This study aimed to identify changes in upper body measurements and body shape types among women over a 10-year period based on data from the 6th and 8th Size Korea Anthropometric Surveys. The study used regression analysis to explore the relationship between various dimensions, enabling the prediction of different upper body dimensions based on height and waist circumference. The sample consisted of 1,179 women in their 20s who participated in the 6th (2010) and 8th (2020) Size Korea Anthropometric Surveys, with 33 items analyzed. Initially, most items, except those related to height, exhibited larger values in the 8th Survey than in the 6th, suggesting a general increase in the upper body dimensions of females in their 20s over the 10-year period. Subsequent factor analysis revealed three factors crucial for determining the upper body shape of women in this age group. The body shapes were then categorized into four distinct clusters. Regression analysis indicated that both waist circumference and height significantly influence most of the measured items, with waist circumference having a more substantial impact in most models. Through this research, we aim to provide foundational data that reflects the evolving upper body shapes of women in their 20s to enhance clothing production and improve the sizing system.

This study examined how the public perceives gendered language through conversations among women in their 20s in TV entertainment programs. Specifically, it challenged the notion that there is no distinct gendered language difference in conversations among women in their 20s as observed in the reality variety shows Bbyongbbyong Planet Arcade Season 2 on tvN and HyeMiri YECHEPA on ENA. Through a perception survey targeting 35 individuals aged 20 to 40 years, consisting of two discourse scenarios labeled Survey 1 and Survey 2, this study investigated public perceptions of conversational styles. Survey 1 presents conversations between women and men, while Survey 2 transcribes conversations between women. Consequently, while the language usage and conversational styles of women in their 20s are evolving, it is evident that the public still perceives gendered language differences as typical of male and female speech patterns.

중국 소비자들의 소비영향력이 커지고 있음에도 불구하고 라이프스타일과 명품소비에 관한 연구는 매우 부족 한 실정이다. 본 논문은 중국의 소비 주체인 여성 소비자 중에서 특히 명품소비의 새로운 계층으로 등장한 20대 젊은 여성 소비자 321명에 대해 설문조사를 실시하였으며 그들의 라이프스타일을 분석하고 명품소비행동을 연구하였다. 연구 결과에 따르면 20대 중국 여성 소비자들의 라이프스타일(의생활, 식생활, 주생활, 소비생활, 여가생활, 가치관)을 분류한 결과 전통적 보수형, 계획적 성공추구형, 비계획적 소비추구형 3가지 라이프스타일로 분류되었다. 전통적 보수형은 소득수준이 낮고 모든 요인들에 있어서 보수적이고 소극적 태도를 보였며, 계획적 성공추구형은 여성의 사회진출 증가로 인해 사회적 성공을 추구하면서 계획적으로 생활하는 집단이며, 비계획적 소비추구형은 쇼핑을 즐기며 지출을 많이 하는 특성을 보여주었다. 구입한 명품 브랜드의 종류, 연간 명품 구매 수량, 연간 명품 구매 금액 및 명품 구매 이유는 통계적으로 유의한 차이가 있었으나 명품 품목, 명품 구매 장소와 정보원은 유의한 차이가 없었다. 최근 중고명품 시장이 크게 증가하고 있어 새 명품과 중고 명품에 대한 태도와 행동을 비 교한 결과 새 명품의 구매의도와 추천의도가 중고 명품에 비해 더 높은 것으로 나타났다. 본 논문은 중국 소비자들에 대한 체계적 연구의 틀과 방법 및 유용한 자료를 제공함으로써 중국 소비자 행동 연구와 라이프스타일 연구, 명품 소비 연구의 학문적 발전에 기여할 수 있는 것으로 기대된다. 또한 명품 브랜 드들이 20대 중국 여성들을 위한 마케팅 전략을 수립하는 데 있어 실무적인 시사점도 제공할 수 있는 것으로 기대된다.

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

This study aimed to develop processed foods that can be tailored to the tastes of consumers in countries to enter domestic and foreign markets utilizing fresh Korean pears, in which the consumption is decreasing. A survey was also conducted on three types of samples (pear jelly, pear rice cake, and pear muffin). As a result, both Korean and Chinese women aged in their 20s preferred pear muffins the most among the pear products evaluated. Pear jelly and rice cake were preferred by Chinese consumers because of their sweet taste (p<0.05). Pear rice cakes were preferred because of their texture (p<0.05). Pear muffins were not significant in all items except for odor/flavor and sweetness, but Korean consumers had a high preference for them and showed a significant preference for colors (p<0.05). Pear muffins were most familiar to both Korean and Chinese consumers showing a high willingness to purchase. An analysis of the preference inducement factors of consumers in each country of the three processed foods containing pears using Check-All-That-Reply (CATA) showed that the consumers of both countries preferred the ‘pear odor/flavor’ characteristics of pear jelly, and that pear rice cakes were preferred by Chinese consumers compared to Korean consumers. Pear muffins were preferred by Korean consumers. Overall, pear muffins are the product expected to be most suitable for female consumers in Korea and China aged in their 20s.

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

일반적으로 여성은 남성에 비해 온라인 커뮤니티 이용과 온·오프라인 정치참여 정도가 적 은 것으로 알려져 있다. 이에 이 연구는 20대 여성 대학(원)생들의 온라인 여성 커뮤니티 이용동기와 효과를 파악함으로써 여성의 온라인 커뮤니티 이용을 촉진하고, 정치참여를 이끌어 내기 위한 전략을 제안하고자 하였다. 구체적으로 온라인 여성 커뮤니티 효과는 지속적 커뮤니 티 이용의도와 페미니즘 성향(양성 평등에 대한 인식, 세부적 정치적 협약)으로 세분화하였다. 연구결과 여성 커뮤니티 이용동기는 ‘소통’, ‘자기표현’, ‘정보추구’, ‘여성 정체성’, ‘현실도피 및 긴장해소’등 5개로 나타났다. 여성 커뮤니티 지속적 이용의도에 영향을 미치는 변인은 정보 추구 동기, 현실도피 및 긴장해소 동기, 여성 커뮤니티 이용빈도, 태도와 인지된 행위통제 변인 으로 나타났다. 아울러 양성 평등에 대한 인식에 영향을 미치는 변인은 정보추구 동기, 여성 정 체성 동기, 태도, 인지된 행위통제 변인이었다. 세부적 정치적 협약에 영향을 미치는 변인은 소 통 동기, 자기표현 동기(-), 정보추구 동기, 여성 정체성 동기, 인지된 행위통제 변인으로 나타 났다. 본 연구는 이상의 결과를 바탕으로 20대 여성이 지속적으로 온라인 커뮤니티를 이용할 수 있도록 하는 캠페인 전략과 여성 정치인식 또는 여성 정치참여를 이끌어 내기 위한 캠페인 전략을 제안하였다.

Recently, because of the development for online and mobile technology, the participation of female gamer has increased steadily. However, despite games for female are emerged and female gamer are increased, studying for considering the difference between gender is very rare. Therefore, the purpose of this study is to identify characteristics related to female's game play. And it is contribute to establish effective strategy for attracting female gamer. Based on the literatures about involvement for the game, this study also investigates characteristics which influence the involvement of game. The results can be summarized as follow. First, the characteristics of operational ease is not affecting involvement of game to both male and female gamers. Second, the game's characters and graphics, customized characteristic, scenarios, and social interaction are influenced the involvement of game to both male and female gamers. Third, while in female gamers, the game's characters and graphics customizing, social interaction are influenced to involvement in order, in male gamers, social interaction, characters and graphic, customizing are affected to involvement.

This research aims to analyze jeans possession and perceptions of jeans' fit among women in their 20s to help improve the accuracy of purchase decisions in online shopping and to provide basic data necessary to overcome limits in the fit conveyance method of online shopping malls. A sample of 149 females in their 20s was divided into two groups according to height, waist size, and interest in fashion, and several factors were analyzed: jeans possession status, the fit of purchased jeans, the reason for purchase, and the perception of jeans' fit. The results are as follows. The group with a high interest in fashion owned more skinny jeans, and there was a higher frequency of purchasing skinny jeans during the last year among those with a height of 160 cm or more, a waist size of less than 27 inches, and a high interest in fashion. Of the respondents, 92.6% accurately understood skinny fit, 51.7% understood straight fit, and 56.4% understood regular fit. There was no significant difference in the perception of skinny fit or regular fit, but straight fit was better understood by the group with a waist size of 27 inches or more. Thus, by providing accurate size information and analyzing the body shapes of consumers, online shopping malls will be able to increase customer satisfaction with pants of various fits to reduce the rate of returns.

This study intends to use the basic patterns in 3oz bodice and 2oz sleeve padded jackets made for women in their 20s to research the proper ease of 2oz bodice and 2oz sleeve, 4oz bodice and 3oz sleeve padded jackets. The study also proposes a method of designing padded jacket patterns according to padding thickness. The results of this study are as follows: The 2oz bodice and 2oz sleeve padded jackets had the following sizes. The front and back bust, waist, and hip circumferences were calculated as B/4+2.5cm and B/4+3cm, W/4+2.6+3.3(D)cm and W/4+1.5+2.6(D)cm, and H/4+2.8cm and H/4+3cm, respectively. The length of the jacket was 62.4cm, and the sleeve length was calculated as 63.4cm. For the 4oz bodice and 3oz sleeve padded jackets, the front and back bust, waist, and hip circumferences were calculated as B/4+4cm and B/4+4cm, W/4+4.1+3(D)cm and W/4+2.5+3.6(D)cm, and H/4+4.3cm and H/4+4cm, respectively. The length of the jacket was 63.2cm, and the sleeve length was calculated as 64.2cm. The results of this study showed that padded jackets with thicker padding need more ease. For jackets with stitches, the decreased lengths must be added in the pattern length. The 2oz bodice and 2oz sleeve, 4oz bodice and 3oz sleeve padded jackets all scored 4 points or higher in the movement functionality assessment, thus showing outstanding movement functionality.

This study was carried out to analyze the relationship between body mass index (BMI) and general characteristics, psychological factors, eating habits, dietary behaviors, and health related quality of life using survey of 335 women aged 20 to 29 years in the Seoul and Kyungin areas. The 335 study subjects were divided into 4 groups by BMI (㎏/㎡) levels; normal group(18.5≤BMI≤22.9), overweight group(23.0≤BMI≤24.9), mild obesity group(25.0≤BMI≤29.9), and heavy obesity group (BMI≥30) by Asian-Pacific obesity index criteria. The family income of the heavy obesity group was significantly (p<0.05) less than that of the normal weight group. Psychological factors, such as stress and depression of the normal weight group tended to be higher than those of overweight and obesity groups. The higher BMI level had the lower self-efficacy(p<0.05) among all subjects. As the BMI level increased, the preference for sweet, salty, and hot taste was significantly high. We found that normal weight women had healthier eating habits and dietary behaviors and a higher level of health-related quality of life than did those who were overweight, mildly obese, and heavily obese women. Overweight and mildly and heavily obese women were strongly associated with decreased physical and mental health related quality of life. Therefore, weight loss is desirable, and is likely to be beneficial for health-related quality of life in obese adult women. In conclusion, this study contains evidence to suggest that obesity management programs including different strategies according to obesity are required to determine the types of programs that are suitable for adult women, prior to their initiation of a program. The findings are helpful to inform researchers and practitioners who are seeking to implement appropriate strategies to create positive changes in the health behaviors of obese adult women.