This study examined the effects of the service quality of fine dining restaurants on the service value and customer satisfaction by targeting 310 customers with experience in using fine dining restaurants in Seoul. The results of this study are as follows. First, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on the service value. Second, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on customer satisfaction. Third, the service value had positive (+) effects on customer satisfaction. According to the result of this study, when customers visit fine dining restaurants, evaluations of the service quality, such as interior design, kindness, accessibility, pleasant environment, and good quality of food, are very important elements. The service quality has been verified to be a very important factor when evaluating fine dining restaurants. Overall, the result of this study can be used to develop measures for improving the service quality.

As information technology advanced, customers’ service consumption process heavily shifted to the online environment, particularly social media and mobile. A new topic, customer engagement, has emerged along with the fast advancement of social media. Customer engagement refers to a type of customer behavior that is beyond purchase such as spreading word-of-mouth, providing recommendations to family and friends, interacting with fellow customers, and writing online reviews (Bijmolt et al., 2010; Verhoef, Reinartz, & Krafft, 2010). This study introduces the Flow theory, which is especially important to understand consumers’ online experiences, with the intention to shed light on how to better engage consumers in the hospitality industry (Bilgihan, Okumus, Nusair, & Bujisic, 2014; Hoffman & Novak, 2009). The purpose of this study is to examine the antecedents of flow and further investigate its influence on positive attitude and continuance intention among restaurant social media users. This study specifically examines restaurant customers who use social media through their smart phones in searching information and sharing experiences with others. A self-administered questionnaire was developed and a Structure equational modeling (SEM) was employed to test the proposed hypotheses. Study results support the hypotheses, indicating the importance of creating flow to increase customer engagement. Academically, this study contributes to the limited body of literature on flow experience and customer engagement in the hospitality context. Additionally, it provides practical insights for hospitality marketers on how to gain competitive advantages by strategically managing customer engagement on social media marketing through flow.

In the U.S. restaurant industry where businesses struggle for survival, differentiation is considered key for success. However, there is limited research on measuring how unique or exotic a specific restaurant cuisine is perceived, since such perceptions vary by markets. In this paper, authors utilize digital geolocation history from social media records of restaurant visits across 40 types of restaurants in Chicago and San Francisco, and a two parameter Item Response Theory model to identify a) restaurants that are unique and considered more or less “difficult” to get to, and b) visitors who have more or less diverse palates. Further, palate diversity is explained by user demographics, restaurant selection criterion and behavior. Managerial implications and limitations are discussed.

This study has utilized the Quality Function Deployment (QFD) technique in order to plan the tangible (menu) and intangible (service) product of dumpling restaurant. The engineering characteristics of tangible products were classified into product planning, purchase management, production management, and information management based on the production system of foodservice. The engineering characteristics of intangible products were also classified into physical evidence, human interaction, and pre-communication based on the service operation and delivery system. As a result of analyzing the QFD, it was found that the customer hope the hygiene factor and response factor to be improved. It is analyzed that product planning, information management, and production management should be improved first in terms of engineering characteristics considering consumer needs. In the future, by utilizing the systematic product development process that the requirements of tangible and intangible product consumers are converted to the engineering characteristics, the development of competitive product within the market will be possible, and furthermore it is expected to be useful for reducing the unnecessary time and design costs due to failure of product development.

The purpose of this study was to investigate on the characteristics of the use of a fine dining restaurant using NVivo 11 qualitative analysis. As a result, customers using the fine dining restaurant were aware that the fine dining restaurant was a special and expensive restaurant, serving a variety of food with luxurious food, service and ingredients. The result of motivation for using the fine dining restaurant was food, specialty, atmosphere, luxury, service. Basically, it is natural to visit restaurant to eat, but it is special in using fine dining restaurant, we were able to find that it was to visit, to eat atmosphere and luxurious service and delicious food. The results of using the benefits of using a fine dinning restaurant show that the benefits of food, dining atmosphere, specialty, service, variety, and meals are high, specialty, service, variety of meals, price, delicious, newness, and timely benefits. The result of customers’ use loss when using the fine dining restaurant shows the loss of food, specialty, service, price, atmosphere, variety, and luxurious. In this regard, it is estimated that customers often see losses as a result of lower than expected customers when using fine dinning restaurants. Therefore, it is thought that this research will help the establishment of differentiated marketing information for the restaurant company through continuous research on the fine dining restaurant which is recognized by the users.

본고는 식당 종업원 호칭에 대한 선행연구의 조사자료 및 그들 간의 의미를 재고한 뒤, 그 것을 토대로, 한 중 교재 속에 반영된 일반 식당 상황 하의 호칭어 사용 양상을 양적인 측면 에서 고찰하고 교육적 함의를 찾는 데 목적이 있다. 이를 위해, 본고는 우선 선행연구의 설문 결과 중에서 “여/저기요”와 “帥哥/美女”를 중심으로 시간에 따른 사용 변화 양상을 메타적 관점에서 관찰한다. 관찰에는 시대 흐름별 차이와 더불어 격식 유무별 차이 등이 포함된다. 그 로부터 얻은 결과를 기초로, 한 중 교재 속 식당 장면에서 사용되는 호칭들이 선행연구에서 보여준 사용 결과와 부합하는지 그리고 그 점에서 한 중 교재 간에는 어떤 공통점과 차이점 이 있는지를 양적 측면에서 살펴본다.

The purpose of this study was to investigate the current status of odor and to examine the application method of the odor emission standard in a restaurant environment. The complex odor dilution concentrations (“times”) and odor compounds were measured in 8 restaurants. The highest complex odor dilution times were 966 in outlets and 97 in site boundaries of C restaurants. The average complex odor dilution times were 632 in outlets and 29 in site boundaries, which exceeded the allowable odor discharge standard of residential areas. Eighteen of the 22 specified offensive odor substances were detected. Aldehyde-type substances showed high concentrations, and the highest concentration of ethanol was detected in addition to the designated odorous substances. Dichloromethane, benzene, and phenol, which are harmful air pollutants, were also detected. The odorant concentrations of restaurants were found to exceed the odor standard threshold in A, B, and F restaurants. Upon review of the Japanese-style odor index respective to restaurant odor, it is difficult to apply an equivalent emission allowance standard as the permissible emission standard of the workplace. It is necessary to regulate emission standards by different emission standards. In the future, it will be necessary to determine how to measure the odor index and how to apply the odor emission standard to everyday facilities, such as restaurants, grocery stores, etc.

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out

The aim of this study was to investigate the effect of food neophobia on restaurant image, customer satisfaction, and loyalty in ethnic restaurants. A self-administered survey for data collection 581 customers who visited an ethnic restaurant in August, 2015. Statistical analyses included descriptive analysis, t-test, ANOVA and regression analysis for SPSS 21.0. The finding of the study indicated that the differences of food neophobia score in demographic characteristics showed significant differences by age, occupation, dining-out frequency, and source of dining-out information, not by gender. The mean value of food neophilic group was significantly higher than food neophobic group in all items of restaurant image, overall satisfaction and customer loyalty. The regression analysis showed that tangible aspect, price aspect, and food aspect of restaurant image had positive effects on overall satisfaction and customer loyalty however employee service showed different result by groups. The finding of the study offer marketing strategies for ethnic restaurants to induce customer revisit.

The purpose of this study is to investigate 5th grade elementary school girls’ effort to recognize and use nutritional labels on processed foods and restaurant meals to encourage dietary behavior. The subjects (n=976) were divided into three groups (effort group, n=711; normal group, n=193; and no-effort group, n=72) depending on level of effort for the healthy dietary behavior such as eating balanced meals, eating three meals regularly, and eating meals slowly. In the effort group, the frequency of food intake for breads, ramen, noodles and fast foods was significantly lower, while frequency of food intake for fruits and vegetables and salad was significantly higher than in the other two groups. In the effort group, the ratio of the respondents that perception of nutrition labeling on processed foods and restaurant meals was 80.5% and 31.4% and the ratio of girls who checked the nutrition labeling at their point of purchase was 71.1% and 24.7%, respectively. Reasons given for not reading nutrition labeling for restaurant meals were ‘not interested’ for 34.6% of the effort group, and 52.2% of the no-effort group. Therefore, it is necessary to create an educational program on healthy dietary behavior, including how to read nutrition labeling and establishment of proper body image perception for elementary school girls.

The purpose of this article was to research the difference in additional marketing satisfaction by lifestyle of Korean restaurant customers (focus on foreign students at university in Gangwon province). In this research, factor analysis, cluster analysis, and ANOVA were carried out. Lifestyle was divided into seven factors and six clusters. Additional marketing satisfaction was divided into three factors. Additional marketing satisfaction showed a significant difference by lifestyle of foreign students. First, ‘employee’ had a highest point at C3 ‘convenience·internet searching pursuit’ but lowest point at C4 ‘brand preference pursuit’ (p<0.001). ‘Service process’ had a highest point at C1 ‘safety·health pursuit’ but lowest point at C5 ‘effort pursuit’ (p<0.001). ‘Tangible clue’ had a highest point at C3 ‘convenience·internet searching pursuit’ but lowest point at C5 ‘effort pursuit’ (p<0.001). Additional marketing can reduce customer uncertainty, ambiguities, and wavering about eating at restaurants by intangibility of service. As a result, food-service corporations need to manage additional marketing as well as increase satisfaction and loyalty of customers.

나트륨 저감화를 위한 식생활 지도의 기초자료로 활용하고자 서울지역 다소비 음식점 메뉴를 대상으로 나트륨함량이 높은 국 및 탕류, 찌개 및 전골류, 면류 등에 대한 나트륨 및 칼륨 함량을 조사하였다. 음식점 메뉴는 생선찌개 등 25종류 144건과 김치 50건이다. 음식점 메뉴 중 김치의 나트륨 및 칼륨 평균 함량이 각각 554.9 ± 155.5 mg/100 g, 225.1 ± 69.1 mg/100 g으로 가장 높았으며, 반면 설렁탕의 나트륨 및 칼륨 평균 함량이 각각 24.2 ± 5.8 mg/100 g, 12.7 ± 3.9 mg/100 g으로 가장낮게 나타났다. 음식점 메뉴의 나트륨과 칼륨 평균 함량간의 상관관계를 분석한 결과, 상관계수가 0.782(P < 0.01)로 양의 선형관계가 있는 것으로 나타났다. 나트륨/칼륨비는 불고기가 1.17 ± 0.44로 가장 적합한 비를 나타내었고, 우동, 잔치국수, 칼국수의 나트륨/칼륨 비는 10이상으로 높게 나타나 칼륨 함량에 비해 나트륨 함량이 높음을알 수 있었다. 음식군 분류별 나트륨 및 칼륨 평균 함량은 통계적으로 유의한 차이가 있는 것으로 나타났다(p < 0.001). 음식군별 나트륨 평균 함량은 김치류가 554.9 ± 155.5 mg/100 g으로 가장 높았고, 찌개 및 전골류, 국 및 탕류, 볶음류, 면류 순이었다. 칼륨 평균 함량도 김치류가 225.1 ± 69.1 mg/100 g으로 가장 높았고 볶음류, 찌개 및 전골류, 국 및 탕류, 면류 순이었다. 음식군 분류별 나트륨/칼륨 비도 통계적으로 유의한 차이가 있는 것으로 나타났다(p < 0.001). 볶음류가 1.18 ± 0.44로 나트륨/칼륨 비가 1에 가장 근접하였고 김치류, 찌개 및 전골류, 국 및 탕류, 면류 순이었다. 적절한 나트륨/칼륨 비의 유지가 건강에 도움이 되므로 나트륨 섭취를 줄이고 칼륨 섭취를 증가시킬 수 있는 방법에 대한 홍보와 함께 효과적인 식단 및 식생활교육의 개발과 보급이 필요할 것으로 판단된다.

In this study, the eating out behavior and recognition of salinity in restaurant food in Jecheon area were examined. Demographic characteristics of the subjects, eating out behavior and perception of salinity in food purchased in restaurants were surveyed. Also salinity of the high Na-containing menus were measured using salimeter. Exactly 51.6% of the study subjects usually ate out more than one to two times per week. A large percentage (88.6%) of the subjects mentioned that they ate more than half the amount of liquid in their dishes. The study participants recognized that the salt concentrations of stews, soups and noodles in their orders were high. JJamppong was recognized as the most salty among nine kinds of eating out menus, whereas mulnaengmyeon was the least. Although the recognized salt concentration of mulnaengmyeon was relatively low, this dish had the highest salinity out of nine eating out menus. Relative salinities of eating out menus were higher than absolute salinity mostly except yukgaejang. It is necessary to supply exact nutrition information and widely implement nutrition labeling. Furthermore, consumers should personally be careful to limit consuming food with high sodium levels when dining at restaurants and eat less liquid in dishes.

The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.

Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers’ perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification’s influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

In this paper we explore the process of value co-creation in two elite kaiseki restaurant companies in Japan. The authors first describe key themes that underlie the omotenashi of the tea ceremony. The authors then examine the ways in which these themes influence the service philosopy of Teiichi Yuki, the found of the Kitcho restaurant chain, and Rikifusa Satake, the president of the Minokichi restaurant chain. Based on these analyses, we argue that existing discussions of co-creation, which focus on the customer’s creation of value-in-use, should be extended to permit the analysis of usage experiences that involve multiple, simultaneous, interdependent value-in-processes. In particular, in the two companies examined by the authors, both the master and the customer experience value-in-use during the delivery of kaiseki cuisine. Moreover, given the importance of mutual consideration, the value-in-use experienced by each party is critically dependent on the value-in-use received by the other.

The purpose of this study was to look into how alliance discount cards affect customers using family restaurants by analyzing and identifying the difference in brand equity and satisfaction according to the propensity of using alliance discount cards. For this purpose, 407 customers who have used family restaurants completed a questionnaire survey. The study findings indicated that (1) there were significant differences in brand equity and satisfaction according to the propensity to use alliance discount cards. Moreover, it was found that groups with a strong propensity to use alliance discount cards had higher brand equity and satisfaction than groups that did not; also, (2) it was found that there were significant differences in brand equity and satisfaction according to the intensity of dependency on alliance discount cards. The group with strong loyalty to alliance discount cards went beyond the level of strong propensity to use alliance discount cards, of preference, and of use, which were previously proposed. This study implied that from mid-to long-term perspectives, it was necessary to operate a policy for more active alliance discounts as well as to ensure sufficient options for partnership benefits. Furthermore, it was essential to maintain the menu and service quality of restaurants, which were intrinsic factors for elevating brand equity and satisfaction in restaurants among dining customers.

The purpose of this study was to develop an efficient method for Korean food to make inroads into Paraguay. In-depth interviews with 15 Korean restaurant owners in Asuncion, Paraguay and foodies (food experts) who had experiences with Korean food were conducted. The results are as follows: Paraguay wants to establish economic ties with Korea currently, and economic development is ongoing in Paraguay. The food service industry for the middle class in Paraguay is now in the development stage. There are not many Korean restaurants (currently 15) in Asuncion. First and second generation Korean immigrants are operating these restaurants. It is necessary to provide support for a comprehensive food culture system by developing a menu composition system to meet local tastes, a strategy for improving distribution of Korean food materials, and a plan for sanitary management and operations.