing that are indicated and attempts to review the gaps in previous research. The research on cognitive processing Referring to the rule-based processing and the associative processing, proposed in Smith & Decoster (2000), as well as the logico-deductive manner of rational choice and the associative thinking, proposed in Gavetti (2005, 2012), this study proposes three types of cognitive processing: analytical, intuitive, and associative processing.Analytical processing involves a comprehensive consideration of various factors, such as market environments, competitors’ behaviors and strategic alternatives, to make a judgement. One example of analytical processing is that we use a 3C framework to make a judgement regarding a new product concept. Intuitive processing involves making a judgement based on intuition, or judging without deliberation. One example of intuitive processing is adopting the product design that arouses feeling of rightness of choice (Dijksterhuis & Nordgren, 2006) or excitement (Agor, 1986) without clear bases. Associative processing involves consciously searching for a past experience or knowledge which is similar to a current situation, and making a judgement based on it. One example of this is when we intentionally recall a past experience in NPD, or a case in another industry that is similar to the current NPD situation, and determine the strategy by following it. The empirical research on the effect of cognitive processing There is an accumulation of empirical research on the effect of cognitive processing on decision making performance, management, and marketing literature. Dean and Sharfman (1996) empirically considered the relationship between the procedural rationality, defined as “the extent to which the decision process involves the collection of information relevant to the decision and the reliance upon analysis of this information in making the choice” (p. 373) and strategic decision effectiveness. Menon, Bharadwaj, Adidam and Edison (1999) empirically examines the relationship between situation analysis, referring to “rational and systematic consideration of the organizational SWOTs in a marketing strategy domains” (p. 21), and market performance, strategy creativity, and organizational learning. Yamashita, Fukudome, Uehara, and Sasaki (2012) studies the relationship between marketing strategy, referring to the extent that the marketer uses STP framework in the phase of decision making, and business unit’s performance. The constructs, such as procedural rationality, situational analysis, and marketing strategy, seem to approximately correspond to the analytical processing indicated in the previous section. Although previous research reviewed so far only focuses on analytical processing, there is research considering other cognitive processing. De Visser et al. (2014) examines the effects of NPD team’s intuitive information processing and analytical information processing on incremental and radical NPD’s overall performance. This study suggests that analytical processing affects overall NPD performance positively while intuitive processing affects only radical NPD performance in a positive manner. Table 1 indicates the arrangement of the reviewed empirical studies. The gaps in the literature From the previous research review, this study indicates three points not addressed adequately in the literature. First, as shown in Table 1, there is little research focusing on cognitive processing aside from analytical processing (especially on associative processing). Second, the research considering the relationship between cognitive processing and radical/ incremental NPD performance is scarce (except for de Visser etal (2014)). Third, little research has considered the effects of the cognitive processing of a new product development (NPD) leader, on the NPD performance. Given these points, this study focuses on the cognitive process of a NPD leader and considers the effects of analytical processing, intuitive processing, and associative processing, on incremental/ radical NPD project performance. Table 1 Research Hypotheses Generally, the uncertainty of incremental NPD projects is low. In such situations, it is relatively easy for NPD leaders to collect and analyze various data for judgements (analytical processing), enabling them to estimate and predict the surrounding situation more accurately. Thus, analytical processing affects the incremental NPD project positively. Using intuitive processing, a NPD leader makes judgements, automatically referring to past repeated experiences (cf. Smith & DeCoster, 2000). These judgements are correct in most cases, but judgement errors are sometimes brought about, due to inaccurate application of repeated experiences to a judgement. Furthermore, due to its automatic and preconscious nature, the bases of the judgement guided by intuitive processing cannot be explained clearly (Smith & DeCoster, 2000; Eling et al., 2014), which seems to increase the frequency of conflicts. Taking these effects in consideration, this study predicts that intuitive processing does not affect incremental NPD project performance. Using associative processing, a NPD leader replaces an uncertain situation with a past experience or knowledge that is more familiar to them, in order to make a judgement. However, such replacement is not effective in incremental NPD projects because, in general, they tend to be less uncertain. Thus, it is predicted that associative processing does not affect incremental NPD project performance. H1a: As a NPD leader uses the analytical processing more frequently in an incremental NPD project, the NPD project performance will be higher. H1b: The frequency of using intuitive processing by a NPD leader does not affect the incremental NPD project performance. H1c: The frequency of using associative processing by a NPD leader does not affect the incremental NPD project performance. Generally, as the needs of radical NPD deviates from organizations’ existing routines (Smith & Tushman, 2005), its uncertainty increases. In these situations, analytical processing is not appropriate for judgements due to the factors such as a lack of information and defined criteria (March, 2006). Part of the previous research suggests the positive effect of intuitive processing on radical NPD performance due to its tendency to generate creative ideas (de Visser et al., 2014). Given this, it is predicted that intuitive processing by a NPD leader positively affects the radical NPD performance. In contrast, it is also said that intuitive processing is likely tocause error of judgement in novel situations or strategies (cf. Miller & Ireland, 2005), and conflicts. Considering these, this study does not posit that any directional relationship between intuitive processing and radical NPD project performance. Associative processing can cope with uncertain situations by relating and drawing similarities from a previous familiar experience to the current uncertain situation (Gavetti, 2012). In addition, since associative processing is a conscious mental activity, its risk of error of judgement is lower than that of intuitive processing (cf. Stanovich & West, 2000). Considering this, it is predicted that there will be a positive effect of associative processing on radical NPD project performance. H2a: The frequency of using analytical processing by a NPD leader does not affect the radical NPD project performance. H2b: The frequency of using intuitive processing by a NPD leader affects the radical NPD project performance. H2c: As a NPD leader uses the associative processing more frequently in a radical NPD project; the NPD project performance will be higher. The depth of NPD leader’s experience refers to the extent that he has engaged in many NPD projects in one product category. The width of the NPD leader’s experience means the extent that he has engaged in NPD projects in various product categories. For want of space, the detailed explanation of H3 is skipped in this abstract. H3: The depth and width of the NPD leader’s experience moderate the relationship between cognitive processing and NPD project performance. Figure 1 METHODOLOGY This study uses the data collected from Japanese high-tech manufacturing companies, through survey research. The collected data will be used to empirically test the hypotheses. At the empirical test, the samples will be divided into two groups according to the NPD radicalness, and each group will be applied hierarchical multiple regression analysis to examine the relationship among the constructs. This study incorporates three independent variables, one dependent variable, three moderator variables and three control variables, into the model. The independent variables are analytical, intuitive, and associative processing. The dependent variable is overall NPD project performance. The moderator variables are NPD radicalness, depth and width of NPD leader’s experience. The control variables are firm size, devoted resource and the development period of a new product. The main variables of this model will be measured as follows. The scales of analytical processing and intuitive processing are developed, referring to those of Epstein et al. (1996) and de Visser et al. (2014). The scale of associative processing is developed for this study by drawing on the extant literature such as Gavetti(2005; 2012). Overall NPD project performance is measured by adopting the scale of Hoegl, Weinkauf, and Gemuenden (2004). The results of the analysis will be reported at the presentation in 2016 Global Marketing Conference in Hong Kong.

Nickel powders were prepared under solvothermal condition by precipitation from metal nitrates with aqueous ammonium hydroxide. The powders were obtained at in a temperature range of 190-250 oC for 6h. The morphology and size of nickel powders were studied as a function of reaction temperature. The synthesis of nickel crystalline particles is possible under a solvothermal conditions in ethylene glycol solution. Characterization of the synthesized nickel powders were studied by XRD, SEM(FE-SEM) and TG/DSC. X-ray diffraction analysis of the synthesized powders indicated the formation of nickel structure after reaction. The average crystalline sizes of the synthesized nickel powders were in the range of 200-1000 nm; and the distribution of the powders was broad. The shape of the synthesized nickel particles was almost spherical. The morphology of synthesized nickel powders changed with reaction condition. It was possible to synthesize nickel powders directly in ethylene glycol without reducing agent.

The aim of this study is to investigate the effect of wear resistance with 3D printing of DLP(Digital Light Processing). For this purpose, three wear factor which are wear loss, coefficient of friction and friction force applied to test wear-resistance. Wear test of ball-on-disk has been performed using steel balls to determine the variation of wear characteristics. Finally, the coefficient of wear was calculated by the Archard wear equation with 3D printing of DLP.

In this paper, we study the calculation for the damage area of the tension specimens using image processing techniques. This study was able to calculate the area of the damage region on the basis of original image. Generally, to extract the area in the original image, we have to use opening operation, close operation, the Hit-or-Miss operation and bottom hat filter, top hat filter, etc. In particular, to extract the area of the composite specimen discussed in this study, we have to use the combination of the operations and filters because it is non-isotropic material, or should develop a new algorithm based on it.

Exportation of sweet persimmon has been grown up recently, but the growth was accumulated because of quarantine and shelf life issues. Herein, we've investigated the concurrent processing of ethyl formate (EtF), a MeBr alternative quarantine fumigant, and 1-methylcyclopropene (1-MCP), an anti-ethylene compound, on sweet persimmon and suggested proper fumigation methods. An important quarantine pest, Tetranychus urticae, was inoculated on sweet persimmon, and then 70 g m-3 of ethyl formate has been fumigated for 6 h before and after 1 ppm of 1-MCP treatment for 24 h at 5°C condition. These concurrent processing showed the promise that efficacy of EtF was enough to meet quarantine guideline and shelf life of fruits was extended in terms of the hardness, surface color and sugar contents when treated fruits were stored for four weeks at 5°C.

본 논문에서는 문턱치 기반의 영상처리 알고리즘을 이용한 인셀(in-shell)헤이즐럿과 셀드(shelled)헤이즐럿의 분류 방법을 제안한다. 헤이즐럿은 외피가 있는 인셀 형태, 내피만 있는 셀드 형태, 내피도 제거된 블랜치드 (blanched)형태, 그리고 모든 껍질을 제거한 후 알맹이를 볶아 판매하는 로스티드(roasted)형태로 제품화 된다. 그러나 생산, 이송과 가공 과정에서 외피가 쉽게 박피되기 때문에 각 단계별로 제품을 판매하기 위해서는 일차적으로 인셀 헤이즐럿과 셀드 헤이즐럿을 구별하여 제품화하는 것이 필요하다. 따라서 본 논문에서는 각 단계의 헤이즐럿 표면에 대한 영상처리 기반 분석을 바탕으로 18개의 문턱치 기반의 선별인자를 얻고 이를 바탕으로 실시간 선별이 가능한, 인셀 및 셀드 헤이즐럿의 분류 알고리즘을 제안한다. 제안한 방법을 선별에 적용한 결과 인셀 헤이즐럿의 선별 정확 도는 98%이며 나머지 셀드 헤이즐럿의 선별 정확도는 94%를 보였다.

Self-assembled monolayers(SAM) of microspheres such as silica and polystyrene(PS) beads have found widespread application in photonic crystals, sensors, and lithographic masks or templates. From a practical viewpoint, setting up a highthroughput process to form a SAM over large areas in a controllable manner is a key challenging issue. Various methods have been suggested including drop casting, spin coating, Langmuir Blodgett, and convective self-assembly(CSA) techniques. Among these, the CSA method has recently attracted attention due to its potential scalability to an automated high-throughput process. By controlling various parameters, this process can be precisely tuned to achieve well-ordered arrays of microspheres. In this study, using a restricted meniscus CSA method, we systematically investigate the effect of the processing parameters on the formation of large area self-assembled monolayers of PS beads. A way to provide hydrophilicity, a prerequisite for a CSA, to the surface of a hydrophobic photoresist layer, is presented in order to apply the SAM of the PS beads as a mask for photonic nanojet lithography.

This study aims to examine factors affecting the seafood processing business of primary cooperatives. For this purpose, I divided primary cooperatives that participate to seafood processing business into three group by sales scale. And then analyzed survey results for the four items that might be affecting the seafood processing business, type of seafood processing methods, HACCP certification status, distribution channels, processing difficulties during project implementation, etc. The result offers four implications. First, It is desirable to reduce the burden of the initial investment by leveraging the consignment process at the initial entry to seafood processing business. Second, HACCP certification is essential factor in order to promote seafood processing business as a long-term economic business. Third, To the steady growth of the seafood processing business, it is important to secure fixed large customers, as well as a individual customer. Fourth, For the continued growth of the seafood processing business it should be approached differently by way of sales, when the National Federation of Fisheries Cooperatives support to primary cooperatives.

본 연구는 4일간 절식을 통해 배변을 하지 않고 먹이 급이 에 따른 흰점박이꽃무지 유충의 일반성분, 지방, 아미노산 등 을 분석하였다. 먹이 급이에 따른 체중감소는 호박, 알로에 쌀 겨, 절식 순으로 각각 0, 2.8, 15, 27% 나타났다. 조단백질 함 량은 50.7 ~ 55.4%, 지방함량의 분포는 16.1 ~ 18.5% 쌀겨 급 이 한 것이 가장 높게 나타났다. 전체 지방산 함량 중 불포화 지방산은 75.5 ~ 76.4%로 나타났으며, 알로에 급이가 76.4%로 가장 높게 나타났다. 구성아미노산 조성에서 필수아미노산의 36%, 비필수아미노산이 34%로 나타났다. 총 polyphenol 함량 은 쌀겨, 알로에, 호박, 절식 순으로 각각 23.57, 23.38, 23.05, 22.70 mg g−1으로 나타났다. ABTS DPPH radical 소거활성은 쌀겨를 급이한 흰점박이꽃무지 유충에서 각각 17.94 mgTE g−1, 2.00 mgTE g−1 가장 높게 나타났다. 흰점박이꽃무지 유충 명 도를 나타내는 L 값은 호박을 급이한 것이 72.3로 알로에를 급이한 것이 64.7, 쌀겨를 급이한 것이 58.3, 급이를 하지 않 은 것은 44.3으로 호박을 급이한 것이 가장 밝게 나타났으며, 급이를 하지 않은 것이 가장 어둡게 나타났다.

최근 국내 의류 시장에서 SPA 브랜드의 급격한 성장을 기반으로 관련 업체들이 기존 의류 이외에 다른 종류의 다양한 제품(SPA 브랜드 확장)을 출시하는 추세이다. 이와 같은 추세 이면의 심리적 기제를 알아보기 위해서 본 연구는 SPA 브랜드 확장에 대한 소비자 정보 처리 과정을 개념적으로 (1) SPA 브랜드 확장과 원 SPA 브랜드 간의 유사성 지각과 (2) 평가(태도와 구입의향)로 구분하였다. 이후 가상의 3종류 SPA 브랜드 확장(저, 중, 고 유사성 조건)에 대한 소비자의 유사성 지각 과정과 평가를 각각 아이트래커와 자기 보고식 설문지를 이용해 측정하였다. 통계 분석 결과, SPA 브랜드 확장의 유사성 지각 과정에서 외적 정보 탐색량과 정보 처리 수준은 ‘중>저>고 유사성 조건’ 순으로 차이를 보였다. 또한 SPA 브랜드 확장에 대한 태도와 구입의향은 ‘고=중>저 유사성 조건’ 순으로 높은 것으로 나타났다. 이와 같은 결과는 SPA 브랜드 확장에 대한 평가가 유사성 지각 정도와 유사성 지각 과정에서 투입된 인지적 노력량에 영향을 받는다는 점을 제안한다.