The goal of this study is to analyze the importance of 11 basic attributes (fun, rules, goal, conflict, activity, decision making, spontaneity, artistry, system, network, fun, player). A questionnaire survey was conducted to compare the importance of each attribute to 25 industry experts. The importance of each attribute was calculated through a pair comparison process according to the AHP theory, and the validity of each attributions was verified by calculating the consistency ratio. As a result of the study, the highest score was shown with fun (34.2%), with system (10.4%), goal (10.3%), art (8.8%), voluntary (6.8%), player (6.6%), rule (6.2%), decision making (5.0%), conflict (4.3%), activity (3.9%) and networks (3.7%). Finally, to verify the importance of the game attributions, we conducted a questionnaire survey on the importance of two successful games and two failed games to 50 game players.

This study investigated the physicochemical characteristics and antioxidant activities of buckwheat soksungjang and commercial doenjang. We analyzed moisture, total sugar, color, salinity, amino type nitrogen, amino acids, and antioxidant activities. Buckwheat soksungjang had lower salinity content (7.44±0.10%) than commercial doenjang (8.82-9.81%). The quercetin content of buckwheat soksungjang was 0.78±0.01 mg% while commercial doenjang’s was 0.29-1.16 mg%. The DPPH and content of the total polyphenol of buckwheat soksungjang (DPPH radical scavenging activity 62.21±0.45% and total polyphenol content 447.51±14.61 mg%) and commercial doenjang (DPPH radical scavenging activities: 44.07-68.50%; total polyphenol contents: 328.26-407.51 mg%) were both significant.

This study examined how Chinese tourists’ beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience․accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents’ purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents’, friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: ‘taste and sanitation’, ‘economic efficiency’, ‘health and nutrition’, ‘convenience’, and ‘reliability and awareness’; mean scores of these factors’ importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of ‘taste and sanitation’ factor was significantly greater as married women’s age decreased. However, the importance level of ‘health and nutrition’ factor was significantly greater as married women’s age increased. The results of the logistic regression analyses indicate that the ‘taste and sanitation’ and ‘health and nutrition’ factors affected frequency of purchasing HMR. The ‘reliability and awareness’ factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women’s age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.

오늘날 외식 산업 뿐만 아니라 많은 기업들은 치열한 경 쟁 속에서 생존하기 위해 시장에 대한 환경 분석 및 고객의 요구 파악의 중요성을 인식하고 있으며 특히 인적 상호작용 이 많은 외식업의 경우 지속적으로 고객의 요구를 파악하는 데 많은 노력을 기울이고 있다. 이에 본 연구에서는 간편식 으로 다양한 소비자들이게 소비되고 있는 만두 전문점 이용 고객을 대상으로 유무형 상품 속성의 중요도와 성취도를 조 사하고, IPA (Importance-Performance Analysis)분석을 실시 하였다. 자료 수집은 2013년 6월 3일부터 2013년 7월 2일까 지 30일간 수도권에 거주하는 성인 남녀를 대상으로 실시하 였고 총 540부 중 500부(92.6%)를 유효 표본으로 분석하였 으며, 자료 분석은 SPSS 18.0 통계 패키지를 사용하였다. 본 연구의 결과 유형적 상품인 메뉴는 감각적 요인, 건강 요인, 위생 요인, 외적 요인 4가지로 요인이 추출되었고. 무 형적 상품인 서비스의 속성은 응대 요인, 촉진 요인, 포장 요인, 시각적 요인, 공간적 요인 5가지로 요인이 추출되었다. 메뉴 및 서비스의 속성의 요인분석 결과 모두 선행 연구와 유사하였고 메뉴와 서비스 속성은 메뉴의 종류 및 운영형태 에 따라 차이가 있는 것이 아닌 일반적인 상품 속성으로 요 인화 됨을 알 수 있었다. 유무형 상품의 속성에 대한 중요도와 성취도의 차이를 대 응표본 t-검정으로 살펴본 결과 메뉴의 중요도 평균은 5.21, 성취도 평균은 4.89이며, 21가지 품질 항목 중 5개를 제외한 항목에서 중요도와 성취도 간에 유의적인 차이(p<0.01)가 있 었다. 무형적 상품인 서비스의 중요도 평균은 5.22, 성취도 평균은 4.77로 30개 항목 중 1개 항목을 제외하고 중요도, 성취도간에 유의적인 차이가 있었다(p<0.01). 유무형 상품의 중요도와 성취도를 분석한 결과 메뉴의 감 각적 요인, 위생 요인은 (1) 사분면(유지)에 포함되었고, 건 강 요인은 (3) 사분면(저순위), 외적 요인은 (2) 사분면(과잉), (3) 사분면(저순위)에 위치해 있었다. 메뉴 속성별 중요도-성 취도 차이 정도를 살펴본 결과 현재 I.사분면(유지)에 위치해 있는 많은 속성들의 중요도와 성취도 간에 유의적인 차이가 있는 것으로 조사되었으므로 현재 메뉴의 속성이 (1) 사분면 (유지)에 속했다 할지라도 단순 유지가 아닌 개선이 함께 진 행되어야 하겠다. 무형적 상품인 서비스의 경우 응대 요인과 시각적 요인은 대부분 (1) 사분면(유지)에 포함되었으며, 촉 진요인은 모두 (2) 사분면(저순위), 포장요인과 공간적 요인 은 다양하게 배치되었다. 다만 종업원들의 친절도, 매장 내 섭취, 대기 장소 품질 항목은 (4) 사분면(집중)에 위치한 만 큼 신속한 문제 해결이 추진되어야 하겠다. 메뉴의 IPA 분석 결과와 같이 서비스도 현재 (1) 사분면(유지)에 위치된 많은 속성들이 중요도, 성취도간의 차이 크므로 현재 수준의 유지 가 아닌 개선이 함께 진행되어야 한다. 본 연구를 통해 고객들이 인지하는 유무형 외식 상품의 속 성을 IPA로 분석하여, 현재 상태를 파악하고 최우선적으로 개선해야 하는 상품 속성과 과잉으로 투자되는 속성을 시각 적으로 간편하게 파악할 수 있었다. 또한 단순히 IPA 좌표에 나타난 속성만을 분석하지 않고 속성별 중요도 성취도 간의 차이 정도를 함께 고려하여 종합적인 개선 방안을 제시하였 기에 한정된 인적, 물적 자원을 효율적으로 활용할 수 있을 것으로 생각된다. 무엇보다 기존의 연구들과 달리 유무형 상 품을 동시에 분석하였기 때문에 향후 외식업에서 실질적인 상품개발을 위한 자료로 활용될 수 있을 것으로 생각된다. 다만 본 연구에서는 외식 만두 전문점 이용 고객들을 대상 으로 한정적인 연구를 수행되었기에 동일한 아이템을 주력 상품으로 판매한다 하더라도 업체별 운영방식이 상이하고, 주요 고객 및 입지가 상이하여 고객들의 요구는 다를 수 있 다는 점이 연구 결과에 반영되지 못했다. 그러므로 향후 다 양한 타입별(프랜차이즈, 일반매장 등) 추가 조사가 필요하 며, 이러한 지속적인 연구를 현장에 적용한다면 경쟁력 있는 상품 개발과 매출 향상을 기대할 수 있겠다.

최근 페이스북 광고의 마케팅 가치가 증가됨에 따라, 기업들은 브랜드 및 상품 홍보를 위해 성공적인 페이스북 광고제작 방안에 관심을 두고 있다. 이에 따라 본 연구에서는 페이스북 광고에 대한 사용자의 시선과 관심에 영향을 미치는 요인을 도출하고, 효과적인 페이스북 광고 콘텐츠의 시지각 구성요소들의 특성을 규명하였다. 먼저 페이스북 광고에 대한 사용자의 반응에 영향을 미칠 수 있는 두 가지 변인 요인을 설정하였다: 페이스북 광고 콘텐츠 포맷 (Text, Text in Image, Movie)과 광고 제품 속성(관여도, 이성/감성). 이에 대한 이론적 논의를 바탕으로 시선추적과 설문조사를 접목하여 실험 연구를 진행하였다. 페이스북 광고 콘텐츠 포맷(Text, Text in Image, Movie)과 광고 제품 속성(관여도, 이성/감성)이 사용자 반응(시지각 인지, 사용자 구매 행동 반응)에 미치는 효과를 분석하였다. 그 결과, 광고 콘텐츠 포맷에 따라 차별화된 사용자의 시지각 인지 패턴과 구매 행동 반응이 나타났다. 반면, 광고 제품속성의 경우 사용자의 구매 행동 반응에만 영향을 미치는 것을 알 수 있었다. 마지막으로 본 연구의 주요 연구 결과를 토대 로 광고 콘텐츠 제공자 혹은 개발자들을 위한 효과적인 SNS 광고 제작 가이드라인을 제안할 수 있었다.

본 연구에서는 온라인 쇼핑몰 상황에서 이전사업경험, 제품속성과 온라인 고객 의견이 신제품 매출성과에 미친 영향을 살펴보았다. 인터넷 쇼핑몰에서 제품 성과에 대한 연 구들은 선진국 온라인 쇼핑몰을 중심으로 고객들의 구전효과에 초점을 두고 연구를 진행해 왔으며 상대적으로 기업특성이나 제품속성에 대한 연구는 미흡하였다. 본 연구에서는 중국 인터넷 쇼핑몰에서 판매중인 총 407개 TV모델들을 대상으로 기업특성, 제품속성 및 온라인 고객의견이 제품 매출성과에 미친 영향을 살펴보았다. 기업특성에서는 이전TV제조업체들의 제품이 신규 진입기업들의 제품들보다 매출성과가 높았다. 제품속성에서는 경쟁제품 대비 초기 가격수준이 낮을수록 성과가 높으며 가격할인율이 높은 경우에는 오히려 매출성과가 낮았다. 전반적인 제품의 기술경쟁력 수준이 높을수록 판매성과가 높으며 신기능의 특성에 따라 매출성과에 미친 효과는 다르게 나타났다. 제품별 온라인 고객평가 의견수가 많을수록 해당 제품의 매출성과는 높은 것으로 나타난 반면, 온라인 고객평가 점수는 매출성과에 유의 한 영향관계나 나타나지 않았다. 본 연구에서는 온라인 쇼핑몰 상황에서 신제품 매출성과 향 상을 위한 이론적 실무적 의의를 제시하고 향후 연구과제들을 제시하였다.

The purpose of this study was to identify the change attributes of food courts inside department stores or shopping centers, which are becoming more sophisticated and gentrified. A survey was conducted regarding customer satisfaction level of food services, which influences customers’ revisit behavioral intentions, to provide future development direction. Using an exploratory factor analysis, 55 questions on food and beverage service, atmosphere, comfort, sanitation, and food quality were produced. This study tested how these choice factors affect customers’ positive or negative impressions of their dining experiences through multiple regression analysis. Results indicate that ‘food service’ was the most important factor contributing to customers’ positive impressions along with higher revisit behavioral intentions. On the contrary, respondents who received poor ‘food service’ had higher negative impressions with low revisit intentions. The results and findings of this study will positively influence marketing and customer relationship management and thus help design of successful strategies for food court development.

A Study of Instant rice selected attributes of instant rice, the decrease in rice consumption is in fact been hailed as a stock and based on dietary lifestyle through prior research, attempting to validate whether the behavior between the related implications. The instant rice revitalization plan of conducting were developed further, consumers want instant rice and at the same time. Confirmed based on the selected attributes of instant rice according to consumer dietary lifestyle through this research to know could have instant rice selection attributes affect the degree of the action. Compare the differences of regional instant rice selected attributes gradually increasing area for future research, instant rice consumers surveyed Seoul, Gyeonggi-do area only residing in the limitations of this study, which, because you are studying in different regions.

This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at wellbeing restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

Quality function deployment (QFD) is a useful method in product design and development to maximize customer satisfaction. In the QFD, the technical attributes (TAs) affecting the product performance are identified, and product performance is improved to optimize customer requirements (CRs). For product development, determining the optimal levels of TAs is crucial during QFD optimization. Many optimization methods have been proposed to obtain the optimal levels of TAs in QFD. In these studies, the levels of TAs are assumed to be continuous while they are often taken as discrete in real world application. Another assumption in QFD optimization is that the requirements of the heterogeneous customers can be generalized and hence only one house of quality (HoQ) is used to connect with CRs. However, customers often have various requirements and preferences on a product. Therefore, a product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. To overcome these problems, this paper proposes an optimization approach to find the optimal set of TAs under multi-segment market. Dynamic Programming (DP) methodology is developed to maximize the overall customer satisfaction for the market considering the weights of importance of different segments. Finally, a case study is provided for illustrating the proposed optimization approach.

The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

구조실험을 위한 데이터 저장소는 구조실험에 관련된 실험정보를 구조공학자와 연구자들이 편리하게 저장하고 열람할 수 있도록 효율적인 구성을 가져야 한다. 데이터 저장소에 대한 평가는 데이터 저장소 자체적인 구성에 대한 평가와 데이터 저장소에 저장된 실제 정보의 구성에 대한 평가로 나눌 수 있다. 데이터 저장소의 자체적인 구성은 클래스로 나타낼 수 있고 데이터 저장소 내에 저장된 실제의 실험정보는 객체로 표현할 수 있는데 본 논문은 클래스와 객체가 가지고 있는 속성구성에 대한 평가요소를 제안한다. 클래스의 속성구성 평가요소로는 클래스내 속성수와 구체적인 값 또는 객체에 의해 구분한 속성의 종류별 수 등이 있는데 이러한 평가요소들을 이용하여 데이터 저장소가 정한 구성을 이해할 수 있다. 객체의 속성구성 평가요소로는 객체내 값있는 속성수 등이 있는데 데이터 저장소내의 실제 실험정보가 레벨별로 어떻게 저장되어 있는가를 파악할 수 있다.

This study aimed to determine consumer satisfaction according to selection attributes of specialized coffee shops and also understand the effects of consumer satisfaction on recommendation intention and revisit intention. Through positive analysis, the study produced the following results. In the factor analysis of selection attributes of specialized coffee shops, there were six factors: ‘quality’, ‘brand image’, ‘economic feasibility’, ‘menu diversity’, ‘the atmosphere and convenience of the shop’, and ‘service’. Among these factors, ‘brand image’, ‘economic feasibility’, and ‘menu diversity’ were found to exert a significant influence on consumer satisfaction. Second, consumer satisfaction had a significant influence on recommendation intention and revisit intention. Third, consumer intention to revisit specialized coffee shops showed a significant influence on recommendation intention.

This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

To establish a new creative economy, the worldwide efforts have been made to wriggle out the old economic paradigm after the financial crisis of 2008. When it comes to the limitation of the viability. the start up companies have a high risk of failure. Therefore business incubator (BI) should carry out the role to improve their viability. As for the maximization of the effect on the business incubating services as move in companies, it is important for BI to increase the level of business incubating services by the systemic and scientific measurement. This study showed that the quality of the BI center services was measured by Kano analysis and the previous research as follows. First, BI quality attribute by Timko’s customer satisfaction came out into the attractive qualities on the 14 items that amount to the 70% of 20 business incubating services items. It is desirable to perform the strategy for the satisfaction. Secondly, basic business incubating services were interpreted as the one-dimensional quality like incubating spaces, parking facilities, security facilities, industry technology development funds, and incubating managers. Finally, training and educational service was recognized as indifferent quality. Futhermore, the improvement and the limitation of this study as well as the interpretation of analysis results are also provided.

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

The purpose of this study was to use the Kano model to compare and analyze the educational service quality attributes of domestic and foreign culinary arts schools. For this purpose, a questionnaire-based survey was completed by 312 students who were studying in domestic and foreign culinary schools. The results of the study indicated that 23 of the total 25 attributes were significantly different between domestic and foreign culinary arts school.; the “minium 4 hour-kitchen class" and “mandatory internship program” were classified into “indifferent quality” for domestic schools and a “must-be quality” for foreign schools; “well-organized internship guidebook”, “kitchen class limited to 20 students”, “introducing the latest food or restaurant trends”, “library with the latest publications related to major”, “objective instructor's evaluation”, “detailed instructor's evaluation”, “instructor's field experience”, and “decent communication skills on the part of the instructor” attributes were classified into “attractive quality” for domestic schools and “must-be quality” for foreign schools; and “kitchen classes operated by block system”, and “foreign instructors for each ethnic cuisine” attributes were classified into “indifferent” and “attractive quality” for both domestic and foreign schools, respectively. Also, according to the Better and Worse quotient designed by Timko, there were more attributes for domestic school than for foreign school that scored over 0.5 in the Better category and fewer attributes for domestic than the foreign scored over 0.5 in the Worse category. The results also indicate that, students in foreign schools receive an educational service of better quality than students in a domestic school. As a result, this research suggests significant implications to develop culinary educational services.

We studied customer recognition and understanding of menu labeling as well as the correlations between customer support for menu labeling and multiple factors, such as demographic characteristics, dinning-out behavior, and menu selection criteria. This study designed a survey and received responses from 351 individuals. The analysis results reveal that most respondents did not acknowledge menu labeling or lacked knowledge of it. Many of the respondents showed experience in ordering from menus with ingredient labels, but many showed no interest in menu labeling. Exactly 114 (32.5%) respondents showed support of menu labeling, and most were interested in levels of trans-fat, fat, and cholesterol. The respondents reported that menu labeling should be implemented more in fast-food restaurants and causal dinning restaurants. This study also analyzed how customer menu selection criteria are related to support level of menu labeling. Respondents were classified into three groups based on their support level for menu labeling (low · medium · high), after which correlations between customer menu selection criteria and support level were examined. Respondents in the high support group considered all menu selection criteria (i.e., ingredients, health, and consideration of calories). GLM analysis showed that monthly dining-out expenses were highly related to support level with a significance level of 0.05, and the interaction between monthly dining-out expenses and respondents' jobs also affected support level with a significance level of 0.01.