간행물
中國學 KCI 등재 중국학 Chinese Studies
- 발행기관 대한중국학회
- 자료유형 학술지
- 간기 계간
- ISSN 1229-9618 (Print)2671-7506 (Online)
- 수록기간 1984 ~ 2024
- 주제분류 인문학 > 중국어와문학 인문학 분류의 다른 간행물
- 십진분류KDC 912DDC 951
권호리스트/논문검색
제27집 (2006년 12월) 22건
21.
2006.12
구독 인증기관 무료, 개인회원 유료
This study attempts to examine the differences of consumption cultures between Korean and China by analysing the consumption life style.<BR> This study extracts clothing habits, eating habits and shopping patterns from consumption life style and distributes 588 questionnaires to university students of Korea and China.<BR> The analysis results are as follows:<BR> There are no differences of fashion orientation and convenience orientation about clothing habits, planned buying orientation, impulsive buying orientation and new product buying orientation about shopping patterns between Korea and China. But there are differences of personality orientation about clothing habits, healthy food orientation and convenience food orientation about eating habits, famous brand buying orientation, internet buying orientation and environment protection product buying orientation about shopping patterns between Korea and China.<BR> The results offer suggestions to international marketers that different marketing strategy is very necessary according to different consumption cultures.
6,100원
22.
2006.12
구독 인증기관 무료, 개인회원 유료
6,100원
1
2
